Sales Intelligence triggers

through the NEWS

If you sell furniture...

... track companies that are planning a relocation

If you are a wedding planner...

...track engagement ring purchases

If you work in Data Security...

...contact companies that have recently been

Sales Intelligence triggers are smart signals of:

New budgets (New product launches, investments...)

Risks & obstacles (restructuring, litigations, lay-offs...)

Opportunities (new clients, recruitment spree, exec job changes...)

Internal dynamics (interviews, R&D projects, acquisitions, new partners...)

For example:Change in executive staff:

opens an opportunity to sell making it easier for the new management to change suppliers because they can say that a previous choice was someone else’s decision

New product launches:

create demand for supporting products and services that can fuel sales growth for the new products

Dissatisfaction is considered one of the

most powerful triggers for

sale

Sales triggers = Drivers for selling

Let you engage with more prospects

Increase your pipeline

Reduce the sales cycle

Reduce time you would normally spend surfing the internet for info

TIPSFocus on triggers that reflect your business

Think outside the box

Show your clients that you can create value for them early in the business

Discover their hot buttons

Always show interest in their issues

Act upon a trigger as quickly as possible

A solution that focuses on relevant sales triggerson your prospects, clients and competitors

Job changes of decision makersNew leads of your partners

Threats from your competitorsPresentation & Interviews

Cost Cutting AnnoucementsData Security

New EquipmentsSponsoring

Exec Job ChangesExpanding Operations

Financial ResultsMergers & Acquisitions

Recruitment FlowsLay-offs Annoucements

New InvestmentsLitigations & Legal RisksMarket & Competition

New ClientsNew Offerings

New PartnershipsR&D Progresses

Real Estate EventsRestructuring

Compliance News

Sales Intelligence

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