Samantha WilliamsWixom, MI 48393

Phone: (313) 676-7413 LinkedIn http://www.linkedin.com/pub/samantha-williams/1a/a69/861

Education WALSH COLLEGE, NOVI Master of Business Administration, concentration in MarketingExpected Graduation 2015

EASTERN MICHIGAN UNIVERSITY, YPSILANTI

Bachelor of Arts in Public Relations/Journalism Minor in Marketing, concentration in Advertising

Honors /Awards American Advertising Federation Student Chapter President Ethos Week Committee Leader 2010 & Scholarly Dean’s Board of Student Advisors 2010 & 2011 Grade Grievance Committee Member 2010Activities National Student Advertising Competition State Farm Campaign 2010; JCPenney Campaign 2011

Recipient of the annual Sassco Creativity Award for Excellence in Advertising Dean’s List (2008-2011)

Employment Director of Group Sales 06/12 to PresentHistory Compuware Arena/The Plymouth Whalers, Plymouth, MI

Work closely with the Director of Marketing on Whalers game night & summer drive-in marketing strategies and promotions. Responsible for but not limited to: ticket sales including group sales, pre-game & intermission team skates, school and church-based anthem program, Vet of the Game program, social media initiatives, sponsorship, networking and community relationship-building, direct mail solicitations, fundraising initiatives, web design including promo boxes and weekly e-blasts

Marketing Sales Administrator; Front Office Coordinator 08/11 to 7/12Compuware Arena/The Plymouth Whalers, Plymouth, MI Responsible for but not limited to: management & administrative duties, Whalers & summer drive-in marketing and sales including strategy, evaluation, branding, client to sponsor relationship-building, selling sponsorships, social media, hockey game night operations including promotions, event marketing, execution

Student Assistant for the College of Business 06/10 to 04/11 Eastern Michigan University Marketing Department

Responsible for but not limited to: assist with marketing research, giving input on marketing strategies, interacting with marketing professors and work on related projects, performing all clerical and administrative tasks, proofread professor’s work, grade tests and assignments and help professors with any industry- related research or proposals

Degree Marketing & PR Consultant, Volunteer 01/11 to 04/11 Experience Ann Arbor 4-H program, Ann Arbor, MI Create promotional material for outreach; Design a marketing plan; Design and implement a Visibility campaign to help increase enrollment and awareness for volunteers and students

Account Intern 01/11 to 04/11Brandworks Advertising, Ann Arbor, MI Research and generate leads; Brainstorm “big ideas” for client campaigns; Client interface; Social media development; New business development; Prep and attend client meetings; Work with Freelance staff to meet client expectations and deadlines

Marketing & PR Consultant, Intern 01/11 to 04/11 Ambassadorial and Consular Corps Liaison Office, Ypsilanti, MI

Event planning for both ACCLO and CCM events; Generating PR for the events or for the ACCLO office; Creating and distributing advertisements; Helped develop a campaign to build awareness and involvement in the ACCLO office

Vice President 2009-2010/President 2010/2011 04/09 to 04/11Student Advertising Association, AAF Student College Chapter, Ypsilanti, MI Networking with Adcraft Club of Detroit and Adcraft PM; Promotion of SAA; Negotiate partnerships with local businesses; Organize tours for agencies and firms to gain industry insight; Competed twice in the NSAC; Attend marketing conferences and seminars; community service; Affiliated with 313 Digital, Adcraft Club of Detroit and Ann Arbor Ad Club

Competencies Microsoft Excel, Word, Outlook, Publisher, InDesign, Photo Shop, PowerPoint, Time Management, Relationship

Building, Leadership, Communication, Multi-Tasking, Strategic Planning, Advertising Sales, Group Sales, Sponsorship, Fundraising, Event Planning, Promotions