sales subsidiary ghrm
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Sales SubsidiaryGlobal Human Resource Management
Submitted By : Piyush Dobariya (16)
Department of Human Resource DevelopmentVeer Narmad South Gujarat University
Surat.
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What is sales?
“A sale is the act of selling a product or service in return for money or other compensation”
Components◦Marketing,◦ Sales, ◦Distribution ◦Customer care
Introduction
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What is subsidiary?
“An enterprise controlled by another (called the parent) through the ownership of greater than 50 percent of
its voting stock.”
Introduction
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“A company that is owned by parent company or other, and sells goods or services for, a larger company”
(Definition of sales subsidiary noun from the Cambridge Business English Dictionary © Cambridge University Press)
“A subsidiary company set up in a foreign market to handle marketing, sales, distribution and customer care in that market.”
What is sales subsidiary?
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Foreign Set UpMarketing, Sales, Distribution Customer Care
Components
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International Environment Foreign market Language Sensitivity Foreign Agents Greater Control Greater Support Etc….
May be Problems with…..
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Managing Director
Production Finance Marketing Or Sales
Export Manager
Export Sales Subsidiary
Human Resource
Staffing
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The export manager may be given the same authority as other functional managers.
Exporting is still controlled at corporate headquarters.
Staffing
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Cipla Limited
Founded (1898-1972)
Founder Dr. K.A. Hamied
Chairman Subhanu Saxena
Holding company Cipla Limited
Headquarters Mumbai Central, Mumbai 400 008
Business areas Health
Type Public Limited Company
Case study
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They have a global presence in over 170 countries through exports and strategic alliances.
It’s exports include raw materials, intermediates, prescription drugs, OTC and veterinary products.
The Company had 13 subsidiaries/step-down subsidiaries at the beginning of the year. During the inancial year ended 31st March 2012.
Cipla Limited
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2000+ product as sales subsidiary by company.
World's widest range for asthma…
34 internationally approved plants by cipla.
Leader in 8 major respiratory diseases. Like malaria, asthma, HIV etc.
Cipla Limited
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THANK YOU