sales systems y resporting - ppt
TRANSCRIPT
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SALES SYSTEM ANDREPORTING
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General Data
The companies called on by the Sales Teamindicating categories A, B. C and D dependingon the productivity
Geographical allocation of the companies to theindividual Sales Person and the Sales Manager
Target for each sales person.
Mailing list based on the Data of the universecovered by the Sales for business.
Company Information Sheet
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NEED FOR A MARKETING PLAN
A comprehensive marketing plan shouldbe drawn for each hotel depending on location
competition in the area sources of arrivals
needs of the target audience and
the difference you can make in food andservice vis-a-vis competition
Facilitates drawing up of revenue budget
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Monthly Report - Unit Sales
Manager
Rooms Business secured with room nights, ARR and
Revenue
Business leads with details Competition information on discounts,
promotions for Room and F&B, etc.
Sales Ideas
City Scenario of competition Hotels occupancy, no. of rooms sold, percentage ofoccupancy, ARR and Revenue
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F & B
Banquet Business secured No. of covers,average check and the revenue.
Business leads with details
Competition information on discounts,promotions for F&B outlets
- Sales Ideas & Strategies initiated by
competition Hotels
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Happenings in the City
New Hotel Projects
New Industrial Projects
Forthcoming International Conferences &Exhibitions
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Promotional Plans
Advertising
Food Festivals
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Hotel Specific
Budgets and Actual for the month
Forecast for the following month
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Quarterly Review Presentation by
Unit Sales Manager
Rooms
Budget and Actual for the Quarter vis-a-vis last year
Competition Scenario
Contribution from Top producing companies vis--vis lastyear
Segment wise break-up of room nights against budgetand last year
Sources of arrival for the quarter vis--vis last year
Regional Sales Office contribution for the quarter vis--vis last year
GDS contribution for the quarter vis--vis last year
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Quarterly Review (Contd)
F & B Outlets Restaurants, Banquets & Bar
Restaurants Total Covers, Average Check, totalrevenue, Resident and Non-Resident covers - Budget &Actual Last Year
Bar - Total Covers, Average Check, total revenue -Budget & Actual Last Year
Banquets - Total Covers, Average Check, total revenue -Budget & Actual Last Year. Outdoor catering to beshown separately.
Break up of business from Corporate, TradeAssociations, Government organisations, individuals(like wedding receptions & Birthdays)
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THANK YOU