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    Solution overview

    mySAP BusinessIntelligence

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    mySAP Business IntelligenceData Warehousing with mySAP BIBusiness Intelligence PlatformBusiness Intelligence Suite

    Enterprise PortalSummary

    Agenda

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    mySAP Business Intelligence

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    mySAP Business Intelligence

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    mySAP Business IntelligenceData Warehousing with mySAP BIBusiness Intelligence PlatformBusiness Intelligence Suite

    Enterprise PortalSummary

    Agenda

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    Extraction, Transformation and Loading

    to get a complete view of your business

    Open for any source

    Flexible set of ETL capabilities

    Integration to mySAP.com on

    application level

    Open to third-party tools

    Support of open standards

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    The information model of SAP BW

    Integrated flow of data

    Rich transformation toolbox.

    Flexible and non-redundant data models.

    Data Aging Strategies: ADK-based archiving and near-line storage with

    FileTek

    to model the business

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    Operational Data Store and Data Warehouse layer

    Data Warehouse

    Non volatile

    Granular

    Integrated

    Historical foundation

    Built with ODS Objects

    Operational Data Store

    Operational Reporting

    Near Real-Time / Volatile

    Granular

    Built with ODS Objects

    Multidimensional Models

    Multidimensional analysis

    Aggregated view

    Integrated

    Built with InfoCubes

    ... to provide the right information for all users

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    Controlled distribution

    of consistent data

    Target: file or DB table

    Central monitoring

    Select filter criteria andcolumns

    Scheduling

    Full or delta mode

    ODS Objects

    Open Hub Service - Details

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    Business Modeling

    Data Flow TransparencyApplied Business Structure

    Data Model Transparency

    Automated Administration

    Data

    ModelData Flow

    Process

    Chain

    Hierarchies

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    Documents in SAP BW

    documents for

    metadata

    documents for

    masterdatadocuments for

    transactional data

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    Warehouse Management

    to store, update, maintain and aggregate

    information according to your needs

    Central and complete administration

    Meta data repository: business and

    technical meta data

    Open Hub Service: Data from ODS-Object

    and InfoCube can be distributed; full &

    delta, monitoring & scheduling

    Transparency across all objects and

    Automation of warehouse management

    processes

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    mySAP Business IntelligenceData Warehousing with mySAP BIBusiness Intelligence PlatformBusiness Intelligence Suite

    Enterprise PortalSummary

    Agenda

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    Information Access & OLAP

    ... to enable targeted analyses

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    Data Mining

    Behavior Modeling Decision Tree

    Clustering

    Scoring

    Regression/MLR

    Association Analysis

    Value Modeling Customer Lifetime

    Value (CLV)

    Recency Frequency

    Monetary Value (RFM)

    ... to detect structures and dependencies

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    mySAP Business IntelligenceData Warehousing with mySAP BIBusiness Intelligence PlatformBusiness Intelligence Suite

    Enterprise PortalSummary

    Agenda

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    Business Intelligence Users

    Authors and analysts... need advanced analysis functionality and ad-hoc dataexploration capabilities

    ... require useful, manageable tools

    Executives and knowledge workers... require personalized information in context via an

    intuitive user interface

    ... want predefined analysis paths and the option of in-

    depth analysis of summary data.

    Information consumers... need specific information (snapshot of a particular data

    set) to perform their operational tasks

    ... do not interact extensively with the data.

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    mySAP BI allows Users to ...

    Easily access and explore information Analyze that information Develop insights and understanding

    Leads to improved and informed decisions at alllevels

    Support on strategic, tactical and operational decisions

    Optimize organization and business processes

    Enable collaboration on trends and exceptions

    Capitalize on market and business opportunity

    Manage business and strategy towards profitability

    Ensure individual effectiveness

    Optimize interactions with customers and suppliers

    Drive success within departments

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    Business Intelligence Users, Needs and Functions

    Query &Reporting Analysis &Exploration Deployment &User Access

    Executive /

    Knowledge Worker

    Strategic

    Operational

    Query

    Design

    Web or Excel

    Portal

    Tabular

    Reports

    Pre-built

    Report

    Templates

    Managed,formatted

    Reports

    Any Device

    Interactive

    Content

    iViews

    Role-based

    Targeted

    Dashboards

    OLAP

    Analysis

    Data Mining

    Ad-hoc DataExploration

    Alerting

    Geographical

    Analysis

    Packaged

    Applications

    Analyst/Author

    Tactical

    Customization Data Depth Complexity

    Information Consumer

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    mySAP BI

    Support for business decisions at all levels

    Operational, tactical or strategic

    Ready-to-start templates with predefined KPIs

    Scalable

    From static, managed reports to highly interactiveanalysis applications

    Desktop or web-based

    Comprehensive tool-set

    For query design, reporting and analysisWeb application design

    Fast deployment of personalized information

    Integration into the Enterprise Portal Role and business process specific information

    User Access: anytime, anywhere

    Analyze information within a web browser On any device (PC or mobile)

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    Query Design

    BEx Query Designer Ease-of use via drag & drop

    Personalized access

    Comfortable formula editor for

    calculations

    One-step web publishing

    Windows-based component

    Web interface for intuitive ad-

    hoc analysis on the web

    Only Filter and

    Column Section in

    tabular mode

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    One Design Tool - Multi-layered Analysis Options

    Multiple data sources A unified view from an integrated data basis

    Different data granularity and aggregation levels Summarized to line item

    Flexibility in data depth and breadth

    OLTP / External Data Sources

    ODS Object

    InfoSets

    InfoCubeDataAgg

    regation

    MultipleIn

    foProvider

    BIS

    uite

    Business

    Explorer

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    Reporting and Analysis

    Share and analyze information via Web Browser (PC or mobile)

    Windows Desktop using MS Excel

    Analysis on aggregated or transaction level dataPackaged AppsBroad range of extendable reporting and analyis templates provided

    Business aware Time dependency, realignment

    Currency conversion (e.g. different per column)

    Versioning, Aggregation rules

    Intelligent Services Alerting - Identify and Handle Exceptions, Pro-active notification

    Conditions

    Data Mining

    R ti

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    Reporting

    Tabular Reporting

    Query with diverse columns infree alignment

    No distinction betweencharacteristics and key figures

    Option to switch between tabularand OLAP view

    Foundation for formatted

    reporting with Crystal Reports

    Desktop or web

    Analyze data from different

    sources

    SAP or non-SAP

    Extendable reporting templates

    provided with Business Content

    R ti I t ti ith C t l R t

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    Reporting - Integration with Crystal Reports

    Out of the box presentation-quality reporting

    Reports and documents optimized for printingand sharing

    Broad range of pre-defined crystal reports:

    legal, financial, etc

    SAP and non-SAP data in a single

    report

    Seamless portal integration

    Schedule and view Crystal reports

    in managed web environment

    Offline reporting and viewing of

    reports

    I t ti A l i

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    Interactive Analysis

    Analyze different aspects of the

    business

    Multi-dimensional views Generic navigation and interaction

    (slice and dice, drill-down, drill-

    thru, pivoting, ...)

    Hierarchy navigation

    Global, enterprise-wide use Multi-language, multi-currency

    Intelligent Services

    Alerting (traffic lights)

    Conditions

    User access and interaction

    Web-based

    Windows-based via BusinessExplorer Analyzer

    OLAP analysis in MS Excel

    Integration point for query and

    web application design

    Leverage native Excel features

    (i.e. office integration)

    Tight integration of web- and MS

    Excel-based analysis

    W b b d R ti & A l i

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    Web-based Reporting & Analysis

    Ease-of useAccess, analyze and shareinformatione within a web browser

    Zero FootprintQuick ROI Packaged BI web applicationsOpen Analysis Framework Supporting standards like XML/Aand OLE DB for OLAP

    Alerting Pro-active notificationAnalytical complexity whenneeded Ad-hoc query design Full interactivity (filter, drill-down,slice and dice, etc.)

    Performance Precalculated web applications1:n Parametrization allows for onequery to serve multiple users

    Geographical analysis Interactive maps

    D i f BI W b A li ti

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    Design of BI Web Applications

    BEx Web Application DesignerOffers the ability to create all kinds ofanalytical Web Applications

    Build packaged BI Applications

    Cockpits / Dashboards

    Wizard-based visualization

    Online & Offline Scenarios

    Publishing

    Device specific output generation

    iView creation / Portal integration

    APIs for further web design

    W b A li ti F k

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    Web Application Framework

    Web Design Tool (option)

    OLAP Processor

    BEx Web ApplicationDesigner

    BEx Analyzer /Query Designer

    BW ServerwithSAP Web ASWeb Service

    Charting Engine

    Web Browser

    HTLM Templates InfoProvider

    Anal tical Collaboration

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    Analytical Collaboration

    Share comment

    Mobile Intelligence

    http://g-images.amazon.com/images/G/01/electronics/buyingguide/mikeb/crt-monitor-side-view.jpg
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    Mobile Intelligence

    TechnologyBW Web applications areautomatically mobile- enabled

    Device recognition

    Device specific rendering

    Device specific navigation

    One tool serves all scenarios

    BEx Web Application Designer

    Performance

    Pre-calculated reports / web

    applications

    Synchronization with PDA

    ScenariosMobile Reporting

    Timely decisions with real-time

    data

    Wireless connection, no access to

    a networked computer

    Offline reporting Portability

    Snapshot of data needed for a

    specific business situation (i.e at

    the customer site)

    Analytic functionality

    Mobile Intelligence: PDA example

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    Mobile Intelligence: PDA example

    PDA specific output

    HTML with reduced JavaScript for PDA devices

    Transformation of style sheets into pure HTML for PDA devices

    Device-specific context menu for PDA devices

    Navigation and

    table display

    Charts Context menu

    Agenda

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    mySAP Business IntelligenceData Warehousing with mySAP BIBusiness Intelligence PlatformBusiness Intelligence Suite

    Enterprise PortalSummary

    Agenda

    Enterprise Portal

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    Enterprise Portal

    Applications &

    Legacy SystemsInternet

    Data Warehouse

    & DSS

    Content &

    Documents

    Original Source

    Extracted & Manipulated

    Structure

    d

    Unstructured

    Enterprise Portal

    iViews & Unifiers

    Internet Content &Web Services

    Knowledge

    Management

    Business

    Intelligence

    Enterprise

    Portal&

    Business

    Unification

    EnterprisePortal

    Solutions

    Information Deployment

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    Information Deployment

    Personalized information and

    decision support for all users

    Share and analyze

    business information

    Analytics in context

    Collaborative BI

    Employee

    Customer

    Citizen

    Business

    Partner

    Seamless Integration of BI Web Applications into theEnterprise Portal

    Agenda

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    mySAP Business IntelligenceData Warehousing with mySAP BIBusiness Intelligence PlatformBusiness Intelligence Suite

    Enterprise PortalSummary

    Agenda

    Business Content: pre-configured information models

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    Business Content: pre-configured information models

    +90 ODS Objects

    +420 InfoCubes

    +1700 Queries

    The ideal starting point for custom-built Analytical

    Applications

    Analytical Applications

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    Analytical Applications

    Timeline for SAP BW 3 0

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    20022001

    Timeline for SAP BW 3.0

    End of

    2. Quarter

    From

    Dec., 17

    First

    Customer

    Shipment

    Controlled

    Availability

    From

    Sep., 22

    (Oct. 15 Inst)

    3.0A 3.0B

    Beginning

    2. Quarter

    General

    AvailabilityFirstCustomerShipment

    End of maintenance: September 2002End of maintenance: May 2005

    mySAP Business Intelligence

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    mySAP Business Intelligence

    mySAP Business Intelligence is the first complete and

    open solution that provides accessibility, collaboration anddeployment of relevant, timely and insightful information to

    anyone, anywhere at anytime to understand, optimize and

    align their business.

    mySAP Business Intelligence Solution

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    mySAP Business Intelligence Solution

    Business Benefits:

    Increased Effectiveness of Decision Making

    Cost Reduction by Reducing Time to Action

    Optimization of Business Processes

    Key Advantages:

    End to End Solution

    Business focus

    Open Platform Complemented Through Partners

    Business Content to Maximize ROI

    Opinions about mySAP Business Intelligence

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    Opinions about mySAP Business Intelligence

    William H. Inmon, the father of data warehousing about mySAP BI:

    "...No other vendor has the same reach across all the environments in acomprehensive manner. Some vendors have software. Other vendors have

    hardware. But in terms of forming a complete picture across the entire

    corporate information factory landscape no other vendor can compete......

    White paper available atwww.billinmon.com

    http://www.billinmon.com/http://www.billinmon.com/