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1 #SmarterBiz Alon Kronenberg - Associate Partner & Practice Lead - Mobile Solutions September 10, 2014 Mobile: Putting Business in Motion

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Presentation from IBM Smarter Business Summit: Halifax Sept 10th 2014

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  • 1. Mobile: Putting Business in MotionAlon Kronenberg - Associate Partner & Practice Lead - Mobile SolutionsSeptember 10, 20141 #SmarterBiz

2. Introduction2 #SmarterBiz 3. The Innovators Challenge5 4. Mobile Today4 #SmarterBiz 5. What is this?7 6. What is this?8 7. 1 Hr Later9 8. Mobile Today10 9. Mobile Today11 10. Mobile Today12 11. Impact of Mobile...11 #SmarterBiz 12. On RecruitingThen Now 13. On Form ProcessingThen Now 14. On GovernmentThen Now 15. Mobile Game Changers15 #SmarterBiz 16. Near Field Communication (NFC)Sharing Pairing Transaction14 17. BitCoinDigital money The new form of currency15$1.5 billion USD worth of bitcoins exchanged daily 18. Mobile Wallet: The New Wallet16identification 19. KickStarterA new way to fund creative projects17 20. KickStarter Funded InitiativesPebbleFunded: 10,266%Pledged: $10,266,845OUYAFunded: 904%Pledged: $8,596,474Pono MusicFunded: 778%Pledged: $6,225,354Veronica Mars MovieFunded: 285%Pledged: $5,702,15318 21. iBeaconsConsumers can receive real-time, customized offers as they walk by orenter a beacon-enabled store19 22. iBeacons Creating Smarter Stores20Stores are integrating with apps, iPads and iBeacon technology toserve consumers more efficiently and effectively 23. MobileFirst23 #SmarterBiz 24. The ChangeHow we connect of employedadults use at leastone personal mobiledevice for business 3of adults expect a mobiletransaction experienceto be better than usinga laptop or PC 2How often theaverage mobileuser checks theirphone each day 1What we expect How we work150x 85% 81%23 25. 25IBM MobileFirst Portfolio 26. Mobile Platform drives significant ROISource: The Total Economic Impact Of IBMs WorklightPlatform, a commissioned study conducted by ForresterConsulting on behalf of IBM. Published April 2013. Study available at ibm.com/mobilefirst/worklight-forrester 27. 27Announcing... 28. To become a mobile enterprise and deploy mobile applicationsefficientlyand manage the mobile infrastructureto optimize performancecustomers in context by leveragingmobile insightsthe value chain to drive growthand ROIBUILDPROTECTENGAGETRANSFORM 29. Thank You!27