salt media's how to be a social media super hero
Post on 13-Sep-2014
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DESCRIPTION
Salt Media's training on how to be a social media super hero presented by Nick Cooper, Jo Rees & Julia Bramble. Covers story telling structure, twitter and facebook strategies.TRANSCRIPT
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Social Chemistry
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Social Chemistry
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Telling your story
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Telling your story
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What’s your presence saying?
1. Visual branding2. Profile: who do you attract, keywords3. Content: first impression
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What’s your presence saying?
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What’s your presence saying?
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What’s your presence saying?
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What’s your presence saying?
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What’s your presence saying?
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Who do you want to attract?
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Who is your ideal customer?Avatar: age, gender, income, family, occupationBehaviour: daily routine, leisure interests, media consumedFood: where do they buy food? Do they cook? How often do they eat out? What triggers it?You: why do they love eating at yours? Why do they return?
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Why do we need this?
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Why do we need this?
New potential customerPrevious customerBrand advocate – on and offlineSharing is key – that’s why we want to get responses –also a response gives more emotional attachmentAdded oomph to marketingNaturally join in conversations around kitchen table/ around office coffee machineTelling your story in a way that’s relevant and means something to those you want to attract; not just marketing-speakSuccess and enthusiasm win every time!
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How do we do this?
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Content
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Content
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Content
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Content
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Content
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Content
Examples:https://www.facebook.com/MangoTreeLondon/timeline
https://www.facebook.com/pages/The-Grapevine-Exmouth/185678634787523
https://www.facebook.com/harrysrestaurantexeter
https://www.facebook.com/TheHarbourKitchen
https://twitter.com/MangoTreeLondon
https://twitter.com/No12restaurant
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What content do you have?What do you need?
What feeling will it convey?
Pictures: your story, get sharedSurroundings, details, food, staff, events, customers, ingredients, suppliers … your usp.How to get from customers?Videos: 3D experience, your story, trust, get engagement.Testimonials: social proof
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Next Steps
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Next steps
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What steps will you encourage?Low key: pop in; call to book.
First-time: voucher, discount for bringing friends
Returning customer: loyalty card, offer for new menu item
‘Off-peak’: free glass of wine?
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What steps will you encourage?
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What steps will you encourage?
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How and when …
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How and when …
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Your content scheduleMon: How was your weekend? Highlights of oursStory about ingredients/ supplierTues: Offer for off-peak bookingPhoto of food/ venueWed: TestimonialVideo of event/ staff/ viewThurs: Share recipe/ ideaWhy not pop in at weekend?Fri: What are you doing at weekend? What we’ll be doingPhotosSat: Joke/ competition/ question/ what’s on locallyPhotos of customers having lovely timeSun: Photos of view/ foodLunch/ evening offerCustomer content
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Your content schedule
Get it done beforehand!Needn’t be complicated (often simple and authentic is best)
Hootsuite – TwitterFacebook – Schedulerbut CHECK regularly!
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Your content schedule
But also listen:@ … your name … on TwitterAlso search on Twitter without @
Set up Google alerts for your business name and/ or key people, keywords.
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Your content schedule
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Your content schedule
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How and when …
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How and when …
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How and when …
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Grow your audience
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Grow your audience
Facebook ads – check out any potential provider(NB only 5% likes see your posts now)Timeline contests to get your name mentioned a lot!
Twitter - #devonhour, #journorequest(hashtags are just labels)Great British Bake Off example of hashtag in tweets to grow followersTwitter Lists- private/ publicTwitter searches eg. “hotel … Exeter’
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Is it working?
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Is it working?
Your investment (time/ resources) vs. profit per customer(Bitly- shortener with analytics)
What will you measure?
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SummaryKnow your storyKnow your customersTell your story- great contentEncourage responsesMix in encouragement/ offersShare at right times, respondGrow your audienceMeasure results
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Further workWhat do you need to do?Your uspYour customer avatarYour branding/ profileYour contentYour offersYour scheduleHootsuiteSales pitch for Facebook/ TwitterWhat you will measure
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THANK YOU!For your free guide: http://bramblebuzz.co.uk/facebook-marketing-secrets