Sandra SequeiraMarketing Executive

d line india pvt ltd

Information onMARKETING

SOME NEW INPUTS FOR MARKETING :

• New six product brochures.• New product catalogue• New d line + Salto brochure• Electronic Product Database• New Advertising Package.• Refurbishing Exhibition stand.• Mobile exhibition stand • Electronic Project Database• Newsletter • d line india’s Marketing Plan 2002

• Total Solution• Bathroom• Handrail• Washroom• Hardware• Wadrobe• Signs

New Brochures

New d line catalogueNew d line catalogue

Product catalogue(image, inspirational, and technical

Sheets)

Inspirationalleaflet for eachproduct group

Imagebrochure

• Range overview• Design/specification guidelines

• Inspiration + main selling points

• Details• Technical information• Etc.

• Overview of range• d line story

CONTENTS (Tentative)

• Specifiers+ clients

• Specifiers, clients

• Distributors• (Specifiers)

MAIN TARGET GROUP

Plan for the new brochures- inspirational leaflets Plan for the new brochures- inspirational leaflets

Hardware

Bathroom

Washroom

Handrail

Wardrobe

Signs

Aug.

Dec Jan. Feb Mar April May June July Aug2001

April New

bin

der

NEW

• d line Salto Brochure

Electronic product database Electronic product database

Advertising packageAdvertising package

Advertising in the UK

We are currently refurbishing the Stand. Planned ready in February• New displays• New back walls (re-usable)• Refurbishing of glass floor (change of colour)

Refurbishing of exhibition standRefurbishing of exhibition stand

Mobile exhibition stand Mobile exhibition stand

The new Carl F showroomin Denmark

d line international NEWSLETTER

NewsletterPlease help us to make it even betterNewsletterPlease help us to make it even better

• April• August• December

Welcome to the d line project database

HardwareHardware

BathroomBathroom

HandrailHandrail

SignsSigns

WardrobeWardrobe

WashroomWashroom

d line project database

Electronic d line Project database

Handrail 1Handrail 1

Handrail 2Handrail 2

Vidal Sasson, ShanghaiVidal Sasson, Shanghai

Amro abn, Hong KongAmro abn, Hong Kong

Return to main menuReturn to main menu

Handrail projects

Glaxo Smith-Kline, LondonGlaxo Smith-Kline, London

Handrail 1Handrail 1

Handrail 2Handrail 2

Vidal Sasson, ShanghaiVidal Sasson, Shanghai

Amro abn, Hong KongAmro abn, Hong Kong

Glaxo Smith-Kline, LondonGlaxo Smith-Kline, London

Return to main menuReturn to main menu

ArchitectFoster & PartnersArchitectFoster & Partners

Project:

British Museum, London

Project:

British Museum, London

Hardware, and bathroomproductsHardware, and bathroomproducts

More pictures More pictures

BROCHURES

Hardware BathroomWashroomHandrailWardrobeSigns

Refurb. Exh. Stand

Elec. Photo dataB.

NewsLetter

Aug.

Aug.

Aug.

April

Aug

Aug.

New

bin

der

Dec Jan. Feb Mar April May June July Aug Sep. Oct.2001

March

March.

Main marketing activities 2002Main marketing activities 2002

April. Aug. Dec.

NEW

• d line Visiting card layout• d line Letter Head• d line Envelopes

FORTH COMING MARKETING PLAN YEAR 2002 :

• ADVERTISEMENTS

(Single full page colour)• Jetwings : March/ …??…/ December

IIA :• Annual Directory : June • Journal : July

d line india’s NEWSLETTER

MONTHS :• February

• June • October

d line + Knud Seminars :

Month - November Places – Mumbai/ Bangalore/Delhi

We hope this will be a great success.

MAILERS

Newsletter (March issue) : Aprilar + d Forms : JuneNewsletter (June issue) : JulyNewsletter (October) : NovemberDiwali gifts month : November X’mas Cards : Decemberd line Calenders : Dec –Jan

British MuseumGreat Court

Architect: Foster & Partners

Hardware and bathroom products

ABN Amro, Hong Kong

Jah Bar, Hong Kong

Glaxo Smith-Kline Headquarters, London

THANK YOU ALL FOR YOUR

PRESENCE & CO OPERATION THROUGHOUT THE

PRESENTATION