sample entry forms · the name of the brand, company or organisation who commissioned the work...

SAMPLEENTRYFORMS

2016

GETTING READY TO ENTER

For 2016 the entry system is our most flexible ever. To enter a piece of work multiple times, simply enter the title of the entry, fill in the entry information, let us know which companies and people were involved and select all the Lions and relevant categories you wish to enter. Simple.

Don’t worry - you can still edit individual entries.

FIRST TIME ENTERING THE LIONS?Need help? Drop us an email at [email protected] and we’ll arrange for one of our experts to talk you through the process.

NEW AND IMPROVED FEATURESUse our new ‘Media Library’ to store all of your creative assets.

Upload your media ONCE and attach to as many entries as you like Create ‘Teams’ and clone and copy your credit information from one entry to another.

DON’T HAVE ALL THE DETAILS RIGHT AWAY?Don’t worry, you can complete the form in any order and save your progress at any time.

WHAT YOU'LL NEED TO ENTER

ENTRY TITLE: Title, Client and Product/Service

COMPANIES: Details of companies which were involved in the work: advertising agencies, media agencies, PR agencies, production companies, etc.

CONTACTS: The contact details of someone in your company and on the client side that we can contact about the entry

MEDIA PLACEMENT & URLs: Launch date, different media placements and URLs of your entry

THE WRITTEN EXPLANATION: Written information of the work in line with festival/category guidelines

CREATIVE TEAM: Details of the people who were involved in the work (e.g. John Smith, Creative Director, BBDO)

MEDIA UPLOADS: Digital and/or physical materials in line with festival/category guidelines (for material requirements see the individual Lion Pages)

You will also need to familiarise yourself with the different Lions and categories and decide which you would like to enter.

mailto:[email protected]

http://www.canneslions.com/awards/2016_lions/

CONTENTS

The entry form consists of common information required for all entries and Lion specific information depending on the Lion and category you choose.

COMMON INFORMATION

LION SPECIFIC INFORMATION

CANNES LIONS

LIONS ENTERTAINMENT

LIONS HEALTH

COMMON INFORMATION

ENTRY TITLE

We need this information about this piece of work before you select the Lions and categories you would like to enter it into.

If you select multiple categories, the information you provide here will be applied across all the selected entries:

ENTRY TITLE*The name you give the work being entered

CLIENT* The name of the brand, company or organisation who commissioned the work (e.g. Coca-Cola, P&G, Nike)

THIS ENTRY DOES NOT HAVE A CLIENT (FOR INNOVATION LIONS ONLY)

PRODUCT / SERVICE* The product or service featured in the work (e.g. Coke Life, Crest toothpaste, Nike+)

COMMON INFORMATION

COMPANIES

WHICH COMPANIES WERE INVOLVED?You are the Entrant Company. Fill in your own company information first and click "Add your first company".

Then click "Add company" to add other contributors. You may add as many additional companies as you wish. Every entry requires at least one "Entrant Company" and one 'Idea Creation Role' company. Sometimes it will be the same company for both.

IMPORTANT: You may be asked to return to this page to add more companies depending on the Lions and categories you select later (e.g. If you enter Media Lions, you will be asked to provide a company that played a "Media Placement" role).

You can return to this page to add more companies at any time throughout the process.

If your entry wins a Lion, companies and individuals credited here will automatically be eligible to purchase trophies and certificates.

COMPANY NAME*

COMPANY ACTIVITY*Please select from the drop-down:

ADDRESS*

CITY* POSTCODE*

COUNTRY*

COMMON INFORMATION

WHAT ROLES DID THIS COMPANY PLAY?Tick one or more boxes from the below.

ENTRANT COMPANY One per entry. This company receives the Lion (trophy) if the entry wins an

award

IDEA CREATION ROLE Companies significantly involved in the creation of the idea. Points for Special

Awards are split evenly between the companies with this role

PRODUCTION ROLE – FILM A film production company (inc. film production specialisms e.g. editing, sound

design, cinematography, animation etc.) that executed the campaign envisaged by the creative company; OR any company that was contracted to work on the film production of the campaign, but was not involved in the creation of the idea (e.g. an advertising agency who only worked on the production). If a production company was involved in both the idea creation and production of the entry then both creative and production roles should be credited. Receives points for the Palme d'Or Award, where appropriate.

PR ROLE A PR agency that worked significantly on the campaign OR any company that

was contracted to work in a PR capacity but was not involved in the creation of the idea (e.g. an advertising agency who only worked on the PR). If a PR agency was involved in both the idea creation and PR aspects of the entry then both creative and PR roles should be marked.

MEDIA PLACEMENT ROLE A Media agency that was involved in the media strategy for the campaign

OR any company that was contracted to work on the media strategy of the campaign but was not involved in the creation of the idea (e.g. an advertising agency that only worked on the purchasing of media). If a Media Agency was involved in both the idea creation and media strategy of the entry, both creative and media placement roles should be marked.

ADDITIONAL COMPANY ROLE Companies which have made smaller contributions to the work. Points for

special awards are not allocated to companies listed here.

COMMON INFORMATION

CONTACTS

WHO ARE THE LEAD CONTACTS?We may need to contact someone about your entry. Please provide details of the people we should contact.

IMPORTANT: You may be asked to return to this page to add more companies depending on the Lions and categories you select later (e.g. If you enter Media Lions, you will be asked to provide a company that played a "Media Placement" role).

If you click "save and continue" any information you entered will be saved and you will proceed to the next page but you may return to add more companies at any time.

JUDGING CONTACTPerson the festival will contact if queries regarding the work arise during judging. This contact person must be from the entrant company, must have been directly involved with the campaign and must be contactable both within and outside of office hours, in the week preceding and the week of the festival.

NAME*

TITLE/POSITION OF CONTACT*

TEL/MOBILE NUMBER*

EMAIL ADDRESS*

COMMON INFORMATION

CLIENT CONTACTContact at the brand, company or organisation that commissioned the work.

NAME*

TITLE/POSITION OF CONTACT*

TEL/MOBILE NUMBER*

EMAIL ADDRESS*

CITY*

COUNTRY*

CREATIVE TEAM

WHO WAS INVOLVED?Enter the details of people who made a significant contribution to this entry. Enter the names of your creative team members in the order you would like them to appear.

This information will be visible to delegates at the festival and will appear alongside your entry in the Cannes Lions archive after the event. We accept a maximum of 20 names.

PLEASE NOTE: Companies and individuals credited will be eligible for purchasing trophies and certificates if the entry is awarded.

NAME*

COMPANY*

POSITION*

ROLE ON THIS ENTRY*

EMAIL ADDRESS*Any emails you provide will not be shared with any 3rd parties.

COMMON INFORMATION

CHOOSE LIONS & CATEGORIES

Select every relevant Lion you wish to enter with this title. You may add, remove or edit any Lion at a later stage. You can browse through the list of Lions and categories here:

COMMON INFORMATION

LIONS SPECIFIC INFORMATION:CREATIVE DATA LIONS

MEDIA PLACEMENT

Here you need to provide media placement information for your entry.

Entries must have been implemented within this year's eligibility dates 01/03/2015 - 30/04/2016.

LAUNCH DATEMust be between 01/03/2015 - 30/04/2016

MEDIA PLACEMENTPlease provide information about the different elements of your campaign.Tell us what you did and when and where it happened.

ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2015 to 25/10/2015

URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to http://www.canneslions.com/awards/2016_lions/material_requirements/

URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:

PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationary, book)?

YES NO

Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.

http://www.canneslions.com/awards/2016_lions/material_requirements


http://www.domain.com


THE WRITTEN EXPLANATION

The written explanation you provide will be referred to throughout the judging process. We recommend that it should be as detailed as possible.

Do not refer to your company (unless it's a self-promotion piece) or any of the companies who contributed to the entry as judging is anonymous.

WHY IS THIS WORK RELEVANT FOR CREATIVE DATA LIONS?* (100 WORDS)

DESCRIBE THE CREATIVE IDEA/DATA SOLUTION* (200 WORDS)• Data insights• Innovation• Originality

DESCRIBE THE DATA DRIVEN STRATEGY* (200 WORDS)• Data gathering• Data interpretation• Targeting

DESCRIBE THE CREATIVE USE OF DATA, OR HOW THE DATA ENHANCED THE CREATIVE OUTPUT* (200 WORDS) • Data journey• Implementation• Data integration


LIST THE DATA DRIVEN RESULTS* (200 WORDS)• Data enhanced consumer experience• Data driven behaviour change• Business impact

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.


UPLOAD MEDIA

Upload your work! Each Lion has different material requirements. Please upload the 'compulsory media' first. There are also optional requirements that you may wish to consider. Once you've uploaded some Media it will become available in your Media Library. From here, you can assign the media to multiple entries to save time.

Different categories might have different media requirements. Please check the Creative Data Lions specific requirements here:

You can learn more about media and material specifications here:

LIONS SPECIFIC INFORMATION:CREATIVE EFFECTIVENESS LIONS

ENTRY HISTORY

Here you need to provide entry history information for your entry.

Only entries that were either shortlisted or Lion winners at Cannes Lions Festivals 2013-2015 are eligible to enter in Creative Effectiveness Lions 2016.

ENTRY HISTORYList all the Cannes Lions categories (winning and non-winning) where the entry was submitted previously.

ENTRY TYPE TITLE STATUS YEAR OF AWARDe.g. Film e.g. Gold 2015/2014/2013

URLSIf your entry was entered into Cyber Lions or Mobile Lions, or if it had an interactive element, please include the URL for your submission here.

URL IS LIVE? PLUGINS?e.g. http://www.domain.com YES/NO e.g. Silverlight






SYNOPSIS* (500 WORDS)Please provide a 500 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness. You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met, referring to your verifiable sources



UPLOAD MEDIA

Media uploads is where you can upload your work, supporting work and any supporting materials. All entries will be reviewed by PwC and should any issues during this process, entrants will be invited to amend, correct or add data to their submission. It is in the entrants' interest to address these issues, take feedback on board and amend/improve submissions as necessary.

The templates below will help you with your entry submission. We strongly suggest you to download them before submitting your work.

It is the responsibility of the entrant to ensure that the commissioning client has approved the campaign to be entered into Creative Effectiveness Lions. In addition, it is also strongly recommended that the client review the entry before it is submitted into the competition. Please upload written confirmation from your client on their official company paper including company logo here.

Your initial submission needs to meet the following requirements: Format: doc, docx, pdf, jpg

LIONS SPECIFIC INFORMATION:CYBER LIONS

MEDIA PLACEMENT









YES NO









BACKGROUND* (150 WORDS)• Situation• Brief• Objectives

DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/ organisations)• Relevance to platform• Approach

DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Timeline• Placement• Scale


LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Sales• Achievement against business targets



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Cyber Lions specific requirements here:


LIONS SPECIFIC INFORMATION:DESIGN LIONS

MEDIA PLACEMENT






URLS (FOR C. DIGITAL & INTERACTIVE DESIGN)Show us where your work was presented online. Format must be http://, for more info on URLs please go to http://www.canneslions.com/awards/2016_lions/material_requirements/



YES NO









BACKGROUND* (150 WORDS)• Situation• Brief• Objectives• Budget • Project scale and volume

DESCRIBE THE CREATIVE IDEA (40% OF VOTE)* (150 WORDS)• Potential for industry impact

DESCRIBE THE STRATEGY* (150 WORDS)• Brand relevance• Choice of campaign elements• Target audience (consumer demographic/individuals/organisations)• Approach


DESCRIBE THE EXECUTION (30% OF VOTE)* (150 WORDS) • Design elements and their integration• Design touch points• Materials, style elements, design choices• Design development and process• Scale

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Value added to brand• Value for consumer• Reach/cultural impact• Sales• Achievement against brief• Other KPIs



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Design Lions specific requirements here:


LIONS SPECIFIC INFORMATION:DIGITAL CRAFT LIONS

MEDIA PLACEMENT







YES NO










DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Placement• Scale• Brand relevance• Touch points• Materials, style elements, design choices• Methods and process• Timeline



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Digital Craft Lions specific requirements here:


LIONS SPECIFIC INFORMATION:DIRECT LIONS

MEDIA PLACEMENT









YES NO









WHY IS THIS WORK RELEVANT FOR DIRECT LIONS?* (100 WORDS)



DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/organisations) • Approach• Call to action

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Timeline• Placement• Scale


LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate• Change in behaviour

[ONLY FOR G02. LOW BUDGET CAMPAIGN] PROVIDE BUDGET DETAILS* (100 WORDS)• Overall budget• Media spend• Cost per piece



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Direct Lions specific requirements here:


LIONS SPECIFIC INFORMATION:ENTERTAINMENT LIONS

MEDIA PLACEMENT







URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select from YES/NO e.g. Silverlight the drop-down:








WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT LIONS?* (100 WORDS)


DESCRIBE THE CREATIVE IDEA* (150 WORDS)• Potential for industry impact

DESCRIBE THE STRATEGY* (150 WORDS)



DESCRIBE THE OUTCOME* (150 WORDS)• Reach• Engagement• Impact



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Entertainment Lions specific requirements here:


LIONS SPECIFIC INFORMATION:ENTERTAINMENT LIONS FOR MUSIC

MEDIA PLACEMENT







URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select from YES/NO e.g. Silverlight the drop-down:








WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT LIONS FOR MUSIC?* (100 WORDS)



DESCRIBE THE STRATEGY* (150 WORDS)



DESCRIBE THE OUTCOME* (150 WORDS)• Reach• Engagement• Impact



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Entertainment Lions specific requirements here:


LIONS SPECIFIC INFORMATION:FILM LIONS

MEDIA PLACEMENT




FILM LENGTH*No more than 180 seconds for A. TV & Cinema Film categories

NUMBER OF AIRINGS / PLACEMENTS

PLACEMENT / LOCATION

URLS (FOR ONLINE FILMS)Show us where your work was presented online. Format must be http://, for more info on URLs please go to http://www.canneslions.com/awards/2016_lions/material_requirements/






CAMPAIGN INFORMATIONIs this entry part of a ‘campaign of executions’?*(A ‘campaign of executions’ refers to: a series of 2 or more executions of the same creative idea, advertising the same product/service, via the same medium.Each execution in a campaign of executions will be considered a separate entry and must be submitted and paid for as such.

YES NO

CAMPAIGN NAME*For example, Spring Launch Campaign.

EXCECUTION NAME*This will be the name of this specific piece of work within your campaign of executions.

ENTER CAMPAIGN SEQUENCE NUMBER*For example, 1 of 4, 2 of 4 etc.A ‘campaign of executions’ will be presented to the jury in the order you have indicated on the entry form (e.g. 1 of 2, 2 of 2).Based on the number of executions you have specified above, new entries will be automatically created for you to complete.





WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film

CULTURAL/CONTEXT INFORMATION FOR THE JURY* (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Film Craft Lions specific requirements here:


LIONS SPECIFIC INFORMATION:FILM CRAFT LIONS

MEDIA PLACEMENT












CAMPAIGN INFORMATIONIs this entry part of a campaign?*

YES NO

ENTER CAMPAIGN SEQUENCE NUMBER*For example, 1 of 4, 2 of 4 etc.

CAMPAIGN NAME*For example, Spring Launch Campaign





WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film


[ONLY FOR A01. DIRECTION] TELL THE JURY ANYTHING RELEVANT ABOUT THE DIRECTION. DO NOT NAME THE DIRECTOR (150 WORDS)

[ONLY FOR A02. SCRIPT] PROVIDE THE FULL FILM SCRIPT IN ENGLISH

[ONLY FOR A03. CASTING] TELL THE JURY ABOUT THE CASTING PROCESS (150 WORDS)

[ONLY FOR A04. PRODUCTION DESIGN / ART DIRECTION] TELL THE JURY ABOUT THE PRODUCTION DESIGN/ART DIRECTION. YOU MAY WISH TO COMMENT ON CHOICES, CHALLENGES OR EFFECTS (150 WORDS)


[ONLY FOR A05. CINEMATOGRAPHY] TELL THE JURY ANYTHING RELEVANT ABOUT THE CINEMATOGRAPHY (150 WORDS)

[ONLY FOR A06. EDITING] TELL THE JURY ANYTHING RELEVANT ABOUT THE EDIT. DO NOT NAME THE EDITOR. (150 WORDS)

[ONLY FOR A07. USE OF ORIGINAL MUSIC] TELL THE JURY ABOUT THE CREATION OF THE ORIGINAL MUSIC TRACK. (150 WORDS)

[ONLY FOR A08. USE OF LICENSED OR ADAPTED MUSIC] TELL THE JURY ABOUT THE CHOICE OF MUSIC TRACK. (150 WORDS)

[ONLY FOR A09. SOUND DESIGN] TELL THE JURY ABOUT THE ELEMENTS OF SOUND DESIGN. (150 WORDS)

[ONLY FOR A10. ANIMATION] TELL THE JURY ABOUT TYPE(S) OF ANIMATION USED AND SUMMARISE ANY RELEVANT CHALLENGES OR TECHNIQUES. (150 WORDS)

[ONLY FOR A11. VISUAL EFFECTS] TELL THE JURY ABOUT THE VISUAL EFFECTS AND SUMMARISE ANY RELEVANT CHALLENGES OR TECHNIQUES. (150 WORDS)


[ONLY FOR A12. ACHIEVEMENT IN PRODUCTION] TELL THE JURY ABOUT ACHIEVEMENTS OF THE PRODUCTION, INCLUDING REFERENCE TO ITS SPECIFIC AMBITIONS AND CHALLENGES. YOU MAY WISH TO COMMENT ON SCALE OF PRODUCTION, BUDGET CONSTRAINTS, TECHNICAL ISSUES AND/OR CHALLENGES FACED DURING THE PRODUCTION PROCESS



UPLOAD MEDIA




LIONS SPECIFIC INFORMATION:GLASS. THE LION FOR CHANGE

MEDIA PLACEMENT















BACKGROUND* (200 WORDS)• Brand values regarding gender representation• Brief• Objectives

DESCRIBE THE CULTURAL/SOCIAL/POLITICAL CLIMATE IN YOUR REGION AND THE SIGNIFICANCE OF YOUR CAMPAIGN WITHIN THIS CONTEXT. (200 WORDS)• Media regulations/restrictions• Civil liberties issues• Gender representation

DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/organisations) • Approach



DESCRIBE THE RESULTS/IMPACT.* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate• Impressions • Change in behaviour• Consumer awareness



YES NO



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Glass: the lion for change specific requirements here:


LIONS SPECIFIC INFORMATION:HEALTH & WELLNESS LIONS AND PHARMA LIONS

GUIDELINE

When it comes to entering into the Health & Wellness Lions or Pharma Lions you will be required to enter your work in a slightly different way. Firstly, decide if you want to enter your work into Pharma or Health & Wellness, or both Lions. Browse the categories and choose which categories your work is most suited to, (if you would like advice on which Lions and categories are most suitable for your work, send us an email along with a URL to the piece of work you’d like to submit.

Next you need to select which medium/s your work is. You can enter as many mediums as you like as long as long as the categories chosen are relevant.

The mediums are the same across Health & Wellness and Pharma. You can find them below:

You may notice that the mediums are closely related to certain Lions e.g. the Film medium is really closely associated with the Film Lion.

BRANDED CONTENT: DIGITALBRANDED CONTENT: FILM & TVBRANDED CONTENT: LIVE EXPERIENCE

DIGITAL CRAFT: INTERFACE & NAVIGATION (UI)DIGITAL CRAFT: USER EXPERIENCE (UX)

DIGITAL: ONLINE ADDIGITAL: ONLINE VIDEODIGITAL: OTHER DIGITAL PLATFORMSDIGITAL: SOCIALDIGITAL: WEB PLATFORMSINTEGRATED DIGITAL CAMPAIGN

DIRECT AND PROMO & ACTIVATION

FILM: CINEMA, TV AND DIGITAL FILM CONTENT

FILM: ANIMATION / VISUAL EFFECTSFILM: PRODUCTION DESIGN / ART DIRECTIONFILM: CINEMATOGRAPHYFILM: DIRECTIONFILM: SCRIPTFILM: USE OF MUSIC / SOUND DESIGN

INTEGRATED CAMPAIGN

MOBILE

AMBIENT OUTDOORINTEGRATED OUTDOOR CAMPAIGNSTANDARD OUTDOOR

PR

PRINT COLLATERALSTANDARD PRINTPRINT & POSTER CRAFT: ART DIRECTIONPRINT & POSTER CRAFT: COPYWRITINGPRINT & POSTER CRAFT: ILLUSTRATIONPRINT & POSTER CRAFT: PHOTOGRAPHYPRINT & POSTER CRAFT: TYPOGRAPHY

RADIORADIO: SCRIPTRADIO: USE OF MUSIC / SOUND DESIGN

USE OF TECHNOLOGY

http://www.canneslions.com/awards/2016_lions/pharma/

http://www.canneslions.com/awards/2016_lions/health_wellness/

mailto:awards%40canneslions.com?subject=



ENTRY FORMS: HEALTH & WELLNESS AND PHARMA

1. Complete the COMMON INFORMATION sections: Entry Title, Companies, Contacts, Creative Team

2. Choose your LIONS > Choose your CATEGORIES > select your MEDIUMS from the drop-downs

3. The MEDIUMS you select will determine the remaining sections of the entry form. The remainder of the entry form

Step 1:

Step 2:

Step 3:

The MEDIUM-specific sections of the entry form mirror their associated Lions (with the exception of Use of Technology), you will find this document re-directs you to different sections in these cases. Need help? Drop us an email and we’ll arrange for one of our experts to talk you through the process.



STEP 1. MEDIA PLACEMENT



In most cases the Media Placement page is identical to the related Lion e.g. Radio medium information is the same as Radio Lions information. Please choose which medium you are entering to see the medium specific media placement page:







INTEGRATED CAMPAIGN

MOBILE


PR



USE OF TECHNOLOGY


STEP 2. THE WRITTEN EXPLANATION



DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTHCARE/RX/PHARMA COMMUNICATIONS IN YOUR COUNTRY/REGION (IMPOSED BY HEALTHCARE REGULATORY BODIES, GOVERNMENT, TV STATIONS, ETC.) (50 WORDS)Please provide a 50 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness. You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met, referring to your verifiable sources

[FOR PHARMA LIONS ONLY] DESCRIBE THE TARGET AUDIENCE (50 WORDS)• Doctors, specialist nurses, government officials, etc.• Conference audience or particular job type.

CONTINUED ON NEXT PAGE >


Additionally you will need to supply medium specific information (in most cases this is identical to the related Lion e.g. Radio medium information is the same as Radio Lions information). Please choose which medium you are entering to see the medium specific information:







INTEGRATED CAMPAIGN

MOBILE


PR



USE OF TECHNOLOGY


STEP 3. UPLOAD MEDIA

Upload your work! Each medium has different material requirements. Please upload the 'compulsory media' first. There are also optional requirements that you may wish to consider. Once you've uploaded some Media it will become available in your Media Library. From here, you can assign the media to multiple entries to save time.

Different mediums have different media requirements, please check below:



USE OF TECHNOLOGY SPECIFIC QUESTIONS

MEDIA PLACEMENT







YES NO






USE OF TECHNOLOGY SPECIFIC QUESTIONS




DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Approach


LIST THE RESULTS* (150 WORDS) • Human Impact• Reach • Engagement• Sales• Achievement against business targets


LIONS SPECIFIC INFORMATION:INNOVATION LIONS

MEDIA PLACEMENT




DEVELOPMENT TIMELINEPlease outline key dates in the development process, listing the date and stage.e.g.: '3 November 2014 - First patent approved'.

DATE DETAILS










WHY IS THIS WORK RELEVANT FOR INNOVATION LIONS?* (100 WORDS)

BACKGROUND* (150 WORDS)• Technological influences• Context• Limitations, restrictions, regulations• Budgets

DESCRIBE THE CREATIVE IDEA* (150 WORDS)• Insights• Intention/purpose• Adaptation of an existing platform or new innovation

DESCRIBE THE INNOVATION/TECHNOLOGY* (150 WORDS)• How it works• Components• Platforms • What stage it is at


DESCRIBE THE EXPECTATIONS/OUTCOME* (150 WORDS) • Long-term outcomes• Scalability• Industry relevance• Results/successes/developments to date• Investment received



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Innovation Lions specific requirements here:


LIONS SPECIFIC INFORMATION:INTEGRATED LIONS

MEDIA PLACEMENT









YES NO









WHY IS THIS WORK RELEVANT FOR INTEGRATED LIONS?* (100 WORDS)



DESCRIBE THE STRATEGY* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Integration• Approach



LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Impact• Sales• Achievement against business targets



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Integrated Lions specific requirements here:


LIONS SPECIFIC INFORMATION:MEDIA LIONS

MEDIA PLACEMENT









YES NO









WHY IS THIS WORK RELEVANT FOR MEDIA LIONS?* (100 WORDS)


DESCRIBE THE CREATIVE IDEA / INSIGHTS (30% OF VOTE)* (150 WORDS)• Potential for industry impact

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Media planning• Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Media channels and integration• Timeline • Scale


LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Action/business results – sales, donations, site traffic, achievement against business target• Outcomes/awareness - change in behaviour, reach, public opinion, content response



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Media Lions specific requirements here:


LIONS SPECIFIC INFORMATION:MOBILE LIONS

MEDIA PLACEMENT









YES NO











DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering and insights• Target audience (consumer demographic/ individuals/ organisations)• Relevance to platform• Approach



LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Reach• Engagement • Sales• Achievement against business targets



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Media Lions specific requirements here:


LIONS SPECIFIC INFORMATION:OUTDOOR LIONS

MEDIA PLACEMENT







YES NO




YES NO








[ONLY FOR C. DIGITAL OUTDOOR AND D. AMBIENT SECTIONS] WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE AMBIENT OR DIGITAL EXECUTION* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film


PROVIDE A FULL ENGLISH TRANSLATION OF ANY TEXT IN THE EXECUTION



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Outdoor Lions specific requirements here:


LIONS SPECIFIC INFORMATION:PR LIONS

MEDIA PLACEMENT









YES NO









WHY IS THIS WORK RELEVANT FOR PR LIONS?* (100 WORDS)



DESCRIBE THE STRATEGY (30% OF VOTE)* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/organisations) • Approach• Call to action



LIST THE RESULTS (30% OF VOTE) – MUST INCLUDE AT LEAST TWO OF THE FOLLOWING TIERS:* (150 WORDS)• Tier 1: Outcomes/awareness - change in behaviour, shifts in stakeholder decisions,

brand equity• Tier 2: Knowledge/consideration - coverage depth (quality/quantity), tone and message

delivery, purchase intent (survey)• Tier 3: Outputs/business results – sales, donations, site traffic, content response

[ONLY FOR D02. PR EXCELLENCE IN EFFECTIVENESS] DESCRIBE THE EFFECTIVENESS* (150 WORDS)• Achievement of results against KPIs• Effect of creativity on results• Key learnings for brand/industry

[ONLY FOR G02. COSTS / CREATIVE PERFORMANCE PR CAMPAIGN] PROVIDE BUDGET DETAILS* (150 WORDS)• Overall budget• Media spend• Cost per piece



UPLOAD MEDIA


Different categories might have different media requirements. Please check the PR Lions specific requirements here:


LIONS SPECIFIC INFORMATION:PRINT & PUBLISHING LIONS

MEDIA PLACEMENT









YES NO







YES NO








CULTURAL/CONTEXT INFORMATION FOR THE JURY* (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury.

PROVIDE A FULL ENGLISH TRANSLATION OF ANY TEXT IN THE EXECUTION

[ONLY C01 AND C02] WRITE A SHORT DESCRIPTION OF HOW THE BRAND HAS CREATED OR INTEGRATED ORIGINAL PRINTED CONTENT INTO EXISTING PRINTED MEDIA? DO NOT REFERENCE YOUR COMPANY. DO NOT COMMENT ON THE BRIEF/CHALLENGES/RESULTS (150 WORDS)



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LIONS SPECIFIC INFORMATION:PRODUCT DESIGN LIONS

MEDIA PLACEMENT
















DESCRIBE THE CREATIVE IDEA* (150 WORDS)• Insights• Intention/purpose• Adaptation of an existing product or innovation

DESCRIBE THE PROCESS* (150 WORDS)• Research• Materials • Production• Techniques• Considerations

DESCRIBE THE FINAL PRODUCT BASED ON ASPECTS INCLUDING* (200 WORDS) • How it works• Components • User interaction• What stage it is at


LIST THE RESULTS* (150 WORDS)• Long-term outcomes• Scalability• Value for consumer/brand• Reach/product impact• Business impact/sales



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LIONS SPECIFIC INFORMATION:PROMO & ACTIVATION LIONS

MEDIA PLACEMENT









YES NO









WHY IS THIS WORK RELEVANT FOR PROMO & ACTIVATION LIONS?* (150 WORDS)


DESCRIBE THE CREATIVE IDEA (30% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/organisations) • Approach



LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate• Impressions• Change in behaviour• Consumer awareness

[ONLY FOR E02. LOW BUDGET CAMPAIGN] PROVIDE BUDGET DETAILS* (150 WORDS)• Overall budget• Media spend• Cost per piece



UPLOAD MEDIA




LIONS SPECIFIC INFORMATION:RADIO LIONS

MEDIA PLACEMENT








YES NO








WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE RADIO ADVERT* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film


PROVIDE THE FULL FILM SCRIPT IN ENGLISHIf the original advert is not in English, you must provide an exact translation.



UPLOAD MEDIA




LIONS SPECIFIC INFORMATION:TITANIUM LIONS

MEDIA PLACEMENT









YES NO






WHY IS THIS WORK RELEVANT FOR TITANIUM LIONS?* (100 WORDS)


DESCRIBE THE CREATIVE IDEA* (150 WORDS)• Potential for industry impact

DESCRIBE THE STRATEGY* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Integration• Approach



LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Impact• Sales• Achievement against business targets



UPLOAD MEDIA


Different categories might have different media requirements. Please check the Titanium Lions specific requirements here:


sample entry forms · the name of the brand, company or organisation who commissioned the work...

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