sales promotion (the pack)
TRANSCRIPT
THE PACK
Prepared by:M. AnokhinaA. MihnevichM. Osipyan
1407
Promotional packaging (bonus pack & banded pack) - a kind of trade-marketing campaign aimed to stimulate the purchase of
goods at a higher level or with greater intensity.
BONUS PACK
Requires:• flexibility of packaging• manufacturing
MULTI-PACKS
Requires:• minimal production changes• intensive labour• time to implement
COST&
PERCEPTION OFVALUE
The effectiveness of the action can be calculated using the following parameters:
•The total number of contacts (shopping)•The average monthly growth in sales•Places with extra computation allocated for the product•The increase of the part of the shelf•The increase of the distribution of goods
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