santa cruz record · santa cruz record · january 2, 2018 9 ways to ramp up your content marketing...

SANTA CRUZ RECORDJANUARY 2, 2018 – VOL. 47, #11 LOCAL BUSINESS STARTS HERE WWW.SANTACRUZRECORD.COM

With Love All Things Are Possible.Happy New Year 2018

2 · Santa Cruz reCord · january 2, 2018

9 Ways to Ramp Up Your Content Marketing in 2018

Content marketing is one of the most pow-erful, effective ways to attract customers and clients, strengthen your brand and differenti-ate your business. If you’re not already creat-ing content, or if you need to give your con-tent strategy a jumpstart, the beginning of a new year is the perfect time to do it. Here are 9 ways to ramp up your content marketing in 2018.

1. Define your Target Audience

You may have already defined the target audi-ence for your content as part of your overall marketing strategy. If not, put that at the top of your content to-do list in 2018. Without a clear sense of who you’re trying to reach and how you can serve them, your marketing strategy will be unfocused and less-than-ef-fective.

Once you have a target audience in mind, with specific customer personas you’re trying to reach, it becomes easier to create relevant content that speaks directly to their needs and interests

2. Create a Content Schedule and Calendar

A strong content marketing strategy includes a consistent publishing schedule for your content. It’s better to post once per month than to post three times in one week, then not post again for months. Figure out a content schedule that works for you and your team then create a content calendar so you know when you’ll publish. This will help you stay on-track with your strategy.

3. Brainstorm Dozens of Content Ideas

Once you know who you’re trying to reach with your content and how often you’ll pub-

Ebb & Flow with Cat Johnson

Helping Local Business Thrive

lish, brainstorm dozens of content ideas. Ar-eas to brainstorm include what problems you can help your target customers solve and the benefits of using your product. Do an initial braindump of potential content ideas then pull out the best ones and schedule them on your content calendar.

4. Create a Social Media Strategy

Creating content is just one step in a content strategy. Once the content is created, you need to share it with the world. Social media is a great way to share your content, but it can be overwhelming to keep up with best practices for all the different platforms, in-cluding Twitter, Facebook, Instagram, Snap-chat, LinkedIn and Pinterest. Choose two or three platforms to focus on and decide how often you’ll post, what type of posts to share on social media and what tone and style you want to convey. Look to existing social me-dia content to see what types of posts your target audiences engages with.

5. Think about SEO

Search engine optimization (SEO) is an important part of content marketing. The idea is to strategically place your target key-word phrases into your content so your tar-get audience finds you in Google searches. Key place to put your keywords include the headline, the first paragraph, image names and subheadlines.

6. Create Strong Headlines for your Content

Headlines have an important job in your content. In addition to boosting SEO, they’re also the best way to attract potential readers to your content. In our current digital envi-ronment where people scroll quickly through feeds and only click on content that catches our eye, it’s essential to make your headlines compelling and relevant to your target au-

dience. Create several potential headlines for each post then choose the strongest one. This will help you distill your message and strengthen your headline appeal.

7. Develop Strong Calls to Action

Getting someone to read your content is nice, but getting them to subscribe to your newsletter, contact you, visit your business or otherwise engage with your business is much better. The best way to do this is with a strong call to action (CTA) where you invite read-ers to take do something. Figure out what you most want readers to do once they’re reading your content (I suggest getting them onto your email list) and put that invite as an engaging CTA on your website and in your content.

8. Distribute your Content

As mentioned above, you should definitely share your content on social media. You can also share it via newsletter, by directly email-ing industry influencers and asking them to share it, on your homepage, and in any pod-casts or videos you do.

9. Enlist Help

If content creation, content strategy or con-tent sharing are not your strength or interest, get someone to help you. It’s important to pri-oritize your content marketing and there are lots of professionals, including social media pros, freelance writers, content strategists, newsletter creators and more that can help you ramp up your content marketing in 2018.

Cat Johnson is a writer and content strategist covering coworking, community and the future of work. Follow her on Twitter: @CatJohnson.

january 2, 2018 · Santa Cruz reCord · 3

°Santa Cruz County's Business Launch & Startup Specialists

SCHEDULE YOUR BUSINESS & MARKETING AUDIT& MENTION SCR TO RECEIVE PRIORITY PRICINGOperations | Funding | Strategic Marketing | Branding | Sales Strategy

SlingshotToSuccess.com | 831.291.3960

Can Sales and Marketing Be EvilSLingSHoT To SuCCESS

by Andy Van Valer

Have you ever met someone who has the skill to share a story that moves people, or who

spreads or influences people and creates action? Good marketing can cause people to buy some-thing that they wouldn’t have bought otherwise, change their thoughts or opinion, or cast a vote for someone they might not have ever consid-ered.

Lets face it, marketing works! So, does that make marketing or sales evil? It is a debate I find myself in all the time.

My thoughts are that marketing is a great tool, but used wrong, just like anything else, and it can be evil.

I think it’s evil to persuade kids to eat food that is known to be bad for them or to start smoking, to cynically manipulate the electoral or political process, to grandstand an opportunity, or lie to people in ways that cause disastrous side effects. I think it’s evil to sell a patient medicine when an effective natural solution is available. I think it’s evil to come up with new ways to make obesity acceptable so you can make a few more bucks. I think it’s evil to tell people you make $10,000 a

month residual income when it is coming from selling a business and getting a bonus for doing so.

Marketing is great when it persuades people to stay in better health by stop smoking, get out a register to vote or move people towards a cause. Marketing is extremely powerful when it sells a product to someone who discovers more joy or more productivity because they bought it. Mar-keting is fantastic when it elects someone who changes the community for the better.

On a call today, we talked about standing up for what is right. Isn’t it immoral not to? It’s immoral to rob someone’s house and burn it to the ground, but is it immoral to market them into foreclosure? Well, if marketing works, if it’s worth the time and money, then I don’t think it matters a bit if someone’s just doing their job. It’s still wrong.

I recall a conversation a year ago where a title person was telling me about some of the abuses she thought were going on. When I asked her who she notified, she said she didn’t notify any-one because that was bad for business.

Just like every tool, the impact comes from the person who is using it, not the tool. Marketing

has more reach, with more speed than it has ever had before.

In the current economic times, there are many people abusing the tool. For me, marketing works for society when the marketer and con-sumer are both aware of what’s happening and are both satisfied with the final outcome. I don’t think it’s evil to make someone happy by selling them a home. Yet, on the other hand, swindling someone out of their house in order to make a sales commission certainly is. Just because you can market something doesn’t mean you should.

You’ve got the power, so you’re responsible, regardless of what your boss tells you to do. The good news is, that I’m not in charge of what is evil and what is not. You, your customers and their neighbors are.

I put my bet on ethical marketing and believe it will eventually defeat the kind that depends on deception and greed. n

Andy Van Valer, CEO Slingshot, is an organiza-tion that helps entrepreneurs get the support, re-sources and advice they’ll need to make their busi-ness idea a reality or to scale to the next level. For more information visit www.slingshotsv.com.


new Business FilingsEnlighticare, Inc. Elevate Elevate Addiction Services Aptos CA 95003

Kirk Alan Martin RKD Systems Aptos CA 95003

Zayante Vistas LLC IPF Agricultural Ben Lomond CA 95005

Holly Kathleen Cook Cirrus Star Horseshoeing Boulder Creek CA 95006

Robin Hammar Hammar Towing Felton CA 95018

Kojak, Inc. Mountain Service Co. Felton CA 95076

Pavlo Chimlevskyy Nursing On Time Felton CA 95018

Alison Cooper Radical Movement Factory La Selva Beach CA 95076

Christopher Carlo Spanish Ranch Winery Los Gatos CA 95033

Jeffrey Scott McCracken Eco Scape Santa Cruz CA 95060

555 Pacific, LLC Five55 Santa Cruz CA 95060

Camp Cruz IncorporatedCamp CruzSanta Cruz CA 95060

Jeffery William Yasenchok Mandala Quilting Company Scotts Valley CA 95066

Fernandez Torres DDS LLC Smile Dental Care Scotts Valley CA 95066

Auston Cole Pacific Coast Installation Seaside CA 93955

SC Veterans Alliance Inc.Pharmers MarketSoquel CA 95073

Jessie Sanders Veterinary Medicine, Inc. The Fish Vet Store Soquel CA 95073

Teo Broma Group Lion Craft Watsonville CA 95076

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Santa Cruz County116 New Brighton Rd. Aptos CA 95003 038-231-14 $2,800,000 2017-43066 12/20

481 St. Andrews Dr. Aptos CA 95003 053-201-07 $395,000 2017-43249 12/20

636 Cathedral Dr. Aptos CA 95003 040-023-18 $575,000 2017-43264 12/21

141 Zanzibar Dr. Aptos CA 95003 053-172-03 $1,400,000 2017-43273 12/21

736 Encino Dr. Aptos CA 95003 044-151-45 $680,000 2017-43386 12/21

301 Possumwood Ridge Road Aptos CA 95003 105-272-19 $895,000 2017-43396 12/21

517 Seascape Resort Dr. Aptos CA 95003 054-521-36 $650,000 2017-43466 12/22

234 Coronado Dr. Aptos CA 95003 041-411-37 $854,136 2017-43477 12/22

179 Casa Linda Ln. Aptos CA 95003 041-461-35 $621,500 2017-43625 12/26

219 Mar Vista Dr. Aptos CA 95003 038-111-30 $950,000 2017-43706 12/26

185 Larita Dr. Ben Lomond CA 95005 072-283-49 $450,000 2017-43058 12/20

266 Woodston Way Ben Lomond CA 95005 072-283-09 $815,000 2017-43086 12/20

505 Riverside Ave. Ben Lomond CA 95005 077-271-23 $680,000 2017-43233 12/20

130 Madrone Way Ben Lomond CA 95005 078-268-01 $637,500 2017-43757 12/26

500 Troy Rd. Boulder Creek CA 95006 085-281-28 $757,500 2017-43076 12/20

235 Mayfair Rd. Boulder Creek CA 95006 082-272-01 $798,000 2017-43091 12/20

130 Fairmount Dr. Boulder Creek CA 95006 090-101-19 $707,000 2017-43408 12/21

13392 Highway 9 Boulder Creek CA 95006 082-222-05 $450,000 2017-43535 12/22

15081 Highway 9 Boulder Creek CA 95006 084-113-06 $665,000 2017-43600 12/26

109 E. Hilton Dr. Boulder Creek CA 95006 086-501-03 $425,000 2017-43685 12/26

101 Grove Lane Capitola CA 95010 036-161-13 $3,075,000 2017-43254 12/21

0 Emerald St. Capitola CA 95010 034-032-26 $1,445,000 2017-43452 12/22

1066 41st Ave. #B104 Capitola CA 95010 034-711-16 $650,000 2017-43467 12/22

1550 Tindall Ranch Road Corralitos CA 95076 106-141-19 $3,800,000 2017-43393 12/21

81 Davenport Ave. Davenport CA 95017 058-082-16 $810,000 2017-43383 12/21

441 Carrol Ave. Felton CA 95018 075-123-25 $400,000 2017-43084 12/20

4 Canyon Rd. Felton CA 95018 066-033-16 $635,000 2017-43188 12/20

480 Blair St. Felton CA 95018 065-013-36 $177,500 2017-43221 12/20

747 Trinkling Creek Dr. Felton CA 95018 075-093-39 $250,000 2017-43358 12/21

Vacant Land Los Gatos CA 95033 091-141-63 $105,000 2017-43457 12/22

8071 Empire Grade Santa Cruz CA 95060 080-211-11 $615,000 2017-43073 12/20

145 Hagar Ct. Santa Cruz CA 95060 001-261-45 $318,500 2017-43075 12/20

905 Daniel Ct. Santa Cruz CA 95062 028-015-35 $2,150,000 2017-43130 12/20

133 Fairland Way Santa Cruz CA 95062 009-123-12 $886,000 2017-43261 12/21

110 Grover Lane Santa Cruz CA 95060 006-461-03 $600,000 2017-43278 12/21

1625 Schooner Ct. Santa Cruz CA 95062 026-451-11 $899,000 2017-43280 12/21

6974 Empire Grade Santa Cruz CA 95060 080-251-78 $1,300,000 2017-43298 12/21

1058 N. Branciforte Ave. Santa Cruz CA 95062 009-234-52 $910,000 2017-43434 12/21

819 35th Ave. Santa Cruz CA 95062 032-032-43 $750,000 2017-43461 12/22

1010 Rodriguez St. Santa Cruz CA 95062 026-111-01 $1,227,000 2017-43549 12/22

126 Jessie St. Santa Cruz CA 95065 010-162-10 $695,000 2017-43578 12/22

2826 Lakeview Dr. Santa Cruz CA 95062 028-272-13 $849,000 2017-43583 12/22

1751 Bridge Creek Scotts Valley CA 95066 070-051-30 $243,000 2017-43451 12/22

6 Willis Rd. #A Scotts Valley CA 95066 022-032-19 $1,100,000 2017-43556 12/22

103 Willis Road Scotts Valley CA 95066 022-032-15 $825,000 2017-43608 12/26

3 Arabian Way Scotts Valley CA 95066 021-331-16 $650,000 2017-43708 12/26

3201 N. Main St. Soquel CA 95073 030-091-14 $1,157,000 2017-43207 12/20

2743 Orchard St. Soquel CA 95073 030-253-02 $656,500 2017-43271 12/21

750 Lagunita Dr. Soquel CA 95073 104-151-33 $989,000 2017-43404 12/21

2919 Old San Jose Rd. Soquel CA 95073 103-151-29 $530,000 2017-43447 12/22

4402 Starboard Ct. Soquel CA 95073 030-193-27 $512,000 2017-43459 12/22

Real Estate SalesProperty Address APN# Purchase Price Document#

continued on following page


290 Oak Ave. Greenfield CA 93927 024-061-006 $230,000 2017-70363 12/21

53600 Pine Canyon Rd. King City CA 93930 420-251-013 $405,000 2017-69995 12/20

45121 Crown Ave. King City CA 93930 221-153-001 $285,000 2017-70080 12/20

440 San Antonio Dr. King City CA 93930 026-613-022 $315,000 2017-70214 12/21

609 Sycamore St. King City CA 93930 026-514-016 $157,000 2017-70819 12/22

2718 Sea Glass Ave. Marina CA 93933 031-256-055 $840,000 2017-70005 12/20

244 9th Street Marina CA 93933 031-255-022 $631,000 2017-70011 12/20

2715 Parkview Way Marina CA 93933 031-256-061 $751,500 2017-70075 12/20

488 Logan Way Marina CA 93933 031-272-029 $889,000 2017-70121 12/20

246 9th Street Marina CA 93933 031-255-023 $673,500 2017-70254 12/21

3005 Canvas Way Marina CA 93933 031-252-036 $792,500 2017-70263 12/21

3224 Melanie Rd. Marina CA 93933 032-063-003 $533,000 2017-70598 12/22

218 Dundee Dr. Monterey CA 93940 013-173-005 $630,000 2017-69919 12/20

10 La Playa St. Monterey CA 93940 001-811-010 $795,000 2017-70118 12/20

476 Cortes St. Monterey CA 93940 001-715-007 $1,260,000 2017-70126 12/20

620 Grace St. Monterey CA 93940 001-146-020 $789,000 2017-70144 12/21

915 Madison St. Monterey CA 93940 001-336-004 $1,465,000 2017-70291 12/21

2101 N. Fremont St. Monterey CA 93940 013-112-045 $3,050,000 2017-70637 12/22

371 Monroe St. Monterey CA 93940 001-375-005 $725,000 2017-70880 12/22

1106 Presidio Bl. Pacific Grove CA 93950 007-582-013 $680,000 2017-70494 12/21

7 4 Shady Oaks Dr. Watsonville CA 95076 015-094-09 $530,000 2017-43079 12/20

31 La Salle St. Watsonville CA 95076 018-643-02 $634,000 2017-43146 12/20

430 Orchard St. Watsonville CA 95076 018-193-06 $725,000 2017-43199 12/20

147 Lester Ct. Watsonville CA 95076 051-373-15 $300,000 2017-43204 12/20

531 Corralitos Rd. Watsonville CA 95076 108-301-11 $850,000 2017-43772 12/22

22 Inez Street Watsonville CA 95076 015-032-24 $629,000 2017-43746 12/26

10 Las Casitas Dr. Watsonville CA 95076 018-632-80 $505,000 2017-43751 12/26

Monterey County2 SW of Ocean Ave. & Lincoln St. Carmel CA 93923 010-201-002 $6,722,000 2017-70308 12/21

Santa Fe St. NE Crnr of 4th Ave. Carmel CA 93921 010-029-020 $1,250,000 2017-70815 12/22

3820 Via Mar Monte Carmel CA 93923 103-131-007 $1,889,000 2017-70823 12/22

13438 Warren Ave. East Garrison CA 93933 031-163-102 $633,000 2017-69941 12/20

18665 McClellan Cir. East Garrison CA 93933 031-164-088 $234,000 2017-70056 12/20

14406 Lee Ave. East Garrison CA 93933 031-165-003 $514,500 2017-70154 12/21

18491 McClellan Cir. East Garrison CA 93933 031-162-002 $726,500 2017-70173 12/21

14906 Breckinridge Ave. East Garrison CA 93933 031-165-071 $714,000 2017-70178 12/21

912 Las Flores St. Greenfield CA 93927 022-442-008 $350,000 2017-69964 12/20

704 Tyler Ave. Greenfield CA 93927 024-391-009 $305,000 2017-70065 12/20

502 Lobos Ave. Pacific Grove CA 93950 006-468-002 $1,050,000 2017-70658 12/22

4168 Sunset Lane Pebble Beach CA 93953 008-073-010 $1,250,000 2017-70374 12/21

1568 Cypress Dr. Pebble Beach CA 93953 008-411-007 $9,495,000 2017-70492 12/21

3353 17 Mile Dr. Pebble Beach CA 93953 008-361-002 $7,500,000 2017-70513 12/22

1152 Signal Hill Rd. Pebble Beach CA 93953 008-261-004 $5,600,000 2017-70516 12/22

1076 Indian Village Rd. Pebble Beach CA 93953 007-391-012 $1,650,000 2017-70532 12/22

3129 Bird Rock Rd. Pebble Beach CA 93953 007-401-010 $1,700,000 2017-70656 12/22

1364 Cherokee Dr. Salinas CA 93906 261-463-002 $405,000 2017-69946 12/20

238 Main St. Salinas CA 93901 002-242-008 $1,275,000 2017-69960 12/20

17970 Vierra Canyon Rd. Salinas CA 93907 125-181-018 $520,000 2017-69981 12/20

9918 Mimosa Path Salinas CA 93907 133-471-015 $624,000 2017-70069 12/20

481 E. Market St. Salinas CA 93906 004-011-014 $400,000 2017-70103 12/20

7191 Tustin Rd. Salinas CA 93907 125-522-019 $685,000 2017-70140 12/21

1544 Mariposa Ct. Salinas CA 93906 261-471-030 $439,000 2017-70164 12/21

13413 Jackson St. Salinas CA 93906 253-212-025 $400,000 2017-70184 12/21

749 Saint Michael Way Salinas CA 93905 261-693-010 $383,000 2017-70376 12/21

1336 Cherokee Dr. Salinas CA 93906 261-482-009 $420,000 2017-70530 12/22

835 S. Main St. Salinas CA 93901 002-534-032 $725,000 2017-70597 12/22

22664 Oak Canyon Rd. Salinas CA 93908 139-142-008 $610,000 2017-70620 12/22

grant Deeds cont. from previous page


22481 Ferdinand Dr. Salinas CA 93908 161-323-006 $740,000 2017-70625 12/22

408 Lorimer St. Salinas CA 93901 002-312-012 $600,000 2017-70641 12/22

11710 Tam O Shanter Dr. Salinas CA 93906 113-251-002 $765,000 2017-70660 12/22

252 Navajo Dr. Salinas CA 93906 261-282-006 $430,000 2017-70761 12/22

1342 Rossano Ct. Salinas CA 93905 153-712-038 $598,909 2017-00809 12/22

606 E. Alisal St. Salinas CA 93905 004-061-035 $900,000 2017-70866 12/22

8929 Hidden Canyon Rd. Salinas CA 93907 125-621-006 $2,075,000 2017-70877 12/22

Vacant Land San Ardo CA 93450 421-181-007 $1,500,000 2017-70350 12/21

1862 Park Ave. Sand City CA 93955 011-182-015 $890,000 2017-70319 12/21

217 Pine St. Soledad CA 93960 022-084-016 $223,500 2017-70218 12/21

2080 Hector De La Rosa St. Soledad CA 93960 022-223-008 $5,144,545 2017-70274 12/21

662 Molera Ave. Soledad CA 93960 022-516-015 $424,000 2017-70282 12/21

99 2nd Street Spreckels CA 93962 177-061-003 $485,000 2017-69966 12/20

124 Struve Rd. Watsonville CA 95076 413-061-042 $379,000 2017-69969 12/20

San Benito County0 Park Hill Hollister CA 95023 053-320-002 $9,540,000 2017-11999 12/20

1185 Lucero Dr. Hollister CA 95023 054-590-034 $586,000 2017-12007 12/20

Vacant Land Hollister CA 95023 025-370-035 $8,910,000 2017-12021 12/21

321Tierra Del Sol Hollister CA 95023 020-770-021 $685,000 2017-12032 12/21

204 Sundance Dr. Hollister CA 95023 057-700-012 $615,000 2017-12043 12/21

120 Charlie Dr. Hollister CA 95023 052-350-046 $555,000 2017-12046 12/21

201 Western Ct. Hollister CA 95023 052-131-029 $455,000 2017-12073 12/21

1496 Jenner Ct. Hollister CA 95023 057-350-043 $535,000 2017-12075 12/21

84 Bricks Way Hollister CA 95023 020-510-049 $535,000 2017-12097 12/22

95 Jonquil Lane Hollister CA 95023 019-180-030 $700,000 2017-12100 12/22

2790 Buena Vista Hollister CA 95023 018-220-011 $2,300,000 2017-12110 12/22

5300 San Felipe Rd. Hollister CA 95023 015-100-028 $571,500 2017-12115 12/22

1441 Mesquite Dr. Hollister CA 95023 060-240-041 $498,000 2017-12137 12/26

370 Irma Drive Hollister CA 95023 057-460-005 $544,000 2017-12140 12/26

3130 Airline Highway Hollister CA 95023 020-480-011 $360,000 2017-12144 12/26

1610 Park Trail Dr. Hollister CA 95023 025-550-067 $644,000 2017-12146 12/26 n

The Tri-County Real Estate ReportS a n t a C r u z * M o n t e r e y * S a n B e n i t o

Weekly Real Estate Sales & Distressed PropertiesThis is a detailed report for Real Estate Professionals

Call or email us: (831) 454-9820 [email protected]

Trustee Sales

2017-43715 234 Wave Crest Ave. Santa Cruz 95060 002-084-23 $637,057 2-Feb 701 Ocean St. Santa Cruz 1:45 PM

2017-42342 1860 Gold Gulch Road Felton 95018 064-301-08 $93,166 12-Jan 701 Ocean St. Santa Cruz 1:45 PM

2017-41744 800 Bear Canyon Rd. Los Gatos 95033 091-021-44 $404,001 9-Jan 701 Ocean St. Santa Cruz 1:00 PM

2017-41857 151 Archer Way Ben Lomond 95005 072-273-15 $774,759 9-Jan 701 Ocean St. Santa Cruz 1:00 PM

2017-41706 210 Braemoor Dr. Santa Cruz 95060 080-291-07 $230,672 10-Jan 701 Ocean St. Santa Cruz 1:45 PM

2017-41912 593 Creek Drive Watsonville 95076 017-335-09 $772,895 19-Jan 701 Ocean St. Santa Cruz 1:45 PM

2017-39955 153 McKay Road Aptos 95003 105-271-13 $265,754 2-Jan 701 Ocean St. Santa Cruz 1:45 PM

Santa Cruz County

Distressed Real Estate

Doc# Address APN# Default Amount Sale Date Location of Sale Time of Sale

continued on following page


FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1879 The following person(s) is/are doing business as: ADOBE INTERIORS, 8341 Lorenzo Way, Ben Lomond CA 95005.David S. Vargas, address same as business.This business is conducted by an Individual./s/David S. VargasThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/16/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1889 The following person(s) is/are doing business as: SANTA CRUZ CHILD THERAPY, 526 Soquel Ave. Ste. D, Santa Cruz CA 95062.Victora Eagle, 320 Townsend Dr. Aptos CA 95003.This business is conducted by an Individual./s/Victoria EagleThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/20/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1899 The following person(s) is/are doing business as: SINLESSLY DELICIOUS, 3986 Winkle Ave. Santa Cruz CA 95065.Stephanie N. Adams, address same as business.This business is conducted by an Individual./s/S.N. AdamsThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/21/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-1917 The following person(s) is/are doing business as:

Trustee Deeds Doc# Address APN# Grantee Amount of Default Amount Paid at Sale

2017-36895 405 Ewell Ct. Aptos 044-343-14 U.S. Bank Trust N.A. CA-17-767777-AB $1,176,412 $1,176,412

2017-37055 13130 Laurel St. Boulder Creek 081-122-04 Hollyvale Rental Holdings, LLC* 453378-CA $742,304 $666,000

2017-37028 449 Gold Ave. Felton 064-111-10 Deutsche Bank National Trust Co. 090-117 $476,620 $476,620

2017-43647 228 Bowker Road Freedom 049-542-08 Ralph Partners II, LLC* 16-44873 $636,828 $507,000

2017-43487 640 E. 5th Street Watsonville 018-571-30 Bank of NY CA-13-603568-JP $1,230,666 $618,800

2017-42756 670 Meadow Road Aptos 105-194-27 U.S. Bank CA-17-8613-CS $1,873,289 $1,873,289

2017-42698 272 Goss Ave. Santa Cruz 009-032-23 Deutsche Bank 2017-01822-CA $598,755 $598,755

2017-68836 348 Navajo Dr. Salinas 261-281-004 Breckenridge Property Fund 2016 LLC* 16-45391 $204,968 $361,200

2017-67829 1861 Cherokee Dr. #3 Salinas 261-765-043 Breckenridge Property Fund 2016 LLC* n/a $241,686 $170,400

2017-40203 1776 View Dr. Felton 064-251-25 Breckinridge Property Fund 2016, LLC* 9985-3421 $721,690 $437,646

2017-39987 60 Melwood St. Watsonville 015-021-02 Breckinridge Property Fund 2016, LLC* CA08002759-16-1 $133,645 $53,087

2017-66891 29 Hacienda Carmel Carmel 015-334-018 Federal National Mortgage Association 00000006775969 $354,830 $354,830

2017-39632 2904 Granite Creek Scotts Valley 024-123-13 Monta Visat Oaks Inc.* CA-17-762872-RY $503,555 $868,000

2017-11090 400 Linda Dr. Hollister 020-790-026 Ralph II LLC 050357-CA $586,563 $489,915

n

Trustee Sales cont. from previous page

San Benito CountyNo new filings.

2017-40310 41 Grandview St. #702 Santa Cruz 95060 002-701-15 $315,896 8-Jan 701 Ocean St. Santa Cruz 1:45 PM

2017-40725 1200 Capitola Rd. #15 Santa Cruz 95062 026-371-09 $450,463 9-Feb 701 Ocean St. Santa Cruz 1:45 PM

Monterey County2017-70108 214 W. Alvin Dr. Salinas 93906 261-636-006 $875,581 17-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-71051 Vacant Land Lot 116 Monterra Monterey 93940 259-161-020 $2,811,515 17-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-70260 2931 Madrone Lane Pebble Beach 93953 007-502-003 $1,260,849 18-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-71059 354 Virgin Ave. Monterey 93940 013-054-019 $328,593 26-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-70234 7333 Langley Canyon Rd. Salinas 93907 127-352-025 $833,281 29-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-69812 762 Cordoba Ct. Soledad 93960 022-311-057 $62,056 16-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-69319 22682 Torero Dr. Salinas 93908 161-431-007 $461,594 17-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-69852 705 Nacional Ct. Salinas 93901 207-194-023 $534,296 24-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-69812 762 Cordoba Ct. Soledad 93960 022-311-057 $62,056 16-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-69319 22682 Torero Dr. Salinas 93908 161-431-007 $461,594 17-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-69852 705 Nacional Ct. Salinas 93901 207-194-023 $534,296 24-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-06973 104 Oak Circle King City 93930 026-517-012 $610,644 13-Feb 168 W. Alisal St. Salinas 10:00 AM

2017-67622 603 Belavida Rd. Monterey 93940 173-075-009 $3,960,430 2-Jan 168 W. Alisal St. Salinas 10:00 AM

2017-67917 1315 Cachuma Ct. Salinas 93905 153-402-024 $514,103 10-Jan 168 W. Alisal St. Salinas 10:00 AM

Trustee Sales cont.


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This business was conducted by an Individual./s/Tiffany ThorsenThe registrant commenced to transact business under the fictitious business name listed above on 5/21/08. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/13/17.12/12, 12/19, 12/26, 1/2

ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF ANTONIO MAKA-NIKOA MAGNISI for CHANGE OF NAME 17CV03076TO ALL INTERESTED PERSONS:1. Petitioner: ANTONIO MAKANIKOA MAGNISI filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): ANTONIO MAKANIKOA MAGNISI PROPOSED NAME(s): KOA BRONSON2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGJANUARY 19, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYDecember 5, 2017Antonio M. Magnisi185 Waner WayFelton CA 95018408 722-880412/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-1818 The following person(s) is/are doing business as: GOPHERS LIMITED, 303 Portrero St. #39, Santa Cruz CA 95060.Thomas W. Wittman, address same as business.This business is conducted by an Individual./s/Thomas WittmanThe registrant commenced to transact business under the fictitious business name listed above on 5/15/03. This statement was filed with Gail L. Pellerin, County

NERVOUS HOUSE DESIGNS, 740 24th Ave. Santa Cruz CA 95062.Magdalynne Yee, address same as business.This business is conducted by an Individual./s/Magdalynne YeeThe registrant commenced to transact business under the fictitious business name listed above on 12/19/05. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/4/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1962 The following person(s) is/are doing business as: PEAK HPLC, 280 Main St. Ben Lomond CA 95005.Charlie Van Wandelen, address same as business.This business is conducted by an Individual./s/Charlie Van WandelenThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/4/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2004 The following person(s) is/are doing business as: TOPCOAT PAINTING, 1555 Merrill St. #130, Santa Cruz CA 95062.Mark Levesque, address same as business.This business is conducted by an Individual./s/Mark LevesqueThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/8/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2006 The following person(s) is/are doing business as: FREEDOM EMBROIDERY, 120 North Dr. Freedom CA 95019.Ana R. Borba, address same as business.This business is conducted by an Individual./s/Ana R. BorbaThe registrant commenced to transact business under the fictitious business name listed above on 12/1/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/8/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2014-0002053 The following person has Abandoned the use of the Fictitious Business Name(s): WHO’S YOUR WALKIE?, 207 Broadway Apt 3, Santa Cruz CA 95060.Tiffany Thorsen, 207 Broadway Apt 3, Santa Cruz CA 95060.

1. SANTA CRUZ TIRE & AUTO CARE 2. SANTA CRUZ TIRE & AUTO SERVICE, 2840 Soquel Ave. Santa Cruz CA 95062.Wardell Industries, Inc., 107 Browns Valley Red. Wat-sonville CA 95076.This business is conducted by a Corporation./s/James JordanThe registrant commenced to transact business under the fictitious business name listed above on 1/1/08. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/27/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1931 The following person(s) is/are doing business as: MOLE DOÑA ELENA, 2305 Paul Minnie Ave. Santa Cruz CA 95060.Maria V. Rojas, address same as business.This business is conducted by an Individual./s/Maria Victoria RojasThe registrant commenced to transact business under the fictitious business name listed above on 11/28/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/28/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1941 The following person(s) is/are doing business as: MIDLINE INTEGRATIVE HEALTH, 555 Soquel Ave. Ste. 350, Santa Cruz CA 95062.Brian Johnson, 219 National St. Santa Cruz CA 95060.This business is conducted by an Individual./s/Brian JohnsonThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/29/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1948 The following person(s) is/are doing business as: 1. GREEN GAL CONSULTING 2. GREEN GAL’S GARDEN 3. GREEN GAL’S KITCHEN, 1313 Sunset Ridge Rd. Los Gatos CA 95033.Melissa E. Ott, address same as business.This business is conducted by an Individual./s/Melissa OttThe registrant commenced to transact business under the fictitious business name listed above on 11/6/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/1/17.12/12, 12/19, 12/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1957 The following person(s) is/are doing business as:


FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2021 The following person(s) is/are doing business as: CONSUMMATE TANTRA, 12970 Highway 9, Boulder Creek CA 95006.Sharon Schlotthauer and Todd Vickers, address same as business.This business is conducted by a General Partnership./s/Todd VickersThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/13/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2029 The following person(s) is/are doing business as: WEST CLIFF WELLNESS, 5161 #F Soquel Dr., Soquel CA 95073.West Cliff Provisions, Inc., address same as business.This business is conducted by a Corporation./s/Tyler Smith, CEOThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/14/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2030 The following person(s) is/are doing business as: 1. B GREEN ELECTRIC 2. BE GREEN ELECTRIC, 5003 Granite Creek Rd. Scotts Valley CA 95066.Billy Joe Green, address same as business.This business is conducted by an Individual./s/Billy GreenThe registrant commenced to transact business under the fictitious business name listed above on 12/14/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/14/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2034 The following person(s) is/are doing business as: FRANKY’S TAX SERVICES, 30 Airport Rd., Freedom CA 95019.Alfredo Rodriguez, address same as business.This business is conducted by an Individual./s/Alfredo RodriguezThe registrant commenced to transact business under the fictitious business name listed above on 1/1/04. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/15/17.12/19, 12/26, 1/2, 1/9


The registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/5/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1976 The following person(s) is/are doing business as: CRITICAL REELS, 455 Ralston Ridge, Boulder Creek CA 95006.Christopher Renfer, address same as business.This business is conducted by an Individual./s/Christopher RenferThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/6/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2016 The following person(s) is/are doing business as: COMPANION FOR LIFE/LIFELINE, 234 Santa Cruz Ave. Aptos CA 95003.Seniors Council of Santa Cruz and San Benito Counties, address same as business.This business is conducted by a Corporation./s/Gus Ceballos, DirectorThe registrant commenced to transact business under the fictitious business name listed above on 12/12/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/12/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2019 The following person(s) is/are doing business as: SURF CITY ELECTRIC COMPANY, 313 Martin Dr. Aptos CA 95003.Colin Edward Stokes, address same as business.This business is conducted by an Individual./s/Colin StokesThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/13/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2020 The following person(s) is/are doing business as: SERENITY, 12970 Highway 9, Boulder Creek CA 95006.Todd Vickers, address same as business.This business is conducted by an Individual./s/Todd VickersThe registrant commenced to transact business under the fictitious business name listed above on 8/31/92. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/13/17.12/19, 12/26, 1/2, 1/9

Clerk of Santa Cruz County on 11/19/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1921 The following person(s) is/are doing business as: 1. BEACHWOOD PROPERTIES 2. BEACHWOOD PROPERTY MANAGEMENT 3. BEACHWOOD VACATION RENTALS, 3282 Axford Rd. Santa Cruz CA 95062.Beachwood Properties, Inc., address same as business.This business is conducted by a Corporation./s/Meredith Torres, PresidentThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/27/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1939 The following person(s) is/are doing business as: HEARTFELT SANTA CRUZ, 116 Brookwood Dr. Santa Cruz CA 95065.Stephanie Barnes, address same as business.This business is conducted by an Individual./s/Stephanie BarnesThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/29/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-1954 The following person(s) is/are doing business as: 1. SM SANTA CRUZ LIMITED PARTNERSHIP 2. WEST WIND MEMORY CARE, 160 Jewel St. Santa Cruz CA 95060.AMV Capital Group, LLC, 1 Spectrum Pointe Dr. S#150, Lake Forest CA 92630; Santa Cruz Memory Care LLC, 560 First St. Suite 104, Lake Oswego OR 97034.This business is conducted by a Limited Partnership./s/Eric JacobsenThe registrant commenced to transact business under the fictitious business name listed above on 8/27/14. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/4/17.12/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1973 The following person(s) is/are doing business as: HAUTEHOUSE INTERNATIONAL, 150 Graham Hill Rd. Santa Cruz CA 95060.Stephanie M. Hodges, address same as business.This business is conducted by an Individual./s/Stephanie Hodges

continued from previous page



FISH WHISPERER OF SANTA CRUZ, 305 Morrissey Blvd., Santa Cruz CA 95062Brendan Crahan, address same as business.This business is conducted by an Individual./s/Brenden CrahanThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/18/17.12/19, 12/26, 1/2, 1/9


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF DINO CESAR AN-TONIO MARTINEZ MENDOZA for CHANGE OF NAME 17CV03133TO ALL INTERESTED PERSONS:1. Petitioner: DINO CESAR ANTONIO MARTINEZ MENDOZA filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): DINO CESAR ANTONIO MARTINEZ MENDOZA PROPOSED NAME(s): DINO CESAR ANTONIO MENDOZA2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGJANUARY 26, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYDecember 12, 2017Dino C. A. MendozaPO Box 1232Watsonville CA 95076831 207-517912/19, 12/26, 1/2, 1/9


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF JAYSON JOSEPH UL-LOA for CHANGE OF NAME 17CV03157TO ALL INTERESTED PERSONS:1. Petitioner: JAYSON JOSEPH ULLOA filed a petition

with this court for a decree changing names as follows: PRESENT NAME(s): JAYSON JOSEPH ULLOA PROPOSED NAME(s): JAYSON JOSEPH ANGULO2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGJANUARY 29, 2018, 8:30am, Dept. 10The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYDecember 13, 2017Jayson Joseph Angulo21 Buena Vista Dr.Freedom CA 95019831 359-765312/19, 12/26, 1/2, 1/9

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1920 The following person(s) is/are doing business as: XTENSION & CO., 5905 Soquel Dr. Soquel CA 95073.Tiffanie M. Romero, address same as business.This business is conducted by an Individual./s/Tiffanie M. RomeroThe registrant commenced to transact business under the fictitious business name listed above on11/1/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/27/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1935 The following person(s) is/are doing business as: INDEPENDENT SENIORS SUPPORT SERVICES, 275 Lake Ave. #B Santa Cruz CA 95062.Laura Rabb-Jancola, address same as business.This business is conducted by an Individual./s/Laura Lynn Rabb-JancolaThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/28/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1942 The following person(s) is/are doing business as: BEAUTY & LASH BAR, 1111 River St. #1, Santa Cruz CA 95060.Briya Leung, address same as business.This business is conducted by an Individual./s/Briya LeungThe registrant commenced to transact business under the fictitious business name listed above on 11/11/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 11/30/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-1963 The following person(s) is/are doing business as: YERENA AGRICULTURE, 117 Calabasas Rd. Wat-sonville CA 95076.Ricardo Yerena-Perez, address same as business.This business is conducted by an Individual./s/Ricardo YerenaThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/4/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-1986 The following person(s) is/are doing business as: BEN LOMOND DENTAL CARE DENTAL OFFICE OF DR. OANA CARNU, 9377 Mill St. Ben Lomond CA 95005.Oana I. Carnu, 310 Estrella Dr. Scotts Valley CA 95066.This business is conducted by an Individual./s/Oana I. CarnuThe registrant commenced to transact business under the fictitious business name listed above on 12/1/12. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/7/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2022 The following person(s) is/are doing business as: THE MINDFUL TECH, 4556 Scotts Valley Dr. Apt. F, Scotts Valley CA 95066.Jason Pasalis, address same as business.This business is conducted by an Individual./s/Jason PasalisThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/13/17.12/26, 1/2, 1/9, 1/16



FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2016-0001878 The following person has Abandoned the use of the Fictitious Business Name(s): BILL’S PAINTING AND DECORATING, 6035 Laguna Rd. Santa Cruz CA 95060.William L. Sutherland, 6035 Laguna Rd. Santa Cruz CA 95060.This business was conducted by an Individual./s/William L. SutherlandThe registrant commenced to transact business under the fictitious business name listed above on 8/7/83. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/20/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2016-0000241 The following person has Abandoned the use of the Fictitious Business Name(s): MYRNA’S HOME CARE SERVICE, 18847 Rea Ave. Aromas CA 95004.Maria M. Condit and Pinky M. Higgins, 18847 Ria Ave. Aromas CA 95004.This business was conducted by a General Partner-ship./s/Myrna SmithThe registrant commenced to transact business under the fictitious business name listed above on 8/7/83. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/20/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2013-0001205 The following person has Abandoned the use of the Fictitious Business Name(s): MYRNA’S HOME CARE BUSINESS, 18847 Rea Ave. Aromas CA 95004.Myrna M. Smith, 18847 Rea Ave. Aromas CA 95004.This business was conducted by an Individual./s/Myrna SmithThe registrant commenced to transact business under the fictitious business name listed above on 7/2/13. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/20/17.12/26, 1/2, 1/9, 1/16

NOTICE OF PETITION TO ADMINISTER ESTATE OF

RICHARD J. TOOMEY, DecedentCase Number: 17PR00469 TO ALL HEIRS, beneficiaries, creditors, contingent creditors, and persons who may otherwise be interested in the will or estate, or both, of RICHARD J. TOOMEY aka RICHARD JAMES TOOMEY A PETITION FOR PROBATE has been filed by Bar-bara Jo Toomey in the Superior Court of California, County of SANTA CRUZ. THE PETITION requests that Barbara Jo Toomey be appointed as personal representatives to administer the estate of the decedent.

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-2056 The following person(s) is/are doing business as: MORESCO & RIMASSA, 470 Vivienne Dr. Watsonville CA 95076.Jill A. Bird 6518 Jefferson St. Kansas City, MO 64113; Loretta I Greco 360 Spinnaker Dr. Foster City CA 94404; Lorraine J. Jurach 470 Vivienne Dr. Watsonville CA 95076; Christine M. McGrath 239 Corralitos Rd. Watsonville CA 95076; Charles M. Moresco 1143 Pampas Ln. Gilroy CA 95020; James R. Moresco 594 Vivienne Dr. Watsonville CA 95076; Jeffrey S. Moresco 115 Shadowcreek Watsonville CA 95076; Robert L. Moresco 1675 Toleda Ct. Pacifica CA 94044;William J. Moresco 13770 Vista Dorada St. Salinas CA 93908; Maria T. Rimassa 160 Carlton Rd. Watsonville CA 95076.This business is conducted by a General Partnership./s/Loretta I GrecoThe registrant commenced to transact business under the fictitious business name listed above on 12/21/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/21/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2067 The following person(s) is/are doing business as: RADICAL MOVEMENT FACTORY, 2801 Mission St. Ext. Santa Cruz CA 95060.Alison Cooper, 84 Robak Dr. La Selva Beach CA 95076; Emily Knoblauch, 2090 Empire Grade Santa Cruz CA 95060.This business is conducted by a General Partnership./s/Alison CooperThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/26/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT OF WITHDRAWALOriginal File No. 2015-0001864 The following person has WITHDRAWN AS PARTNER FROM THE PARTNERSHIP OPER-ATING UNDER: RADICAL MOVEMENT FAC-TORY, 150 Dubois St. #D2, Santa Cruz CA 95060.Erin J. Carey, 37452 Palo Colorado Rd. Carmel CA 93923; Rose V. Calucchia, 752 Nobel Dr. Unit A, Santa Cruz CA 95060.This business was conducted by a General Partner-ship./s/Alison CooperThe registrant commenced to transact business under the fictitious business name listed above on 10/5/15. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/26/17.12/26, 1/2, 1/9, 1/16

1. CARDENAS 2. CARDENAS MARKET 3. CARDE-NAS MARKETS 4. CARDENAS RESTAURANT, 1437 Freedom Blvd. Watsonville CA 95076.Mi Pueblo Newco, LLC, 2501 E. Guasti Rd. Ontario CA 91761.This business is conducted by a Limited Liability Company./s/John Feray, C.F.O.The registrant commenced to transact business under the fictitious business name listed above on 11/15/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/14/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-2044 The following person(s) is/are doing business as: THOUGHT LEADERSHIP SUCCESS, 129B South-ampton Lane, Santa Cruz CA 95062.Thought Leadership Success, LLC, address same as business.This business is conducted by an Limited Liability Company./s/Linda Donovan, ManagerThe registrant commenced to transact business under the fictitious business name listed above on 4/26/13. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/19/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2046 The following person(s) is/are doing business as: MYRNA’S IN HOME CARE, 18847 Rea Avenue, Aro-mas CA 95004.Maria Condit; Joseph M. Higgins; Pinky Higgins; Jack-ilyn M. Smith; William M. Stribling, addresses same as business.This business is conducted by Copartners./s/Myrna SmithThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/20/17.12/26, 1/2, 1/9, 1/16

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2048 The following person(s) is/are doing business as: LEMTEK CONSULTING, 146 Chrystal Terrace #3, Santa Cruz CA 95060.Lita E. Mejia, address same as business.This business is conducted by an Individual./s/Lita MejiaThe registrant commenced to transact business under the fictitious business name listed above on 11/30/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/20/17.12/26, 1/2, 1/9, 1/16




THE PETITION requests the decedent’s will and codi-cils, if any, be admitted to probate. The will and any cod-icils are available for examination in the file kept by the court. A HEARING on the petition will be held in this court as follows: Date: JANUARY 22, 2018 Time: 8:30 a.m. Dept. 10The address of the Court is 701 Ocean St., Santa Cruz, CA 95060. IF YOU OBJECT to the granting of the petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing. Your appearance may be in person or by your attorney. IF YOU ARE A CREDITOR or a contingent creditor of the decedent, you must file your claim with the Court and mail a copy to the personal represented by the Court within the later of either (1) four months from the date of first issuance of letters to a general personal representa-tive, as defined in section 58(b) of the California Probate Code, or (2) 60 days from the date of mailing or personal delivery to you of a notice under section 9052 of the Cal-ifornia Probate Code. Other California statutes and legal authority may affect your rights as a creditor. You may want to consult with an attorney knowledgeable in Cal-ifornia law. YOU MAY EXAMINE the file kept by the Court. If you are a person interested in the estate, you may file with the Court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code sec-tion 1250. A Request for Special Notice form is available from the court clerk.Attorney for Petitioner: Sandra M. LeflerThe Lefler Law Firm1530 Sun City Blvd. Ste 119Georgetown, Texas 78633512 869-257912/26, 1/2, 1/9

NOTICE OF PUBLIC LIEN SALENotice is given that pursuant to Sections 21700-21716 Of The Business and Professions Code, Section 2328 of the Commercial Code, Section 535 of The Penal Code, Capitola Self Storage, 809 Bay Ave. Suite H. Capitola CA. 95010. County of Santa Cruz, State of California, will sell by competitive bidding on or after Wednesday, January 10th, 2017 at 12:30 pm.Auction to be held at above address. The property to be sold is as follows; MISC. HOUSEHOLD GOODS, PERSONAL ITEMS, CLOTHING, INCLUDING BUT NOT LIMITED TO, Boxes (contents unknown), Pots and Pans, Chests (contents unknown), Printer, Dressers, Blankets, Plastic Bins (contents unknown), Wood Table, Furniture, Car Seat, Clothes, Tools, Chairs, Towels, Hamper, Books. BELONGING TO THE FOLLOWING:Name: Kathleen McQuilling, Kathleen McQuilling Estate, Kathleen McQuilling Special Needs, Paul Tarmann, Is-rael Castillo Cabanas, Ken Keegan, Veronica Ramirez, Theresa Chaussee, Chandler B. Woody.Purchases must be paid for in cash at the time of the auction. All purchased items are sold as is, where is, and must be removed at the time of sale. Sale is subject to

cancellation or delay in the event of settlement between owner and obligated party. This auction held with “No Reserve” dated this 26th of December 2017 & 2nd of January 2018.Auction to be conducted by Forrest O’Brien, Ca Bond No. 00106386718 or Donna Wilson Ca Bond No. 0562039 Sale Maker Auctions 925.392.850812/26, 1/2

NOTICE OF PUBLIC SALEPursuant to the California Self-Service Storage Facility Act, (B&P Code 21700 et. .seq.), the undersigned will sell at public auction, on January 16, 2018, personal property including but not limited to furniture, clothing, tools, and/or other household items located at:Public Storage 234092325 Soquel DriveSanta Cruz, CA 95065-1935(831) 462-8702 Time: 11:00 AM Stored by the following person (s):A073 Casey LouisA082 Kyle SharpA201 Garrod TaylorA277 Gini M. BianchiA280 Andrew BarronA491 Shelley IaeaA648 Cynthia ChesterA668 Christopher MorustyAll sales are subject to prior cancellation. Terms, rules and regulations are available at sale. Dated on this 26th day of December 2017 and 2nd day of January 2018, by PS Orangeco, Inc., 701 Western Avenue, Glendale, CA 91201, (818) 244-8080, Bond No. 585763212/26, 1/2

NOTICE OF PUBLIC SALEPursuant to the California Self-Service Storage Facility Act, (B&P Code 21700 et. .seq.), the undersigned will sell at public auction on January 16, 2018, personal property including but not limited to furniture, clothing, tools, and/or other household items located at: Public Storage 21406115 Capitola Extension Rd.Santa Cruz, CA 95062(831) 462-8703 Time: 12:00 PM Stored by the following person (s):B233 Melinda KnutsenB274 patrick theriaultD008 Michelle KingAll sales are subject to prior cancellation. Terms, rules and regulations are available at sale. Dated on this 26th day of December 2017 and 2nd day of January 2018, by PS Orangeco, Inc., 701 Western Avenue, Glendale, CA 91201, (818) 244-8080, Bond No. 585763212/26, 1/2

NOTICE OF PUBLIC SALEPursuant to the California Self-Service Storage Facility Act, (B&P Code 21700 et. .seq.), the undersigned will sell at public auction, on January 16, 2018, personal property including but not limited to furniture, clothing, tools, and/or other household items located at: Public Storage 270153840 Portola Dr.

Santa Cruz, CA 95062-5233(831) 479-6875 Time: 10:00 AMStored by the following person (s):A103 Jeffrey WinhamA106 Daniel OchoaA110 Daniel Ochoa HenriquezAll sales are subject to prior cancellation. Terms, rules and regulations are available at sale. Dated on this 26th day of December 2017 and 2nd day of January 2018, by PS Orangeco, Inc., 701 Western Avenue, Glendale, CA 91201, (818) 244-8080, Bond No. 585763212/26, 1/2

NOTICE OF PUBLIC SALEPursuant to the California Self-Service Storage Facility Act, (B&P Code 21700 et. .seq.), the undersigned will sell at public auction, on January 16, 2018, personal property including but not limited to furniture, clothing, tools, and/or other household items located at: Public Storage 070421001 River StreetSanta Cruz, CA 95060-1708(831) 425-3666 Time: 1:15 PMStored by the following person (s):1052 Twinkel Sterio1134 Jordan Michael Moezinia2052 Patrick Chickos2212 Miriam Stone3036 Tina Mackey3098 Russell Cuipylo3150 Kailana SweeneyAll sales are subject to prior cancellation. Terms, rules and regulations are available at sale. Dated on this 26th day of December 2017 and 2nd day of January 2018, by PS Orangeco, Inc., 701 Western Avenue, Glendale, CA 91201, (818) 244-8080, Bond No. 585763212/26, 1/2

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2005 The following person(s) is/are doing business as: AVANT GADGET, 781 Heath Cove, Santa Cruz CA 95062 .Glenn Soto, address same as business.This business is conducted by an Individual./s/Glenn SotoThe registrant commenced to transact business under the fictitious business name listed above on 12/1/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/8/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2028 The following person(s) is/are doing business as: AQUA GENESIS CO., 420 Vista Del Mar Dr. Aptos CA 95003 .Eduardo D. Jalles, address same as business.This business is conducted by an Individual./s/Eduardo JallesThe registrant commenced to transact business under


the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/14/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT - Refile with ChangeFile No. 17-2045 The following person(s) is/are doing business as: 1. MODERN MECHANIC 2. TEMPIETTO, INC., 200 Carol Way, Aptos CA 95003 .Tempietto, Inc., address same as business.This business is conducted by a Corporation./s/Deryck Reed, PresidentThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/20/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2073 The following person(s) is/are doing business as: PHARMERS MARKET, 2827 S. Rodeo Gulch Rd. #5, Soquel CA 95073 .SC Veterans Alliance Inc., address same as business.This business is conducted by a Corporation./s/Jason Sweatt, CEOThe registrant commenced to transact business under the fictitious business name listed above on 12/22/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/27/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2075 The following person(s) is/are doing business as: CAMP CRUZ, 236 Coulson Ave. Santa Cruz CA 95060 .Camp Cruz Incorporated, address same as business.This business is conducted by a Corporation./s/Brad Angell, DirectorThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/27/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2076 The following person(s) is/are doing business as: PHOENIX ARTEMISIA, 375 N. Main St. Watsonville CA 95076 .Linda Aron, 107 Paulsen Rd. #D, Watsonville CA 95076This business is conducted by an Individual./s/Linda AronThe registrant commenced to transact business under the fictitious business name listed above on 1/1/00. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/17/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2089 The following person(s) is/are doing business as: HAPPY VALLEY NATURE PRESCHOOL, 111 Vinehill Rd. Santa Cruz CA 95065 .Joanna Ferraro, address same as business.This business is conducted by an Individual./s/Jason FerraroThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/28/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2093 The following person(s) is/are doing business as: 1. SANTA CARLA DESIGN COMPANY 2. THE BAD KITTY COMPANY, 1435 Eastcrest Ct. Santa Cruz CA 95062 .Brian A. Chase, 100 Bayo Vista Way, San Rafael CA 94901; Kelly A. Long, address same as business.This business is conducted by a General Partnership./s/Kelly LongThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/29/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 17-2097 The following person(s) is/are doing business as: ALEPARI PRODUCTS, 912 A Soquel Ave. Santa Cruz CA 95062 .Alexandra Delgado and Angelika Delgado, address same as business.This business is conducted by a General Partnership./s/Alexandra DelgadoThe registrant commenced to transact business under the fictitious business name listed above on 12/29/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 12/29/17.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-0001 The following person(s) is/are doing business as: 1. OASIS HAIR AND SKIN CARE 2. OASIS HAIR, SKIN AND NAILS 3. OASIS NAILS 4. OASIS SALON, 1664-C Soquel Dr. Santa Cruz CA 95065 .Dianne Lisa Crain, 1810 Chanticleer Ave. Santa Cruz CA 95062.This business is conducted by an Individual./s/Dianne Lisa CrainThe registrant commenced to transact business under the fictitious business name listed above on 1/1/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/2/18.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT File No. 18-0002 The following person(s) is/are doing business as: SKIN CARE BY PAMELA, 10245 Riverside Dr. Ben Lomond CA 95005 .Pamela Sue Freitas, address same as business.This business is conducted by an Individual./s/Pamela FreitasThe registrant commenced to transact business under the fictitious business name listed above on 1/2/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/2/18.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2015-0000935 The following person has Abandoned the use of the Fictitious Business Name(s): 1. OASIS HAIR AND SKIN CARE 2. OASIS SALON 3. OASIS NAILS 4. OASIS HAIR, SKIN AND NAILS, 1664 C Soquel Dr. Santa Cruz CA 95065.Pamela Sue Freitas, 10245 Riverside Dr. Ben Lomond CA 95005This business was conducted by an Individual./s/Pamela FreitasThe registrant commenced to transact business under the fictitious business name listed above on 5/12/15. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/2/18.1/2, 1/9, 1/16, 1/23

FICTITIOUS BUSINESS NAME STATEMENT OF ABANDONMENTOriginal File No. 2014-0000065 The following person has Abandoned the use of the Fictitious Business Name(s): FELTON CHINESE FOOD, 6112 Highway 9, Felton CA 95018.Peiqin Shen, 1925 Paso Real Ave., Rowland Heights CA 91748.This business was conducted by an Individual./s/Peiqin ShenThe registrant commenced to transact business under the fictitious business name listed above on 3/26/09. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 1/2/18.1/2, 1/9, 1/16, 1/23


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF KEVIN VALENTINE LUCAS for CHANGE OF NAME 17CV03290TO ALL INTERESTED PERSONS:1. Petitioner: KEVIN VALENTINE LUCAS filed a pe-tition with this court for a decree changing names as follows: PRESENT NAME(s): KEVIN VALENTINE LUCAS PROPOSED NAME(s): KEVIN LUCAS VALENTINE2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing



indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGFEBRUARY 13, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYDecember 27, 2017Kevin Valentine Lucas126 Parnell StSanta Cruz CA 95062(719) 661-28941/2, 1/9, 1/16, 1/23


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF LUZ MARIA SANCHEZ for CHANGE OF NAME 17CV03301TO ALL INTERESTED PERSONS:1. Petitioner: LUZ MARIA SANCHEZ filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): LUZ MARIA SANCHEZ PROPOSED NAME(s): LUZ MARIA HERNANDEZ 2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGFEBRUARY 14, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYDecember 29, 2017Luz Maria Sanchez290 Pennsylvania Dr. #6

Watsonville CA 95076(831) 254-68981/2, 1/9, 1/16, 1/23


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF SUZETTE GILMORE for CHANGE OF NAME 17CV03218TO ALL INTERESTED PERSONS:1. Petitioner: SUZETTE GILMORE filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): LUKE DANIEL TROTTER PROPOSED NAME(s): LUKE DANIEL GILMORE 2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGFEBRUARY 2, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYDecember 19, 2017Suzette Gilmore133 Alta AveSanta Cruz CA 95060(831) 427-05981/2, 1/9, 1/16, 1/23


SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF RACHEL BRAUNHUT-for CHANGE OF NAME 17CV03309TO ALL INTERESTED PERSONS:1. Petitioner: RACHEL BRAUNHUT filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): RACHEL MARIE BRAUNHUT PROPOSED NAME(s): SKYE MARIE BRAUNHUT 2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the

objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGFEBRUARY 16, 2018, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT DENINE J. GUYDecember 29, 2017Rachel Braunhut1901 Courtyard Dr. Unit CCapitola CA 95010(831) 600-59801/2, 1/9, 1/16, 1/23

SUMMONS (CITACION JUDICIAL)

CASE NUMBER (Número del Caso): 17CV02782NOTICE TO DEFENDANT (AVISO AL DEMAN-DADO): GOLDEN AND ALBA, LLC A NEW YORK LIMITED LIABILITY COMPANY ALSO KNOWN AS GOLDEN & ALBA, LLC, ALL PERSONS UNKNOWN CLAIMING ANY LEGAL OR EQUITABLE RIGHT, TITLE, ESTATE, LIEN, OR INTEREST IN THE PROPERTY DESCRIBED IN THE COMPLAINT AD-VERSE TO PLAINTIFF’S TITLE, OR ANY CLOUD ON PLAINTIFF’S TITLE THERETO, AND DOES 1 TO 99, INCLUSIVE.YOU ARE BEING SUED BY PLAINTIFF (LO ESTÁ DE-MANDANDO EL DEMANDANTE): JORGE DORANTES, AS TRUSTEE OF THE JORGE DORANTES REVOCABLE TRUST ESTABLISHED DECEMBER 22, 2015.NOTICE! You have been sued. The court may decide against you without your being heard unless you respond within 30 days. Read the information below.You have 30 CALENDAR DAYS after this summons and legal papers are served on you to file a written response at this court and have a copy served on the plaintiff. A letter or phone call will not protect you. Your written response must be in proper legal form if you want the court to hear your case. There may be a court form that you can use for your response. You can find these court forms and more information at the California Courts Online Self-Help Center (www.courtinfo.ca.gov/selfhelp), your county law library, or the courthouse nearest you. If you cannot pay the filing fee, ask the court clerk for a fee waiver form. If you do not file your response on time, you may lose the case by default, and your wages, money, and property may be taken without further warning from the court.There are other legal requirements. You may want to call an attorney right away. If you do not know an attorney, you may want to call an attorney referral service. If you cannot afford an attorney, you may be eligible for free le-gal services from a nonprofit legal services program. You can locate these nonprofit groups at the California Legal Services Web site (www.lawhelpcalifornia.org), the Cal-ifornia Courts Online Self-Help Center (www.courtinfo.ca.gov/selfhelp), or by contacting your local court or county bar association. NOTE: The court has a statutory



lien for waived fees and costs on any settlement or ar-bitration award of $10,000 or more in a civil case. The court’s lien must be paid before the court will dismiss the case.¡AVISO! Lo han demandado. Si no responde dentro de 30 días, la corte puede decidir en su contra sin escuchar su versión. Lea la información a continuación.Tiene 30 DÍAS DE CALENDARIO después de que le entreguen esta citación y papeles legales para presen-tar una respuesta por escrito en esta corte y hacer que se entregue una copia al demandante. Una carta o una llamada telefónica no lo protegen. Su respuesta por es-crito tiene que estar en formato legal correcto si desea que procesen su caso en la corte. Es posible que haya un formulario que usted pueda usar para su respuesta. Puede encontrar estos formularios de la corte y más in-formación en el Centro de Ayuda de las Cortes de Cali-fornia (www.sucorte.ca.gov), en la biblioteca de leyes de su condado o en la corte que le quede más cerca. Si no puede pagar la cuota de presentación, pida al secretario de la corte que le dé un formulario de exención de pago de cuotas. Si no presenta su respuesta a tiempo, puede perder el caso por incumplimiento y la corte le podrá quitar su sueldo, dinero y bienes sin más advertencia.Hay otros requisitos legales. Es recomendable que llame a un abogado inmediatamente. Si no conoce a un abog-ado, puede llamar a un servicio de remisión a abogados. Si no puede pagar a un abogado, es posible que cumpla con los requisitos para obtener servicios legales gratuitos de un programa de servicios legales sin fines de lucro. Puede encontrar estos grupos sin fines de lucro en el si-tio web de California Legal Services, (www.lawhelpcali-fornia.org), en el Centro de Ayuda de las Cortes de Cal-ifornia, (www.sucorte.ca.gov) o poniéndose en contacto con la corte o el colegio de abogados locales. AVISO: Por ley, la corte tiene derecho a reclamar las cuotas y los cos-tos exentos por imponer un gravamen sobre cualquier recuperación de $10,000 ó más de valor recibida medi-ante un acuerdo o una concesión de arbitraje en un caso de derecho civil. Tiene que pagar el gravamen de la corte antes de que la corte pueda desechar el caso.The name and address of the court is (El nombre y di-rección de la corte es): Superior Court of California, County of Santa Cruz701 Ocean St. Santa Cruz CA 95060.The name, address, and telephone number of plaintiff ’s attorney, or plaintiff without an attorney, is (El nombre, la dirección y el número de teléfono del abogado del de-mandante, o del demandante que no tiene abogado, es): John H. McSpadden, Esq.314 Capitola Ave.Capitola CA 95010(831) 462-4882DATE (Fecha): 10/27/2017Alex Calvo, Clerk (Secretario), by Araceli Lopez Deputy1/2, 1/9, 1/16, 1/23/2018

NOTICE OF PETITION TO ADMINISTER ESTATE OF

GEORGE MARTIN GERA, JR., DecedentCase Number: 17PR00469 TO ALL HEIRS, beneficiaries, creditors, contingent creditors, and persons who may otherwise be inter-ested in the will or estate, or both, of George Martin Gera, Jr.; George M. Gera, Jr.; George Gera, Jr.; George Gera. A PETITION FOR PROBATE has been filed by George M. Gera III in the Superior Court of California, County of SANTA CRUZ.

THE PETITION requests that George M. Gera III be appointed as personal representatives to administer the estate of the decedent. THE PETITION requests authority to administer the estate under the Independent Administration of Estates Act. (This authority will allow the personal representa-tive to take many actions without obtaining court ap-proval. Before taking certain very important actions, however, the personal representative will be required to give notice to interested persons unless they have waived notice or consented to the proposed action.) The inde-pendent administration authority will be granted unless an interested person files an objection to the petition and shows good cause why the court should not grant the authority. A HEARING on the petition will be held in this court as follows: Date: FEBRUARY 7, 2018 Time: 8:30 a.m. Dept. 10The address of the Court is 701 Ocean St., Santa Cruz, CA 95060. IF YOU OBJECT to the granting of the petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing. Your appearance may be in person or by your attorney. IF YOU ARE A CREDITOR or a contingent creditor of the decedent, you must file your claim with the Court and mail a copy to the personal represented by the Court within the later of either (1) four months from the date of first issuance of letters to a general personal repre-sentative, as defined in section 58(b) of the California Probate Code, or (2) 60 days from the date of mailing or personal delivery to you of a notice under section 9052 of the California Probate Code. Other California statutes and legal authority may affect your rights as a creditor. You may want to consult with an attorney knowledgeable in California law. YOU MAY EXAMINE the file kept by the Court. If you are a person interested in the estate, you may file with the Court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code section 1250. A Request for Special Notice form is avail-able from the court clerk.Attorney for Petitioner: Michael L. Corman, Bar#70495Lauren T. Corman, Bar# 292981The Corman Law Offices, apc740 Front St. Suite 200Santa Cruz CA 95060(831) 427-24141/2, 1/9, 1/16

T.S. No. 044495-CA APN: 080-291-07 NOTICE OF TRUSTEE’S SALE IMPORTANT NOTICE TO PROPERTY OWNER: YOU ARE IN DEFAULT UNDER A DEED OF TRUST, DATED 5/7/2004. UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PROCEEDING AGAINST YOU, YOU SHOULD CONTACT A LAWYER On 1/10/2018 at 1:45 PM, CLEAR RECON CORP., as duly appointed trustee under and pursuant to Deed of Trust recorded 5/20/2004, as Instrument No. 2004-0036042, and later modified by a Loan Modification Agreement recorded on 7/20/2007 as Instrument 2007-0039810, of Official Records in the of-fice of the County Recorder of Santa Cruz County, State of CALIFORNIA executed by: IAN K. SANDERSON, AN UNMARRIED PERSON WILL SELL AT PUBLIC AUC-TION TO HIGHEST BIDDER FOR CASH, CASHIER’S CHECK DRAWN ON A STATE OR NATIONAL BANK, A CHECK DRAWN BY A STATE OR FEDERAL CREDIT UNION, OR A CHECK DRAWN BY A STATE OR FED-

ERAL SAVINGS AND LOAN ASSOCIATION, SAVINGS ASSOCIATION, OR SAVINGS BANK SPECIFIED IN SECTION 5102 OF THE FINANCIAL CODE AND AU-THORIZED TO DO BUSINESS IN THIS STATE: AT THE COURTYARD STEPS TO THE SANTA CRUZ COUNTY COURTHOUSE, 701 OCEAN ST., SANTA CRUZ, CA 95060 all right, title and interest conveyed to and now held by it under said Deed of Trust in the property situated in said County and State described as: MORE FULLY DE-SCRIBED ON SAID DEED OF TRUST The street address and other common designation, if any, of the real prop-erty described above is purported to be: 210 BRAEMOOR DRIVE SANTA CRUZ, CA 95060 The undersigned Trustee disclaims any liability for any incorrectness of the street ad-dress and other common designation, if any, shown herein. Said sale will be held, but without covenant or warranty, ex-press or implied, regarding title, possession, condition, or encumbrances, including fees, charges and expenses of the Trustee and of the trusts created by said Deed of Trust, to pay the remaining principal sums of the note(s) secured by said Deed of Trust. The total amount of the unpaid balance of the obligation secured by the property to be sold and rea-sonable estimated costs, expenses and advances at the time of the initial publication of the Notice of Sale is: $230,672.40 If the Trustee is unable to convey title for any reason, the successful bidder’s sole and exclusive remedy shall be the return of monies paid to the Trustee, and the successful bid-der shall have no further recourse. The beneficiary under said Deed of Trust heretofore executed and delivered to the undersigned a written Declaration of Default and Demand for Sale, and a written Notice of Default and Election to Sell. The undersigned caused said Notice of Default and Election to Sell to be recorded in the county where the real property is located. NOTICE TO POTENTIAL BIDDERS: If you are considering bidding on this property lien, you should un-derstand that there are risks involved in bidding at a trustee auction. You will be bidding on a lien, not on the property itself. Placing the highest bid at a trustee auction does not automatically entitle you to free and clear ownership of the property. You should also be aware that the lien being auc-tioned off may be a junior lien. If you are the highest bidder at the auction, you are or may be responsible for paying off all liens senior to the lien being auctioned off, before you can receive clear title to the property. You are encouraged to investigate the existence, priority, and size of outstand-ing liens that may exist on this property by contacting the county recorder’s office or a title insurance company, ei-ther of which may charge you a fee for this information. If you consult either of these resources, you should be aware that the same lender may hold more than one mortgage or deed of trust on the property. NOTICE TO PROPERTY OWNER: The sale date shown on this notice of sale may be postponed one or more times by the mortgagee, beneficiary, trustee, or a court, pursuant to Section 2924g of the Cali-fornia Civil Code. The law requires that information about trustee sale postponements be made available to you and to the public, as a courtesy to those not present at the sale. If you wish to learn whether your sale date has been post-poned, and, if applicable, the rescheduled time and date for the sale of this property, you may call (844) 477-7869 or visit this Internet Web site WWW.STOXPOSTING.COM, using the file number assigned to this case 044495-CA. Informa-tion about postponements that are very short in duration or that occur close in time to the scheduled sale may not immediately be reflected in the telephone information or on the Internet Web site. The best way to verify postponement information is to attend the scheduled sale. FOR SALES INFORMATION: (844) 477-7869 CLEAR RECON CORP. 4375 Jutland Drive San Diego, California 9211712/19, 12/26, 1/2/18 n



Santa Cruz Record Calendar of Events

Thursday, December 28• Coworking at the Santa Cruz Public Library 11

a.m. – 3 p.m. at Santa Cruz Public Library, Live Oak Branch, 2380 Portola Drive, Santa Cruz. Free. Visit Facebook.com/coworkingunbound for more information.

Thursday, January 4, 2018• Coworking at the Santa Cruz Public Library 11


Tuesday, January 9• Santa Cruz Works Members Only Breakfast

8–9 a.m. at Cosmic, 115 Cooper St., Santa Cruz. Come join us at this informal breakfast to net-work, talk shop, collaborate, and engage with our growing SCW community. Meet your next employee, partner, collaborator or employer. The Santa Cruz Works Members Only Breakfast happens on the second Tuesday of each month. If you would like to be a host for an upcoming breakfast please contact Matthew at [email protected].

Thursday, January 11• Coworking at the Santa Cruz Public Library 11


Thursday, January 18• 2018 Employment Law Workshop 8–11 a.m. at

the Back Nine Grill and Bar, 555 Highway 17, Santa Cruz. Please join us for our seminar on recent developments in employment law. Back by popular demand, Hopkins and Carley will be updating us about new laws and changes for the upcoming year. Topics of discussion will include new laws and judicial decisions. This program is approved for 2.75 (General) recer-tification credit hours toward PHR, SPHR and GPHR recertification through the HR Certifica-tion Institute, and for 2.75 SHRM Professional Development Credits (PDCs) for SHRM-CPSM or SHRM-SCPSM recertification. Visit SantaCruz-Chamber.org for more information.

• Coworking at the Santa Cruz Public Library 11 a.m. – 3 p.m. at Santa Cruz Public Library, Live Oak Branch, 2380 Portola Drive, Santa Cruz. Free. Visit Facebook.com/coworkingunbound for more information.

Tuesday, January 23• Annual Chamber Member Breakfast 8–10 a.m.

at Santa Cruz Dream Inn, 175 West Cliff Drive, Santa Cruz. The Santa Cruz Area Chamber of Commerce is gathering for its Annual Member Breakfast. Please join us to discuss the state of the Chamber, and hear from our keynote speaker Dan Schnur. Visit SantaCruzChamber.org for more information.

Thursday, January 25• Coworking at the Santa Cruz Public Library 11


• The Second Annual - Titans of Tech 6–8 p.m. at the Dream Inn, 175 West Cliff Drive, Santa Cruz. Santa Cruz County is a fulcrum of innovative technology and the entrepreneurs that make it happen. Come hear why they do what they do, and their visions for Santa Cruz County technolo-gy. Speakers include Doug Erickson of Santa Cruz New Tech MeetUp / Nanigans, Heidi Schriefer of Looker, Ted Holladay of Studio Holladay, Jeremy Almond of Paystand and more! Music guest Tay-lor Rae, Sound by JBQAV. Visit www.SantaCruzw-Works.org for more information.

Wednesday, January 31• Business After Hours 5–7 p.m. at Santa Cruz

Home Finance, 1535 Seabright Avenue, Santa Cruz. Please join us for our Business After Hours held at Santa Cruz Home Finance. Everyone is welcome to join in this celebration. Visit Santa-CruzChamber.org for more information.

Wednesday, February 7• 10-Year Anniversary Santa Cruz New Tech MeetUp

6–9 p.m. at Cocoanut Grove, 400 Beach Street, Santa Cruz. 2018 Report on State of Santa Cruz Tech, 2018 Predictions, Fireside Chat with Wise Guy/Guy Kawasaki and special guest, BetterFinds, four companies on “The Future of AI and the Customer Experience” SAVE THIS DATE! You won’t want to miss this celebration. Full details to be announced by mid-January. Registration opens on January 10, 2018. Learn about hot new technologies and mingle with 400+ fellow entrepreneurs, investors, bloggers, and tech enthusiasts. Doors open at 6 p.m. for networking and food, presentations start at 7 p.m. Event fees include food, and LIVE MUSIC by Cruz Control. Visit www.Meetup.com/Santa-CruzNewTech/ for more information.

February 21• Business Showcase “Passport to Success” 4–7

p.m. at Seascape Golf Club, 610 Clubhouse Dr., Ap-tos. Networking is the heart of our community and it is the best form of new business relationships and connections. The Aptos and Capitola-Soquel Chambers of Commerce announce the 2018 Busi-ness Showcase “Passport to Success” at the Sea-scape Golf Club. Register now for the biggest and best business event of the year. All businesses are welcome to take part in this exciting networking opportunity where your business will be show-cased to over 4000 people who need your services.

The Calendar appears the last week of each month. To have your local busi-ness-related event included, or to update your event, please email the Santa Cruz Record at [email protected]

18 · Santa Cruz reCord · january 2, 2018SHEET.Launch_Product_Overview (8.17) ©2017 LegalShield®, Ada, OK

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Tracking the Numbers This Week Y-T-D 2017 Y-T-D 2016

Grant Deeds - Santa Cruz Co . . . . 58 . . . . . . 3087 . . . . . 2870Grant Deeds - Monterey Co . . . . . . 63 . . . . . . 4463 . . . . . 4227Grant Deeds - San Benito Co . . . . 16 . . . . . . 1130 . . . . . . .985Notices of Default - Santa Cruz . . . . 2 . . . . . . . 240 . . . . . . .261Notices of Default - Monterey Co . . 2 . . . . . . . 354 . . . . . . .477Notices of Default - San Benito Co . 1 . . . . . . . . 59 . . . . . . . .53Foreclosures - Santa Cruz Co . . . . . 1 . . . . . . . 176 . . . . . . .214Foreclosures - Monterey Co . . . . . . 5 . . . . . . . 258 . . . . . . . 416Foreclosures - San Benito Co . . . . . 0 . . . . . . . . 36 . . . . . . . 47Trustee Deeds - Santa Cruz Co . . . . 5 . . . . . . . . 54 . . . . . . . .59Trustee Deeds - Monterey Co . . . . . 0 . . . . . . . 113 . . . . . . .178Trustee Deeds - San Benito Co . . . . 0 . . . . . . . . 11 . . . . . . . .30New Business Filings - S .C . . . . . . . 23 . . . . . . 1385 . . . . . 1338

Businesses in EscrowSellerBuyerBusinessEscrow Holder

Santa Cruz Seaside Co. Surf City Grill Inc. 400 Beach St., Santa Cruz None Shown

Clays Market Inc. Jamesgail, Inc. 1949 Fremont Bl., Seaside None Shown

Yesenia Iabel Tapia de Torres Valle Garay 5 Broadway Cir., King City None Shown

H.S. Specialty Inc. Soon Huh Dolores 7th & 8th, Carmel None Shown

Andrew Cox William Cox 101 Crossroads Bl., Carmel Anthony Tollner

A.B.C. License TransfersApplicant - BuyerTransferor - SellerLocation of LicenseEscrow Holder (if available)

Bay Bikes of Monterey, Inc. Adventures By The Sea, Inc. Bay Bikes JRG Attorneys, LLP 1/18/2018

Bel France, Inc. Variety Cuisine Fifi’s Café Business & Escrow Service Center Inc. 1/16/2018

Lynns Liquors Western Refining Retail LLC Lynns Too Ticor Title 1/17/2018

1 Better Burger, Inc. Nancy E. Long 9+1 Burgers Business & Escrow Service Center Inc. 12/20/2017

DMC Construction, Inc. Property Restoration Services Inc. Property Restoration Services Placer Title Co. 12/22/2017

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Businesses for SaleREGIONAL FRANCHISE SANDWICH DELI - LOS GATOS Large popular cafe with indoor and outdoor seating in established neighborhood center with long-term lease and option in place. Steady Annual Sales (2015: $598,551.07, 2016: $593,047) and strong Earnings Before Income Tax, Depreciation and Amortizationnicely exceeding the industry standard. Absentee corporate-operated with experienced manager and multiple happy long-term employ-ees. Potential for owner-operator to add increased profitability. 2097 SF Facility includes:• Front service area with deli case, soup warmer, sandwich prep area, oven and service counter with in-place POS system• Large back prep area with walk-in cooler and interceptor• Fountain drink and bottled drink stations• ADA accessible restroom• Private manager’s office• Indoor seating for 70, plus patio seating for 36 with room to expand• Fully upgraded TI’s within past 5 years, with $20K additional outdoor patio upgrades to be delivered prior to COP. Offered for $225,000.Listed by Datta Khalsa,CABB, Main Street Realtors, tel 831-818-0181

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Saturday January 13th at the Food Lounge 11:00am - 2:00pm

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5th annual