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sapandasugexhibitors.com 1 Orange County Convention Center | Orlando, Florida | May 17–19, 2016 Apply Now SAPPHIRE ® NOW + ASUG Annual Conference Exhibitor Program Prospectus Conference Demographics Agenda at a Glance Key Dates and Deadlines 2015 Exhibitor Listing Marketing Sponsorships Eligibility and Contact Information Exhibit Packages

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sapandasugexhibitors.com1

Orange County Convention Center | Orlando, Florida | May 17–19, 2016

Apply Now

SAPPHIRE® NOW + ASUG Annual Conference Exhibitor Program Prospectus

Conference Demographics Agenda at a Glance Key Dates and Deadlines

2015 Exhibitor Listing Marketing Sponsorships Eligibility and Contact Information

Exhibit Packages

Orange County Convention Center | Orlando, Florida | May 17–19, 2016

Apply Now sapandasugexhibitors.com

Attracting Highly Qualified Buyers and Key Decision Makers Expected Attendance 17,000

SAPPHIRE NOW and ASUG Annual Conference is the world’s largest business technology event, hosted by SAP and ASUG.

At this event, in three dynamic days, attendees will:

• Explore the full array of offerings from SAP, hybris, SAP SuccessFactor, Fieldglass, Ariba, and Concur, all in one place.

• Expand the reach of their business networks with face-to-face interactions with SAP executives, experts, partners, and customers.

• Connect with Americas’ SAP Users’ Group (ASUG), the community that uses SAP every day.

• Experience the latest solutions including:

• SAP® S/4HANA • SAP HANA

• SAP Fiori® • SAP Cloud for Analytics

• SAP HANA® Cloud Platform • SAP Cloud for Customer for the Internet of Things

All in all, it’s an incredible and seamless opportunity to leverage diverse points of view, experiences, and best practices. Businesses will be redefined – in a way only the convergence of SAP, ASUG, and our partners can bring to life.

SAPPHIRE® NOW and ASUG Annual Conference Demographics

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Approximately 91% of exhibitors surveyed in 2015 reported that they were either extremely or very successful in reaching their objectives and 94% indicated that they definitely or most likely would exhibit in 2016.

SAPPHIRE NOW and ASUG Annual Conference is where SAP partners can:

• Showcase their solutions, services, and applications to thousands of SAP customers including senior executives and business and IT decision makers

• Engage with leading customer executives to build new relationships and generate new opportunities for their companies

• Build on the event excitement and momentum to help accelerate existing deals

• Cross-sell and up-sell current customers and prospects by showcasing solutions that use the latest SAP innovations

• Work with customers and prospects to help address their broader solution needs and sell additional applications and services

See complete 2015 demographics >

Demographics 2015 Exhibitor Listing Exhibit Packages Agenda Sponsorships Key Dates Contact Information

Orange County Convention Center | Orlando, Florida | May 17–19, 2016

Apply Now sapandasugexhibitors.com

2015 Exhibitor ListAasonn

ABeam Consulting

Abreon

Accenture

Accenture COIL

Adaptive Insights

ADi SmartBOL

AGNI Consulting Inc.

ALKU

Amazon Web Services

ANCILE

Apigee Inc.

Arch

AT&T

Atlatl Software

Atos

attune Consulting

Attunity

Avalara

Avnet Services

BackOffice Associates

BlackLine

Bluefin Solutions Inc.

Bramasol

Breakaway Technologies Inc.

Business Partners eXcellence

CA Technologies

Capgemini

CardConnect

CDI Technology

CENIT

Chain-Sys Corporation

CIDEON America Inc.

Cisco Systems Inc.

Citrix

Clarkston Consulting

Clear Software

ClickSoftware

Cloudera

Cognilytics Inc.

Cognizant

Column5 Consulting

Communi-T

Conexiom by ecmarket

CONTAX Inc.

CoreALM

Corporater

Critigen

CrossView

CSC

CyberSafe

Dassian Inc.

Data Migration Resources Inc.

Datalytics Technologies LLC

DataXstream

DATUM LLC

Delego Software Inc.

Dell Inc.

Deloitte

DiCentral

Dickinson + Associates

Discover Financial Services

DocuSign

Dolphin Enterprise Solutions Corporation

DSC Software AG

ECENTA America Inc.

Echelon Solutions Group

eFax

EMC

Emergys

Enghouse Interactive

Enterprise Information Resources

EPI-USE America Inc.

ERP Integrated Solutions Inc.

ERP Maestro

ERPScan

Esker

Every Angle

Excel4apps

Excellis Interactive

ExitCertified

Experian Data Quality

EY

FIT

FMC Feindt Management Consulting Inc.

FPX

Fujitsu

FusionOps

Galigeo

GENBAND

gicom LP

GK Software AG

Global Knowledge

Global Software Inc.

GlobalSoft Solutions Inc.

Gorilla Group

GP Strategies

Greenlight Technologies Inc.

GROM Associates Inc.

GyanSys Inc.

Havensight Consulting Group

HCL

HighRadius

Hitachi

Hortonworks Inc.

HP

HPI

HR Path Americas Inc.

Huawei Enterprise

IBIS America LLC

IBM

Ice Edge Business Solutions

IGATE

InEight

Infosys Limited

Innovapptive

Innowera LLC

Intel

IntelliCorp

Intrigo Systems

ITC Infotech

itelligence

JaveLLin Solutions

Knoa Software

Kofax

KPIT

Kronos Incorporated

Krypt Inc.

L&T Infotech

Lenovo

LeverX Inc.

Libelle AG

LinkTech Nearshore

Linx-AS LLC

Loftware

MapR Technologies

Meridian Global Services

Method360

Mexbalia

Microexcel Inc.

Microsoft

Mindtree

Miracle Software Systems Inc.

MOBOLUTIONS

Monocle Systems

Morinteresting Inc.

Movilitas Consulting

msg

Mygo Consulting Inc.

MySupplyChainGroup

Nakisa

NEC Corporation of America

NEORIS

Neptune Software

NetApp Inc.

NextAxiom Technology Inc.

NextLabs Inc.

Nimble Storage

Novigo

Nsight Inc.

NTT DATA Inc.

Onapsis Inc.

OnBase by Hyland

OpenText

Oracle

Paymetric Inc.

Pitney Bowes

ProcessWeaver Inc.

ProKarma

ProShip Inc.

ProSoft Technology Group Inc.

Prospecta Software

Protera Technologies

PwC

Razorfish

ReadSoft

RED

Red Hat

Redwood Software

Resolve Tech Solutions Inc.

Resource IT

Revelation Software Concepts

ROLTA

Runbook

Sana Commerce

SandPoint Consulting Inc.

SAP PRESS

SAPinsider

SAS

Saviynt

SCM Connections

SCMO2

SCT Software

SEAL Consulting Inc.

Secure-24

Security Weaver

SEEBURGER

SGI

Sigma Business Solutions Inc.

Signavio

Sita Corp

SmartDocs

SMC³

Snow Software

SNP

Sonata Software Ltd.

Sprinklr

Stefanini

Stellium Inc.

Sungard Availability Services

SUSE

Symmetry

Symtrax Corporation

Synactive Inc.

Tableau Software

Tachyon Technologies

Tagetik

Tangoe

Tata Consultancy Services Ltd.

Taxware, a Sovos Compliance Company

Tech Mahindra

Techwave Consulting Inc.

TEKsystems

Teradata

Thomson Reuters

Titan Consulting

United VARS

Utopia Global Inc.

V3iT Consulting Inc.

Velocity Technology Solutions Inc.

Vendavo

Vertex

Virtual Forge Inc.

Virtustream

Vistex Inc.

VMware Inc.

WalkMe

Winshuttle LLC

Wipro Technologies

Wise Men Consultants Inc.

Work Market

Worklogix

Worksoft

xft Inc.

YASH Technologies

Z Option Inc.

Zebra

Demographics 2015 Exhibitor Listing Exhibit Packages Agenda Sponsorships Key Dates Contact Information

Orange County Convention Center | Orlando, Florida | May 17–19, 2016

Apply Now sapandasugexhibitors.com

Exhibit Packages-at-a-GlancePlease view the Exhibit Packages for complete details.

Package Component Sapphire Onyx Diamond *Emerald Turnkey Emerald *Ruby

Turnkey *Pod

Price $215k $150k $78k $66k $46k $33k $14k

Conference Badges 65 50 20 10 10 5 3

Space 30’x40’ 30’x30’ 20’x20’ 10’x20’ 10’x20’ 10’x10’ pod

Premium Location x x x

Turnkey Convenience* x x x

Home-Base Conference Room x

Show Floor Conference Room x x

Theater Presentation 2 2

Mini-Theater Presentation 4 1

Invitation to Media and Analyst Reception x

Spotlight Promotion – Pre-Conference E-Mail x

Featured Promotion on Home Page of Conference Web Site and Special Recognition in On-Site Guide

x x

Listings in On-Site Guide, Show Floor Directory, Conference Web Site, and Mobile App

x x x x x x x

Social Media and Press Release Opportunities x x x x x x x

Opportunity to Purchase Marketing Sponsorships x x x x x x x

* Emerald Turnkey, Ruby Turnkey, and Pod level exhibit packages include a booth structure, display monitor(s), lead retrieval unit(s), Internet, electrical, chairs, carpet, and cleaning.

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Demographics 2015 Exhibitor Listing Exhibit Packages Agenda Sponsorships Key Dates Contact Information

Orange County Convention Center | Orlando, Florida | May 17–19, 2016

Apply Now sapandasugexhibitors.com

Agenda-at-a-Glance

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Monday, May 16 ASUG Pre-Conference Seminars (additional fees apply) All exhibitors should plan to be “show-ready” by 5:00 p.m.

Tuesday, May 17 SAP Opening Keynote Sessions and Show Floor Open Lunch ASUG Keynote – Geoff Scott, CEO, ASUG

Wednesday, May 18 SAP Keynote Sessions and Show Floor Open Lunch

Thursday, May 19 SAP Keynote Sessions and Show Floor Open Lunch SAP Concert

Program activities are subject to change. For the most up-to-date show floor hours, please refer to the Exhibitor Conference Schedule located in the Exhibitor Manual of the Exhibitor Information Web Site.

Demographics 2015 Exhibitor Listing Exhibit Packages Agenda Sponsorships Key Dates Contact Information

“ SAPPHIRE NOW and the ASUG Annual Conference is a great way to get in front of your prospects and customers, and a great event to network with SAP experts from all over the world.”

Dolphin Enterprise Solutions Corporation

Orange County Convention Center | Orlando, Florida | May 17–19, 2016

Apply Now sapandasugexhibitors.com

Experience the Value of Marketing Sponsorships

To help maximize your investment and strengthen brand awareness at SAPPHIRE® NOW and ASUG Annual Conference, a variety of marketing tools, sponsorships and advertising channels have been developed. These opportunities will assist you in increasing your company’s visibility at the conference and make a lasting impression on thousands of SAP customers, prospects, partners, employees, and press/analyst influencers!

Marketing Sponsorships will be available in January ›

Marketing Sponsorships are Available to Fit Every Budget and Marketing Goal

Here is a sampling of sponsorships you may want to consider:

• Charging Station

• Escalator Cling

• Mobile Guide Banner Ad

• Pedestrian Sky Bridge Ad

• Transportation

• Information Stations Banner Ad

Marketing Sponsorships

Home Experience Agenda Key DatesExhibit Packages Contact InformationDemographics

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Demographics 2015 Exhibitor Listing Exhibit Packages Agenda Sponsorships Key Dates Contact Information

“ SAPPHIRE NOW: Run Simple Great. Awesome as usual.”

Innowera LLC

Orange County Convention Center | Orlando, Florida | May 17–19, 2016

Apply Now sapandasugexhibitors.com

Key Dates and Deadlines*A few of the key exhibitor dates and deadlines may be found below. A complete list of deliverables and associated deadlines is prepared for each exhibitor as part of their unique task list.

All exhibitors should plan to be ‘show ready’ by 5:00 p.m. on Monday, May 16.

December 31 Gain two priority points with a completed exhibitor application and signed agreement

January Online exhibitor manual and task list available

January Marketing sponsorships available

February 5 Application, signed agreement, and full payment due for priority point space selection

February Exhibit space selection begins; timing will vary depending on exhibit package level

March 21 Cancellation/reduction of exhibit space deadline; review the exhibitor program rules and regulations for full cancellation policy

April 12 Space permitting, last day to complete the application to exhibit

*All dates are tentative and subject to change.

Home Experience Agenda Exhibit Packages Contact InformationDemographics Sponsorships

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“ KPIT’s participation couldn’t have been better. We were able to create a buzz on the exhibit floor, but also had many, many quality onsite meetings. We found symmetry in all areas of our participation with SAP. We look forward to next year’s event.”

KPIT

Demographics 2015 Exhibitor Listing Exhibit Packages Agenda Sponsorships Key Dates Contact Information

Orange County Convention Center | Orlando, Florida | May 17–19, 2016

Apply Now sapandasugexhibitors.com

Eligibility and Contact InformationEligibility to be an Exhibitor in this program is limited to companies that have a current partnership agreement in good standing with SAP®. Exhibitors must have no outstanding credit issues or past due amounts with SAP or ASUG. SAP and ASUG reserve the right to reject or cancel any application/agreement to exhibit.

If you have questions on the material in this prospectus or the SAPPHIRE® NOW and ASUG Annual Conference Exhibitor Program, please contact us:

Barb Kavetski Ellen Stangroom [email protected] [email protected]

Tel: 610.518.6291 Tel: 508.461.7683

“ SAPPHIRE NOW and ASUG Annual Conference is an event like no other technology event. There are thousands of moving parts but each of them is finely tuned to the other. This is a great forum for generating tremendous leads and shape our brand perception.”

Infosys Limited

Home Experience Agenda Key DatesExhibit PackagesDemographics Sponsorships

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Demographics 2015 Exhibitor Listing Exhibit Packages Agenda Sponsorships Key Dates Contact Information

SAP Americas 3999 West Chester Pike Newtown Square, PA 19073 +1 800-880-1727

www.sap.com

©2016 SAP SE or an SAP affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omis-sions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

All other product and service names mentioned are the trademarks of their respective companies.

Americas’ SAP Users’ Group (ASUG) 230 E. Ohio St. Suite 500 Chicago, IL 60611 +1 312-321-5142

www.asug.com

©2016 by Americas’ SAP Users’ Group (ASUG). All rights reserved.

These materials are provided by ASUG for informational purposes only, without representation or warranty of any kind, and ASUG shall not be liable for errors or omissions with respect to the materials. The only warranties for ASUG products and services are those that are set forth in the express warranty statements accompanying such products and services, if any.