Shopper MarketingModeling & Analytics

Sales Intelligence

16th December 2008

Customer and Trade Marketing TechnologyCustomer and Trade Marketing Technology

MSASpace Management

MSAMerchandising & Space Advisor

Customer and Trade Marketing TechnologyCustomer and Trade Marketing Technology

MSA is the most MSA is the most powerful and easy-to-use solution powerful and easy-to-use solution for for merchandising and shelf space analysis in the marketmerchandising and shelf space analysis in the market..

MSA is a MSA is a third generation space management toolthird generation space management tool, able to , able to represent, analyze and communicate to the whole represent, analyze and communicate to the whole organization the best merchandising pattern and the organization the best merchandising pattern and the optimum sku stock level to boost category resultsoptimum sku stock level to boost category results

MSA is the first space management tool created under the MSA is the first space management tool created under the Category Management ProcessCategory Management Process,, totally connected to other totally connected to other Nexium solutions for assortment optimizationNexium solutions for assortment optimization, POS , POS tracking and promotional analysistracking and promotional analysis..

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MSA commands are grouped in menus, with direct access to the most MSA commands are grouped in menus, with direct access to the most important functionalities in the toolbarimportant functionalities in the toolbar

File related commands.File related commands.

Editing Commands.Editing Commands.

Product and Warehouse commands.Product and Warehouse commands.

Planogram view commands.Planogram view commands.

Zoom Commands. Zoom Commands.

Labels and rulers commands.Labels and rulers commands.

Facings commands.Facings commands.

Merchandising options commandsMerchandising options commands

Graphs commandsGraphs commands

Reports commandsReports commands

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MSA replicates in an easy way all furniture elements: Shelves, MSA replicates in an easy way all furniture elements: Shelves, baskets, pegboards, baskets, pegboards, ……

Furniture DevelopmentTheoptimumspace

MSA helps user in the recreation of a real shelf with real images of the products

MSA can be managed entirely with the icons´ toolbar

User knows sku info through a dynamic info window activated by mouse movement

Live PlanogramLive PlanogramTheoptimumspace

Easy and fast.User can be select the reference and move into the furniture simply dragging with the mouse

MSA adds functionalities to build planograms based on economic criteria.

How to build a PlanogramTheoptimumspace

MSA can easily display all merchandising MSA can easily display all merchandising patterns based on color codespatterns based on color codes

Painting by product drescriptor

Colour Range by segment

can be modified

Merchandising AssistanceMerchandising AssistanceTheoptimumspace

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User now knows how much space is occupied by skus not performing and how many extra €s could be generated

MSA calculates the optimum stock level with a given replacement pattern and shows skus with over or under-stock

Optimal stock analysisOptimal stock analysis

MSA calculates objective stock for each SKU and lost sales

At a glance the user can see a three-variable chart that can be done at Category/Segment/Brand/SKU level

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Quadrant Analysis Quadrant Analysis

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Spectral analysis Spectral analysis

MSA incorporates a complete set of chart and report functionalities

Complete Range ReportComplete Range Report

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Internet OptionsInternet Options

MSA allows the user to create an HTML document with the planogram and the report with the click of only one button

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User can print different planogram views in a easy

way

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Transfer category specific merchandising criteria and

internal company rules to the point of sale in an operative

and time-saving manner.

Control if the proposed assortment fits into the available

shelf space.

Foresee and prevent possible out-of-stocks by means of

the inventory model.

Simulate sales and profit scenarios.

Improve the communication between manufacturers and

retail by applying transparent Category Management Tools

as a common language between both.

Very competitive in terms of costs per license and annual

maintenance ..

BenefitsBenefits

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