salesrev - boost your conversions and generate more business without spending more on ads
TRANSCRIPT
Boost Your Conversions and Generate More Business
Without Spending More on Ads
www.salesrev.net
Your Presenters
John Rau
Co-Founder of SalesRevConversion Optimizer, Technical Marketer
Keith McGibbon
Co-Founder of SalesRevMarketing Automation Guru
Plase ask questions as we go!
SalesRev is Managed Conversion Optimization and Marketing
Automation• We work with websites that already have lots of traffic
get more conversions (better ROI from ad spend)
• Platform/Service bundle
• Extension of your marketing team
• Marketing Automation Platform-agnostic
• www.salesrev.net
How do I get more business without spending more on ads?
1. Optimize your ads
2. Optimize your website for conversions
3. Nurture your leads with personalization and automation
4. Close the deal
The key to success at anything, really
1. Try a bunch of stuff
2. Try some other stuff
3. See what works best and double down on that
4. Repeat steps 1-3 over and over
Everything small-to-mid sized businessesneed to run and manage their financials
Bill Pay, Invoicing, Payroll,Projects, Banking, Accounting
www.finsync.com
One financial platform to rule them all
www.finsync.com
Before• Small Marketing Team
with limited resources
• Spending money on AdWords but not converting
• Unclear which campaigns were driving leads and which weren’t
• Using two different systems with inconsistent data sets
After• Small Marketing Team,
augmented by Accel’s resources
• Several targeted ad campaigns running and clear visibility into performance/ROI
• Emails, Forms, Website Content, CRM, Nurturing and alerts all managed inside SalesRev
Results
Attract
Convert
Close
Learn about FINSYNC
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Become a paying subscriber
1. Attract
CREATIVE ADS
NEGATIVE KEYWORDS
AD-LEVEL ROI TRACKING
2. Convert
SEGMENT, SEGMENT, SEGMENT
Ideas:• Occupation• Job Level• Industry• Age• Gender• Location• Language
REMARKETING
PERSONALIZED EMAIL DRIPS
PERSONALIZED WEBSITE CONTENT
A/B TESTING
You can test:• Text• Color• Positioning• Size• Frequency• Whitespace
3. Close
LEAD SCORE & LIFE OF LEAD
SYNC WITH YOUR CRM
Lessons Learned
1. Identify a universal pain point
2. Segment your audiences and personalize your communications
3. Understand your capabilities and capacity
4. Call a spade a spade
Free Guide: Conversion Path Optimization 101
www.accelweb.ca/cpo
www.finsync.com
www.salesrev.net