sandra.christopher.professional.profile.2010
TRANSCRIPT
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Professional Profile
. Sandra L Chris topher
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A highly creative, senior-level A highly creative, senior-level communications professional with communications professional with extensive experience working with high-extensive experience working with high-level executives for Fortune 500, utility, level executives for Fortune 500, utility, government contracting companies, and government contracting companies, and non-profit associationsnon-profit associations
IntroductionIntroduction
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Christopher Communications (2009 to present)Christopher Communications (2009 to present) Strategic communications consultingStrategic communications consulting
Fannie Mae (2007 to 2009)Fannie Mae (2007 to 2009) Mortgage industryMortgage industry
Intel Corporation (2000 to 2007)Intel Corporation (2000 to 2007) Semiconductor manufacturerSemiconductor manufacturer
Vertel Corporation (1999 to 2000)Vertel Corporation (1999 to 2000) Telecommunications softwareTelecommunications software
Washington Gas (1997 to 1999)Washington Gas (1997 to 1999) UtilityUtility
Computer Data Systems, Inc. (1995 to 1997)Computer Data Systems, Inc. (1995 to 1997) Government contractorGovernment contractor
National Association of Installation Developers (1993 to 1995)National Association of Installation Developers (1993 to 1995) Non-profit Association that Supported Communities Where Military Bases Were Non-profit Association that Supported Communities Where Military Bases Were
ClosingClosing Christopher Communications (1990 to 1993)Christopher Communications (1990 to 1993)
Communications ConsultingCommunications Consulting Texas Instruments (1980 to 1990)Texas Instruments (1980 to 1990)
Semiconductor ManufacturerSemiconductor Manufacturer
Career Experience as a Career Experience as a Communications Profes s ional Communications Profes s ional
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Profes s ional Experience Profes s ional Experience
Marketing Communications
Product launches
Customer newsletters
Brochure production
Trade shows
Product demonstrations
Sales training
Focus groups
Industry analyst relations
Non-profit fund raising
Corporate Communications
Employee communications
Internal communications
Web site management
Resource center databases
Executive meetings
Employee meetings
Newsletters
Blogs
Shareholder meetings
Annual report production
Media Relations
Press interviews
Press release writing and distribution
Message creation
Spokesperson training
Crisis communications
Community meetings
Public hearings
Speakerships/keynote management
International press tours
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Communication Strategy Communication Strategy AchievementsAchievements
Created campaigns that zero in on target Created campaigns that zero in on target audiences to determine the necessary audiences to determine the necessary resources needed to achieve desired resultsresources needed to achieve desired results
Streamlined processes to improve Streamlined processes to improve productivity and effectiveness productivity and effectiveness
Gained positive perceptions and trust of Gained positive perceptions and trust of target audiences on sensitive, complex issuestarget audiences on sensitive, complex issues
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Leadership Skills Leadership Skills Highly creative and experiencedHighly creative and experienced
(>15 years) senior communications professional (>15 years) senior communications professional
Experienced and effective managerExperienced and effective manager
Proven success at leading international teams (including 3 Proven success at leading international teams (including 3 Fortune 500 corporations)Fortune 500 corporations)
Effective at working with high-level executives, government Effective at working with high-level executives, government officials and politiciansofficials and politicians
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Image Campaigns Image CampaignsLed international Intel ethics campaign that resulted in more than 95% of employees taking the course
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Image Campaigns Image Campaigns
Awareness campaigns
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Image Campaigns Image CampaignsAwareness campaigns
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Is s ues Expertis e Is s ues Expertis e Crisis communications Crisis communications International ethics and complianceInternational ethics and compliance Economic developmentEconomic development Enterprise riskEnterprise risk TechnologyTechnology EnvironmentalEnvironmental Deregulation of the utility industryDeregulation of the utility industry
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Media Coverage Media Coverage
L.A. Times Washington Post Washington Technology USA Today Government Computer News Fortune Forbes CNN Dallas Morning News CNBC CBS This Morning ABC Peter Jennings 20/20 Computer Telephony Global Telephony
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Media CoverageMedia Coverage
Gained Intel’s participation in the United Nations WiFi press conference
BBC News, Friday, 27 June, 2003: Pat Gelsinger, chief technology officer of chip maker Intel, said it was getting huge amounts of interest about wireless networks from many poorer nations. "This reflects a worldwide lust for technology," he said. "We see millions of people with the potential to become wi-fi users."
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Media CoverageMedia Coverage Campaign that led to an 800% increase in Vertel’s stock
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Media Coverage Media Coverage
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Media Coverage Media Coverage
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Web Site and Intranet Web Site and Intranet Creation and Management Creation and Management
Web presence and on-line communication tools
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News le tter Deve lopment and Production News le tter Deve lopment and Production
Customer and employee communications
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Communications Cons ulting Communications Cons ultingCommunications support for Soul of the Mother (an international non-profit organization), the Little Black Dress Club (a national professional women’s network), and Plexus Digital Design (a Web design company)
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Recent Soc ial Media Promotions Recent Soc ial Media Promotions for Little Black Dres s Club for Little Black Dres s Club
FacebookPRLog Free Press Release
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Gues t Editorials Gues t Editorials
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- Web bas ed News le tter Deve lopment- Web bas ed News le tter Deve lopment
Produced Intel on-line newsletters
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Annual Report Deve lopment Annual Report Deve lopment and Production and Production
Annual report projects
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Awards and ActivitiesAwards and Activities
Fannie Mae recognition award for creation Fannie Mae recognition award for creation of operational risk trainingof operational risk training
Recognized by Women’s Center of Dallas Recognized by Women’s Center of Dallas for producing a variety of television for producing a variety of television programs on women’s issuesprograms on women’s issues
Developed and taught courses on Developed and taught courses on marketing communications and press marketing communications and press relations related to the high-technology relations related to the high-technology industry for the Maryland High-Technology industry for the Maryland High-Technology CouncilCouncil
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Contact InformationContact Information
Sandra (Sandy) ChristopherSandra (Sandy) Christopher744 Darlow Drive744 Darlow DriveAnnapolis, MD 21409Annapolis, MD 21409Home: 410-757-0779Home: 410-757-0779Cell: 916-316-1151Cell: 916-316-1151
[email protected]@yahoo.com
www.linkedin.com/in/sandralchristopherwww.linkedin.com/in/sandralchristopher
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Thank YouThank You