sap canada insurance customer experience pov 20150309 (006)
TRANSCRIPT
Engage Customers Like Never Before
Digital Transformation in Insurance
March 2015
SAP Point of View
Run Simple
Table of Contents
Executive Summary 4
SAP: Your Partner in Innovation & Transformation 5
The SAP Solution 10
Why SAP? 26
SAP proprietary and confidential | 3
deliver an exceptional customer experience during the
acquisition and onboarding stages
Streamline and integrate processes to eliminate
redundancies, provide self-service capabilities, and
increase visibility into middle office and back office
processes
Modernize the underwriting process to capture near real-
time data that underpins customer behavior for improved
alignment in pricing and risk
New technology is needed to enable key business capabilities that propel insurance companies in the
ever changing digital era
Executive Summary
The insurance industry is evolving faster than ever.
Customers are well-informed, demanding, and connected.
Providers need to establish a stronger customer orientation,
build deeper relationships with customers, and deliver more
relevant products to market faster.
New regulations, dynamic capital markets, and mergers and
acquisitions abound. Insurers face stiffer competition for
educated customers from traditional and nontraditional
players using new technologies. These factors can lower
earned premiums and reduce the resources available to
serve customers.
In the future, customers will soon be able to change their
insurer as easily as they change television channels. To
succeed, insurers must provide a rich “customer
experience” and not just “financial services” along every
step of the customer life-cycle.
Innovations in distribution and product development and the
effective use of technology can guide sustainable growth for
successful insurers in the future but many insurers will need
to transform their legacy systems to support the critical
business capabilities needed to propel them in the ever
changing digital era.
Leading insurers are undertaking transformation programs
to differentiate themselves by delivering an exceptional
customer experience across the customer lifecycle:
Optimize their distribution network and find the balance
between direct and intermediary business to service and
Leading insurers are taking on initiatives not only to run better but to deliver superior customer experience by truly
connecting with customers along every step of customer life-cycle.
Executive Summary
SAP's Proposal
For over 40 years, SAP has kept pace with the changes in
the corporate organization methods and with technological
breakthroughs. Today, SAP remains in the forefront of
innovation, thanks to its research and its products in fields
including advanced as in-memory, real-time analysis, cloud
computing, and its new dedicated digital business solutions.
SAP believes that good companies can become best in class
through ongoing benchmarking of their capabilities with those
of their industry peers, thereby continuously raising their
performance levels (see next page for details). SAP proposes
to demonstrate the tight strategic fit between SAP’s offering
and digital insurers needs for simplification, durability, and
innovation. Beyond cutting costs, and in a world where
change is the only constant, the true challenges lie in
promoting strength, creativity, and proactivity with the
customer in mind.
4 | SAP proprietary and confidential
achmea Innovates & Transforms its Business with the Help of SAP
SAP: Your Partner in Innovation & Transformation
“We firmly believe that
we are in the middle
of a transformation,
from an organization
based on paper to a
digital future. My
ambition is to
transform the
company for the
digital world. SAP is
helping Achmea to
run better.”
Dimitri Van Dyck, Director of
Strategy and IT Governance
Achmea is the leading insurance provider in the Netherland, providing health, life, and non-life insurance products to 50% of
Dutch households. When the company executives started to rethink the future direction of the company, they turned to SAP for
help. SAP in turn helped assess achmea’s capabilities to manage five digital drivers that transform business models in the
insurance sector. Through a series of collaborative engagements, SAP helped achmea assess current state of key capabilities
across customer intimacy, operational excellence, innovation, corporate culture, and IT excellence and devised 5 year
strategies and plans to close the gap in areas where achmea was lagging. Since, achmea has worked with SAP to execute
against the devised plans and is well underway to achieve their aspiration to becoming the trusted digital insurer by 2020.
SAP: Your Partner in Innovation & Transformation
SAP proprietary and confidential | 5
SAP Continues to Innovate and Help its Customers
Since its creation in 1972, SAP has been a precursor of major technological and functional
innovations.
After having supported our customers with their internationalization using products dedicated
to finance, SAP, its 20,000 developers, and its partners are now working every day on the
successful digital transformation of our customers.
10s 00s 90s 80s
Mobility
The real-time
enterprise
Internet
Extended business
processes
Client-Server
Integrated business
processes
Mainframe
Standard
software
Today and the future
• Customer Intimacy
• Omnichannel
• Operational performance
• Connected objects
• Co-innovation
• Cloud
• …
The digital
enterprise
SAP: Your Partner in Innovation & Transformation
6 | SAP proprietary and confidential
“Today’s employees and consumers are networked and on the move.
Great products alone are no longer enough to earn their loyalty.
Businesses have to provide a next-generation experience, tailored
completely to the individual. SAP is driven by a relentless passion to help
our customers innovate to win. We deliver the industry solutions and the
real-time platform for enterprises to run like never before.”
Bill McDermott, CEO, SAP
SAP Suite of Insurance Solutions Provides a
Comprehensive Platform for Digital Transformation
Digital transformations have to begin with embedding customer centricity and agility in
everyday operations to build the necessary foundation for further transformation.
Enhance billing and financial capabilities 3
1 Deliver a front end for customer intimacy &
channel agility as a platform for innovation
Scale core processing capabilities for
automation & increased visibility 2
Further exploit the technology platform for
innovation 4
The SAP for Insurance set of solutions
addresses the full scope of digital transformation
in every step of customer life cycle.
• Direct selling to customers plus assisted
selling via brokers and agents with fully
managed quotation processing
• Agile product configuration to the degree of
automation you need, such as straight-through
processing on less complex products and
flexible renewals
• Efficient policy and claim administration
• Efficient commission management, billing, and
payment capabilities
• Integrated, scalable, and open technical
platform, easing implementation and
maintenance to reduce TCO
The SAP for Insurance solutions provide a
proven basis for your insurance operations, both
now and into the future.
SAP: Your Partner in Innovation & Transformation
8 | SAP proprietary and confidential
SAP in Insurance
SAP proprietary and confidential | 9
SAP: Your Partner in Innovation & Transformation
4,900+ Insurance and Reinsurance Customers
19 of Top 20 Global Insurance Companies Run SAP
Solution Capabilities Benefits
SAP’s Omnichannel solution:
• Offers unified knowledge of the customer, regardless
of the point of contact
• Allows the customer to have a consistent vision of
services and offerings on all channels
• Makes real-time personalization of offers and content
on the Internet possible based on the customers’
profiles
• Can be deployed quickly, on premise or in the cloud
• Can be integrated without changing the existing
product and policy management systems
• Improve the customer experience
• Decrease total cost of ownership thanks to a single
multichannel platform (vs. silo-type approaches for each
product)
• Increase the conversion rate with personalized content that is
optimized according to areas of interest and navigation habits
of the policy holder
• Maximize the segmentation and differentiation strategies
• Optimize integration with the existing data and transactional
systems
• Benefit from innovations from other industries: usage-based
billing, the Internet of Things, contactless payment, etc.
Implement a Front-End Innovation Platform for Customer
Centricity & Channel Agility
Direct to Customer Channels
40% Increase in
total online
sales
“After implementing SAP, we increased our revenue, thanks to this new channel. We are delighted to
have opened the way for internet sales in this sector in Turkey.”
Levent Buluşan, Marketing Director for Alternative Sales Channels, Ray Sigorta A.Ş
21% Increased
conversion rate
#1 Omnichannel
platform
40% Increased
visits
Today, customers are more willing to use online channels when interacting with insurers but expect simple, easy
to use websites, personalized offerings, simple explanation of products, and greater reassurance on privacy.
hybris, an SAP company, delivers a best-in-class Omnichannel platform for insurers that integrates digital
technology, social networks, and mobility while offering a consistent customer experience.
1 2 3 4
The SAP Solution
10 | SAP proprietary and confidential
Single view of the customer
Single, agile, and scalable technology stack
with proven integration with SAP
Most functionally complete commerce platform in
marketplace
Flexibility and choice across on-premise and
cloud deployment models Insurance industry-focused, Omnichannel
B2C solution
Access on desktop, mobile devices, and
analytics made for the business users
SAP enables insurance companies to offer a consistent experience to its customers in order to
effectively manage its offering and sell more products and services.
SAP omnichannel platform
Product
catalog
Data
warehouse/
SAP HANA
Sales and services Channels
(optimize the customer
experience)
Customer, contracts, and product baseline
Claims
management
Content management
(products, forms, etc.)
Mobile apps Agents and Brokers Call centers Web client Insurance aggregators
Product
factory
1 2 3 4
SAP proprietary and confidential | 11
The SAP Solution
SAP Cloud for Customer is the next-generation platform that allows distribution networks
access to a native, multi-device work environment fully dedicated to policy commercialization
and integrated with the SAP for Insurance solution set.
Implement a Front-End Innovation Platform for Customer
Centricity and Channel Agility
Partner & Advisor Channels
1 2 3 4
Value and Benefits
Increase productivity
Distributors’ call preparation time
reduced and quickly enabled for
customer visit
Increase efficiency
Distributors able perform post-call tasks
quickly, during or after the call
Accelerate sales cycle
Distributors able to convert customer
interest into quotation at the time of
interest
The SAP Solution
12 | SAP proprietary and confidential
• Easy access to quick quote and quotes to review
annual premium and simulate commissions
• Access policy information for distributors
• Issue legally binding policy documents
• Easy account summary that includes insurance-
specific information (quick quotes, quotes,
policies, competitor policies, and more)
• Pre-integrated with SAP for Insurance solutions
1 2 3 4
Account
Summary
Quick
Quote Quote
Policy
Products Simulate
Commission
Create
Lead
1. Create Quick
Quote
2. Create Quote 3. Accept/Bind
Quote
4. Create Policy 5. Review Account
Check leads
generated Create quick quote Create quote Receive quote Create policy
Review customer
information
Create lead Complete mini
application
Complete detailed
application Initial premium paid Receive PDF Review leads
Qualify lead Calculate annual
premium
Calculate annual
premium Set status “bound” Assign policy number
Review insurance
objects
Reassign lead Simulate commission Review quote Maintain external
policies
Convert to quick
quote Convert to quote Simulate commission
View customer 360
factsheet
Create activity Send binding quote to
customer
Create activity
SAP proprietary and confidential | 13
The SAP Solution
Leverage Analytics to Derive Customer Insight in Real-time Real-time analysis powered by SAP HANA
Deep Complex and
Interactive Questions
SAP HANA®
High Speed Fast Response
Times
Broad Big Data
Real-time Recent Data
Simple No Preperation
Dimension Benefit Enabling You To
Real Time Know when events
happen
Analyze massive
amounts of data thousands of times faster
Depth Ask any question
on any data
Answer any question,
regardless of complexity, reliably and quickly
Breadth Base answers on as
much data as you like
Answer based on
unrestricted amount of data, unconstrained by data type
Speed Get your answers
right away
Access and deliver
information many thousands of times faster
Simplicity Eliminate
preliminary query steps
Do away with extra data
preparation steps
SAP HANA is a modern platform leveraging the power of an in-memory database. Because SAP HANA lets you analyze
massive quantities of data in local memory, the results of complex inquiries and transactions are available at your fingertips.
Because SAP HANA brings together online transactional processing and online analytical processing into a single in-memory
platform, it delivers across all five dimensions without the need for trade-offs.
1 2 3 4
The SAP Solution
14 | SAP proprietary and confidential
Agents
• Manage agents, third party sales in real-time
• Suggest/manage products/policies
• Quote generation, retrieve real-
time policy data
• Alerts, broadcasts, messages
about new activities
Customer Service
• Know the customer
• Suggest products
• Solve customer service issues
• Reinstatements
• Reminders
Management
• Proactively manage customer retention
• Increase visibility in agent performance
• Improve decision making
• Underwriting approvals
• Monitor/track product performance
• Improve consumer engagement
Customer
• Determine usage and statistics based on submitted claims through self-serve
• Self-serve calculators and tools that provide customized information based on cohort
• Leverage value add services by benchmarking against cohort
• Find authorized/ approved agencies
Analytics enables you to
Connect with customers & manage policy lifecycle
At the right time & in the right channel
B2C B2E
Analytics
1 2 3 4
SAP proprietary and confidential | 15
The SAP Solution
Solution Capabilities Benefits
Policy management
• Highly automated administration processes to change and update
insurance policies
• Record change history during complete policy lifecycle, enabling rollback
and auditability
• Multi-LoB solution to manage a variety of contracts on a single system
Claims management
• All lines of business supported on a unique platform
• Strong process automation (workflow, distribution of files, accelerated
compensation…)
• Powerful, real-time analysis and sharing of information between all
stakeholders in the chain of compensation
• Unprecedented capability for fraud detection
Incentive and commission management
• Accelerated and efficient roll out of (new) incentive models (time to market)
• Support of different LoBs and channels
• Increase flexibility to adopt different remuneration models
(M&A), new organizational structures, and portfolio assignments
• Improved profit via rule and value-based incentive calculation
• Improve accuracy to reduce commission overpayments
• Improved, fast, efficient, and accurate policy
processing, thanks to a software approach in
which insurers benefits from existing content
and from the best market practices on an
international scale
• Comprehensive policy inquiry during complete
policy lifecycle
• Interoperability between applications and
solutions on a group-wide scale thanks to a
service-oriented technology platform
• Reduced claim expenses and fair, consistent,
and quality service to customers
• Low TCO through efficient, common platform
The SAP core insurance solutions offering provides a sound foundation for standardization
and automation, freeing insurers to focus on growth and expansion rather than core
operations – knowing that these can be delivered consistently and well.
The SAP core insurance solutions enables the “industrialization” of all your insurance lines,
providing the opportunity to standardize and automate without compromising agility across
both your policy operations to manage incentives and their full lifecycle.
Standardized & Scaled Core Insurance Operations
Solution Capabilities Drive Business Value
1 2 3 4
The SAP Solution
16 | SAP proprietary and confidential
“With SAP Incentive and Commission
Management, we’ve not only implemented
revenue-based commissions management;
we’ve also made commissions management
much simpler.”
Andreas Leuthold, Head of Distribution Service Systems,
AXA AG
1 2 3 4
“We can handle claims more effectively,
settle more at first touch, and have a
shorter settlement time, which is a key
driver for customer satisfaction.”
Simon Furnell, Customer Service Director, Lloyds TSB
Insurance plc
Source: Xcelent study 2012
SAP proprietary and confidential | 17
The SAP Solution
In insurance companies, the majority of the IT budget is spent on business initiatives related to the product –
whether it’s the introduction of new products (or new systems to support those products), or regular maintenance
for rate and form updates, up to 80% can be spent on product management. The remaining 20% is spent on other
changes such as transaction updates, system upgrades, or other non-product maintenance. By focusing on
reducing the effort and increasing the speed at which products can be updated, and by moving some of the
workload from IT to the business, scarce IT resources can be freed up to implement strategic initiatives.
Standardized and Scaled Core Insurance Operations
Future-state vision
1 2 3 4
Benefits of an SAP Approach
SAP provides a complete factory for product management and
policy administration.
Rules and tools
• Reduce dependency on IT
• View your product information – don’t read code
Inheritance and reuse
• “Lego block” approach to creating products
• Reduce time to market by reusing components
• Traceability through related products
Complete definition of product
• Manage rates, rules, forms, and UI together
• No mapping or translation needed
Separate product from process
• Manage all information about products, independent of the
processes to write policies
• Improve quality by eliminating cross-product impact and
transactional implications
Enable legacy
• Push or integrate to product data
• Extend the life of systems and gain speed to market
One source of the truth
• Make changes in one place instead of many
• Increase quality
• Understand your products better
Reuse
Through
assembly and
inheritance
By separating “product” from “processes” and externalizing
product data and rules in a central repository, SAP Product
Lifecycle Management enables insurers to launch new or
modified products more quickly and efficiently.
The SAP Solution
18 | SAP proprietary and confidential
1 2 3 4
• With SAP Product Lifecycle Management, development and launch of an online
portal to Markel’s 15,000+ broker community – fully integrated with the policy
administration system
• Used SAP’s product configuration solution to create a baseline product architecture
for 104 classes of business, optimizing inheritance and reuse from existing products
for new product development
• Underwriting through issuance from broker’s browser or mobile device
• 70% faster product development time
SAP Product Lifecycle
Management allows insurance
companies to build, manage,
and maintain their product
portfolios in a centralized
repository to benefit from a
single source of the truth
across different policy
administration systems.
Segment Offering
Market Offering
P&C Specialization
P&C Template
Base Template
Insurance Base
Generic
P&C
Professional Liability
Employer's Liability
Employer's Liability Plus
Directors and Officers
SAP proprietary and confidential | 19
The SAP Solution
Enhanced Control of Billing and Financial Processing
Solution Capabilities Drive Business Value
Solution Capabilities Benefits
Billing and payments
• 24x7x365 availability of centralized billing
• End-to-end integration of front and back office
• Provides one sub-ledger for all cash-relevant receivables and payables
• Supports processing across all policies and claims (e.g., postings,
correspondence, dunning)
• Best-in-class worldwide application developed for insurance industry and
expanded to 14 more industries (telecommunications, to benefit from
experience and best practices)
Financials
• Fast close
• Provision of key measurements and analytics
• Disclosure support
• Reporting and analysis
Native integration with SAP General Ledger/financial
planning/controlling solutions
• Accelerate cash flow
• Reduce transaction costs for outgoing
payments
• Increase billing effectiveness and reduce
operational costs
• Improve service through disbursement
processing
• Faster broker reconciliation
• Improve visibility and control of finances
• Leverage COPERNIC (finance and
accounting) native integration
• Leverage OPERA (collections and
disbursements) native integration
SAP ERP Financials provide a sound basis for better financial control, lower risk, and better
cash flow. Faster closing and other automation provide a basis for easier compliance with new
regulations and for improved partner servicing.
“SAP not only provides advanced financial management software, but also helps Taikang Life to
totally improve the internationalization and specialization for our financial management.”
Li Fuhua, Deputy General Manager, Financial Department, Taikang Life Insurance Co. Ltd., China
1 2 3 4
The SAP Solution
20 | SAP proprietary and confidential
Achmea is the largest insurance provider in the Netherlands.
Key benefits of the SAP solution
• Increased process and service efficiencies realized through
process standardization
• Additional savings in credit management process of €5 million per
year initially in line of business “health”
• Significantly reduced integration cost by standardizing on SAP
Collections and Disbursements for Insurance
Meet stakeholder demands for transparency,
standardization, and control required for effective
enterprise risk management.
Leverage billing and payments capabilities that control
and simplify your reconciliation processes, reducing both
errors and interventions.
Sub-ledger, general ledger, and controlling are reconciled
and highly automated.
Benefit from native integration with other modules of the
SAP for Insurance solution set to integrate billing in the
contract lifecycle (interaction, vision, reporting…).
1 2 3 4
100% Productivity increase in collection and payment processes
FS-CD
SAP
Customer
Intermediaries
P&C
Health
Group Life
Fleet
Operator
Housing
42% Duration reduction of
reminder lifecycle
SAP proprietary and confidential | 21
The SAP Solution
Solution Capabilities Benefits
Mobile
• Comprehensive administration of devices, apps, and content
• Secure and manageable environment from development through
to deployment
Data services
• Comprehensive data analysis and identification of quality issues
• Ability to automate manipulation of data
Enterprise content management
• Full content processing lifecycle coverage from capture and
storage to search and retrieval
• Full integration with SAP for Insurance processes
SAP’s technology platform
• Scalable, resilient, and efficient technology
• SOA architecture pattern
• Ability to grow volume in small or large
increments
• Easy to incrementally introduce new
capabilities
• Agile platform for innovation
• Easy introduction alongside SAP’s basic
platform
• Extend loyalty and reach to both customers
and partners via their mobile device
experience
• Ability to act in real time on extended
marketplace and customer knowledge
SAP’s platform expands on the technology foundation underpinning SAP’s business solutions,
facilitating modular addition of capabilities to address technology-oriented advances in areas
such as digital, mobile, social media, or Big Data. It also provides a basis for scaling and
growth into new markets.
Enhanced, Scalable, and Efficient Technology Platform
The SAP Platform allows for multi-product line and multi-brand deployment, thanks to its high capacity for
configuration and the integration of legacy information systems.
Our software approach makes for agile, upgradeable, and innovative information systems.
• Configuration objects that are shared between the various business lines, thereby reducing the workload in successive deployments
• A configurable user interface that meets the needs of different users (experts, beginners, agents, controllers, etc.)
• The pre-configured business content that allows for rapid adaptation to the insurer’s organization
• Shared technological capabilities, such as real-time, mobility, social networks, etc.
• SAP’s Omnichannel solutions enable businesses, brands, local optimization, and differentiation
1 2 3 4
The SAP Solution
22 | SAP proprietary and confidential
With its broad range of capabilities in insurance processing and technology, SAP is uniquely
positioned to partner with insurers as they transform operations to becoming a digital insurer.
Driving a strategy to transform a business requires a deep understanding of the innovative
capabilities that are possible, the comparative performance of existing IT assets, and the best
approaches to faster and cheaper transitions.
Agile, scalable,
standardized
processes, but
with digital
differentiation
SAP’s Omni-
channel Solutions
Platform transformation for scale up multi
product rollout
Pro
du
ct Z
Best practice processes
SOA technological platform
• Configuration
• Workflow
• Authorizations
• Process integration
• Screen configuration
• Business rules engine
• Portal
• Future technologies
1 2 3 4
SAP proprietary and confidential | 23
The SAP Solution
The utilization of one company-wide SAP insurance platform would support cost and time to market
reduction and flexibility in resource allocation, and contribute to opening new fields of business while
maximizing ROI by capitalizing on existing SAP programs.
“The SAP solution will help us streamline our divisional structure, improve our flexibility and control. As
a result, we are able to adapt faster to changing markets and customer demands.”
Herbert Haas, Chief Executive Officer, Talanx
Industry Value Map for Insurance
Corporate Functions > Human Resources | Procurement | Information Technology
Technology > Big Data | Analytics | Enterprise Mobility | Cloud Solutions
Channel management
Marketing
Sales
Service
Sales force management
Quotation and underwriting
management
Incentive and commission
management
Product and policy lifecycle
Claim lifecycle
Reinsurance lifecycle
Billing and payments
Financial planning and analysis
Accounting and financial close
Cash and asset management
Collaborative finance operations
Governance, risk, and compliance
Market Insight and
Customer Intimacy
Core Insurance
Operations
Finance, Investments,
and Compliance
Enhanced, Scalable, and Efficient Technology Platform
Future-state Vision: Reusability of IT & Process Know-how
1 2 3 4
The SAP Solution
24 | SAP proprietary and confidential
Business analysis/process design Shared platform/industrialization
of development
Opportunities to reduce internal factor costs and time to market by re-utilizing
best practice processes and the associated IT assets (programs, workflow,
reporting, integration interfaces, …)
Current issues solved with the SAP for Insurance
solution set:
• Overlapping requirements across domains
• Reconciliation effort across functional domains
• Duration of cross-functional domain requirement
implementations
Current issues solved with the SAP for
Insurance solution set:
• Redundant data integration efforts
• Overlapping functional coverage
• Excessive effort to maintain changes in various setups
Business requirement
Solution design
Financial integration
Business requirement
Solution design
Business requirement
Solution design
Business requirement
Solution design
New products
New regulations
LoB 1 LoB 2 LoB
…
App 1 Service 1
App 1 Service 2
App 2 Service 1
LoB 1 LoB 2 LoB
…
Service 1 Service 2
Today SAP platform based
Integrated platform
Sales campaigns
1 2 3 4
SAP proprietary and confidential | 25
The SAP Solution
Why SAP?
SAP’s vision is to help the world run better and improve people’s lives. Our mission is
to help every customer become a best-run business – this is what we bring to our
customers and partners.
We are the market leader in enterprise application software, with more than 263,000
customers across 190 countries. Our solutions and services are today’s business
enablers, and we continuously work with customers to help them address the needs of
tomorrow.
Our insurance solution portfolio provides:
• A comprehensive, end-to-end solution on a modern architecture
• Deep industry experience and customer base
• Excellent customer references with tangible results
• Platform for the 21st century: Innovations to support your business model today and in
the future
SAP is the only provider that can bring all modules and experiences an insurer
needs to build a “glocal” platform and address markets with adapted products,
content, regulations, languages, or habits.
Our inspiration: “We remain focused on the success of our
customers – they are at the heart of our ambitions. The passion of
SAP employees has brought amazing momentum… Our best-
ever financial results… are testament to our strategic direction,
our customer orientation, and our world-class employees.”
Bill McDermott, CEO, SAP
Why SAP?
SAP’s Place in the Insurance Industry Who we are
Across the world, financial service and insurance companies are already innovating with SAP
More than 17,000 financial services institutions in over 140 countries
More than 12,248 banks in 142 countries
More than 4,900 insurance providers in over 100 countries
More than 1,000 financial service providers in Latin America
82% of the financial services providers in the Forbes Global 2000
97% of the major banks in the Forbes Global 2000
88% of the insurance providers in the Forbes Global 2000
85% of the diversified insurance providers in the Forbes Global 2000
94% of the life and health insurance providers in the Forbes Global 2000
100% of the managed healthcare providers in the Forbes Global 2000
88% of the property and casualty insurance providers in the Forbes Global 2000
SAP proprietary and confidential | 27
Why SAP?
SAP Customer Success
SAP Drives Value for Insurance Companies
• No.3 in Germany with multi-brand strategy
• Merge two dinosaurs with P&C as starting point
• € 23 billion GWP. Group active in 150 countries
• 6.5 million contracts and >200 products starting point
• Centralization of business services and IT
Differentiation
outside,
industrialization
inside
• No. 1 in Netherlands with multi-brand strategy, revenues of € 20 billion GWP and
pushing innovation
• White labelling factory and financial approach
• LEAN and Care as overarching change principles for the company
• All lines of business will run SAP
Radically improve
product time to
market
• U.S. P&C insurer
• Improve time to market for commercial and specialty lines
• Example benefit – reduced time to market by 4x on average and reduced business and IT
product introduction costs by 60%
Revolutionizing
direct life insurance
in Australia
• Leader in the Australian insurance industry and part of the Commonwealth Bank Group
• New model, new products, new fundamental principles to capitalize on market growth
• Market competitiveness and adaptability
The following respected insurance companies have already realized value through business transformation, enabled by SAP.
Standardized
international core
insurance platform
for Eastern Europe
• No. 1 in Austria and Central Eastern Europe with GWP of € 8 billion
• Leverages expansion strategy with SAP
• One master template fulfils 80% of needs
• One central IT platform enables post-merger integration in three to six months
• IT costs reduced below 2% of gross written premium
We have a dream –
European digital
insurance factory
• No. 2 in the Netherlands and a truly global player with GWP of € 30 billion
• New product introductions from six months to days/weeks • Key drivers: legislation (e.g., SEPA), client focus, cost per policy/transaction,
simplification=agility, rationalization legacy apps
• SAP is a vendor and partner
Merging entities onto
joint platforms and
preparing for IPO
Customers Goals Highlights
Customer
orientation +
centricity, driving
results
• No. 1 German public health insurer with 24 million clients and >70 millions claims per year
• Prevention focus as strategic cornerstone • Pro-active offering of prevention programs and treatment procedures through comparison of
millions of disease histories to reduce loss ratio
Why SAP?
28 | SAP proprietary and confidential
The Value of Partnering with SAP
SAP brings a strategic partnership with an unparalleled amount of experience and strong track
record in the insurance industry to assist insurers on their business and IT transformation
journey. Whether you need solutions in applications, cloud, mobile, analytics, or database and
technology areas, SAP can partner and deliver.
Tightly integrated, complete solutions
SAP offers the most comprehensive solution for insurers,
enabling a total customer experience from policy origination
to claims fulfilment with a complete enterprise platform –
integrated, yet modular by design.
Accelerated time to value
The world’s leading insurance companies, across every
major segment of the industry throughout the world,
continue to rely on SAP to enable them to offer a
comprehensive customer experience.
Key breakthrough innovations
The SAP portfolio is based on the industry’s most innovative
technology foundation – including SAP HANA, mobile solutions,
analytics, and cloud solutions – to deliver business process
optimization and efficiency at the lowest possible cost.
A proven partner
SAP has been working with insurers for over 40 years,
and all of the world’s top 25 leading insurance companies
across every segment are reaping the benefits and
running better with SAP software and services.
SAP proprietary and confidential | 29
Why SAP?
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