sas forum · 3 | sas forum toolkit sas® forums offer unique and valuable opportunities for our...

TOOLKIT

SAS® Forum

2 | SAS FORUM TOOLKIT

ContentsConcept .................................................................................... 3

Strategy ...................................................................................... 4

Theme ........................................................................................ 5

Essential Elements .................................................................... 6

Photography ...................................................................................... 10

Application .............................................................................. 11

Print Invitation .................................................................................... 19

Roll-up Signs ...................................................................................... 21

Presentations ..................................................................................... 22

Digital Signs ....................................................................................... 23

Email Signature Advertisements ..................................................... 24

Industry Forum Examples ................................................................ 25

Contents

Support If you have questions about customizing your event materials, please contact one of your colleagues at Corporate Headquarters in Cary, NC, USA:

• General assets and guidelines: Patrice Cherry ([email protected])

• Web templates: Falco Kronmüller ([email protected])

Or, send an email to: [email protected]


SAS® Forums offer unique and valuable opportunities for our customers to connect with each other and learn about what’s new from SAS. Through meeting and sharing ideas with peers and experts, attendees learn about valuable ways for using SAS that they may not have realized before. They gain insights into new possibilities that are motivating and energizing.

Attendees make connections, share ideas, and are inspired by participating. SAS Forums are opportunities for making valuable contacts, exchanging knowledge, and learning powerful ways to use SAS products and solutions.

SAS Forum events may be cross-industry or focused on a particular industry. Here are a few examples of industry-specific Forums:

• SAS® Health Analytics Forum

• SAS® Government Leadership Forum

• SAS® Energy Forum

• SAS® Financial Service Executive Forum

SAS Forums may be held at a local, country, regional or global level.

Concept


Consistency in presentation is vitally important to the SAS brand. We want to be recognized as a global company and analytics leader. To foster that reputation, a familiar and positive experience across all Forum and other major marketing events is essential. While there will be some differences from one event to another, it should be evident that each Forum is part of larger family of SAS events, and an extension of our brand.

There is some flexibility in the look and feel you choose for your Forum and supporting collateral, but there are certain essential elements that must always be present to strengthen our brand in the minds of customers:

Voice

Voice means the way we write and speak at SAS. We use clear and concise language that is not too technical. We sound like real people — we are real. And we want our customers to feel that we are easy to approach, easy to talk with. Event themes, signage, collateral, and websites — every customer communication — should reflect our ordinary voice. To learn more about our voice, please see Voice on the SAS Brand Site.

Legal statement

The following legal statement must appear on all event materials when space permits. Where space is very limited, the copyright statement (last line below) may appear alone.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies.

Copyright © SAS Institute Inc. All rights reserved.

Strategy


If you intend to host a regional or country SAS Forum, you may determine that promoting your event with a particular theme will resonate with your local audience.

Experience Your New Possible™ is a brand-level marketing theme that highlights the benefits of our technology and the benefits of partnering with us. It lets us convey our technology roadmap and our company vision.

Experience Your New Possible™ invites customers to uncover insights they couldn’t see before in their data. To achieve analytics-driven breakthroughs that once seemed impossible. It lets customers know that, as analytically driven people, they can make a positive difference in their organizations and in the lives of others. They can innovate. Make progress. And use The Power to Know® to look ahead and transform the world around them.

Or, you might want to choose a general theme and craft your event communications around it. You may also focus your event around a specific SAS solution or an industry audience. Themes are entirely optional.

Theme


Essential Elements


Forum Icon

The SAS Forum logo and wordmark are part of a family of marks that represent our major marketing events. You should customize the mark for your event with your country name and event year. All Forums should use the same logo and wordmark design, customized for location. There are three color options. The logo and wordmark may also appear reversed to white against a solid background.

The SAS Forum logos are available in the Adobe Experience Manager (AEM) Digital Assets Manager (DAM). In order to comply with the SAS Web Governance strategy, Web pages and emails should use the Forum logo without the event name, city or year in the graphic. Instead, that information should be included in the headline or body of the email and Web pages.

sas-forum-orange-logo.png sas-forum-blue-logo.png sas-forum-green-logo.png sas-forum-white-logo.png


Color

SAS Forum creative materials use a subset of three colors from our larger color palette: orange, blue and green. The consistent use of color across Forum events fosters brand recognition. You may choose the color you think will work best in your market. But we do not recommend that you mix and match colors; choose one and use it throughout all your event materials.

Pantone 151

C0 M60 Y100 K0R219 G129 B46

Web-safe#F08000 R240 G128 B0

Pantone 279

C68 M34 Y0 K0R104 G143 B202

Web-safe#2F90ECR47 G144 B236

Pantone 377

C50 M12 Y100 K0R154 G179 B74

Web-safe#90B328R144 G179 B40

ORANGE GREENBLUE


SAS® FORUMCOUNTRY/CITY YEAR

F Icon With Wordmark

VERTICAL: F ICON WITH WORDMARK

HORIZONTAL: F ICON WITH WORDMARK PROXIMITY OF F ICON TO WORDMARK

Standard distance Use the leading between the words “SAS Forum” and “country/city” name.










Standard distance Use the leading between the words “SAS Forum” and “country/city” name.

Sizing the SAS logo Use the height of the two lines of text to determine the size of the SAS logo.



PhotographyPhotography used for SAS Forum communications uses the same style as our brand creative. Refer to our brand photography guidelines on the SAS Brand Site at sww.sas.com/sasbrand.

SourcesMARS: sww.sas.com/mars

Stock: gettyimages.com

Application


Microsites

Microsite with location hero image Microsite with colored artwork


Home Page Promotions

sas.com home page promotion Thumbnail promotion


Email Banners

Location photography with midnight and white banners Colored artwork with midnight banner Colored artwork with white banner


Social Tiles


Online Ads


Social Media Avatars


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Paid Social Ads

F Icon and Wordmark

Event Photography

Facebook LinkedIn Twitter

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SAS @SAS

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Print Invitation

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DateLocationCity


sasforum.com/country


DateLocationCity




DateLocationCity



Heading

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Why Attend?

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Thursday, May 3

9:30 – 3:30 Meet and Greet

1:00 – 7:00 Conference Registration and Information

6:00 – 9:00 Welcome Reception and Dinner

Friday, May 4


7:00 – 8:30 Networking Continental Breakfast

8:30 – 10:45 General Sessions

10:45 – 11:15 Break 11:15 – 12:15 General Sessions

12:15 – 1:30 Informal Networking Lunch

1:30 – 5:15 Interactive Breakout Sessions

5:15 – 6:00 Cocktail Reception

Agenda

Registration

This forum is designed exclusively executives. Seating is limited.sasforum.com/country

NameChairman and Chief Executive Offi cer of Company

NameChairman and Chief Executive Offi cer of Company

Keynote Speakers

SAS® FORUMCOUNTRY/CITY YEARSAS® FORUMCOUNTRY/CITY YEARSAS® FORUMCOUNTRY/CITY YEAR

Date • Location, City

address line 1address line 2address line 3


Printed Program



DateLocation

City

SAS® FORUMCOUNTRY/CITY YEARSAS® FORUMCOUNTRY/CITY YEAR


DateLocation

City



DateLocation

City

#SASFORUM4 SAS® FORUM

Keynote Speakers

Intro copy for how, why, when and where these events fi t into the overall conference schedule.

RETAIL: Teun

Retailers today are concerned about sustaining growth through traditional means such as new stores and formats, growing the merchandise assortment and ensuring effi cient supply chain operations. With the explosive impact of social media and mobility on the industry, it is no longer just about price, shelf availability, store size, loyalty programs or pleasant shopping environments. Leading retailers distinguish themselves by the value they present to the consumer and how they engage the consumer regardless of shopping channel. The technology challenge is to make sense of the consumer data and, now, the availability of unstructured data through the explosive omnichannel.

Colruyt Group – Bart Van Roost, Senior Management , Member of the Commercial Board and Head of Analytics and Assortment

MARKETING: Lijn

With economic growth still slow and a plethora of new competitors, organisations have to work hard to fi nd new customers, keep existing ones and generate more revenue with constrained marketing budgets. Our panellists will discuss how they achieved more with less from their marketing eff orts and the key lessons they learned along the way.

TDC – Jesper Lylloff , Division Director

Round table disucssions

BANKING AND INSURANCE: Groenplaats

With the future of the global economy still uncertain, governments and the governed are looking to the fi nancial services sector to play its part in leading the recovery, but it is by no means clear what shape the recovery is going to take. In this two-part session, hear how our distinguished panellists are addressing subjects like more eff ective and transparent risk modelling, increasing lending and returns, the squeeze on margins and a renewed focus on compliance.

Groupe Reunica – Arnaud Muret, Performance Director

NameTitleCompany

NameTitleCompany

#SASFORUM SAS® FORUM 3

Agenda at a glance

Table descriptor or explanation. Possibly two or three lines of text.

Thursday, May 3

9:30 – 3:30 Meet and Greet


6:00 – 9:00 Welcome Reception and Dinner

Friday, May 4


7:00 – 8:30 Networking Continental Breakfast

8:30 – 10:45 General Sessions

10:45 – 11:15 Break 11:15 – 12:15 General Sessions

12:15 – 1:30 Informal Networking Lunch

1:30 – 5:15 Interactive Breakout Sessions

5:15 – 6:00 Cocktail Reception


Roll-up Signs


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Presentations

Copyr ight ©SAS Inst i tute Inc . A l l r ights reserved.

SAS® FORUMCOUNTRY/CITYYEAR

TitleSlideWelcome



TitleSlideWelcome


SectionSlideTopicArea



HeadlineSubhead

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HeadlineSubhead






HeadlineSubhead










TitleSlideWelcome


Digital Signs


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Agenda

8:30 Opening Remarks

8:45 Keynote Presentation Adapt and Disrupt: Capture New Business Opportunities

and Stay Ahead of the Pack, Sara Gutsche – EBC150

9:45 Break – Networking Hall

10:15 Panel Discussion Breaking Down Big Data – EBC150

11:15 Concurrent Breakout Sessions • Innovations in Insurance – EBC9 • Simply Complex: Managing Risk and Regulatory Compliance – EBC150

Name, Title, Company

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EBC150

Keynote Presenter



Agenda










EBC150

Keynote Presenter



Agenda










EBC150

Keynote Presenter


Email Signature Advertisements

First_Name Last_Name Title or Functional Area ▪ Department or Division Name Tel: + 1 000 000 0000 ▪ Mobile: + 1 000 000 0000 ▪ [email protected] Local SAS Office Name ▪ Office Street Address ▪ City, State/Province, Postal Code www.sas.com/country

Date | Location | City This message and any attachments contain information that may be confidential and privileged. Unless you are the addressee (or authorized to receive for the addressee), you may not use, copy, print or disclose to anyone the message or any information contained in the message. If you have received this e-mail in error, please advise the sender by reply and delete the message and any attachments. Thank you.





You can create an email advertisement for your event in an Outlook email signature. However, please keep in mind that email signatures that contain advertising graphics should only be used for external correspondence with potential customers. Why? Including email graphics in internal communications places an unnecessary demand for space on internal email servers and in your colleagues’ email inboxes. Please practice considerate email etiquette by refraining from sending email signature advertisements internally.





Industry Forum Examples

May 2-3, 2017SAS Headquarters | Cary, NC

Learn More

SAS HEALTH ANALYTICS EXECUTIVE FORUM





Morning Agenda8:00 a.m. Welcome Remarks

8:15 a.m. Keynote Address: General Michael Hayden

9:15 a.m. Executive Panel: Fraud – the Higher-Hanging Fruit Tonita Gillich, David C. Williams, Tim Wolfe, and JR Helmig

10:15 a.m. Break: Networking and Solutions Showcase

10:30 a.m. Internet of Things: New Definitions and Immersive Analytics Jeffrey Voas and Michael Thomas

11:15 a.m. Lunch


Digital signs

Program cover options

Email invitation Registration signs

Questions? Visit sww.sas.com/sasbrand. Contact [email protected].

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2016, SAS Institute Inc. All rights reserved. 0416

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