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SAS Forum UK 2017The best ‘Bytes’

Simon Lofthouse SAS Quest - October 2017

During late September, the two day SAS Forum UK 2017 took place at the Vox Centre in

Birmingham in the Midlands of the UK.

Real Numbers Australia attended the Forum as a Global Alliance Partner and are pleased to

present you with our very brief ‘highlights reel’ view from this significant SAS UK and Ireland

customer event.

Tonight’s Agenda

• UK Forum Keynote Topics

• The future of the SAS Platform – in brief (I don’t want to steal any of Mike’s thunder !)

• Customer Story: the SkyTV SAS Decisioning Journey

• SAS Viya: for SAS V9 coders

• Closing Statement

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What will we present this evening ?

Copyright © 2017 Real Numbers Australia All Rights Reserved

• Opening Address and Welcome

Charles Senabulya, Vice President and Country Manager, SAS UK & Ireland

With an introduction and welcome – from Dr Laurie Miles, Senior Director, SAS UK & Ireland

• The future of SAS User & Customer Engagement

Chris Hemedinger, Senior Manager, SAS online Communities, SAS Global

• Welcome to the Analytics Economy: Analytics Everywhere

Fritz Lehman, Executive Vice President & Chief Customer Officer, SAS Global

• Connected Life: a vision for today, tomorrow and beyond

Mike Turner, Principal Business Adviser, SAS Global, and

Andrew Chetty, Head of Market Intelligence & Business Development, Thingful

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SAS UK Forum 2017Keynote Topics


The prevailing theme of all of the keynotes, sessions, demos and presentations was one of

‘what is the future of the SAS platform’ ?

Boiled down, from our viewpoint, it becomes just a few key areas of focus for the SAS

Global and R&D teams over the next few years:

Key Areas of Future Growth & Focus

• Cloud

• Open Standards and Platforms

• Analytics Everywhere

• The Internet of Things (IoT)

• Key Competencies

• Focus Industries

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The Future of the SAS Platform(in brief)


Presented by Daragh Kelly, SkyTV’s Data

Strategy and Innovation Director.

The SkyTV decisioning journey was based on

the business-transformative idea of creating a

new paradigm to tailor their customer

experience by:

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Customer Story: the SkyTV SAS JourneyThe Decisioning Experience at SkyTV


Enabling the best action, to the right

customer, through the right media,

at the right time

“Ever increasing customer expectations & business complexity led

to an ambition for a more scientific and agile ability to allocate our

resources to deliver the best returns and customer experience.”

Many different business decisions to integrate:

Consistent Customer Experience

Integrated Decisioning Capability

Multiple Business Decisions

Bonded by a unitary decision-to-deployment process

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Customer Story: the SkyTV SAS JourneySix key capabilities that needed to be improved


Addressed by SAS technologies; Model Manager, Enterprise Miner, Data Management

1

Enable Data Integrated dataset configured for both offline & operations

Huge amounts of data..but not always in the

right place or frequency

• Real-time database• Big Data• SAS® Data

Management Advanced

2

Model & Optimise Calculate the best

decision based on known elements

Lots of models plus optimisation

..but model automation limited

• SAS® Enterprise Miner™

• SAS® ModelManager• Optimisation engine• Exploring VA/VS/VDML

on SAS®Viya™

3

Manage Integrate business rules, logic, models, automate

decisions

Billions of decisions.. but limited

automation, no centralisation or

integration

• Decisioning Platform• Campaign Platform

Present & Fulfil Deploy decisions in

channel with message, offer or proposition

Mature decisioning in push channels

..but limited means of

presenting decisions in interactive

• Dynamic content on Sky.com

• Agent Presentation in Voice

End-to-end Decisioning Operating Model

4 5

Measure & Evaluate Understand performance

& recommend adjustments

Robust performance measurement

…but missing some outcome data

• Always On Reporting• In-calldata

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Customer Story: the SkyTV SAS JourneySAS and the Decisioning Experience at SkyTV


How we used SAS to enable an analytically-driven decisioning program

Future use case, technology and evaluations

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Customer Story: the SkyTV SAS JourneyLessons learnt


• In-Memory processing

• Improve the speed of SAS Data Step (where possible) by parallelisation

• New SAS procedures:– CASUTIL

– MDSUMMARY

– CAS

– CARDINALITY

– IMPUTE

– BINNING

• The new CAS Language through PROC CAS – it’s just new SAS language that SAS coders already know and love !

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SAS Viya: for SAS V9 coders


• SAS Studio

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SAS Viya: for SAS V9 codersCloud Analytic Services (CAS)


Visual Interfaces

Programming Interfaces

API Interfaces

GUI user

Developer

SAS ViyaFor Many Users

SAS Coder Open Source

Coder

Copy rig ht © SA S In stitute In c. A ll rig hts re serve d.

• Sessions – a client-server session is required

eg. SAS Studio (client) to the CAS Engine (server)

• CASLib – all data and data operations in CAS

utilise CASLibs

• Loading data into CAS

• New & powerful PROCs

– CASUTIL – for managing data in CAS Sessions

– MDSUMMARY – multi-dimensional summarisation

– CAS – provides the CASL Language

– CARDINALITY – the cardinality of every

character and numeric field in a table

• Running Data Step code in Viya

– Most Data Step code will work

– However, some things will work and some will not

• Formats – work like in V9 but stored as Format Libraries

Great Places to Start

Co py rig ht © SAS In stitute In c. A ll rig hts re serve d.

• Viya Training Path - http://support.sas.com/training/us/paths/viya.html

• Straight to Videos - http://video.sas.com/#category/videos/transitioning-from-programming-in-sas-9-to-sas-viya

• For Coders -SAS® Viya™ 3.2 Action Programming - Introduction to SAS Viya Programming for SAS 9 Programmers -http://go.documentation.sas.com/?cdcId=pgmcdc&cdcVersion=8.11&docsetI d=pgmdiff&docsetTarget=titlepage.htm&locale=en

• Basic Ingredients for Blending the SAS® Client with SAS® Viya™ -http://support.sas.com/resources/papers/proceedings17/SAS0287-2017.pdf

• http://support.sas.com/resources/papers/proceedings17/SAS0118-2017.pdf

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SAS Viya: for SAS V9 codersUseful Resources


12Copyright © 2017 Real Numbers Australia All Rights Reserved

Closing StatementPLUS any questions, comments or feedback ?

Round-up

• Attendance at SAS Forum UK 2017 was hugely beneficial:– Opportunities to meet and engage with other SAS partners

– Able to engage and chat with the wide and diverse European customer base

– Learn about the latest trends in the SAS world and future SAS technology and platform directions

– Attend some incredibly insightful presentations and demos from very smart and capable SAS practitioners and experts

– Enjoy the beautiful sunny weather, warm daytime temperatures and balmy evenings of a UK Summer !

• We would strongly recommend all our Australian customers and partners consider attending the next UK SAS Forum Event in June 2018 !

• We only had enough time to cover the ‘tip of the iceberg’ this evening, but for any more detailed insight, copies of the presentations or queries, please feel free to reach out to either Alan or myself at Real Numbers Australia

Contact Information

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Simon Lofthouse0439 881 [email protected]

Get in Touch with us

We specialise in business intelligence,

platform administration and installation,

solution design, data warehousing, data

and systems migration, data integration

and marketing optimisation.

We love to hear about new projects,

discuss current trends and to help you to

understand and benefit from new

technologies.

[email protected] 734 743Level 11, 149 Wickham Terrace,Spring Hill

Alan Davies0427 663 [email protected]


Give us a call or send us a quick email to

tell us a little about your current

projects or what you might be

looking for in a SAS or BI

Technology partner.

We’re always willing to meet with

you and we’re prepared to bet you

a coffee that we can help in

some way !

We’ll always promptly get back to

you to discuss your needs and how

we might be able to help make your

project a business reality.

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