sap big data forum 2013 t4 rob verschoor - sap

Top-5 Reasons To Choose

SAP Sybase ASE Rob Verschoor, Technical Director, Global Database Solutions

October 2013

© 2013 SAP AG. All rights reserved. 2

SAP® Sybase ® Adaptive Server ®

Enterprise

A high performance RDBMS designed for mission-critical, data-intensive transactional environments.


In Summary

1 Proven for more than 25 years

2 Market-leading performance

3 Most cost-effective transactional RDBMS

4 Most reliable for mission-critical environments

5 Part of a unified framework for data management


SAP Sybase ASE Designed for mission-critical transactional environments

Execute millions of

transactions per minute

with terabyte-sized

databases

Reliable and responsive

even under the most

punishing workloads

Easier to maintain, and

more efficient use of

servers and storage

Performance Reliability Efficiency

Performance improvement

over other databases on

same platform

40% Database on Wall Street

5 years running Waters, 2013

#1 45% Fewer support calls and

35% reduction in database

administration (DBA) hours


SAP Sybase ASE: Trusted for more than 25 years by global leaders

Forrester Research Enterprise DBMS Wave, Q2 2009

30,000+ customers world

wide

90% of the top global banks

& securities firms

25-year track record of

innovation

97% customer

satisfaction rating

Leader in Forrester

DBMS Wave

#1 database on

Wall Street 5 years

running Waters, 2013


Market-Leading Performance Architected from the ground up for greater performance & scalability

Hybrid-threaded database kernel frees database

from I/O and other time-consuming tasks

Minimum dependence on the operating system –

less overhead and tuning required

In-memory functionality provides even faster

response times

Mixed workload optimizer – OLTP and DSS can run

on a single configuration without special tuning

Designed to deliver maximum throughput by avoiding typical

bottlenecks and contention:


Best 2-processor on Cisco

Best 4-processor on Fujitsu

Best 8-processor on Fujitsu

See http://www.sap.com/solutions/benchmark/sd2tier.epx for full details

#1 Performance Achieved on SAP SD Benchmarks SAP Sybase ASE scales on 2-4-8 processor

Best Intel-based Linux results on the two-tier SAP SD standard

application benchmark (EHP5)

http://www.sap.com/solutions/benchmark/sd2tier.epx


SAP Sybase ASE is Designed for Efficiency Lowers IT costs through efficient use of resources

Easier to Manage

Requires 32% fewer database administrators1

Enhanced tuning options

Advanced integrated database administration

Advanced Partitioning

Makes very large databases easier to manage

Results in easier maintenance, and better uptime.

Advanced In-Database Compression

Both structured and unstructured data

Compressed data requires less storage and server

resources

1 “Sybase ASE Total Cost of Ownership, A Comparison to Oracle.” Bloor Research Whitepaper, Philip Howard,

September, 2011.


SAP Sybase ASE is Affordable Key factors in determining overall value of an RDBMs

Software Costs

Initial licensing, ongoing maintenance fees

Efficiency

Amount of servers, storage, power, floor space

Ease of Administration

Staffing resources required to install, tune, and

manage the database

Reliability

Downtime (planned or unplanned) resulting in

missed or lost revenues

Time to Market

Business opportunity costs associated with delayed

deployment of new applications or functionality


Compare the Value of SAP Sybase ASE to Alternatives Beyond Initial Licensing & Maintenance Costs

1 Calculating the True Cost of RDBMS Ownership and How Sybase ASE Stacks Up: A Guide for SAP Business

Suite Users, Carl Olofson and Randy Perry, IDC Corporation, December 2011.

SAP Sybase ASE Five-Year Savings per

100 Users: $128,580 1 On average, companies

in the study estimated the

total cost for Sybase ASE

to be 28% less than

the total cost of other

RDBMSs they are using,

which will save them

about $129,000 per 100

users over five years.1

29%

24%

31%

26%

39%

28%

Hardware – servers

Hardware – storage

Software

IT staffing

Downtime

Total

(% savings versus other RDBMSs)

0 20 30 40 10


A Dependable Platform for Mission-Critical Applications Reliable and responsive for punishing workloads

Stability for uninterrupted business operations

Used in the world’s most demanding enterprise information

technology environments.

A wide rage of capabilities for safeguarding data used by

critical enterprise applications

Integrated High Availability and Disaster Recovery

Data is secure and protected without performance

impact

On-disk encryption protects data at rest

SSL encryption for data in flight

Controls for what users can access, including LDAP

1 Calculating the True Cost of RDBMS Ownership and How Sybase ASE Stacks Up: A Guide for SAP Business

Suite Users, Carl Olofson and Randy Perry, IDC Corporation, December 2011.

Less downtime

reported with SAP

Sybase ASE vs. other

databases1

41%


Advanced Business Continuity at a Lower Cost Multi-location synchronization with less redundancy

Traditional High Availability Continuous Availability

Regional Data Centers

Redundant Infrastructure

Single Point of Failure

Point to Point

Replica Off-Line

Global Replication

Less Infrastructure Costs

Multiple Redundancies

Multi-Point

Replica Available At All times


A Comprehensive Data Management Portfolio

The SAP Real-Time Data Platform

In-memory/real-time

SAP HANA

SAP Real-time Data Platform

SAP Sybase ESP streams

SAP Sybase SQL

Anywhere mobile and embedded

SAP Sybase IQ EDW

SAP Sybase ASE transactions

SAP Data Services / SAP Information Steward information management

Common programming

APIs

SA

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Hadoop Big Data

A foundation for the real-

time business:

Cross-paradigm data

access for new models of

value discovery

Hyper-performance on all

classes of application and

usage scenarios

Price-performance value

across all use cases


Business Suite on ASE - Customer Momentum

SAP Business Suite on SAP Sybase ASE was

released in April of 2012. Since then:

SAP Runs 60 of it’s core Applications on ASE

900+ New Business Suite customers have chosen ASE

>2000 SAP Business Suite on ASE installations

#1 SD Benchmarks on 2, 4 & 8 Core Linux boxes

60% of HANA installs downloaded ASE last Quarter


Innovation in Enterprise Data Management SAP’s vision is to enable a paradigm shift in data management

Transforming complex landscapes to a simplified architecture to enable new

classes of business-critical applications and value

Best-fit

Solutions

Unified

Platform

Supports all major hardware platforms

Best-fit data management solutions for a range of use cases

Combines with other database technologies to solve a broad

range of business and technical requirements

Manage and move data throughout the enterprise,

regardless of source

Innovation

Leadership SAP is strategically committed to data management and

making significant investments in innovation


The SAP Sybase ASE Difference Superior Price/Performance for Transactional Systems

Used for more 25 years in highly demanding, mission-

critical OLTP environments, 30,000 customers worldwide Proven

For extreme transactional systems, with enterprise-

grade throughput and unlimited scalability Performance

97% customer satisfaction rating, with advanced

capabilities for zero-downtime environments Reliable

Resource-efficient and easier to use, resulting in long-

term TCO that is 28% better than alternative RDBMSs Affordable

Part of SAP’s unified platform for data management,

enabling new classes of business applications and value Innovative


Globe Telecom Telecommunications - Mobile phone

Business Challenges

Support 13 million mobile, fixed line & Internet subscribers

along with 800,000 retailers

Solution

SAP Sybase ASE

Sap Sybase Replication Server

Benefits

Able to offer air-load capabilities in any denomination

Scalability to support business growth

Efficient use of resources keeps costs down

$

Scale to meet

customer demands

without escalating

costs

Reliable Fast, predictable

performance

SAP Sybase ASE powers Globe Telecom’s

data infrastructure

IN BRIEF

Globe Telecom revolutionized

the prepaid calling card

foundation of the Philippine

mobile phone industry by

simplifying the process of

loading airtime value onto

mobile phones.

In terms of ROI, our SAP Sybase ASE system is a critical enabler

of revenue generation; the payback period is certainly very short.

Rodell Garcia, Chief Information Officer, Globe Telecom, Inc.

“ ”


Perpetual Financial Services – Wealth management

Business Challenges

Keep pace with fast-growing data volumes and increasing

customer base

Solution

SAP Sybase ASE

Benefits

Accelerate new investment product introductions

Faster access to critical data

Reduced risk and lower technology costs

40% increase in

database size in one

year

1 week Time required to

introduce new fund

product

SAP Sybase ASE provides Perpetual with a

quicker, more agile solution

IN BRIEF

Perpetual needed to

consolidate its disparate

wealth management

applications and legacy data

management systems into one

single platform to gain

efficiencies and reduce costs.

SAP Sybase ASE gives us full local support, at low cost of

ownership and maximum business agility and uptime. SAP is a

key technology foundation of our wealth management business.

Brad Aurisch, General Manager of Technology, Perpetual

“ ”


Cargill Consumer Products – Food companies

Business Challenges

Decentralized system requires too many IT staff and leads

to inefficient communication between business units

Solution

SAP Sybase ASE

SAP Sybase Replication Server

Benefits

Reduction in operating costs

Scalability and functionality to support company growth

Reduced risk and lower technology costs

$29M Reduction in annual

operating costs

2.5 TB Data stored in central

complex

Enhanced performance and functionality

for improved customer service

IN BRIEF

Cargill needed to centralize its

existing ERP system to

support growth and improve

efficiency. New system saves

costs and overhead.

On a typical day, we’re moving a gigabyte of data across our

enterprise . We simply couldn’t do this without SAP technology.

Don Neilsen, Manager of DBA Group, Grain Division, Cargill

“ ”

Thank You

Rob Verschoor

Technical Director, Global Database Solutions

[email protected]

mailto:[email protected]

mailto:[email protected]

sap big data forum 2013 t4 rob verschoor - sap

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