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8/7/2019 saloni sood project sec b

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1SUBMITTED BY:SALONISOOD

MBA 3 RD SEMESTER

PRESENTATIONON

STUDY ON CONSUMPTION BEHAVIOUR OF THE FARMERS FOR

KISAN UREA IN NANGAL&NEAR BY VILLAGES


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2

Overview

Meaning of fertilizersIntroduction to fertilizer industry

Company profileResearch methodologyDemographics

Findingslimitations


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FERTILIZERS

Fertiliser is defined as "any material,organic or inorganic, natural or synthetic,

which supplies one or more of thechemical elements required for the plantgrowth".Sixteen elements are essential elements

for plant growth.


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H IST O RY

Established in 1906.1 st plant setup in Ranipet near Chennai withannual capacity of 6000MT(metric tonne)

Growth began in 1951 with plant establishmentby fertilizer corporation of IndiaIndia produces nitrogenous nearly 11milliontones ,phosphate 4 million tones and potash 1.7million tonesIndia's green revolution in late sixties gave a

positive boost to the sector. India is the thirdlargest fertilizer producer in the world.


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STATUS O F FERTILIZER INDUSTRY

At present there are 57 large scale fertilizer units.These manufacture range of phosphatic,

nitrogenous and complex fertilizers.29 of these 57 units are engaged in the

manufacturing of urea,and 13 of them produceCalcium Ammonium Nitrate and Ammonium

Sulphate.The remaining 20 fertilizer plants manufacturecomplex fertilizers and DAP.


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Majo r pl ay ers in f erti l izer industr y

Public sector

Brahmaputra Valley Fertilizer Corporation Limited

National fertilizers ltd.

Hindustan Fertilizer Corporation Limited

Madras Fertilizers Limited

Private sector

Chambal Fertilizers and Chemicals Limited

Deepak Fertilizer and Petrochemicals Corporation Limited

Gujarat State Fertilizers and Chemical

Co-operative

Iffco(Indian fertilizer of co-operative limited)

Kribco(krishak bharti co-operative limited )


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R a w m a teri a l

AmmoniaSulphuric acid(h2so4)

Phosphoric acid (H3PO4) as P2O5Nitric acid(HNO3)


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COMPANY PROFILENATIONAL FERTILIZERS LTD


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9ALL NFL PLANTS ARE ISO - 9001 : 2000, ISO - 9002 & ISO - 14001 CERTIFIED.THE CO / CMO IS ISO - 9001:2000 CERTIFIED

NFL, a Schedule A and MiniRatna Company, is thesecond largest producer of Nitrogenous Fertilizers in theCountry with 15. 8% share indomestic production of Urea

achieved in the countryduring 2009-10.


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NFL was incorporated on23rd August 197 4 with twomanufacturing Units atBathinda and Panipat.The reorganization of

Fertilizer group of Companies in 197 8, theNangal Unit of

Fertilizer Corporation of India came under theNFL fold. The Company expanded itsinstalled capacity in 19 88 by installing andcommissioning of its Vijaipur gas based Plant

in Madhya Pradesh.


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Kisan Urea is a highly concentrated, solid,

nitrogenous fertilizer, containing 46.0%.Kisan Urea is ideally suitable for all types of cropsand for foliar spray which instantly removes nitrogendeficiency. Kisan Urea also has a strong and long

lasting effect on crop resulting in bumper cropsCarbonic acid present in Kisan Urea helps inabsorption of other nutrients like phosphate andPotash by roots of crop

KISAN UREA


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Bio-fertilizers are used to supplementchemical fertilizers as also to maintain soilfertility; besides the following:-1. Bio-Fertilizers are Supplement toChemical Fertilizers.2. Increase crop yield by 4-5% on anaverage.3. Improve soil properties and sustain soilfertility.

B i o f erti l izers


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NFL manufactures and markets threetypes of Bio-Fertilizers,Rhizobium,

Phosphate Solubilishing Bacteria (PSB)Azetobactor.

Starting with a mere 23 MT production in

1995-96, the production has risen to 204 MT (Approx) in 2007-0 8..


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http://www.nationalfertilizers.com/production.htm


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RESEARCHMETHODOLOGY


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O BJ ECTIVES O F T H E STUDY

To determine weather the farmers are

satisfied with kisan urea or notTo determine the factor affecting theconsumption behaviour of the farmer for urea.The choice of the farmers for NFL productvis-a-versa other companys product


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M eth o d o l ogy Source of data collection:-Primary source of data was questionnaire.Population:-Farmers of Nangal,Bhanupali, Ajouli, delahn.

Sample Size:-Sample size for this research was 100 farmers.Sampling technique :-Convenience Sampling

Statistical Tool Used for Data Analysis :-Pie DiagramsBar Graphs


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A g e W ise C a te go riz a ti o n o f R es p o ndents (I n Y e a rs)

3%

53%

31%

7% 6%

be l 22

44

bove


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E duc a ti o n a l P r o f i l e o f the R es p o ndents

no o a me s

67

19

12 02e ma c

e sec aa acs a a

a e


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LAND O WERNERS H IP

32%

61%

4% 3%

less than 5ac r es5 - ac r es

10 - 0 ac r es

mo r e than 20

ac r es


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GENDER

100

%


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ANNUAL INC O M E

67%

11%

22%below RR 1lakh-2lakhR 2lakh-3lakhR 3lakg-ablove


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Level of Knowledge about NFL product

36%

58%

6%

Very goodgood

low

LEVEL O F KN O WLEDGE A B O UT NFL

PR O DUCT


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N o. o f y e a rs f a r m ers usin g NFL p r o duct

no.of years

9%

41%36%

14% less than one year 1-5 years5-10 yearsmore than 10 years


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S O URCE FR O M W H ERE FAR M ERS H EARD A B O UT NFL PR O DUCT

3 %

%

%

30%


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M O ST PREFERA B LE PR O DUCT AFTER KISAN UREA

13%

46%

6%

19%

16%

kribhco

iffcotata

nfl

sriram

others


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SATISFACTI O N

12%

24%

11%

45%

8% 0%kribhco

iffcotatanflsriramanyother


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REAS O N F O R PURC H ASING NFL PR O DUCT

24%

17%19%

8%3%

20%

9%

good qualityreasonable priceeasy availabilitygood servicecredit facilityfreshnessdiscount


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F ee l in g s o f f a r m ers abo ut p rice ch a n g ed by NFL

1%

66%

9%

24%highaveragelow

similar to others


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A v a i l ab i l it y

8

8

5


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S a l es p r o m o ti o n a ctivit y c a rried o ut by NFL

sales promotion

45%

39%

12%0%

4%

excellent

very good

good

averagebelow average


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Is NFL product is better than other company products

t

C O M PARIS O N


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15%

85%

s

CREDIT FACILITY AVAILA B LE O R N O T


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KISAN UREA IS AN EXPENSIVE PR O DUCT

13%

25%62%

highmoderatelow

NO


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NFL PR O DUCT GIVES VALUE F O R M O NEY

93%

6% 1%

highmoderatelow


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FINDINGS

They were aware of the kisan ureaproduct.

The price charged by NFL is average andthe quality of product is very good for thefarmers.Farmers were more satisfied with kisanurea rather than other companysproducts.


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LI M ITATI O NS

Communication barrier.Questionnaire was not properly structured.


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