sanhua automotive - umtri · sanhua holding group co., ltd . private owned, founded in: 1984 global...

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Tiger LU Sanhua Automotive USA, INC 637 E Big Beaver Rd. Suite 107, Troy, Mi 48083 Tel: 248 244 8870, Fax: 248 244 8875, Sanhua Automotive Automotive Components Expert

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Page 1: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

Tiger LU

Sanhua Automotive USA, INC 637 E Big Beaver Rd. Suite 107, Troy, Mi 48083

Tel: 248 244 8870, Fax: 248 244 8875,

Sanhua Automotive

Automotive Components Expert

Page 2: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

Company Brief

Sanhua Automotive in N.A.

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Automotive Division Review

Page 3: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

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SANHUA HOLDING GROUP CO., LTD Private Owned, Founded in: 1984

Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion

Commercial & Residential A/C Components Division

Automotive Components

Division

Zhejiang Sanhua Automotive Components Co., Ltd.

Headquarter & Manufacture in

Hangzhou China

Sanhua Automotive Japan Co.

Sanhua Automotive

USA, Inc

Central Tech. Research &

Development Institute

Investment Division

Sanhua Organization Chart

Page 4: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

Company Culture

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Page 5: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

Business Philosophy

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Small products

Global Market

Page 6: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

• Location: Hangzhou, Zhejiang • Employee: 1500 • Products: Automotive thermal management components

Zhejiang Sanhua Automotive Components Co. Ltd

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Page 7: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

0

20

40

60

80

100

120

2004 2005 2006 2007 2008 2009 2010 2011 2012

Sale /million US$

2004 05 06 07 08 09 10 Year

Sanhua Automotive Annual Sales

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Page 8: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

Sanhua Automotive Global Sales Network Map

China US / N. America Europe Japan Thailand Malaysia Korea

Regional center 7 1 1 1 1 N/A 1

Warehouse 7 1 1 1 1 1 1

Manufacture Plant 1 N/A N/A N/A N/A N/A N/A

Bangkok

Pusan

Tokyo

Columbus/OH

Stuttgart Detroit/,MI

Tokyo

Milano

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Page 9: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

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Major Customers Global

Page 10: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

Sanhua Automotive Business Development Strategy

In North America

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First step • Enter NA TXV etc.

OEM Market • Establish Sales office

and Warehouse service

• Setup Sales Network

Second Step • Grow as a

competitive automotive components supplier in NA

• Establish basic local tech support capability in NA

Third Step • Become a major

TXV and automotive components supplier in NA

• Become a strategy components supplier with OEMs to develop new tech. products

• Establish an full capability tech support and manufacturing in NA.

Page 11: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

Sanhua Current Automotive Products Overview

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GM CCC supplier Of TXV

Page 12: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

How did we grow up? Understand the market and customer’s needs

Focus on components and set up strategic products to enter and grow

Deliver Promises Provide service like local Good communication not only with customers also

with own China team

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Page 13: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

What’s our next Step?

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Understand customer’s needs for tomorrow

Transaction from cost competitive to technology competitive

Become a strategic components supplier of OEMS to provide them the latest control technology in thermal management system

Set up local manufacturing capability

Page 14: Sanhua Automotive - UMTRI · SANHUA HOLDING GROUP CO., LTD . Private Owned, Founded in: 1984 Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion . Commercial & Residential

Thank You!

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