1. SALES PROMOTION PROGRAMS Presented by : Obed FL, ST PENINSULA Hotel, 22 May 2014 2. SALES PROMOTION PROGRAMS 1. SALES PROMOTION FOR NON USERS 2. SALES PROMOTION FOR LOYAL CUSTOMERS 3. SALES PROMOTION FOR UNLOYAL CUSTOMERS 4. SALES PROMOTION FOR PRICE SENSITIVE CUSTOMERS 5. CUSTOMER LOYALTY PROGRAMS 3. Sales Promotion Source : https://www.google.com/search?q=UNLOYAL+CUSTOMER&es_ 4. LOYAL CUSTOMER How to make our customer more loyal with our PRODUCTS ? Source : https://www.google.com/search?q 5. The 3 Character of LOYAL Customers 1. YOUR LOYAL CUSTOMER always driving 80 % of your total revenue 6. The 3 Character of LOYAL Customers Source : https://www.google.com/search?q=UNLOYAL+CUSTOMER&es 7. Print master Source : http://www.incentivemag.com/incentive-programs/consumer/ The 3 Character of LOYAL Customers 2. INCREASED and REPEATED Spend 8. Building Customer Loyalty, One Cup at a Time Every Wednesday morning, Business Travel Sales Manager Jin Pyen meets with Hyatt Regency Atlanta guests and local business people for "Java With Jin," a successful consumer loyalty and appreciation program she launched in February 2013. The 7 Character of LOYAL Customers Believe in the value of growing customer loyalty 9. The 3 Character of LOYAL Customers 3. RECOMMEND to Others 10. What Is Customer Loyalty ? Customer Loyalty is a bond between a targeted customer and a supplier where the customer consistently spends most or all of its budget on the supplier's goods or services. Loyal customers add value to a supplier's bottom line by: Providing a consistent cash flow over time Generating new sales by referring other customers Paying a price premium Buying a broader mix of goods and services Co-developing leading edge products that can be sold to other customers Reducing the company's selling and servicing costs Enhancing loyalty in target customers can lead to sustainable and profitable sales growth 11. What Is the Difference Between Customer Loyalty and Customer Satisfaction? Many organizations track and manage customer satisfaction. But most of them do not see any connection between their satisfaction scores and the bottom line. We have discovered that even if a customer is 'satisfied,' it may still shift some or all of its business to a competing supplier. This is because satisfaction measures customer preferences, which are often unrelated to their behavior. For example, while 'price' is frequently cited as a leading cause for dissatisfaction, it is almost never the most significant reason why a customer leaves. Customer loyalty, however, is based on customer buying behavior. Its measurement is directly linked to profits Source : http://www.rathstrong.com/WhitePaper/White-Paper-Customer-Loyalty-Analysis.aspx 12. From NON Customer to become LOYAL and NOT PRICE SENSITIVE Customer Source : https://www.google.com/search?q=UNLOYAL+CUSTOMER&es_ 13. The Tragedy in CUSTOMER LOYALTY STORY 14. Is it TRUE ? 15. Why our Customer move to Competitor ? 16. The SAD Story about Customer Loyalty 1. OVER BUDGET Vs NO Budget 2. FOCUSED only in the PROGRAM 3. UNCLEAR MESSAGE 4. INFERIOR FEELING 5. LOW Participation 6. SHORTTERM Target Only 7. WRONG JUSTIFICATION 8. UNQUALIFIED MANAGER 9. UNCONCISTENCY in the COMMUNICATION 10. The DESIRE to become number ONE, BIGGER and GREATER 17. Thank You Obed FL, ST Progressive DynamicChangeAgent