Sales Strategies for Freelance Business

Journalists

Presented by Maya Payne SmartAugust 16-19, 2011

Course Overview

• Tuesday: Who Hires Freelance Business Journalists?

• Wednesday: Branding, Marketing and Networking

• Thursday: Closing the Sale

• Friday: Ask The Hiring Editors

Day 1:Who Hires Freelance Business Journalists?

Presented by Maya Payne Smart

POLLHow experienced are you with webinars?

Today’s Agenda

• What are you going to sell?

• Who are you going to sell it to?

• How are you going to find them?

Goals for Today

• Grasp the importance of market research

• Recognize the vast array of opportunities for freelance business journalists

• Learn seven habits of highly effective market research

POLLWhat’s your bread and butter freelance assignment?

Consumer Vs. Trade Publications

Consumer

• Mass audience

• Available in major retail outlets

• Pay ranges from nothing to $2/word

• Very competitive to break into—novelty and connections rule

Trade

• Niche business or industry audience

• Closed or targeted circulation

• Pay ranges from nothing to $2/word

• Less competitive to break into—research and expertise rule

Newspapers

Local/Regional Consumer Magazines

National Consumer Magazines

Online Publications

Trade Magazines

POLLHow familiar are you with custom publishing?

Custom Publishing: A Growing Market

Custom Publishing:Changing Attitudes

Journalism Marketing

University Publications

Membership Publications

Content Agencies: Algorithm Driven

Content Agencies:Human Driven

Seven Habits of Highly Effective Market Research

• Start your day marketing

• Schedule a set amount of marketing time each day

• Track your time

• Cast a wide net

• Be findable

• Ask for referrals

• Diligently record leads and follow-up attempts

Questions?Please e-mail me at maya@writingcoach.com.