salesforcecom agile-transformation-agile-2007-conference2290
TRANSCRIPT
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LARGES C A L E
AGILET R A N S F O R M A T I O N
Steve Greene | Chris Fry
How Salesforce.com revolutionized their R&D development methodology in a Big Bang way
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History
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8Age of Salesforce in years
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from the beginning
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3Number of people in R&D
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fast innovativesmart
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4Number of Major Releases per year
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7 years later
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rapid success
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35,000+Customers
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900,000Subscribers
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110 Million
transactions per day
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200+people in R&D
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but
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it was getting more difficult to deliver
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2000 2001 2002 2003 2004 2005 2006
Features Delivered per Team
Days between Major Releases
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1Number of Major Releases per year
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Why?
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Lack of visibility at all stages in the release
Late feedback on features at the end of our
release cycle
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Long and unpredictable release
schedules
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Gradual productivity decline as the
team grew
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What did we do about it?
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Major enterprise-wide Agile Transformation
in just 3 months
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2000 2001 2002 2003 2004 2005 2006 2007
Features Delivered per Team
Days between Major Releases
Transformation Results
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Transformation Results
January
2007
March
2007
November
2007
August
2007
Rapid Reaction for an Agile World60+ critical features delivered in < 9 monthsAverage Idea to Release rate: 2.2 quarters
70% of Top 10 Ideas on track for delivery in 2007
Summer ‘08
Winter ‘09
Spring ‘08
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Our customers are happy…
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Our teams are happier…
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What is ADM?
ADM is a modified Scrum/XP style of product development
that is specific to Salesforce. It employs Scrum project
management framework and adopts certain XP
practices.
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What is ADM?
Re-factoring
Self-organizing
Predictable releases
Transparent
Ftest - Selenium
Continuous integration
Debt free
Just-in-timeIterative
Always Potentially Releasable
Time-boxed
User stories
AgileLean
Early feedback
Code Reviews
Collective Code Ownership
Self-correcting
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How’d we do it?
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Launched organizational
change program
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Everyone jumped in together
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Created a dedicated, cross-
functional rollout team
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Positioned as a return to our
core values
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Listen to your customers
IterateKISS
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Distributed Ken Schwaber’s Agile book
Developed 2-hour Agile overview
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Sent 30 ScrumMasters to ScrumMaster
Certification
Sent 35 Product Managers to Product
Owner Certification
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Created internal, wiki-based website as a reference for team members
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What would we do differently?
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Train Product Owners earlier and with
more intensity
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Involve more individual contributors early
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Get outside coaching earlier
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Give key executives concrete deliverables
around the rollout
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Be more clear about what the agile ‘rules’
are
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Keys to success?
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Ensure executive commitment
to the change
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Focus on principles over
mechanics
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Focus on automation
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Code Coverage for Salesforce.com
31.1%
46.7%
64.9%
25%
35%
45%
55%
65%
75%
2005 2006 2007 2008
Year
% o
f C
ove
rag
e
2005
2006
2007
16332
5752
2656
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Provide radical transparency
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Advice?
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Create a dedicated, cross-functional rollout
team
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Get professional help
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Focus on getting several teams to
excellence
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Create a company sprint heartbeat
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Decide early on the right tool
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Scrumforce built on the Salesforce Platform
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Scrumforce built on the Salesforce Platform
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When the heat is on stick to your guns
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Encourage radical visibility
and over-communicate
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Experiment, be patient and expect to make
mistakes
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Agile Roadmap
January OctoberAprilOctober
“Agile Launch”
Big Bang Rollout
“Excellence, Sustainability & Expansion”
Expanding Velocity, Expanding Intelligence, Expanding Influence Globally
January
144 146
July
148 150 152
Rollout Adoption Excellence Expansion
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Ok, sounds good but what are we working on now?
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Sustainable Velocity
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Waterfallingin sprint
Sharedteams
TDD
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Dependencies
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Leadership
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Don’t be afraid to change the
entire company all at one
time
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It’s not Process
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It’s ADM
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Executive Producer
Parker Harris
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Screenplay
Chris Fry
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Director
Steve Greene
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Co-Producer
Jenny Cheng
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Co-Producer
Todd McKinnonCourtney Broadus
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Executive Producers
Steve GreeneChris Fry
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Story Editors
Andrea LeszekCatherine Courage
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Starring
Steve Graykowski
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Eric Babinet
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Rajani Ramanathan
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April Oman
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Guest Starring
Matt Ho
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Pete BehrensRob Myers
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Special Guest Stars
Steve FisherWoodson Martin
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Co-starring
Peter MorelliSiddhartha Singh
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Rasmus MenckeAmy Farrow
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With
Andrew Sandler
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Scrum Master
Product Owner
Art Director
UE Producer
STEVE GREENE
CHRIS FRY
ANDREA LESZEK
CATHERINE COURAGE
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Program Designer
Release Technician
Survey Designer
Assistant Producer
Adaptation Designer
STEVE GRAYKOWSKI
AMY FARROW
APRIL OMAN
ERIC BABINET
RAJANI RAMANATHAN
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Art Director of Done
TDD Producer
Product Owner Designer
Phase 0 Consultant
Casting
Extras Casting
Photos
PETE MORELLI
SIDD SINGH
RASMUS MENKE
ANDREW SANDLER
STEVE GREENE
CHRIS FRY
iStockPhoto
Flickr
Google Images
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Scrum Master
Product Owner
Art Director & Developer
Developer
Documentation Designer
ERIC BABINET
CATHERINE COURAGE
ANDREW WAITE
FELIX SUKHENKO
MYSTI BERRY
Scrumforce Cast
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Art Director
Editor
Content Designers
STEVE GREENE
ANDREA LESZEK
CHRIS FRY
ANDREA LESZEK
STEVE GRAYKOWSKI
CATHERINE COURAGE
ERIC BABINET
ADM Wiki Cast
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Special Thanks to
Mike Cohn
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Rolled out entirely on location in
San Francisco, CaliforniaUSA
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The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead,
is purely coincidental.
Copyright © 2007 Salesforce.com. All rights reserved. First publication of this rollout (process and overview): United States of America 2007. Salesforce.com is the
owner of the copyright in this rollout
This rollout is protected by the copyright laws of the United States of America and other countries. Any
unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in
accordance with applicable laws.
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This has been a presentation of
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