smart sales funnel - part 2
TRANSCRIPT
HOW TO DO SMART OTO 2.0
LINEAR VS. SMART
• LINEAR – EVERYONE SEES THE SAME OTOS.• SMART – SPECIFIC OTOS ONLY SHOW UP BASED ON THE
CUSTOMER’S PREVIOUS CHOICE (CURRENT SITUATION)• PRESENT HIGH TICKET OFFERS ONLY TO PREMIUM
BUYERS.• PRESENT OTHER TYPES OF OFFERS TO NON-PREMIUM
BUYERS.
SMART
• IF THEY SAY YES TO OTO #1 - OFFER AAA AS OTO #2
• IF THEY SAY NO - OFFER BBB AS OTO #2.
VIDEO #6TECHNOLOGY ROADBLOCK
FREE ROUTE (NOT AS EFFECTIVE)• NO TRUE SMART OTO CAN BE DONE MANUALLY.• IT ENDS UP BECOMING LINEAR.• FRONT END (THANK YOU PAGE) -> OTO#1A• CLICK NO -> OTO #1B• YES TO OTO #1A (THANK YOU PAGE) -> OTO #2A
PREMIUM (NO PUT THEM ELSEWHERE)• YES TO OTO #1B (THANK YOU PAGE) -> OTO #2B
PREMIUM (NO PUT THEM ELSEWHERE)
PAID ROUTE• JVZOO (CAN DO THIS, BUT NOT PRESALE BUMPS)• ZAXAA (ONLINE SHOPPING CART) ALLOWS YOU TO
SETUP SMART ONE TIME OFFERS AND (VIDEO #9 PRESALE BUMPS).
• +GETRESPONSE (OR AWEBER) FOR LIST BUILDING• LET ME SHOW YOU…
VIDEO #7
HOW TO SETUP YOUR SMART OTO 2.0
INTEGRATION INTO WORDPRESS (+FREE
PLUGIN)
WORD PRESS PLUGIN
• THE FREE PLUGIN INTEGRATES INTO ZAXAA AND CREATES MEMBERSHIP SITES FOR YOU AND SHOULD BE INCLUDED WITH THIS COURSE. IF NOT (PLEASE CONTACT THE RESELLER OF THIS COURSE).
VIDEO #9 - PROFIT CHECKOUT BUMPS
WHAT IT IS – AND HOW TO IMPLEMENT IT INTO YOUR SALES FUNNEL.
PURPOSE
• MULTIPLY YOUR SALES ON YOUR CHECKOUT PAGE AND INCREASE YOUR CONVERSIONS BY MEETING A BUYER’S IMMEDIATE DESIRES• TURN A $50 PRODUCT OR SERVICE INTO A
$100+ OFFER.
EXAMPLES
• OFFLINE EXAMPLE – MACDONALDS AND FAST FOOD RESTURANTS DO A GREAT JOB AT THIS.• ONLINE EXAMPLE – FIVERR.COM
STRATEGIES TO INCREASE SALES
• OFFER PRODUCTS THAT CAN BE PURCHASED ONLY AT THE CHECKOUT PAGE • OFFER SPECIAL DISCOUNTS IF BUNDLED WITH
THE PRODUCT THEY ARE PURCHASING. • WHILE YOU COULD CUSTOM CODE IT
YOURSELF (BY HIRING A PROGRAMMER (EASIEST ROUTE – ZAXAA)
WANT TO KNOW MORE….VISIT WWW.SALESFUNNEL-
PLAYBOOK.COM/MAIN
SALES FUNNEL PLAYBOK BASIC +VIDEOS