sales promotion.ppt
DESCRIPTION
Sales PromotionTRANSCRIPT
![Page 1: Sales Promotion.ppt](https://reader033.vdocuments.us/reader033/viewer/2022051820/553f5861550346f4018b47ae/html5/thumbnails/1.jpg)
SALES SALES PROMOTIONPROMOTION
- - Siddharth TSiddharth T
![Page 2: Sales Promotion.ppt](https://reader033.vdocuments.us/reader033/viewer/2022051820/553f5861550346f4018b47ae/html5/thumbnails/2.jpg)
DefinitionDefinition• Sales promotion refers to many kinds of
incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects
• One of the aspects of Promotional Mix
• Consists of different tools
![Page 3: Sales Promotion.ppt](https://reader033.vdocuments.us/reader033/viewer/2022051820/553f5861550346f4018b47ae/html5/thumbnails/3.jpg)
Consumer Promotion Consumer Promotion ToolsTools
• Samples• Coupons• Price Offs• Frequency Programs• Contests/Prizes• Warranty• Tie-in Promotions
![Page 4: Sales Promotion.ppt](https://reader033.vdocuments.us/reader033/viewer/2022051820/553f5861550346f4018b47ae/html5/thumbnails/4.jpg)
![Page 5: Sales Promotion.ppt](https://reader033.vdocuments.us/reader033/viewer/2022051820/553f5861550346f4018b47ae/html5/thumbnails/5.jpg)
HyperCITY’s Sales HyperCITY’s Sales PromotionPromotion
![Page 6: Sales Promotion.ppt](https://reader033.vdocuments.us/reader033/viewer/2022051820/553f5861550346f4018b47ae/html5/thumbnails/6.jpg)
Trade Promotion ToolsTrade Promotion Tools• Price-Offs
• Allowance
• Free Goods
![Page 7: Sales Promotion.ppt](https://reader033.vdocuments.us/reader033/viewer/2022051820/553f5861550346f4018b47ae/html5/thumbnails/7.jpg)
Business & Sales Business & Sales Force Promotion ToolsForce Promotion Tools• Trade Shows
• Sales Contests/Awards
• Specialty Advertising
![Page 8: Sales Promotion.ppt](https://reader033.vdocuments.us/reader033/viewer/2022051820/553f5861550346f4018b47ae/html5/thumbnails/8.jpg)
Thank YouThank You