sam & sam - green charcoal patch
DESCRIPTION
Sam & Sam aims to lead the natural & organic personal care market with the introduction of the Green Charcoal Patch. The product introduction will focus on a small and unique target audience with the intention of diversely and exponentially expanding its market. Sam & Sam believes in distributing high quality products rooted in the value of social and environmental responsibility.TRANSCRIPT
Qortni Williams . Dok Chon . Young Joo Kim . Guy Laufer
BUSINESS PLAN
Sam & Sam believes in distributing high quality products rooted in the value of social and
environmental responsibility.
GREEN CHARCOAL PATCH Natural healing by green charcoal
Sam & Sam, LLC
TABLE OF CONTENTS I. EXECUTIVE SUMMARY II. DESCRIPTION OF BUSINESS III. DESCRIPTION OF PRODUCT ProductAttributes ProductOffering
IV. MARKETING PLAN Industry Outlook Strategic planning
Customers Demographics & Psycho-graphics Consumer Purchasing Decisions
Competition MarketPosition KeyCompetitors MarketSegmentation DistributionExpasionPlan
Advertising&Promotion AdvertisingGoals Selling Promises Media Plan PublicRelationsPlan
V. LOCATION VI. SUPPLIERS&SOURCEOFMATERIALS
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VII. MANAGEMENT VIII. FINANCIALRECAP&REQUEST Figure16:CapitalRequest Figure17:FundingRe-paymentSchedule IX. SUPPORTING DOCUMENTATION Figure 18: Cost Structure Figure 19: Market and Sales Forecast Year 1 Figure 20: Market and Sales Forecast Year 2 Figure 21: Market and Sales Forecast Year 3 Figure 22: Monthly Cash Flow Forecast Year 1 Figure 23: Monthly Cash Flow Forecast Year 2 Figure 24: Income Statements Year 1 Figure 25: Income Statements Year 2 Figure 26: Income Statements Year 3 Figure 27: Balance Sheet Year 1 Figure 28: Balance Sheet Year 2 Figure 29: Break Even Analysis References
Sam & Sam aims to lead the natural & organic personal care market with the introduction
of the Green Charcoal Patch.
I. EXECUTIVE SUMMARY
Sam & Sam, LLC
OUR VISION Sam & Sam aims to lead the natural & organic personal care market with the introductionoftheGreenCharcoalPatch.Theproductintroductionwillfocusonasmallanduniquetargetaudiencewiththeintentionofdiverselyandexponentiallyexpandingitsmarket.Sam&Sambelievesindistributinghighqualityproductsrootedinthevalueofsocialandenvironmentalresponsibility.
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1 ICIS Chemical Business, April 19-25 2011, Vol. 277 Issue 14, p28,
Sam & Sam shares with its customers the belief that inasmuch as we enjoy the benefits of nature, we
have an overriding responsibility to take care of it.
BUSINESS OPPORTUNITY
Charcoalhasawidevarietyofhealingpropertiesincludingtheabilitytohealwounds,scarsandtreatskinailments.Therearemanypersonalcareproducts,whichfocusonthecosmeticbenefitsofcharcoal.Charcoalenhancedfacemasks, acne treatments, moisturizers and soaps saturate the market. Most ofthoseproductsdonotaddresstheaddedhealthbenefitsactivatedcharcoalprovides.
CharcoalpersonalcareproductsareextremelypopularintheAsianandEuropeanmarkets.Inthepast,companieshaveofferedtheseproductsintheUSmarketbutdidnotcrystallizetheirtargetaudienceorfigureouthowtoselltheir products.
Today,skincarehasproventobemoreresilientinthemidstoftheUSrecessionthan other personal care categories. Natural & organic personal care products havebeenthebrightspotduringtherecessionwithan8.3%salesgrowthfrom2010-20111.Followingmarkettrendsintheunitedstatestheintroductionofnewproducts,liketheGreenCharcoalPatch,canbethenextgrowthplatformin this industry. Sam&Samoffersacharcoalskinpatchthatfitsversatileneedsofamoreconscienceandsophisticatedconsumerbase.Sam&Samshareswithitscustomersthebeliefthatinasmuchasweenjoythebenefitsofnature,wehaveanoverridingresponsibilitytotakecareofit.
“The rise of the Conscious Consumer will cause a fundamental shift in the way companies
do business”
II. DESCRIPTION OF BUSINESS
Sam & Sam, LLC
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DESCRIPTION OF BUSINESS
Sam&Sam,LLCisaFairTradeCertifieddistributorofpersonalcareproducts.Servicing specialty retailers in a geographical area within a 1,500-mile radiusofSanFrancisco,CA.“TheriseoftheConsciousConsumerwillcauseafundamentalshiftinthewaycompaniesdobusiness”2ReinforcingthisidealSam&Samisfocusedonpromotingthesaleofinnovative,sustainablyproduced products.
Supportedbyaglobalnetworkofvolunteerspecialiststhatincludescientists,conservationists,marketing,web,socialdevelopment,andbusinessexpertsSam&Samisabletosupportfarmers&workersinunderdevelopedcountriesbylinkingthemtoaUScustomerbase.
Fullbusinessoperationwillbeginwithin90daysaftersecuringtherequestedfinancing.
2.http://www.fairtradeusa.org/about-fair-trade-usa/mission
Sam & Sam’s Green Charcoal Patches leverage the many healing properties
of activated charcoal.
III. DESCRIPTION OF PRODUCT
Sam & Sam, LLC
PRODUCT ATTRIBUTES As detailed in Figure 1: The Benefits of Activated Charcoal there are many healthandpersonalcarebenefitsassociatedwithcharcoal.Sam&Sam’sGreenCharcoalPatchesleveragethemanyhealingpropertiesofactivatedcharcoal.
Figure 1: The Benefits of Activated Charcoal
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Throughtopicalapplication,theadhesivepatchesuseactivatedcharcoaltostimulatecirculationofbloodtobodypartsforeffectivepainrelief.Thesecharcoalpatcheshelpdrawpoisonsfromstings,bites,chemicalirritants,burns,andpoisonivyastheyreducetheburningsensation.See Figure 2: Charcoal Patch Illustration.
Figure 2: Charcoal Patch Illustration Charcoal
Sam & Sam, LLC
Figure 3. Product Pricing
VARIETY BOX
LARGE BOX
VARIETY CASE
LARGE CASE
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PRODUCT OFFERING TheGreenCharcoalPatchwillbeproducedinmultiplesizes-small,mediumand large.
Attheretaillevel,thesmallandmediumsizeswillbesoldtogetherinavarietypackbox,andthelarge,customizable,sizewillbesoldonitsown.Eachboxwillinclude10patches.Thevarietyboxwillhave5smallpatchesand5mediumpatcheswithsuggestedretailpriceof$19.50.Thelargeboxwillhave10largepatches with a suggested retail price of $35.50. (See Figure 3. Product Pricing)
Atthewholesalelevel,thepatcheswillbesoldbythecase.Acasewillbecomprisedofeithervarietypackboxesorlargepatchboxes.Eachcasewillinclude25boxes.Avarietycasewillbesoldfor$326.00&thelargecasefor$570.00.
Targeting consumers that are highly committed to environmental issues and the larger impact
their purchases have.
IV. MARKETING PLAN
Sam & Sam, LLC
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INDUSTRY Outlook Sam&Samispositioningitselfinthemidstoftwogrowingmarkets.Thenaturalandorganicpersonalcareindustryhasaprojectedgrowthrateof5-8%between2011-2016andthecampingandequipmentsupplyindustryhasaprojectedannualgrowthrateof4-6%peryearbetween2012-2017. 3
Strategic Planning
3.GlobalRetailSportingGoodsIndustry2012–2017:Trends,Profit,andForecastAnalysis
Figure 4. Steep Analysis
Sam & Sam, LLC
CUSTOMERS Demographics & Psycho-graphics TheSam&Samcustomerbaseisrootedintheoutdoorcommunity.Thereareseveralkeydemographic&psycho-graphicexemplifierswithintheoutdoorenthusiast market segment. As illustrated in Figure 5: Demographic Profile the mostloyaldemographicgroupiscollegeeducated,Caucasians,betweentheages of 35-44 and that have an income greater than $75,000 per year.
Figure 5. Demographic Profile
Valuedriversarewhatdividedourcoredemographicgroup.Thesevaluedriverscanbedescribedas: The“ExtremeCamper”isasingleman,Dan.Danhasaloveforthewilderness,seescampingasahobby,andparticipatesinsportingactivities(hiking,biking,fishing)whilecamping.4 Secondary,subsetiscomprisedof“FamilyCampers”,theTaskers.TheTaskerfamilyisamongstthewealthiestgroupofcampers.Theyseecampingaseitherafamilytraditionoranopportunitytoexplore/introducechildrentheoutdoors.Safety,playareas,andfamilyfriendlyactivitiesaretheirkeydrivers.4
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4.SpecialReportonCampingfromOutdoorFoundation,2011.
Dan “TheExtremeCamper”(SingleMan,35-44)
The Tasker’s“FamilyCampers”(Parent,35-44;Children5-12)
goes camping… •5-7timesperyear •mainlyinthesummer •withfriends;74%
associates camping with… •wilderness •beingprimitive •adventure
goes camping… •mainlyinthesummer •3-5timesperyear •asafamily;71%
associates camping with…
•children •family •s’mores
Sam & Sam, LLC
CONSUMER PURCHASING DECISION PROCESS TheSam&Samcustomerisaneducatedconsumer.Theyareacustomtohighqualityproductsintheireverydaylifeandexpectthesamequalityintheirextracurricularlife.TheNaturalMarketingInstitute(NMI)identifiesthisconsumerwiththeacronymLOHAS,LifestylesofHealthAndSustainability.TheNMItalliestheLOHASmarketplaceascovering$290Billioninannualspendingonpersonalhealth,naturallifestyles,greenbuilding,ecotourismandalternativemodesofenergyandtransportation.TheLOHASmarketisestimatedtohavea10-15%annualgrowthrate.6 See Figures 6&7: Natural Personal Care Market Share & Sales.
Figure 6. Natural Personal Care Market Share
Natural CareMarket Share
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6.Molyneux,Maryellen,2007.TheMergingofNatural,OrganicandLuxury.NaturalMarketing Institute(NMI) 7.Molyneux,Maryellen,2007.TheMergingofNatural,OrganicandLuxury.NaturalMarketing Institute(NMI)
LOHAS’svaluesystemguidestheirpurchasingdecisions.Theyarefrequentlydiscontentwithgoods&servicescurrentlyinthemarketplace.Consequently,theyareoftenearlyadoptersofproductsthatareenvironmentally&sociallyconscience.LOHASconsumersarehighlycommittedtoenvironmentalissuesandthelargerimpacttheirpurchaseshave.Thiscommitmenttranslatesintodollarswiththeseconsumerswillingtopayupto20%moreforproductsthataremadesustainably.7
Figure 7. Natural Personal Care Market Sales
Natural CareMarket Sales
Sam & Sam, LLC
Figure 8: Competitive Comparison
COMPETITION Market Position Sam&Samwillassumeaqualitystanceinthepersonalcaremarket.Meaningthattherewillbeafocusonofferingthehighestqualityproductspossible.Employingsuperiorstandardsiningredients,production,anddistributiontofulfillthisstrategy.Sam&SamwillcomfortablyplaceitsGreenCharcoalPatchprice30%abovetheindustryaveragebecauseofitscommitmenttousingnaturalingredientsandenvironmentallysustainableproductionanddistribution.
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Key Competitors Sam&Sam’scharcoalpatchmostlyequallyyokedcompetitorisNeoBiotech’sC-Patch. As seen in Figure 8: Competitive Comparison,theC-PatchofferssimilarfeaturesastheGreenCharcoalPatchwithactivatedcharcoalingredient,afulladhesiveapplication,avarietyofsizingoptions,andalargepatchthatcanbecuttocustomsizes.TheC-Patchissoldsolelytopersonal&naturalcaredistributors&retailer.
Strengths - In comparison to the C-Patch the Sam & Sam patch offerscustomersnotonlytheassuranceofthepurestingredientswithachemicalfreeactivationprocessbutalsosustainablyharvestedcharcoalwithanenvironmentallyfriendlydistributionmodel. Opportunities - In comparison to C-patch the cost of the Green Charcoal Patch is slightly higher. NeoBiotech sells directly to distributorswhohaveexistingmarketingandclientbases.Sam &Samwillneedtofocusmoreheavilyonmarketingthepatchandestablishingaconsumerbase.
6.Molyneux,Maryellen,2007.TheMergingofNatural,OrganicandLuxury.NaturalMarketing Institute(NMI) 7.Molyneux,Maryellen,2007.TheMergingofNatural,OrganicandLuxury.NaturalMarketing Institute(NMI)
Sam & Sam, LLC
MARKET SEGMENTATION Sam&Sam’stwoprimarymarketsegmentationsareExtremeCampers&FamilyCampers.PotentialcustomersegmentstopursueinthefutureareExtremeSportsparticipants&ChronicAcnesuffers.
As illustrated in Figure 9: Market Segmentation the current customer segments willrepresent35%&65%ofthesalesinitiallywithfamilycampersaccountingforthelargestportionofthosesales.Potentialexpansiontonaturalfoodstoresand e-commerce would increase market share. Newmarketsegmentscouldbecomeasignificantpartofsalesaccountingfor15%&25%ofsales.Thediversificationofsegmentswillhelpmitigatesomeofthe seasonality associated with the campers needs.
Figure 9: Market Segmentation
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Figure 10: Potential Retailers by Region
1. PACIFIC 2. MOUNTAIN 3. SOUTHWEST
DISTRIBUTION EXPANSION PLAN 1styear-REI28storesinCalifornia 2ndyear-REI28storesinCalifornia3rdyear-REI50stores/REIonline5thyear-REI100stores/REIonline WholeFoods(top30stores)
Sam & Sam, LLC
ADVERTISING&PROMOTION Advertising Goal Sam&Samwantspeopletothinkofthebrandasamakeroftrulytopqualitypersonalcareproducts,forrealathletes.PeoplewhobuytheSam&Sambrandinsteadoftraditionalpersonalcareproductsshouldfeelresponsible,safe,andproud for their informed purchasing decision.
Withafocusonincreasingbrandawareness,inthefirstyear,advertisingcampaignswillcapture20%ofthemarketinthetargetcities.Advertisinginitiativeswillconcentrateonengagingconsumersatthestorelevelbyhighlightproductquality. Selling Premises
Media Plan Willfocusheavilyonweb-basedmediaasameansofengagingcustomersandbrandrecognitionthroughbanners,blogsandbloggers,andsocialnetworking.Additionalmediasupportwillcomethroughprintadsinoutdoormagazines,andparticipationintradeshows.
Product & Benefit –advertisementswillfocusontheGreenCharcoalPatchbyhighlightingthenaturalhealingpropertiesofcharcoalandtheconvenienceandversatilityofusingpatches.
Promises–ameansofnaturalhealingandpainreliefforminorskin ailments and full transparency of product ingredients and manufacturing processes.
Reason why–theporousnatureactivatedcharcoalquicklyabsorbstoxinsandprovidespainrelief.
Unique selling proposition–thevalueintheGreenCharcoalPatchliesinitssociallyandenvironmentallyfriendlydistributionprocess.
Support –withtheendorsementoftheNatural&OrganicCosmeticCertificationsandpartnershipwithFairTradeUSAwilllendcreditabilitytotheSam&Samsellingpremises.
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Public Relations StrategyCelebrityendorsementandpartnershipwillplayalargepartingarneringbrandrecognitionandenthusiasm.Celebritieswithlike-mindedvaluesofsocialandenvironmentalconcisenessandpassionforanactivelifestyleareidealpartners. JenniferConnellyandherhusbandPaulBettanywillbethefirstofthesepartnerships.“TheHollywoodcouplearebigfansofcampingholidays–becausethepaparazzirefusetotrailthemduringthe“unglamorous”breaks.Bettanysaid:“Threeweeksagomeandmymissusandthekidswerecoveredinmudforthreedays,becausewegotrainedonfromagreatheightwhenwewerecampingintheWhiteMountains(inNewHampshire). There’snocomfort,noblow-upbedsoranything–you’rejustinatentandyoufireupalittlePrimustocookyourfood,andagainyouhavetodothatalongwayfromthetentincasethebearsmellsthefood.Everybodystinks,andyou’recoldandyou’rewetandyetyouseethingsyou’dneverseefromacarorahotelroom.”Tobehonest,I’mnotsurethathe’sreallysellingcampingatitsbest.”
8.http://www.outandaboutlive.co.uk/Camping/Features/Editorial/Celebrity-Campers/_ch3_ft692_pg1
With the Pacific region 16% of the population participates in camping.
V. LOCATION
Sam & Sam, LLC
Figure 11: Region Segmentation
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LOCATION ThePacificregion,asshowninFigure 11: Region Segmentation, is the ideal locationtolaunchtheGreenCharcoalPatchnotonlybecauseofitsproximitytoSam&Samheadquartersbutalsobecauseoftheregionsuniqueprofile.ThePacificregionincludesCalifornia,Washington,Oregon,Hawaii,andAlaska.WiththePacificregion16%ofthepopulationparticipatesincamping.9 See Figure 12: Annual Camping Outings
Annual Outings
9.SpecialReportonCampingfromOutdoorFoundation,2011.
Figure 12: Annual Camping Outings
Ingrained in the Sam & Sam business model is a commitment to natural healing, quality
ingredient, and social responsible production.
VI.SUPPLIERS&SOURCEOFMATERIALS
Sam & Sam, LLC
Figure 13: Charcoal Production
farmers
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SUPPLIERS / SOURCE OF MATERIALS IngrainedintheSam&Sambusinessmodelisacommitmenttonaturalhealing,qualityingredient,andsocialresponsibleproduction.Thisvisionistranslatedthroughoutthesupplychain.Sam&Samiseverevolvingitsbusinessmodeltolieandpromotetriplebottomlinebusinesspractices.
Sam&SampartnerswithaBrazilianmanufactureandservesasitsUSbasedsalesandpromotionalhub.Themanufacturespecializesintheproductionofgreencharcoalandtheuseofbiodegradablemedicalgradewrapsandadhesivestoassemblethecharcoalpatches.AsillustratedinFigure 13: Charcoal Production, Green Charcoal, made from agriculture waste, releases lessandcleaneremissionsandwithoutchemicaladditives.
Sam&Sam,inconjunctionwith,itsmanufacturingpartnersandFairTradeUSAtotrainlocalfarmersincreatingcharcoalfromagriculturalwaste.Thesellingofagricultural waste charcoal to the manufacturer creates supplemental income for local farmers.
Sam & Sam, in conjunction with, its manufacturing partners and Fair Trade USA to train local farmers in
creating charcoal from agricultural waste.
Sam & Sam, LLC
Figures 14: Wood Charcoal Production by Region
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Inadditiontotheeconomicbenefittothefarmers,thereisasupplementalenvironmentalimpactofencouraginggreencharcoalproduction.Figures 14 &15: Wood Charcoal Production by Region & Country highlights countries inwhichwoodcharcoalisproduced.ThereisadetrimentalenvironmentalimpactfromdeforestationandCO2 emissions associated with wood charcoalproduction.Additionally,theleadingcauseofdeathinchildreninunderdevelopedcountriesisacuterespiratorydiseaseoftencausedbyprolongedexposuretoCO2.
10
Brazilhasoneofthehighestproductionratesofwoodcharcoal.Learninganduse of green charcoal in Brazil will have a large impact.
Figures 15: Wood Charcoal Production by Country
ProductionbyCounrty
10.Acuterespiratoryinfectionsaretheleadingcauseofdeathinchildrenindevelopingcountries. http://www.ncbi.nlm.nih.gov/pubmed/3946732
“When people go to work, they shouldn’t have to leave their hearts at home.” --Betty Bender
VII. MANAGEMENT
Sam & Sam, LLC
SAM(GUY)LAUFER– Finance Director & Co-Founder Sam Laufer is co-founder of Sam & Sam corp. with Sam Kim. Laufer directs overallmanagementplans,includingadvertising,legaldocumentationandcontractwithbusinesspartners. SamLauferisaditigaladvertisingprofessional.Laufer’sdiverseexperiencein5yearsofdigitalprofessionalfosteredhisexpertisethatincludeconsultingstartupbusinesses,rebrandingforweb,marketingandwebdesign.LauferhasanMPSinDesignManagementfromPrattInstituteandgraduatedfromBezalelAcademyinJerusalemwithBAinVisualCommunication.
SAM(YOUNG)KIM-Director of Management & Co-FounderSam(Young)Kimisco-foundersofSam&Sam,LLCalongwithSamLaufer.Kim directs the overall management plans, including human resources and accountingaswellasmanagingpartnershipswithlegalteamsandnewretailpartners.
SamKimisadesignandbrandingprofessional.Kim’sdiverseexperiencein10yearsofbrandingprofessionalfosteredherexpertisethatincludeconsultingstartupbusinesses,rebranding,positioning,marketingdirectionandcreativedesign.KimhasanMPSinDesignManagementfromPrattInstituteandaBAinVisualMultimediaDesignfromKonkukUniversityinKorea.
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DOK CHON - Marketing DirectorDokChonoverseesallthefirm’smarketingandcommunicationsefforts,includingpublicrelations,marketingtoprospectiveAdvisorpartners,ongoingcommunicationstoAdvisors,anddevelopinginvestormaterials,suchasbrochures,factsheetsandarticles.
DokalsoconsultsregularlywithAdvisors,helpingthemaddressmarketingchallengessuchasbranding/rebrandingSam&Sam’spractice,communicatingSam&Sam’svalueandtargetmarketing.DokhasanMPSinDesignManagementfromPrattInstitute.ShegraduatedfromPrattInstitutewithBAinVisualCommunications
QORTNIWILLIAMS - Director of Business DevelopmentQortni serves as the companies Director of Business Development. As directorofproductdevelopmentandclientrelationssheplaysakeyroleinsupportingongoingeffortstomaintainenvironmentallyandsociallyresponsiblebusinesspracticesthroughtransparentproduction/distributionandstrategicpartnerships.
Qortniisadesignandentrepreneurialprofessional.Her10+yearsofexperiencefosteredherdiverseexpertisethatincludestrategicdesignofemergingbrands,creativedirection,training,andprojectmanagement.ShehasstudiedInteriorDesign at Parsons New School for Design, has a BA in Fashion Design and Merchandising from Clark Atlanta University and recently completed a MPS in DesignManagementatPrattInstitute.
Overall, Sam & Sam is offering potential investors both and intrinsically and
financial rich investment.
VIII. FINANCIAL RECAP &REQUEST
Sam & Sam, LLC
Figures 16: Capital Request
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FINANCIALRECAP&REQUEST
Overall,Sam&Samisofferingpotentialinvestorsbothandintrinsicallyandfinancialrichinvestment.Inthenextfiveyearsthebusinessisexpectedtoexpandatagrowthratebetween18-22%annually.Investorswillreceiveaminimumreturnof1.8timestheirinvestmentoverin6years.Otherkeyfinancialhighlightsincluded:
Product Mix •Sellingrateofvarietycasestolargecasesis5:8 •Averageof995casesayear;24,875boxesforthefirst3years
Expansion •expansionratebetween25-37%annually •enteringanaverageof27newdoorseachyear
Sam&Samisrequestingasingle$703,626initialinvestmenttosupplementtheco-foundersandotherlenders.Pleasereferthesupportingdocumentationsectionsofthisplanfordetailedfinancialforecast.
Investors will receive a minimum return of 1.8 times their investment over in 6 years.
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Figure 27: Balance Sheet Year 1
Figure 28: Balance Sheet Year 2
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Figure 29: Break Even Analysis
Sam & Sam, LLC
REFERENCES 1.A.Thrash,M.D.andC.Thrash,M.D.,Charcoal,FamilyHealthPublications,LLC, 1988
2.UnitedStatesPatent:No.322,664/No.2,690,415/No.6,660,901B2
3. Charcoal remedies http://www.charcoalremedies.com/charcoal_stories/2011-1http://www.buyactivatedcharcoal.com/health_conditionshttp://www.buyactivatedcharcoal.com/product/c-patch_pain_patch
4.Charcoalproductionanduse:worldcountrystatisticsandglobaltrendshttp://www.charcoalproject.org/wp-content/uploads/2011/08/1_Ghilardi_Steierer_Global_stats.pdf
5.Greenbusiness:http://www.englehartconsulting.com/
6. Green Charcoal Process:http://www.biochar-international.org/Pronaturahttp://www.green-charcoal.com/
7.SustainablecharcoalproductioninBrazil-FAOhttp://www.fao.org/docrep/012/i1321e/i1321e04.pdf
8.“AmySmithsharessimple,lifesavingdesignatTED.comhttp://www.ted.com/talks/amy_smith_shares_simple_lifesaving_design.html
9.EnvironmentalImpactsofCharcoalProductioninTropicalEcosystemsoftheWorld http://www.charcoalproject.org/resources
10.CharcoalProductioninBrazil:Doesitpassthesustainabilitytest?http://www.charcoalproject.org/resources
11.SpecialReportonCamping2011:GlobalRetailSportingGoodsIndustry2012–2017:Trends,Profit,andForecastAnalysishttp://www.reportlinker.com/p0934914/Global-Retail-Sporting-Goods-Industry-Trends-Profit-and-Forecast-Analysis.html
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12.NBJ’sFutureoftheNatural&OrganicPersonalCareIndustryhttps://www.google.com/search?q=+NBJ%E2%80%99s+Future+of+the+Natural+%26+Organic+Personal+Care+Industry&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a 13.Retailstorehttp://www.rei.com/category/4500045 14.PriorityMailAPO/FPO/DPOLargeFlatRateBoxhttps://store.usps.com/store/browse/uspsProductDetailMultiSkuDropDown.jsp?categoryNavIds=catGetMailingShippingSupplies%3asubcatMSS_B%3asubcatMSS_B_Free&categoryNav=false&navAction=push&navCount=31&productId=P_MILI_FRB&categoryId=subcatMSS_B_Free 15.Celebrity’sendorsement:http://www.outandaboutlive.co.uk/Camping/Features/Editorial/Celebrity-Campers/_ch3_ft692_pg1 16.OrganizationalStructurehttp://www.inc.com/articles/1999/12/16189.html 17.MarketingPlanhttp://www.quickmba.com/marketing/plan/ 18.Acuterespiratoryinfectionsaretheleadingcauseofdeathinchildrenindeveloping countrieshttp://www.ncbi.nlm.nih.gov/pubmed/3946732