Sales Skills Training Presentation

Presented byKeith E Gray

University Of PhoenixMr. Clauburg, Ed.D

July 13, 2008

Introduction

“A sale is a transfer of enthusiasm from a salesperson to a prospect” (ProEdge Skills, 2008).

This presentation will increase the skills of your sales staff by educating them on:

Greeting the customer Identifying customer needs Product knowledge

Training Outline

Lesson 1: Greeting the customer Lesson 2 Identifying the customer needs Lesson 3: Product knowledge

Lesson 1: Objectives

To educate the sales person on using effective greeting skills with the customer

To educated the sales person on how to use appropriate greeting terminology

To educate the sales person on how to keep smiling when interacting with the customer

To educated the sales person on how to make the customer feel welcome

Lesson 1: Greeting Skills

Positive attitude Use appropriate

greeting terminology Keep smiling, use

appropriate facial expressions

Eye contact, shake hands

Lesson 1: Wrap-up

Important Points to Remember Positive Attitude Appropriate Greeting Terminology Keep Smiling Shake Hands Make Eye Contact

Lesson 2: Objectives

To educated the sales person on how to satisfy the customer needs by providing customer focused selling techniques

To educate the sales person on how to delivery quality service for the customer

Lesson 2: Identifying Customer Needs

Satisfying the customer needs through customer focused.

Delivering quality service to your customers

Lesson 2: Wrap-up

Satisfying customer needs and wants Delivering quality service for customers

Questions

Lesson 3: Objectives

To educate the sales person the importance of understanding the knowledge of the product

Lesson: Product Knowledge

Understanding the product

How the product is made, the value, and origin

How the product should be used or worn

Lesson 3: Wrap-up

Product knowledge How the product is made The value of the product Where the product came from How the product can be used and worn

Summary of Training

The greeting is the first step to a sale A sales person is always there to meet the

customer needs Product knowledge is essential to know in

sales Business Town (2003). Sales-Face –To-Face http://www.businesstown.com Waters,S. (2008). Benefits of Product

knowledge http://retail.about.com

Assessment and Evaluation

How do you greet your customers?

How do you determine what a customer needs?

Why is it important to have product knowledge?

Key to Sales

Sales Skills

Greeting TheCustomer

IdentifyingCustomer

Needs

ProductKnowledge