3 easy steps to boost site conversions
DESCRIPTION
Search Marketing is extremely cost-effective for driving traffic to your website. However, it's conversions that will have a real impact on revenue. In this webinar, we will show you best practices to increase and measure conversions, and share actionable insights to help you maximize ROI.In Webmarketing123's webinar, 3 Easy Steps to Boost Site Conversions, you'll learn how to:-Quantify ROI for your SEO campaign-create goal and event tracking in Google Analytics-Optimize lead generation forms-Determine the most profitable traffic sources.TRANSCRIPT
![Page 1: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/1.jpg)
Why Your Competitor’s Are Outranking You?Strategies for staying one step ahead of the competition
Dial In: (484) 589-1011Access Code: 347-461-183
@webmarketing123
@TravisLowSEO
@bradleywjoe
#wm123
![Page 2: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/2.jpg)
#wm123
Webinar Agenda
1 The Search Marketing LandscapeThe importance of digital marketing in 2011 and beyond
2Getting Started with Competitive IntelligenceDiscovering the industry trends and choosing the right keywords that will
have the greatest business impact
3 Specific SEO and PPC TacticsBacklink analysis, monthly budgets for ad spend, and more
4 Putting It All TogetherIntegrating competitive analysis into your search strategy
![Page 3: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/3.jpg)
#wm123
Webinar Agenda
1 The Search Marketing LandscapeThe importance of digital marketing in 2011 and beyond
2Getting Started with Competitive IntelligenceDiscovering the industry trends and choosing the right keywords that will
have the greatest business impact
3 Specific SEO and PPC TacticsBacklink analysis, monthly budgets for ad spend, and more
4 Putting It All TogetherIntegrating competitive analysis into your search strategy
![Page 4: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/4.jpg)
#wm123
Budgets for digital marketing initiatives are increasing both in absolute total, as well as in their proportion of entire marketing budgets
1 The Digital Marketing Mix
Source: American Marketing Association, Forrester Research’s US
Interactive Marketing Forecast 2009-2014; Cambridge, Mass
![Page 5: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/5.jpg)
#wm123
Specifically for online ad spend, budgets are increasing about 10% per year
1 US Online Ad Spend (Billions)
Source: eMarketer, Nov 2010
![Page 6: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/6.jpg)
#wm123
With ever-increasing data sources available, businesses need metrics that are straightforward and actionable
1 Why Competitive Intelligence Matters
Insight and Action
- Removes the guesswork from marketing programs
- Allows for projections and comparisons to past performance
- True accountability at all levels (!)
Competitive Advantage
- Better alignment/deployment of resources
- More accurate data to determine what’s working (and what’s not)
![Page 7: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/7.jpg)
#wm123
Webinar Agenda
1 The Search Marketing LandscapeThe importance of digital marketing in 2011 and beyond
2Getting Started with Competitive IntelligenceDiscovering the industry trends and choosing the right keywords that will
have the greatest business impact
3 Specific SEO and PPC TacticsBacklink analysis, monthly budgets for ad spend, and more
4 Putting It All TogetherIntegrating competitive analysis into your search strategy
![Page 8: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/8.jpg)
#wm123
Understanding how different tools pull data; their pros and cons
2 Competitive Intelligence Basics
3rd Party Intelligence Tools (Paid)
- Examples include Alexa, comScore, Hitwise, Compete, etc.
- Data is collected differently, so you need to understand the pros and cons of each (Toolbar, ISP, Panel)
Search Engine Data (Free)
- Examples include the Google Adwords Keyword Tools, Google Trends, Webmaster Tools
- Can use data with greater degree of confidence
Overall
- Use competitive data to understand trends, identify opportunities, and ensure your strategy is sound
![Page 9: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/9.jpg)
#wm123
Google Trends, www.google.com/trends
2 Comparing Long-Term Traffic Trends
![Page 10: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/10.jpg)
#wm123
Google Insights, www.google.com/insights/search
2 Digging Deeper for Top Keyword Trends
![Page 11: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/11.jpg)
#wm123
Google Keyword Tool, https://adwords.google.com/select/KeywordToolExternal and Google Wonder Wheel
2 Dialing into Specific Keywords
![Page 12: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/12.jpg)
#wm123
Use Webmaster Tools to learn how much market share you own
2 Your “Share of Search”
![Page 13: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/13.jpg)
#wm123
Webinar Agenda
1 The Search Marketing LandscapeThe importance of digital marketing in 2011 and beyond
2Getting Started with Competitive IntelligenceDiscovering the industry trends and choosing the right keywords that will
have the greatest business impact
3 Specific SEO and PPC TacticsBacklink analysis, monthly budgets for ad spend, and more
4 Putting It All TogetherIntegrating competitive analysis into your search strategy
![Page 14: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/14.jpg)
#wm123
Comparing the quality and quantity against your competitors
3 Backlink Analysis
![Page 15: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/15.jpg)
#wm123
Examine content, page titles, and URLs
3 On-Page Optimization
![Page 16: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/16.jpg)
#wm123
Good for understanding overall trends, but don’t use it to “balance your books”
3 PPC Tactics
![Page 17: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/17.jpg)
#wm123
Webinar Agenda
1 The Search Marketing LandscapeThe importance of digital marketing in 2011 and beyond
2Getting Started with Competitive IntelligenceDiscovering the industry trends and choosing the right keywords that will
have the greatest business impact
3 Specific SEO and PPC TacticsBacklink analysis, monthly budgets for ad spend, and more
4 Putting It All TogetherIntegrating competitive analysis into your search strategy
![Page 18: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/18.jpg)
#wm123
On-Page Changes
Link Building
Tracking Spider Crawls
Monitoring Visitor Analytic Data
Measuring Improvement in
Rankings and Site Engagement
Monthly sustainment and iteration
4 Putting It All Together
![Page 19: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/19.jpg)
Thank You!
![Page 20: 3 Easy Steps to Boost Site Conversions](https://reader034.vdocuments.us/reader034/viewer/2022051515/54c488ac4a795915678b485d/html5/thumbnails/20.jpg)
#wm123
Thank you for your attendance today!
Contact Us for a Complimentary Digital Marketing Analysis
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to disvoer your website
- Search Engine Friendliness Report: crawlability analysis of your site
Please contact: