PresentationSamba Tech

About Samba

Brazilian CEO of the

Year in 2009

Clients include Brazil's 5

leading television networks,

top publishing groups, and

retailers, as well as international

brands such as HBO, MTV,

ESPN, and Playboy

Global partner of MIT and part

-‐Lab Innovation and

program

Partnership with Google

AdSense to display banners

Winner of Red Herring

North America 2010

Online Video Platform leader

in Latin America

86%

Market

x5

* Source: Cisco 20 10 / comScore 2010 US Digital Year in Review

of    internet  userswatch  online  videos

of  users  watch  online  videos  in  work  locations

America  is  the  fastest  growing  region  on  internet  in  the  world  representing  8%  of  the  audience    

of  internet  audience  in  2012  will  be  represented  by  online  videos

Global  online  videos  community  surpassed  

Will  be  the  growth  of  online  video  advertising  spend  in  the  next  3  years

500%

1 BbIiLlLlIiOoNn users  in  2010  representing

the  3rd largest  country  in  the  world

61%

LlAaTtIiNn

90%

Know-‐how and Leadership

business with a $100,000 loan into a profitable $ 7

million-‐a-‐year concern

50  million/month

Cloud  Computing  Servers  

+20.000

Brazil's most dynamic

Jonathan Lehrich,

just like a Silicon Valley

startup

Marty Cagan,

ex VP of

Platform numbers

videos    delivered

+700million

Traffic

4  PB/year

In 2008 Samba Tech received a round A investment

of US$ 3 million from DFJ FIR Capital, Petros

(Petrobrás), Previ (Banco do Brasil) e CESAR.

TeamFounder & CEO

Fundação Getúlio Vargas

Fernando joined Samba Tech in 2008

B.A. from Escola Superior de Propaganda e Marketing, graduate studies at London School of Marketing and innovation training at MIT

Founded Samba Tech in 2004. Has managed the company from seed stage through its first investment and 79% CAGR top-‐line growth over the past two years

CMOUniversidade de São Paulo

Rodrigo has been with Samba Tech since its founding in 2004.

CFOUniversidade Federal de Minas Gerais, Specialization in

Finance from Fundação Dom Cabral FDC

Pedro worked as an auditor at Ernst & Young before joining Samba Tech in 2008

COO Fundação Dom Cabral FDC

Eduardo has been with Samba Tech since 2005

CTO

Julio Vasconcellos Adit Vaidya Rafael TrumanManoel LemosSimon Olson

Gustavo Caetano

Rodrigo Paolucci

Pedro Militão

Eduardo Zanini

Fernando Campos

Product -‐ Liquid

Monetizationthrough video advertising

Syndication for Video portals and social networks

Analytic reports of how the videos are being watched

Distributionfor any device with internet access

Encodingfiles fit on users device

Easy videos

Control

Security

Capture Distribution

StorageCloud Computing technology

Medias ProtectionGeo-­block and DRM

Online Video Platform for management and distribution

Product -‐ Exchange

Videos sent

in HD

Visualization in low definition

REPROVED

APPROVED

TV NETWORK

ADVERTISINGAGENCY

Technology for contents exchange between advertising agencies and TV networks

Cloud Computing storage

Video encoding

Campaigns control

Raw file download

Commentaries are displayed

for a new agencies sending

Videos go to TV programming

+

Expansion Strategy

This strategy

differentiates Samba

from companies like

YouTube and Vimeo

Samba Tech todaybig clients, high average tickets and

mainly media groups and corporations.

Future Long-‐Tail Clients

Tim

e

Long-‐tail expansion through a Lite version of our OVP with less features and low price

Achieve customers scale through a plug-‐and play solution that enables a quick

installation. Low average spending and large volume.

SubscriptionFEES

Business Model

Pay AS YOU GO

Designated to

media traffic and

storage demands

Designated to Premium and

Lite accounts for platform and technology use

Why Samba?

through  our  products  we  can  link  all  the  playersthat  deal  with  online  videos:  video  producers,  advertising  agencies,  TV  Networks  and  Advertisers,  enabling  than  to  exchange  and  publish  files  using  in  single  and  easy-­‐to-­‐use  software.

Promising  market_  

Web  based_Strong  culture_  

Innovation  encouraging_Samba  Labs  and  Hack  Days  stimulates  employees  to  develop  new  features  that  can  improve  our  product.

Integrated  solution_

Samba  is  driven  just  like  Silicon  Valley  startups  with  the  best  environment  and  quick  development  process.

LatAm is  the  fastest  growing  region  on  the  internet  in  the  world.  At  the  end  of  2010  more  than  33  million  Brazilians watched  online  video,  representing  86%  of  the  total  Brazilian  online  population.

As  our  products  are  developed  in  Cloud  Computing  and  Software-­‐as-­‐a-­‐Service  models  we  can  move  overseas  using  the  internet  to  reach  customers  worldwide.

Samba  products  can  link  all  the  players  that  deal  with  online  videos,  such  as  video  producers,  advertising  agencies,  TV  Networks  and  Advertisers,  enabling  than  to  exchange  and  publish  files  using  a  single  and  easy-­‐to-­‐use  software.

Gustavo Caetano, CEO Samba Techgustavo.caetano@sambatech.com.brwww.sambatech.com