PRESENTATION

BUS 101

SEC 21

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INTRODUCTION

• Samsung was founded by Lee Byung- Chull in 1938 as a trading company

• South Korean company• Largest Information Technology company

measured by 2011 revenues• Assembly plants and sales networks in 61

countries

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Corporate Affiliation

• I.T SECTOR: • Samsung Electronics,• Samsung SDI, • Samsung Electro-Mechanics,• Samsung SDS, • Samsung Display, • Samsung

Corning Advanced Glass.

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Financial Services Companies:• Samsung Life Insurance• Samsung Fire & Marine Insurance• Samsung Card• Samsung Securities• Samsung Asset Management• Samsung Venture Investment

Corporate Affiliation

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Corporate Affiliation

Machinery & Heavy Industries:• Samsung C&T• Engineering & Construction Group• Samsung Heavy Industries• Samsung Engineering• Samsung Techwin

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MISSION STATEMENT

• New Technology• Innovative Products• Creative Solutions• So the vision of Samsung is to "Inspire

the World, Create the Future."

VISION STATEMENT

• Enhance Samsung’s business performance and global reach.

• Simultaneously develope a pool of talented global managers that can act as strategic advisors to

Samsung Group executives

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CSR OF SAMSUNG

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:

• Educating our tomorrow: • Smarter education to the children. • Provide their products like laptops and other

devices to teach them.

• Take Back Recycling: • Promotes that all its products are collected and

recycled at the end of their lifecycle.• The company has established recycling

infrastructure in Korea. • It also finances for the collection and recycling of

its products in many other countries.

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CORPORATE CULTURE

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging

Samsung's three key strengths:

• To devote talent and technology to creating superior products and services that contribute to a better global society.

• Search for the brightest talent from around the world and give them the resources they need to be the best at what they do.

• Have the power to enrich lives. That's what making a better global society is all about.

• Believes that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make.

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CORPORATE CULTURE

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COMPETITIVE ADVANTAGE

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging

Samsung's three key strengths:

• Eco friendliness and products that are more efficient and helps support the society.

• The main advantage of Samsung is that it has established its brand as one of the ecofriendly product provider.

• Samsung outsource its manufacturing so the cost of production is lower.

• These are the price at which the customers are very comfortable to buy.

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SWOTANALYSIS

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging

Samsung's three key strengths:

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SWOT ANALYSIS

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging

Samsung's three key strengths:

Strengths of Samsung

• New product concept to rollout in five months• Catching the pulse of the consumer, offering good

designs & understanding Emotions• Heavy investment in technology, product design,

and human resources• Focus on innovative products for the high-end

market.

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SWOT ANALYSIS

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging

Samsung's three key strengths:

Opportunities of Samsung

• Distinguish its service from competitors.

• Offer product variations• Demand for cell phones driven by the

service providers or carriers• Tie up with service providers• Lowering the price of a phone by just

$20 in many countries could increase its affordability by 43%.(As per a study report)

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SWOT ANALYSIS

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging

Samsung's three key strengths:

Weakness

• Not pro-actively coming out with newer models

• Lack in product differentiation.• Different models at different price

points • Focus on mass market instead of

niche markets• Not very user friendly designs.

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SWOT ANALYSIS

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging

Samsung's three key strengths:

Threat :

• Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market

• Aggressive competitors, including Sony, Ericsson, and Sony eating into its share.

• Not keeping track of the new trends in the market

• Not an accessory and fashion statement

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THANK YOU

Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Electronics’ commitment to inspiring its communities by leveraging

Samsung's three key strengths:

ANY QUESTIONS