4. rath, steve final
TRANSCRIPT
GoogleCustom Search Engine
CSESteve Rath – Blue Wave Recruiting, Inc.
.What Sourcing Tools look like during a Conference
What Sourcing Tools look like after a Conference.
What we Recall and end up doing with those Sourcing Tools
I think he said do
this…then this…
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Interesting but TRUE Internet Facts
• Web estimated at 60 Trillion webpages (Chris Sherman – Founding Editor Search Engine Land)
• Google claims 48 Billion indexed webpages
• Google only Indexing 0.08% of Web... OR 99.92% is Invisible to Google!!!
Over 1 Yotta-byte of total Data!1 Yotta-byte
is1,000,000,000,000,000,000,000,000 Bytes
10 to power of 24http://www.factshunt.com/2014/01/world-wide-internet-usage-facts-and.html
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What is Google Custom Search (CSE)?
• Customized version of Google Search
• CSE has been around since May 2006
• Specify specific sites or URL Patterns
• Specify Filters/Refinements with Boolean
• Free and Paid versions available
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Free vs Paid Google SearchCSE• Free – for everyone• Ad – Yes• Searching any collection of websites• Limited to 100 results (per refinement)
Site Search• Not Free – starts at $100/year (20,000 search queries/yr)• For Business/Orgs with advanced custom needs• Ads – Optional• Typically for adding search to a business website• Capable of returning Greater than 100 results per search
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Why Use???
• Automate frequent Search Strings
• Exceed 32 word query rule on Google
• Synonym Searches
• Create for a team
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What are you Targeting?
• Technology/Technical – SWE, Big Data, QA, Web Devs, etc.
• Healthcare/Medical – RN’s, Physicians, etc.
• Sales/Marketing
• Energy – Oil, Renewables, etc.
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What Sites to Include???
• Doyoubuzz = site:doyoubuzz.com developer• Snapsore = site:snapscore.me developer• Klout = site:klout.com java• Visualcv = domain:visualcv.com developer • Vizualize.me = domain:vizualize.me.com developer • Talent.me = site:talent.me developer • About.me = site:about.me developer • Beknown = site:beknown.com developer • Career cloud = site:profile.careercloud.com • Resumeup = site:resumup.com developer • Ryze = site:ryze.com/go developer
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Let’s Get Started!
Note: You need a Google Account to create/save a CSE
https://www.google.com/cse
Help Center: https://support.google.com/customsearch
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List of My Sites to Search
List of My Refinements
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Add Refinement/Label
• Each Refinement above could potential yield up to 100 results
The Power of Synonyms
Add “BayArea” – then include city names
san jose,mountain view,sunnyvale,santa clara,palo alto,san bruno,cupertino,san francisco,fremont,los gatos
NOTE: no spaces around comma – only 10 synonyms/variants per term (500 total synonyms per CSE)
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Other sites to include:Dribble - site:dribbble.com developer Stumpleupon - site:stumbleupon.com/stumbler developer Vizify – site:vizify.com developer acquired by yahooBehance - site:behance.net IllustrationKinzaa - site:Kinzaa.com developerOdesk - site:Odesk.com developerFiverr - site:Fiverr.com developerPinterest - site:pinterest.com java programGrabcad - site: grabcad.com seattle developerKaggle - site:kaggle.com/users/* United States dataCarbonmade - site:carbonmade.com Seattle designJobboarders - site:jobboarders.com/profile developer
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Final Word…CSE SourceCon DEN https://www.google.com/cse/publicurl?cx=003001341109228051923:nfg60s0nv9a
When creating your CSE – experiment, test with site commands, hardcode Boolean
While CSE is limited to 100 results you can actually expand that with Refinements/Labels. Each Label is contained to 100 results, however, you can add unlimited Labels! So, add 5 labels = 500 results OR add 10 labels = 1000 results.
Much has been written about CSE – read other presentations/blogs/forums… There’s a lot of good information. What I’ve covered within this 30 minute session just scratches the surface of the CSE’s capabilities – especially if you consider the Paid version…
Continue to be curious! Enjoy… steve
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The Sourcing Cognoscente - My expertise is in Sourcing, Recruiting, Staffing, building relationships, and passionate about creating positive candidate experience. Always networking...
I have a unique combination of Corporate Recruiting/Sourcing, Agency Sales/New Business Development/Recruiting, and Technical development (IBM, G-P, and Coca-Cola). I offer my expertise in best practices, recruiting and sourcing efficiencies, as well as training. I have assisted and presented at several ERE conferences, GAPS 2011 Conference, Sourcing Lab speaker at SourceCon (2010 & 2014), and OnRec's Recruiting Expo 2010.
Connect with me: www.linkedin.com/in/steverath/
Who is Steve Rath?