SAM Sales & Marketing Pty. Ltd.The name SAM is derived from the words Sales and Marketing. Sales and Marketing is what SAM is all about.

Today’s marketers need a competitive edge to keep ahead of the opposition. SAM provides a complete range of in-house creative services to produce effective sales promotion, merchandising and marketing communications programs to help achieve our clients marketing objectives.

SAM is a member of the Australasian Promotion Marketing Association and also acts as an advisor to several industry groups on matters relating to promotion marketing.

As a long standing practitioner and an industry association member SAM is kept up-to-date on the ever-changing State Lottery Regulations and Permit Applications Procedures as well as Federal Consumer Protection and Privacy Legislation.

Our AimOur aim is to contribute to the success of our clients by creating cost effective and successful promotion marketing programs which have been developed through a close working relationship with our clients and key suppliers.

Innovative SolutionsYou provide the challenge and we’ll deliver an innovative solution where success is the key.

Keeping Costs DownSAM has invested in both human and technological resources to provide professional services at costs which are well below industry averages.

Working to BudgetWe understand the need to be fully accountable and strive to ensure that all projects are completed to the highest of standards and within budget guidelines.

Delivering on TimeWith over 25 years experience in the promotional marketing industry SAM has developed a work flow system to ensure that your project gets the priority it deserves at all stages of development.

ExperienceSAM offer its clients marketing know how and practical sales experience at manufacturer, wholesaler, retailer and consumer level.

DedicationWe are a no-frills organisation, dedicated to getting the job done properly.

Response mechanisms, including in-store entry, instant win, on-pack offers, mail, phone, fax and electronic lodgement,

cater for the varied lifestyles and aspirations of today’s consumers. SAM can help you develop effective promotions to

increase sales, stimulate trial, promote brand switching and build product visibility.

Promotion DesignExperience tells us that the most effective consumer

promotions are simple, easy to enter and have an

element of fun. They should be themed to suit the

product or service they are promoting and they should

be presented at the point of purchase in a colourful and

visually appealing way.

Sales Promotion

Major Theme PromotionsTheme promotions linked to a sweepstakes prize and

bonus offers help get customers through the door and

increase transaction levels.

Consumer Promotion

Instant WinInstant win games stimulate impulse

purchasing and build goodwill.

Loyalty PromotionsLoyalty promotions are a

great way to keep customers

coming back.

Account Specific PromotionsAccount specific promotions work

to the collective benefit of both the

participating retailer and the brand

marketer.

Added Value PromotionsA gift with purchase can

motivate customers to

buy now.

Scratch & WinThe most popular form of instant prize

promotion. SAM carefully manage all

legals, prize logistics and security.

Interactive PromotionsUnique promotions, inviting customer

interaction, add fun to your marketing

activities and help to prompt a positive

consumer reaction.

Legal RequirementsSAM can manage the permit application

process for complex trade and consumer

promotions, we also offer input relating to

ACCC regulation.

SAM is a member of the Australasian

Promotion Marketing Association and are

regularly updated on legislative changes

affecting the advertising and marketing

industry.

Promotion InnovationInnovative brand building activity, tailor made to specific retailers

is a sure way to lift sales and strengthen trade relations.

The SAM creative team are experienced packaging designers working in a fully equipped computer graphics

studio. Our practical knowledge of the retail environment ensures that your packaging and merchandising is

appealing, functional and cost effective.

Packaging & Merchandising

Prepack MerchandisingProduct packaging can be designed

and integrated with a retail display

to provide highly effective point of

purchase presentation.

Industry Specific PackagingEffective packaging requires an understanding

of what works in the marketplace together

with a thorough knowledge of production

techniques.

Promotional PackagingOn pack promotions, in pack promotions

and product labelling in the form of

stickers, neck collars or swing tags work

well to provide an extra incentive to buy.

Range DesignConsistent packaging strengthens

brand image and increases shelf

impact for the range.

Design creativity combined with practical experience works to ensure

that packaging and merchandising are low in cost but high in visibility.

Packaging & Merchandising

Integrated Packaging & MerchandisingThe co-ordination of packaging with

merchandising and display material

ensures a fully integrated presentation.

Uniform BrandingConsistent and disciplined use of logos,

brand names, symbols, corporate

colours and typography provides brand

endorsement and quality assurance.

Corporate I.D.Strict adherence to corporate visual

standards provide consistency in the

market place.

Trade Promotion

Incentive PromotionsA sales incentive is strengthened by

a prize that matches the aspirations

of your target market.

Trade & Consumer Linked IncentivesAn incentive program that provides motivation to both

retail customers and sales service staff will help to achieve

effective sell through.

Trade CommunicationsFirst impressions are vital to an

effective trade sell-in. Conference

invitations, sales presenters,

teaser campaigns and trade

launch programs need to sell

your product in a simple but

imaginative way.

Sales SupportAttractive and informative sales literature is an

important trade reference in many industries

including food service and hospitality.

Sell in, Sell outSAM are highly experienced in the development of

effective trade communication. We can help you sell

your products to retailers as well as consumers.

Trade PresentationTop brands are represented by business managers

who need to be backed by informative presentation

material to match their professionalism.

Copy that SellsSAM’s copy writing experience has proven

to be very effective at trade level. We

know how to speak to a broad range

of industries in the most relevant and

engaging way.

Product PresentationsA novel and professionally

designed new product presentation

boosts trade buyer confidence and

stimulates consumer uptake.

Point of Sale Innovation

Customised Product DisplaysSAM develops unique P.O.S. pieces to

display products with maximum visual

impact.

Printed Docket & ReceiptsCash register rolls, electronic

transaction slips and sales dockets

can be pre-printed to feature

call-back offers or double as a

competition entry form.

Self-Forming Counter CardsEye catching counter cards can be designed as

one piece units to travel flat and then pop up into a

free standing display.

Show Cards & ThemingShow cards are the most versatile display

items and can be used as section headers,

with floor bins, on gondola ends, in windows

and with off-location displays.

Modular Displays3 dimensional displays bring

promotions and product offers

to life at the point of purchase.

Floor StickersDurable floor stickers lead the way

to your product or service facility

and comply with safety codes.

MobilesA moving display is noticed more

often than a static display and will

generally have a longer retail life.

Show & Tell P.O.S.Today’s consumers are seeking

more information about the products

and services they buy. This applies

particularly in the Do-It-Yourself and

impulse purchase markets where

buyers are becoming more confident

and more discerning.

Product ReplicasReduce theft, stock shrinkage

and lost profit with product

replicas and dummy product

display.

Shelf WobblersColourful shelf wobblers can

make your brand stand out

from the on-shelf opposition.

Campaign ThemingSAM works closely with leading

marketers to bring their brand alive

across a range of retail and media

environments.

Retail Theming

Point of sale design

should be linked with

broad advertising and

always carry clear

and concise product

‘features and benefits’

messages.

Bonus OffersWherever a gift with

purchase is offered,

feature the bonus

prominently to create

immediate response. Big Brand BirthdaysCelebrate product mile-stones

with dedicated advertising,

sales promotion and premiums.

Retail TheatreIn store signage can be designed to

affix to existing shelf hardware and to

create ‘theatre’ for a brand.

Call to ActionRemind time-poor

consumers to shop for

everyday essentials on

the spot.

Theme PostersWell designed theme posters

get your product noticed where

it counts - at the point of sale.

Feature DisplaysThree dimensional displays

create immediate awareness for

promotions and product offers.

Build EmotionLink your product with an emotional

trigger to boost sales potential.

Licensed PropertyLicensed property

should feature heavily on

packaging and P.O.S to

heighten product appeal

and promote impulse

purchasing.

New Brand ImagingWhen a brand gets a face lift we work

to ensure that both internal and external

communication pieces are consistently

represented.

Brochures, Catalogues & Sales AidsSAM Sales and Marketing offer creative direction,

photography services, copy preparation and design

excellence. Furthermore, our sales marketing focus ensures

that your print material works hard to sell your sizzle.

Merchandising AidsProfessionally designed merchandising

brochures and sales aids offer field teams

and retailers merchandising tips and

important market insights that enable

them to maximise sales and profit.

New Product LaunchLaunch new products and services with eye

catching visuals and easy to follow copy

points and tables.

Product Literature Our print creative services include concept development, copy

preparation, design, computer colour layouts, photography, art

direction, pre press and print production quality control.

Direct Marketing DesignHighly targeted direct marketing campaigns can

produce outstanding results, when used with an

attractive and relevant communications piece.

Database & List ManagementSAM can procure up to date and accurate

marketing lists for a broad range of

applications - direct mail, telemarketing and

email. SAM ensures that all DM campaigns

are managed in accordance with privacy

guidelines.

CCD MarketingResponse efficiency is further

improved by targeting defined

prospects by demographically

matched census collection districts.

Corporate Journals & NewslettersSAM have the journalistic,

editing, PR & design

skills required to develop

informative trade journals,

newsletters & documents.

Reward Promotions

Cause Related MarketingSAM can help cause related marketers in the

development of imaginative promotions and

literature to prompt a quick response.

Child Safety, Health and Recycling are just

some of the causes that SAM has promoted

successfully.

Continuity and call-back

promotions can be developed to

establish regular repeat purchase

patterns.

Continuity and call-back promotions can be developed to

establish regular repeat purchase patterns.

Outdoor DisplayOutdoor messages can now be

produced and readily alternated with

digital technology.

In Store DisplayMobiles, Posters, Show cards,

Shelf Talkers, Wobblers, Sign

Cards and Highlighters all help

to grab attention and enhance

product appeal and can be

digitally printed in low volumes.

Pennants & BackdropsHighly portable displays

for conferences, trade

shows or presentation can

be created for minimal

investment.

Digital Technology

Re-locatable DisplaysWeather durable displays can be

developed for indoor and outdoor

use. Interchangeable messages

provide daily, weekly or seasonal

theme flexibility.

Fixture DisplaysInnovative and versatile fixing

systems provide the facility to

theme shelf fixtures for a specific

brand or product range and to

capture retail ‘real estate’.

On demand printing brings a new level of creativity and

professionalism to local area marketing.

Specialist MediaHighly visible, hard-hitting campaigns are

developed for the media environment best

suited to your target market.

Trade Advertising Trade and retail advertising require a

more direct approach than mass media

advertising. SAM specialise in the creation

and production of effective trade and retail

magazine advertisements and editorial at highly

competitive rates.

Specialised Advertising CampaignsDon’t have the budget for an advertising agency?

SAM can help with:

• Market research

• Pilot programs

• TV, Radio and on-line creative

• Media strategy, planning and buying

• Project management and fulfilment

Local Area MarketingTarget local prospects with a local

area marketing campaign which can

incorporate:

• Local press & PR

• Radio

• Letter box or newspaper inserts

• Point of purchase

• Co-promotion

• On-line advertising

Promotional Products and Merchandise

Customised Promotional Products & ClothingIn the market for a unique

promotional product? We can

design, sample and supply high

quality items that meet your

budget.

Branded GiftsWe have established a

comprehensive supplier

network to offer a wide range

of distinctive promotional items

at highly competitive prices.

We can brand virtually

anything!

www.sampromoshop.com.auIf you’re looking for corporate gifts, conference gear, branded merchandise

or prizes then stop and shop at www.sampromoshop.com.au Access to over 3000 promotional products and pricing is right at your

fingertips.

Sell in with Professional PresentationSales and Marketing teams are in constant need of

professionally designed presentations. SAM offer a range

of highly affordable services to help you sell your sizzle.

PackagingMaximize the effectiveness of packaging via 3D

modelling and prototyping. Digital technology

enables brand managers to fine tune their product

presentation prior to production. Advanced digital

printing and finishing technology can also provide

you with a physical ‘one – off’ if needed.

Claiming Retail Real EstateAccount managers are constantly

negotiating retail real estate. SAM’s

creative team can prepare visuals of

any point of sale display, signage or

retail fixturing for you to present to your

customer during your sell in phase.

Presentation Literature & Sales SupportSAM are happy to assist with

the design and print of important

literature such as tender

documents, reports and product

guides. We have a range of

options available for high quality

finishes and binding.

P.O.P Central, a division of SAM, work closely with marketers to develop new point of sale promotional programs for retail networks of any size. Whether you look after 1 store, or a network of 1000 we can help!

The expertsin point-of-purchasecampaign management

Design - Production - Distribution

New Corporate IdentityMarketers need to test the market with

any prospective identity prior to roll out.

SAM can design logos for focus group

seminars and market research programs.

The SAM Creative ProcessSAM have operated since 1981 and our organisation has developed a

proven work flow system designed to offer clients unrivalled ‘speed to

market’. Our client service and creative team offer responsiveness and

extensive experience gained by working with leading marketers across a

wide range of industries.

Logo design and illustration

Professional layout and design

Photographic re-touching

Optimised web graphics

Streamlined email workflow approval

Direct to or from PDF printing

Create, edit and optimise images for the web

Create and deliver interactive content for

desktops and devices

Build professional websites for diverse applications

We can work with your IT department

Affordable product and on-location photography

SAM ‘Think tank’and research in field

Draw on our 25 years of promotion marketing experience

Concept cost approval

Creative brief

Production, manufacturing & distribution to market

Client Brief