« Trajectoire Emploi » - the Employment Path: developing a long-lasting relationship with the business community

In 2008 the Employment Intermediary « Relais Emploi » of Strasbourg created an activity targeting the business community by putting together a team called « Trajectoire Emploi ». Consisting of ten professionals, it offers a range of solutions, such as internships or targeted employment search, all with the same objective in mind: namely, to match the jobseekers' expectations with the needs of the business community.

Theme A: State of the art of territorial intelligence

This is Strasbourg:

Strasbourg is also this:

Employment Intermediary « Relais Emploi »

6 643 youngsters guided

5 840 adults guided

Young People ADULTS

Female: 54%Male: 46%

Female: 53%Male: 47%

15 agencies

12%4% 25%

2%

57%

Formation

Contrat en alternance

Demandeur Emploi

Emploi

Non professionnelle

• Professional Training Courses• Job Share• Jobseekers• Employment• No Professional

GEOGRAPHICAL PARTITION

In 2007, the Relais Emploi received 7 000 young people and 6 000 adults. Institutionally it is considered to be an organisational structure guiding members of the general public who are at the margin of the labour market and therefore have least chances of finding employment.

With respect to local partnerships, the Relais Emploi, aiming to achieve « long-term employment », deal with various people either directly or via the intermediary of the social services or other local associations.

Nevertheless, for a number of years the Relais Emploi has been emphasising a growing difficulty in successfully fulfilling its goal of achieving long-term employment, and for the following reasons:

REPORT – CONTEXT

Employment Marketplace

20 % of the « open » offers contain information about the business. The public we deal with (in the majority of cases, those at the margin of the labour market) finds it difficult to face up to competition:

1 offer = 1 discreet candidate80 % of the « closed » offers do not contain any information about the business.

1/3 of the offers reviewed by the Jobcenter « Pôle Emploi”

«Open» market «Hidden» market

2/3 of the offers are filled without any prior advertising

Following a number of its reports, in 2008 the Relais Emploi of Strasbourg created « Trajectoire Emploi » (the Employment Path), a body specialising in building relations with the business community.

3 teams – 3 specialities

THE TEAMS AND THEIR SPECIALITIES

Job Share Insertion Clauses(Bâtiment)

EmploymentSummer and seasonal jobsTargeted search for work

with common objectives:

- To develop a long-term and respectful relationship with businesses;

- To respond simultaneosly to the jobseekers' expectations and the needs of the businesses;

- To allow the jobseekers to achieve permanent employment.

The Internship Team

Objectives:

• To contribute to the development of internships within the Relais Emploi ;

• To promote access to the internship contracts, including for those young people at the margin of the labour market;

• To develop a partnership with the internship network in the marketplace.

Means :

• To offer the young people a bespoke course in order to prepare them for an internship and help secure the internship contract.

• To define and confirm their internship plan, offering them to uncover the world of business and all the parties to the internship process (employer, “CFA”, consulting chamber etc).

The Projects Team

Objectives: With the help of the «insertion clauses» specified in the public domaine (« les marchés publics »), to increase the rate of access to employment for jobseekers in difficulty.

Targeted population: young people without qualifications, recipients of the government aid « RSA » (« Revenu de Solidarité Active »), the long-term unemployed.

The Employment Team

Objectives:

- To initiate the search process and gather vacancies throughout the year (Summer and seasonal jobs, ad hoc);

To assist the referents in the vicinity in their placement process;

To develop partnerships with small businesses from advantageous areas operating in the service sector (restaurants, small-scale commerce etc).

- To create a service offering aimed towards businesses- To reinforce the link with the business community in order to augment the rate of placements

EntrepriseEntreprise

IdentificationIdentification

LocationLocation

CommunicationCommunication

Line of workLine of work

Available jobs Available jobs (« ROME ») (« ROME »)

Job offersJob offers

General PublicGeneral Public

IdentificationIdentification

CompetencesCompetences

OrientationOrientation

ProcessingProcessing

By identifying their needs

Offre de services

DEVELOPING A LASTING PARTNERSHIP WITH THE BUSINESS COMMUNITY

- Exchanging information- Exchanging profile types in order to decide on the course of action and commence the process: driving licence, contract of professionalisation, professional training courses etc)- Common effort in finding the right candidates

DEVELOPING THE RELEVANT DATABASE

Candidate identification and training process

Monitoring candidates

Candidate wishes and offers from their referent

Candidate wishes and offers from their referent

Candidate overview

Business page

Contacts with the business

Jobs within the business

Business job offers

Candidates introduced and placed into the business

Using data for a considered service offering

Profile search (quick search)

Working through data… a quantitative expertise

Working through data

Results overview

Considering progress… Integrating the qualitative perspective

BEFORE

BUSINESS FILE

IDENTIFICATIONLOCATION

COMMUNICATIONLINE OF WORK

CANDIDATE FILE

IDENTIFICATIONORIENTATION

No link between the candidate and business files

No useful application of data

No recollection of information from one year to the other

Result:

No work continuity from one time period to the other Difficulty analysing activity and finding ways to improve Loss of time

LIMITED AND NON-

EXHAUSTIVE DATA

LIMITED AND NON-

EXHAUSTIVE DATA

AFTER

RELATIONSHIP BASE WITH BUSINESSES

CANDIDATEIDENTIFICATIONCOMPETENCIES

ORIENTATIONPROCESSING

BUSINESSIDENTIFICATION

LOCATIONCOMMUNICATION

LINE OF WORKJOBS (« ROME »)

JOB OFFERS

Result:

No loss of information, making it accessible to all Better performance and saving time Increasing repeate activity and credibility

Business data is stored and can evolve from year to

year

LASTING RELATIONSHIP

« MEMORY » OF THE BUSINESS

RELATIONSHIP

USEFUL DATA APPLICATION AND

ANALYSIS

USE OF COMMUNICATION

TOOLS

TEAM PROFESSIONALISM

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ATTENTION