social media's secret sauce: students
DESCRIPTION
If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.TRANSCRIPT
Social Media's Secret Sauce
#SMSSS#sunycuad
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@MalloryWood
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It’s 2012
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Why social content?• Reach market influencers• Deliver timely information• Provide customer service• Build community• Foster Loyalty• Encourage advocacy
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Why students?
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http://www.flickr.com/photos/aigle_dore/4178265189/
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http://www.flickr.com/photos/aigle_dore/4178265189/
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http://www.flickr.com/photos/aigle_dore/4178265189/http://www.flickr.com/photos/kirklau/1638526962/
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• Blogs• Twitter• Youtube• Facebook• Formspring• Message boards• Flickr• Geo-social services• Instagram • Live stream
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1) Students as students
2) Students as institution
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Blogs
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www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report
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College of William & Mary
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Bryn Mawr College
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Formspring
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2000+questions answered
(by students and staff)
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accessing content vs. follower count.
It’s about
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Video
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Your website
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Team?Intern?
Work study?
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http://www.flickr.com/photos/jiheffe/3462940215/Thursday, June 14, 12
“It's mostly a trust thing - I want to see everything that ‘goes out the door’ and onto our networks.
There were times as a student I wasn't aware of certain sensitivities that as an administrator I now do.
Students shouldn’t have to worry as much about that sort of thing.” - @rcengelsman
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Why volunteer?
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Pros and Cons
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Responsibilities
Benefits
Protection
Three reasons to use a contract:
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Responsibilities
Benefits
Protection
Blog 1x/wkTweet 1x/dayPhotos/Video bi-weeklyQ&A
PaidLeadership trainingRecommendation letterNetworking opportunitiesResume building
Set standardsAuthentic vs. Inappropriate
Three reasons to use a contract:
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@andrewcareaga
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Pros and Cons
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Resources
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Mallory Woodmarketing managermStoner, [email protected]@mstoner.com
Questions?
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