sandra.christopher.professional.profile.2010

25
Professional Profile . Sandra L Christopher

Upload: christopher-communications

Post on 11-Jul-2015

421 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Sandra.Christopher.Professional.Profile.2010

Professional Profile

. Sandra L Chris topher

Page 2: Sandra.Christopher.Professional.Profile.2010

A highly creative, senior-level A highly creative, senior-level communications professional with communications professional with extensive experience working with high-extensive experience working with high-level executives for Fortune 500, utility, level executives for Fortune 500, utility, government contracting companies, and government contracting companies, and non-profit associationsnon-profit associations

IntroductionIntroduction

Page 3: Sandra.Christopher.Professional.Profile.2010

Christopher Communications (2009 to present)Christopher Communications (2009 to present) Strategic communications consultingStrategic communications consulting

Fannie Mae (2007 to 2009)Fannie Mae (2007 to 2009) Mortgage industryMortgage industry

Intel Corporation (2000 to 2007)Intel Corporation (2000 to 2007) Semiconductor manufacturerSemiconductor manufacturer

Vertel Corporation (1999 to 2000)Vertel Corporation (1999 to 2000) Telecommunications softwareTelecommunications software

Washington Gas (1997 to 1999)Washington Gas (1997 to 1999) UtilityUtility

Computer Data Systems, Inc. (1995 to 1997)Computer Data Systems, Inc. (1995 to 1997) Government contractorGovernment contractor

National Association of Installation Developers (1993 to 1995)National Association of Installation Developers (1993 to 1995) Non-profit Association that Supported Communities Where Military Bases Were Non-profit Association that Supported Communities Where Military Bases Were

ClosingClosing Christopher Communications (1990 to 1993)Christopher Communications (1990 to 1993)

Communications ConsultingCommunications Consulting Texas Instruments (1980 to 1990)Texas Instruments (1980 to 1990)

Semiconductor ManufacturerSemiconductor Manufacturer

Career Experience as a Career Experience as a Communications Profes s ional Communications Profes s ional

Page 4: Sandra.Christopher.Professional.Profile.2010

Profes s ional Experience Profes s ional Experience

Marketing Communications

Product launches

Customer newsletters

Brochure production

Trade shows

Product demonstrations

Sales training

Focus groups

Industry analyst relations

Non-profit fund raising

Corporate Communications

Employee communications

Internal communications

Web site management

Resource center databases

Executive meetings

Employee meetings

Newsletters

Blogs

Shareholder meetings

Annual report production

Media Relations

Press interviews

Press release writing and distribution

Message creation

Spokesperson training

Crisis communications

Community meetings

Public hearings

Speakerships/keynote management

International press tours

Page 5: Sandra.Christopher.Professional.Profile.2010

Communication Strategy Communication Strategy AchievementsAchievements

Created campaigns that zero in on target Created campaigns that zero in on target audiences to determine the necessary audiences to determine the necessary resources needed to achieve desired resultsresources needed to achieve desired results

Streamlined processes to improve Streamlined processes to improve productivity and effectiveness productivity and effectiveness

Gained positive perceptions and trust of Gained positive perceptions and trust of target audiences on sensitive, complex issuestarget audiences on sensitive, complex issues

Page 6: Sandra.Christopher.Professional.Profile.2010

Leadership Skills Leadership Skills Highly creative and experiencedHighly creative and experienced

(>15 years) senior communications professional (>15 years) senior communications professional

Experienced and effective managerExperienced and effective manager

Proven success at leading international teams (including 3 Proven success at leading international teams (including 3 Fortune 500 corporations)Fortune 500 corporations)

Effective at working with high-level executives, government Effective at working with high-level executives, government officials and politiciansofficials and politicians

Page 7: Sandra.Christopher.Professional.Profile.2010

Image Campaigns Image CampaignsLed international Intel ethics campaign that resulted in more than 95% of employees taking the course

Page 8: Sandra.Christopher.Professional.Profile.2010

Image Campaigns Image Campaigns

Awareness campaigns

Page 9: Sandra.Christopher.Professional.Profile.2010

Image Campaigns Image CampaignsAwareness campaigns

Page 10: Sandra.Christopher.Professional.Profile.2010

Is s ues Expertis e Is s ues Expertis e Crisis communications Crisis communications International ethics and complianceInternational ethics and compliance Economic developmentEconomic development Enterprise riskEnterprise risk TechnologyTechnology EnvironmentalEnvironmental Deregulation of the utility industryDeregulation of the utility industry

Page 11: Sandra.Christopher.Professional.Profile.2010

Media Coverage Media Coverage

L.A. Times Washington Post Washington Technology USA Today Government Computer News Fortune Forbes CNN Dallas Morning News CNBC CBS This Morning ABC Peter Jennings 20/20 Computer Telephony Global Telephony

Page 12: Sandra.Christopher.Professional.Profile.2010

Media CoverageMedia Coverage

Gained Intel’s participation in the United Nations WiFi press conference

BBC News, Friday, 27 June, 2003: Pat Gelsinger, chief technology officer of chip maker Intel, said it was getting huge amounts of interest about wireless networks from many poorer nations. "This reflects a worldwide lust for technology," he said. "We see millions of people with the potential to become wi-fi users."

Page 13: Sandra.Christopher.Professional.Profile.2010

Media CoverageMedia Coverage Campaign that led to an 800% increase in Vertel’s stock

Page 14: Sandra.Christopher.Professional.Profile.2010

Media Coverage Media Coverage

Page 15: Sandra.Christopher.Professional.Profile.2010

Media Coverage Media Coverage

Page 16: Sandra.Christopher.Professional.Profile.2010

Web Site and Intranet Web Site and Intranet Creation and Management Creation and Management

Web presence and on-line communication tools

Page 17: Sandra.Christopher.Professional.Profile.2010

News le tter Deve lopment and Production News le tter Deve lopment and Production

Customer and employee communications

Page 18: Sandra.Christopher.Professional.Profile.2010

Communications Cons ulting Communications Cons ultingCommunications support for Soul of the Mother (an international non-profit organization), the Little Black Dress Club (a national professional women’s network), and Plexus Digital Design (a Web design company)

Page 19: Sandra.Christopher.Professional.Profile.2010

Recent Soc ial Media Promotions Recent Soc ial Media Promotions for Little Black Dres s Club for Little Black Dres s Club

FacebookPRLog Free Press Release

Page 20: Sandra.Christopher.Professional.Profile.2010

Gues t Editorials Gues t Editorials

Page 21: Sandra.Christopher.Professional.Profile.2010

- Web bas ed News le tter Deve lopment- Web bas ed News le tter Deve lopment

Produced Intel on-line newsletters

Page 22: Sandra.Christopher.Professional.Profile.2010

Annual Report Deve lopment Annual Report Deve lopment and Production and Production

Annual report projects

Page 23: Sandra.Christopher.Professional.Profile.2010

Awards and ActivitiesAwards and Activities

Fannie Mae recognition award for creation Fannie Mae recognition award for creation of operational risk trainingof operational risk training

Recognized by Women’s Center of Dallas Recognized by Women’s Center of Dallas for producing a variety of television for producing a variety of television programs on women’s issuesprograms on women’s issues

Developed and taught courses on Developed and taught courses on marketing communications and press marketing communications and press relations related to the high-technology relations related to the high-technology industry for the Maryland High-Technology industry for the Maryland High-Technology CouncilCouncil

Page 24: Sandra.Christopher.Professional.Profile.2010

Contact InformationContact Information

Sandra (Sandy) ChristopherSandra (Sandy) Christopher744 Darlow Drive744 Darlow DriveAnnapolis, MD 21409Annapolis, MD 21409Home: 410-757-0779Home: 410-757-0779Cell: 916-316-1151Cell: 916-316-1151

[email protected]@yahoo.com

www.linkedin.com/in/sandralchristopherwww.linkedin.com/in/sandralchristopher

Page 25: Sandra.Christopher.Professional.Profile.2010

Thank YouThank You