sales associate guidelines…logo lock-up and 1.25 inches in length for the horizontal logo lock-up....
TRANSCRIPT
Sotheby’s International Realty Affiliates LLC October 2017
SALES ASSOCIATE GUIDELINES
2 Introduction
3 Logo Lock-up Guidelines
4 Legal Disclaimer Guidelines
4 Business Card Guidelines
6 Stationery Guidelines
Typography Guidelines
Color Guidelines
7 Sales Associate Photography Guidelines
8 Property Photography for sothebysrealty.com
9 Property Photography for all Marketing
10 Website Guidelines
12 Property Listing Description Guidelines
eGallery and Listing Distribution
13 Social Media
14 Facebook
15 Twitter
16 YouTube & Google+
17 WeChat
Mobile Apps
Custom Postcards & Marketing Presentations
QR (Quick Response) Codes
18 General Advertising Guidelines
Non Traditional Advertising
Reality TV
19 Suggested Taglines
Leveraging Licensed Fine Art
20 Global Advertising Campaign-Localized
Signage Guidelines
21 Sales Associate Teams
Team Signage
22 Team Business Cards
Team Stationery - Letterhead Only
23 Team Global Distribution Program
24 Team Postcards
25 Team Photo
26 Team Logo
Contents
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WE HAVE CREATED THIS DOCUMENT TO HELP GUIDE INDEPENDENT SALES
ASSOCIATES WHEN USING THE COLLECTION OF BRANDED ELEMENTS THAT
DEFINE AND DIFFERENTIATE THEM AND THE SOTHEBY’S INTERNATIONAL
R E A L T Y ® N E T W O R K . T H I S G U I D E W I L L A L S O H E L P S A L E S A S S O C I A T E S
UNDERSTAND HOW TO USE THE SOTHEBY’S INTERNATIONAL REALTY GRAPHIC
ELEMENTS CORRECTLY AND CONSISTENTLY IN THEIR BRAND ADVERTISING. FOR
MORE DETAILED INFORMATION ON IDENTITY COMPLIANCE AND ADDITIONAL
COMMUNICATION MATERIALS USED IN BRAND MARKETING, SALES ASSOCIATES
SHOULD CONSULT THEIR BROKER AND THE SOTHEBY’S INTERNATIONAL REALTY
IDENTITY STANDARDS MANUAL.
THE SOTHEBY’S INTERNATIONAL REALTY IDENTITY STANDARDS MANUAL AS
WELL AS THESE SALES ASSOCIATE GUIDELINES ARE AVAILABLE ONLINE ON
ACCESS: access.sir.com.
Sales AssociateGuidelines
For readers outside the U.S.: “Sales Associate” refers to a person affiliated with or employed by a real estate brokerage company to provide services.
These Guidelines contain confidential and proprietary information that cannot be reproduced or distributed without written consent by Sotheby’s International Realty Affiliates LLC (“We” or “Us”).
The Guidelines contain various suggestions and certain requirements pertaining to use of the Sotheby’s International Realty® trademarks. By affiliating with a Sotheby’s International Realty broker, you agree to abide by these guidelines and other system requirements identified in the Policy and Procedure Manual and the Identity Standards Manual. In the event that local real estate licensing laws or other laws in your area prohibit certain marketing or business practices suggested in these Guidelines, at all times local laws or regulations should supersede any information outlined in these Guidelines. You are responsible for the legal and ethical compliance of your activities.
As an independent sales associated affiliated with the Sotheby’s International Realty brand, you have a variety of resources, tools, technologies and opportunities available to use. Your use of the Sotheby’s International Realty suite of marketing, learning and operational materials programs, or tools is completely voluntary un-less otherwise stated in these Guidelines. This document may contain suggestions and best practices for you to use at your discretion. Nothing in this document is intended to create an employment relationship. Other than as explicitly stated, nothing in this document requires you to use any particular processes or procedures.
These Guidelines will be revised and modified from time to time by Us to reflect changes in specifications, standards, operating procedures, or authorized products or services.
The franchise relationship is unique. We license the Sotheby’s International Realty® name and trademarks (the “Marks”) and provide our knowledge and expertise through proprietary information. However, each Sotheby’s International Realty Franchise is independently owned and operated, and is not a subsidiary, employee, affiliate, or sales associate of Sotheby’s International Realty Affiliates or its affiliates. As an independent sales associate, you have sole control over your day-to-day activities. The Sotheby’s International Realty franchise system balances this unique relationship by making distinctions between certain mandatory operating policies that are requirements and suggestions or recommendations, which may provide guidance as to best practices.
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Logo Lock-up GuidelinesIn order to maintain the integrity of your company Logo Lock-Up, a minimum amount of clear space should surround the logo for online and print usage. The minimum amount of clear space should be greater than or equal to the dimension of the vertical capital “S” in the Sotheby’s International Realty® Logo.
• When presented in print, the Logo Lock-Up should never be smaller than 1 inch in height for the vertical Logo Lock-Up and 1.25 inches in length for the horizontal Logo Lock-Up.
• When presented online, the Logo Lock-Up should never be smaller than 40 pixels high from the endpoints to the center rule.
Your Company Logo Lock-up is a custom design illustration. You may never attempt to replicate or create your own version of this illustration. (Note: Sales Associate logos are not permitted for use in conjunction with your company Logo Lock–up)
• You may not change the font, delete the rule, add elements, rotate, rearrange elements or change colors on the Logo Lock-up
• You may only use your company’s approved Logo Lock up image.
• You must ensure that any vendor producing marketing items, content or materials on your behalf also understands that this image must be used intact.
• Your company Logo Lock-Up MAY NOT be placed on, or reversed from, a background other than white, Sotheby’s International Realty® blue or black (Black and White ads only)
• Your company Logo Lock- up MAY NOT be any other color other than white, Sotheby’s International Realty® blue or black (Black and White ads only)
Smythe
Vertical Logo Lock-up Minimum Size
1.0"
1.25"Horizontal Logo Lock-up Minimum Size
Minimum amount of clear space around Logo Lock-up
Online Logo Lock-up Minimum Size
40 pixels
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Legal Disclaimer GuidelinesWhen the logo lockup is used the minimum required disclaimer should be used also. “Each Office is Independently Owned and Operated.”
Promotional advertisements & listing ads
The following Minimum Required Disclaimer must be used on all materials:
Each Office is Independently Owned and Operated.
Flyer or postcard
If your property is currently listed with another real estate firm, please disregard. It is not our intention to solicit the offerings of other real estate firms. We are happy to work with them and cooperate fully.
Each Office is Independently Owned and Operated.
E-mail Signatures
Avoid large and or colorful graphics. Multiple colors should be avoided – it’s best to use a standard brand color or two of the standard brand colors with one as the accent.
• Consult your office manager or marketing manager for any additional guidelines regarding email signatures
Recommended email signature content and format:
Jonathan SmytheSales Associate
Smythe & Jones Sotheby’s International Realty123 Street Address, Suite 1700 | Anytown ST 100000t 123.345.6789 | f 123.456.7890 | c 123.456.7890jonathan.smythe@smythejonessir.comsmythejonessothebysrealty.comjsmythe.com
WebsiteYou may NOT register URL’s with the name “Sotheby’s” in it. (e.g. johnsellsatsothebys.com)
Each page should include the following disclaimer:
Sotheby’s International Realty® is a registered
trademark licensed to Sotheby’s International Realty
Affiliates LLC. Each Office Is Independently Owned
and Operated.
Business Card GuidelinesYour business card reflects who you are and the company you represent. Flexibility has been provided in business card design to accommodate varying needs including multiple contact number and address lines, and photos.
• Business cards may only be printed through our brand approved vendor. (currently XpressDocs in the U.S.) For non-U.S. based affiliates please contact your management for information regarding your company’s approved vendor.
• The design on the front of the card remains the same regardless of which back-of-card design you choose. Company icons may not be included on the back of the card.
• The business card samples shown demonstrate the correct proportions but are not to scale.
• For additional specifications please refer to the Identity Standards Manual.
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Affiliate Business Card (Front)
Approved Professional Titles
Broker
Owner
Broker Owner
Managing Broker
Broker Associate
Sales Associate
Rental Associate
Leasing Associate
Global Real Estate Advisor
Approved Credentials
CA – Chartered Accountant
CPA – Certified Public Accountant
Esq – Esquire
JD – Juris Doctor
MBA - Master of Business
PhD – Doctor of Philosophy
Approved Certifications/Designations
National Association of Realtors approved designations and certifications are acceptable for use. These may be found at:
https://www.nar.realtor/designations-and-certifications
CBR – Certified Buyer Representative
CRP – Certified Relocation Professional
CLHMS – Certified Luxury Home Marketing Specialist
GMS – Global Mobility Specialist
RES – Resort Certification
WCR – Women’s Council of Realtors
NOTE: A maximum of three designations are permitted on business cards. A maximum of two designations are permitted on name badges.
A. Name Line - This line is reserved for your name. An approved Academic/Professional credential is permitted. If applicable the NAR membership mark may be displayed as, Realtor®.
B. Title Line 1 - This line is reserved for your title. The title may be either a brand approved professional title or a staff title. Please note, staff titles are at the discretion of the company’s ownership.
C. Title Line 2 -This line is reserved for a maximum of three approved designations/certifications or an approved team name.
D. Email Line - This line is reserved for either your @sothebysrealty.com email or your @companyapproved.com email address, presented in all lowercase letters as demonstrated on the example graphic.
Affiliate Business Card (Back)
BA
C
D
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Stationery GuidelinesThe design of our stationery reflects the sophisticated image of the brand. Specific paper and printing guidelines are provided and must be followed carefully to ensure consistency and quality reproduction.
• Stationery is printed through an approved vendor (currently XpressDocs in the U.S.) For non-U.S. based affiliates please contact your management for information regarding your company’s approved vendor.
• For additional examples and specifications please refer to the Identity Standards Manual.
• In the United States it is required for branded stationery items to be purchased via our brand approved vendors.
Typography GuidelinesThe typefaces used to design the look and feel of the Sotheby’s International Realty® brand are Benton Sans and Mercury. Alternatively if Benton Sans and Mercury are not accessible for your local needs, Arial is an approved substitution for Benton, and Times New Roman is an acceptable substitute for Mercury, both of which are web-safe fonts that will help ensure proper digital display.
The standard fonts to be used in advertising materials are Gill Sans, Benton Sans, Minion Pro, Mercury and Zapfino.
• Use the various styles (i.e. Regular, Italic, Bold) of each typeface to create emphasis
• It is recommended that body copy be no smaller than 8 pt. font
• Legal copy must be no smaller than 6.5 pt.• Always use periods instead of dashes when noting
numbers (i.e. +1 800.234.5678)
Color GuidelinesIf you would like to use one of our three distinctive colors in your advertising materials you must follow color standards exactly when producing your own material. As shown below, there are two shades of gray. The darker shade, 431, is to be used for text only and the lighter shade, 422, is to be used as an accent color in your marketing and promotional materials.
Each O�ce Independently Owned And Operated 6.5pt
August 29, 2013 58%
Xpressdocs4901 N. Beach St.Fort Worth, TX 76137866.977.3627
Dir Sir or Madam,
Letter body is 9 pt. Accate evel illest fugiae rest, que etus, sent atem eius cupicimpor autatur,
atecatescil is molorit odiam voluptiam eum quaerro dolupta spernature elention cullore in et quam ventiis cilicabo. Et quatiaepudis mod quas et labo. Ut hic te necto blandae. Nem hilist, custent adia autae. Ut voluptatia dolorem oluption rectotatet quis ani autendersped mi, net hit rehenis apiet utem quam ditaesci aut expla quiant, ommo dolut enet quiam rehent omnis eossit, il mi, serupta quosapidus rendam, corepro blabo. Itam ipsam inis et re occum quiscip icipitisimus dolorepera aruntem qui bla venditinto to ilignim adisite et, in et qui dolorese sit is cus molupta ssimusandae moluptaspit ad.
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Thank you for your time
Jane Realtor 8.5ptRealtor® 9pt
123 Street Name 9ptTown, ST 00000 9ptt 555.555.5555 8.5ptf 555.555.5555 8.5ptdreyfussir.com 8pt
1.625" 2.875"
1"
0.375"
2.5"
Smythe& Jones
Benjamin Moore® paint: 2061-10 Deep Royal - Eggshell finish
Sunbrella®: Captain Navy
When creating PowerPoint presentations, we suggest using the following RGB breakdown as the background color:RGB: 0 35 73
SIR Blue
PANTONE 289CMYK 100 64 0 60RGB: 0 35 73HEX: #002349
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Sales Associate Photography GuidelinesProfessional Photographs
All photographs should meet the following specifications:
• Professional portrait (photos from vacation or other personal events are not appropriate)
• Business attire
• Neutral background or silhouette
• No Body signals (e.g. “thumbs-up”)
• No Animals or props (e.g. cars, boats)
• No group
• Only black & white photography allowed (on business cards and sir.com profile)
Courtesy and professionalism are what you want to project in your photograph. This image must represent you in the best manner possible. We have developed these guidelines to help maintain a consistent, contemporary look and feel across all marketing media. Request that your photographer follow the style outlined below.
• A close–up head and shoulders shot is the only acceptable image. To ensure the professionalism the Sotheby’s International Realty® brand requires, photos of other people, animals, buildings, automobiles, slogans, graphics or anything other than YOU is not allowed.
• Your picture will be an important business tool and should reflect your professional image as an independant sales associate affilated with member of one of the most prestigious real estate organizations in the world.
• Photos are intended for use on business cards, internet and postcards. Sales Associate photos cannot be used on the cover or front of global distribution property brochures.
Imagery Style
• Provide style guidelines to your photographer.
• Background should be a solid dark gray or white.
• Cropping is tight, centering on the face.
• Focus is on the eyes; any visible background must be out of focus.
• High contrast, black and white prints must be used.
• No color photographs are allowed. Format is an elongated square.
• Subject should look directly into the camera. No profiles allowed.
For more detailed information, please refer to the Style Guide which can be found on Access
Do not use overstyled photos
Do not use color photography
Do not include objects in the
photograph
Do not use casual photographs
Do not photograph pets or animals
Acceptable photographs
Unacceptable photographs
Do not show more than one sales associate in a photo (on business cards and sir.com profile)
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Property photography for sothebysrealty.comThe goal of this section is to provide checkpoints which should be used to ensure the content of each property listing on sothebysrealty.com is optimal and in line with the Sotheby’s International Realty® Identity Standards. The online property listing is the first impression of a property that many potential customers will experience so it is crucial to make it count. The following points should be carefully attended to for every listing you agree to represent.
Purposeful Photography
• Photo #1 is your property listing’s introduction and therefore should be the best photograph available for the property. Keep this in mind when taking pictures of the property and be sure to capture a perfect photo #1.
• Only submit photography that helps to tell the story of the property.
• Photographs should not show messy or cluttered spaces and should not be submitted if aesthetically displeasing, dark or unclear.
• The same photograph may not be used multiple times to ensure the proper photo count so take more than enough photographs.
Attend to the Details
• Submit all amenities and lifestyle information, include all of the details.
• Carefully submit all of the elements needed to ensure your property listing is complete, including:
• 10 clear, crisp, high-resolution photographs
• Accurate pricing information
• A meaningful property title designed to be attention grabbing but refined
• Check your property listing on sothebysrealty.com to see how it appears. This will be a good measure for how the property is being presented on the other websites we share listing information with.
Telling the Story
• There is space for up to two paragraphs of description information, so make the most of it.
• Describe special spaces that perhaps you were unable to get a good photo of.
• Mention any upgrades and high-end brand name appliances etc.
• Discuss the neighborhood and any great locations nearby.
• Highlight the best points of the property.
• A property description is mandatory for sothebysrealty.com so be sure to have one ready when submitting your property listing.
Recycle bits of copy that can carry from one property to another to help make your property descriptions more robust.
ReminderMake sure you have obtained the proper rights to the photographs and other media you use in marketing your properties and in all you marketing assets. Periodically review your materials to avoid the unexpected costs that may arise from using photographs without the proper rights or from using our fine art images beyond their expiration dates.
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Property Photography for all MarketingPhotography for Marketing
• The use of quality photographs for both digital and traditional marketing is paramount. Each image representing a property listing should tell its story. The feature and support images should be clear, crisp and purposeful. Correct sizing of a quality image will ensure that it appears without any blurriness or pixilation.
Watermarks are not permitted on photographs which appear on sothebysrealty.com.
Feature Photos
• The first or feature image should be the best, most aesthetically pleasing image for that property listing. This photo should give the most accurate glimpse into what is special or unique about the property.
• Avoid photos that show cluttered or outdated spaces. For example, no pictures of excessive personal items, garbage cans, chain link fences, cars parked in front of or in the driveway of a single family home. For a full list of scenarios to avoid for photography – please reference the quality control guidelines manual found on Access.
Professional Property Photos
• Professional photographers should be asked for a variety of high resolution sized images including: images that are sized at exactly. Requesting these specifications in advance helps to streamline the data entry process and ensures that your property listing photos will appear on sothebysrealty.com as well as the other marketing and distribution channels.
Dimensions and File Specifications - 3:2 Ratio; Minimum 1,800 pixels wide by 1,200 pixels high
All photos uploaded will be automatically resized to the
following resolutions:
· 1200x1800 (for sothebysrealty.com)
· 1600x900 (for sothebysrealty.com and eGallery)
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Website GuidelinesAs a network, the collective primary goal should always be to drive traffic to the homeowner’s property to encourage a transaction. To realize this goal, it is imperative that consistency in all communications across every medium is paramount. Although your website design and creation is up to you, the following guidelines must be met to maintain brand standards.
Your Website Compliance Contact must review your website content to ensure the tone, look and feel are in line with the marketing direction and image of the brand as a whole.
Sales Associate Website Domain NamesWebsite addresses, as with all materials and items published that incorporate the Sotheby’s International Realty® name and marks, must be consistent with the Identity Standards Manual. The goal of this section is to set forth the appropriate and compliant registration of a new or existing website URL/domain name.
A Website Compliance Contact will be identified in your office and this contact will be responsible for approving any website URL’s you wish to register. You must get approval from this contact first prior to registering any domain names to ensure brand standard compliance.
Sales Associates are not permitted to use personal website domain names (or any uniform resource locater) unless specific procedures are followed by the broker/owner of the company. Sales Associate websites must adhere to the guidelines in the Identity Standards Manual. Each Sotheby’s International Realty company is responsible for monitoring and enforcing these guidelines, as they relate to the registration of domain names and the content. Sales associates are not permitted to register any domain names that contain the words “Sotheby’s,” “Sotheby’s Realty,” “Sotheby’s International Realty,” or any abbreviation of these words.
Note: If they do, they must promptly transfer, abandon or redirect them. Additionally, they will need to immediately stop using materials with the non compliant personal website address and replace at their own expense.
Sales Associates may register domain names that include their name, abbreviations of their name, specific and similar geographic areas they serve or any other set of words that are professional and consistent with your company’s standing as a leading luxury real estate company. None of these permitted domain names may be combined with “Sotheby’s,” “Sotheby’s Realty,” “Sotheby’s International Realty,” or any abbreviation of these words.
Examples of Sales Associate Websites
The following URL’s are permitted under our guidelines:
janesmith.com
jsmythe.com
aspendistinctivehomes.com
newzealandhome.com
The use of a sub domain is also permitted but only in association with an approved broker domain name, for example janesmith.brokerdomain.com
Sales Associate websites that comply with these guidelines are permitted on the following personal marketing materials:
Co-op Advertising Business Cards
RESIDE® Magazine Letterhead
Agent Profile Pages Sign Riders
Postcards Personal Promotional Materials
Property Brochures
Procedure for Sales Associate Websites to be used on personal marketing materials:
1. A person in your company is designated as your contact for Sales Associate Websites. This person is familiar with these guidelines.
2. Your designated person is required to and must actually review all proposed Sales Associate Website domain names before registration.
3. Your designated person is required to review and must actually review all content proposed to be contained in a Sales Associate Website.
4. A request and certification form must be completed by your company management and returned to [email protected]
5. Upon receipt we will notify the appropriate vendor and the vendor will permit Sales Associate Websites to be used on Sotheby’s International Realty® personal marketing materials.
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Website Content
The goal of this section is to guide the development of your website content to ensure compliance with the Sotheby’s International Realty Identity Standards. Consistency is vital in the maintenance of a strong brand. Therefore the tone, look and feel of your website should be in line with the marketing direction and image of the brand as a whole.
• “Sotheby’s International Realty” must always be spelled out throughout the website content (no SIR, “Sotheby’s” or “Sotheby’s Realty”).
• Color choice is important – it is recommended that you avoid red and other colors that might hinder brand differentiation
• You should have a site hosting contract from a reliable vendor with 99% up time guarantee and regular site maintenance.
• Any links to external content must open in a separate window and be reviewed at least monthly and updated as needed.
• We recommend a “Sotheby’s International Realty” logo link to sothebysrealty.com or office home page be placed on the home page of the site.
• The site must follow our identity standards format. The identity standards manual can be found on Access under standards & guidelines.
• The standard online disclaimer (shown below) must be posted in conspicuous type and location, on each page of the sales associate website and be updated in accordance with the Identity Standards Manual.
Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated.
• Agent websites should be aesthetically consistent with sothebysrealty.com, capturing the spirit of the brand’s overall imaging. For example – stay away from clip art or caricatures, opting instead for beautiful high resolution photography that tells the story of the property listing.
• The design of the site must be approved by the Website Compliance Contact for overall tone and content. A general guideline is that the site must be clearly the agent’s alone, not a portion of the Sotheby’s International Realty brand’s site.
• When describing the brand or the network, “Sotheby’s International Realty” in text form should always be followed by a registered mark. (®)
• For U.S. based affiliates, listing content on the site should be updated according to local MLS guidelines if you are having MLS data imported to your site.
Agent Compliance Check List
Are you compliant? (Ensure you meet the criteria below)
✓ Has your website address been approved by your broker or Website Compliance Contact?
✓ Are the brand’s trademarks being used properly according to the Sotheby’s International Realty® identity standards?
✓ Have you used the term “Sotheby’s International Realty®” appropriately in your text?
✓ Are you using the correct logo image file for your company?
✓ Does the aesthetic quality of your website match the look and feel of the brand’s image? If you are uncertain about any of the above questions please ask your broker or Website Compliance Contact for clarification.
NotesBe sure to obtain the proper rights to the photographs and other media you use in marketing your properties and in all your marketing assets. Take time regularly to review your web presence and marketing collateral. This includes the use of our Fine Art images. If you are using these images, be mindful of the expiration dates so you are not held accountable for any unauthorized use. The expiration dates for the Fine Art images that we make available are listed on Access.
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Property Listing Description GuidelinesYour approved company name may not be abbreviated in any way across any marketing medium (i.e. Sotheby’s Smythe & Jones, Smythe & Jones Sotheby’s Realty, Smythe & Jones Sotheby’s Intl Realty, SJSIR)
• Never make political, religious or other statements that are inappropriate in a business concept.
• Avoid using exclamation points (!), question marks (?), number signs (#) or other symbols
• Avoid terms like “Short Sale,” “Cheap,” “Bargain” etc..in the property title
• Never use ALL CAPITAL letters. Use Uppercase/lowercase format
• Be mindful of research findings when writing copy: Avoid the words associated with low-end or inferior properties like “cozy” and “charming” (which read as old, small) and extreme words like “fantastic,” which are generally taken to mean there is nothing special to say about the property.
• Try to use complete thoughts in headlines and avoid repeating words (“views, views, views”) or using over-blown phrases or superlatives to describe properties or yourself as these tend to create skepticism.
• Any quotes or testimonials regarding a property, development or agent must come from external sources and be properly attributed. (Approval for use should be obtained in writing.)
• Do not use words and terms that are sensitive and legally banned from major real estate web sites such as realtor.com.
• Avoid real estate abbreviation like “EIK” for Eat in Kitchen or “BR” for Bedroom. Write these descriptors out completely in online spaces and other advertising opportunities where space is not limited.
• Tell the story of the property you have listed. A robust property description should be a part of every property listing which appears on sothebysrealty.com. For properties like land or lots, tell the story by painting a picture of the property’s potential.
• Write your description in a word processing program so that you can spell check your description prior to submitting it to your office administrator.
• Keep in mind that the customer audience for sothebysrealty.com is global and some references may not make sense to a customer who lives in a different culture and/or country from yours.
eGallery & Listing DistributioneGallery
eGallery is a slide show display of property listings from the top tier of the Sotheby’s International Realty® network. A property listing that is selected for inclusion in the eGallery rotation benefits from increased global exposure as it is displayed in affiliated offices and Sotheby’s Auction House locations around the world. To be eligible a property listing must:
• Be in “Active” status and appearing on sothebysrealty.com
• Have a minimum of 10 photos• Be fully compliant with brand Identity Standards - All
photos for the listing have to be clear and crisp and sized properly at our specific dimensions
• Have an aesthetically exceptional first photo and be approved by our Quality Control team
Extraordinary eGallery properties are often used for additional exposure opportunities by the brand’s corporate marketing team. Ensure your property listing meets all of the above criteria for consideration.
Online Property Listing Distribution
The quality of your property listing submissions are crucial to ensuring great impressions everywhere your listings are shown. Carefully designate the best photograph for the first photograph position as this will be the introduction of your property listing to the world. The sequence of subsequent photos should descend from the most aesthetically pleasing and purposeful images. For detailed information on ListHub including where online property listings are distributed and the criteria for each, visit Access at access.sir.com.
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Social Media The proper presentation of the Sotheby’s International Realty® brand is critical at every level in every marketing vehicle, including social media. As we continue to explore the many ways in which social media can enhance our marketing efforts and positively increase awareness of the brand, it is essential that we maintain our efforts to protect our most valuable asset – the Sotheby’s International Realty name. Well–defined brands help shape the way consumers think and feel about a business even before they walk in the door, respond to an advertisement or experience the brand online.
Therefore it is paramount that all social media initiatives focus on quality versus quantity, meaning that your online efforts are deemed successful not by how many/how much you post but by how meaningful the content is that you provide. In the luxury space, less really is more.
Social Media GuidelinesAccount Names, Profile Names & Vanity URLs
In your personal or professional social media profiles you may only use your own personal name, abbreviated version of your name and/or any descriptive phrases (e.g. @winecountrymark) as your account name, profile name and vanity URL. Do NOT use Sotheby’s International Realty or an abbreviated or shortened version of our brand name, and never use the word ‘Sotheby’s’ alone.
You may use your company’s full DBA in the description field provided on most social networking website, to show your Sotheby’s International Realty affiliation.
Profile Photos
You are permitted to use a personal photo as your profile image. You are NOT permitted to use your company’s logo, the brand logo or any altered version of either logo as your profile photo.
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FacebookWe recommend using a business page for business and a personal page for personal.
When using Facebook for Business Pages, you may use your company’s full DBA in the About field. You are NOT permitted to use the Sotheby’s International Realty® brand or your company name, or an abbreviated version anywhere other than the About field.
For both Personal Profiles and Business Pages, you may use a personal photo as your profile photo. You are NOT permitted to use a company or brand logo as your Profile or cover photo.
Examples of Sales Associate FacebookPages and Profiles:
Below is an example of the proper use of a Facebook Personal Profile:
Profile Name: Sue Smythe
Vanity URL: www.facebook.com/suesmythe
Profile Photo: Personal Photo
Affiliated Office Name: Rivers Edge Sotheby’s International Realty
Below is an example of the proper use of a Facebook Business Page:
Profile Name: Sue Smythe, New Jersey Real Estate
Vanity URL: www.facebook.com/Sue-Smythe-Real-Estate-Sales-Agent
Profile Photo: Personal Photo
Cover Photo: Uses a photo with an approved company logo
The following are permitted under our guidelines:
Profile Name: Sue Smythe
Vanity URL: /suesmythe, /sue-smythe-real-estate-agent
Profile Photo: Your Personal Photo
The following are NOT permitted under our guidelines:
Profile Name: Sue Smythe Sotheby’s, Sue Smythe Sotheby’s Realty, Sue Smythe SIR, Sue Smythe Sotheby’s IR, Sue Smythe Sotheby’s New Jersey
Vanity URL: /suesmythesir, /suesmythesothebys
Profile Photo: Sotheby’s International Realty brand logo, Sotheby’s International Realty company logo, Sotheby’s Auction logo, Any altered version of a Sotheby’s International Realty brand or company logo
InstagramOn Instagram, there is a Username with a maximum of 30 characters, a Profile Name with a maximum of 18 characters and a bio section with a maximum of 15 characters. The Username you create also becomes your vanity URL.
Example of an Instagram Profile:
Below is an example of the proper use of an Instagram profile:
Profile Name: Sue Smythe
Username: @SueSmythe
Vanity URL: Instagram.com/SueSmythe
Description: Includes her company’s full DBA, Rivers Edge Sotheby’s International Realty
152017
TwitterOn Twitter, there is a Username with maximum of 15 Characters, a Profile Name with maximum of 20 characters and a Profile Description with 140 characters. The Username you create also becomes your vanity URL.
Example of a Sales Associate Twitter Profile
Below is an example of the proper use of a Twitter profile:
Profile Name: Sue Smythe
Username: @SueSmythe
Vanity URL: www.twitter.com/SueSmythe
Description: Includes her company’s full DBA, Rivers Edge Sotheby’s International Realty
The following Twitter Usernames and Account Names are permitted under our guidelines:
Usernames: @SueSmythe, Sue Smythe, @SueSmytheNJ, @SueNJHomes, @NJLuxuryHomes
Profile Name: Sue Smythe
The following Twitter Usernames and Account Names are NOT permitted under our guidelines:
Usernames: @SueSothebys, @SueSmytheSIR, @NewJerseySothebys, @SIRNewJersey
Profile Name: Sue Smythe Sotheby’s, Sue Smythe Sotheby’s IR
PinterestOn Pinterest, there are no character restrictions on your first and last name, but your username must be between 3 and 15 characters. The username you create also becomes your URL. You are permitted to use your company’s full DBA in the description field provided. You are NOT permitted to use the Sotheby’s International Realty brand or your company name, or an abbreviated version in the first name, last name or username fields.
You may use a personal photo as your Profile photo. You are NOT permitted to use your company logo or the brand logo as your Profile photo.
Examples of Sales Associate Pinterest Profile:
Below is an example of the proper use of a Pinterest profile:
Profile Name: Jonathan Jones
Vanity URL: www.pinterest.com/jonathanjones
Profile Photo: Personal Photo
Description: Global / Official Pinterest account for Smythe & Jones Sotheby’s International Realty.
The following are permitted for Pinterest Profiles under our guidelines:
Profile Name: Jonathan Jones Vanity URL: /jonathanjones, /jjonesnewjersey
Profile Photo: Your Personal Photo
The following are NOT permitted for Personal Pages under our guidelines:
Profile Name: Jonathan Jones Sotheby’s Realty, Jonathan Jones SIR, Jonathan Jones Sotheby’s, Jonathan Jones Sotheby’s IR Vanity URL: /jonathanjonessothebys, /jonathanjonessir
Profile Photo: Sotheby’s International Realty brand logo, Sotheby’s International Realty company logo, Sotheby’s Auction logo, any altered version of a Sotheby’s International Realty brand or company logo
162017
YouTube & Google+Now YouTube profiles are connected to Google+ profiles. There are no character restrictions on your first, last name or nickname. You are NOT permitted to use the Sotheby’s International Realty® brand or your company name, or an abbreviated version in the first name, last name or nickname fields.
You may use a personal photo as your Profile photo. You are NOT permitted to use a company or brand logo as your Profile or cover photo.
Examples of Sales Associate Google+ Profile:
Below is an example of the proper use of a Google+ profile. Profile Name: Jonathan Jones Vanity URL: N/A Profile Photo: Personal Photo
The following are permitted for Personal Pages under our guidelines:
Profile Name: Jonathan Jones
Nickname: /jonathanjone, /jonathanjonestoronto
Profile Photo: Your Personal Photo
The following are NOT permitted for Personal Pages under our guidelines:
Profile Name: Jonathan Jones Sotheby’s Realty, Jonathan Jones SIR, Jonathan Jones Sotheby’s, Jonathan Jones Sotheby’s IR, Jonathan Jones Sotheby’s Toronto Nickname: /jonathanjonessothebys, /jonathanjonessir Profile Photo: Sotheby’s International Realty brand
logo, Sotheby’s International Realty company logo, Sotheby’s Auction logo, any altered version of a Sotheby’s International Realty brand or company logo
LinkedInLinkedIn is a professional social networking site created to connect the world’s professionals. Your LinkedIn page should be a professional page that outlines your work experience, your background and your current employer.
You are NOT permitted to use the Sotheby’s International Realty® brand or your company name, or any abbreviated version in the name fields. You may use your company’s full DBA in the Experience field.
Your profile photo should be a personal photo. You are NOT permitted to use a company or brand logo as your profile photo.
Examples of Sales Associate LinkedIn Profiles:
Below is an example of the proper use of LinkedIn Personal Profile
Profile Name: Sue Smythe
Profile Photo: Personal Photo
Affiliated Office Name: Smythe & Jones Sotheby’s International Realty
The following are NOT permitted under our guidelines:
Profile Name: Sue Smythe Sotheby’s, Sue Smythe Sotheby’s Realty, Sue Smythe SIR, Sue Smythe Sotheby’s IR, Sue Smythe Sotheby’s NJ
Profile Photo: Sotheby’s International Realty brand logo, Sotheby’s International Realty company logo, Sotheby’s auction logo, any altered version of a Sotheby’s International Realty brand or company logo
172017
WeChatWeChat Names have a maximum of 32 characters and include spaces and all special characters. WeChat IDs must be between 6 to 20 characters and must begin with an alphabetical character. Acceptable characters include letters, numbers, underscores (“_”) and dashes (“-”). WeChat IDs CANNOT BE CHANGED once set.
Example of a Sales Associate Twitter Profile
Below is an example of the proper use of a WeChat profile:
Name: Sue Smythe
ID: Sue_Smythe
The following WeChat Names and IDs are permitted under our guidelines:
IDs: SueSmythe, Sue-Smythe, Sue_Smythe, SueNJHomes, NJLuxuryHomes, SueSmytheNJ
Name: Sue Smythe
The following WeChat names are NOT permitted for under our guidelines:
IDs: SueSothebys, SueSmytheSIR, NewJerseySothebys, SIRNewJerseyName: Sue Smythe Sotheby’s, Sue Smythe Sotheby’s IR, Sue Smythe SIR
Mobile Apps For purposes of this Manual, an “App” is defined as any software application that is downloaded to a mobile device; for example, apps offered in such platforms as the Apple “App Store” and “Google Play.” As of August 1, 2017, no sales associate may create or publish any app, other than the brand-approved app solution described at access.sir.com. In the event an app appears in an app store in violation of this policy, we reserve the right to remove the app (or have it removed) without reimbursement or further notice to you.
QR (Quick Response) Codes QR codes are available for use on our brochure templates and postcards. The Product Studio also has the ability to help generate a QR code. We will continue to add QR codes to our product line as necessary.
Custom Postcards &Marketing PresentationsProduct Studio
• A collection of postcard and property brochure templates have been created and are available for your farming and prospecting needs. Each of them allows you to easily complete sales associate customization, both on front and back, and the option of timely dissemination to your clients.
• Postcards are available for purchase at the Sotheby’s International Realty® “Product Studio” through Access at access.sir.com.
Presentation Studio• Through Access you can customize and deliver (in
print or electronically) a turn-key listing presentation, newsletters or ePostcards for all your advertising, needs which will differentiate you from the competition.
182017
General Advertising GuidelinesWe highly recommend that you use the templates we have created to differentiate the Sotheby’s International Realty® brand. If you do decide to create your own advertisements and/or promotional materials, it is essential to follow the guidelines listed below and throughout this manual.
• Avoid using clip art, caricatures or any type of illustration other than architectural renderings.
• Certain forms and placements of outdoor and non traditional advertising are prohibited. They include:
bench ads car magnets
billboards (fixed or mobile) taxi tops
grocery stores and store carts car wraps
menus and placemats trash cans
bus shelters lamp posts
bus ads
• Use the guidelines mentioned throughout this manual (i.e. photo requirements, legal disclaimer requirements, etc.).
Non-Traditional Advertising Per our brand Advertising policy as outlined in the Advertising Policy section of the Policy and Procedures Manual, non-traditional forms of advertising are generally prohibited. Non-traditional advertising includes but is not limited to outdoor advertising media (e.g. fixed or mobile billboards, taxi tops, bus benches, car wraps, car magnets, trash cans, lamp posts etc.) and retail outlet media (e.g. shopping carts, check-out dividers, restaurant placemats etc.). If ever there is uncertainty regarding appropriate advertising please contact your office Marketing Director or Manager for additional clarification. Non-traditional advertising should not be purchased unless you consult with your management.
Reality TVCheck with the owner or office manager of your company prior to signing any agreement to participate in realty programming of any sort. We must approve in advance any appearance by you. Our approval may be conditioned upon, among other things, the restriction, and/or prohibition on uses of the brand logo, your local company name or Sotheby’s International Realty®. Consideration should be given to engagement in such
media opportunities as participants rarely have the rights to review the final product and the way in which you and your reputation are portrayed.
NO clip art
192017
Suggested taglinesWe recommend the following taglines for advertisements you choose to design:
Artfully uniting extraordinary homes with extraordinary lives®
For the ongoing collection of life®
Every so often, art is created with brick and mortar.
Mastering the Art of Being Connected
Where your home reflects your style
The evolution of extraordinary
Building on the extraordinary
Each home needs a proper frame…
For the connoisseur of life, an ideal home is in perfect harmony with its surroundings
We take great pride in using our expertise, resources, and global connections to perfectly unite extraordinary places with the extraordinary buyers who will cherish them as we do.
Truly unique homes for the connoisseur of life.
The perfect home is a means of self-expression
An exceptional home is simply a frame for an exceptional life
In the perfect home every room is a living room
A unique home is both a private retreat and a public statement.
A memorable home celebrates past achievement while inspiring future ones.
Extraordinary character is timeless.
Inspiring homes have views as expansive as your vision.
In the ultimate homes, inspiration is drawn from reflection.
The warmth of a home emanates from within.
Timeless appeal.
Grandeur embodied.
For the unique. For the savvy. For the refined. For the connoisseur of Life.
Dedicated to the extraordinary. The exceptional. The unique.
Every home is a masterpiece.
It’s easy to perfect the art of living, when you live within a work of art.
Our national advertising and marketing initiatives utilize descriptive words to effectively communicate the Sotheby’s International Realty® brand. Consider applying these words as you create local market campaigns to further build brand awareness.
Connoisseurs of Life Refined
Inviting Sophisticated
Savvy Confident
Discreet Expertise
Unique
The Copy Reservoir
For brandspecific taglines and words, visit Access for a complete list.
Leveraging Licensed Fine ArtYou have access to extraordinary fine art images, without any cost to you, for use in all marketing and advertising efforts. By utilizing these images you are not only leveraging the association consumers have with the Sotheby’s name, you are positioning your company in your local market as inviting, savvy and refined.
• Visit Access and fill out the Fine Art Request Form or you can email your request to [email protected]
• Note that the artist’s name and title of work must be included somewhere on the marketing material that you are creating.
• Below are samples of our licensed fine art. Please refer to Access for current licensed fine art since there are expiration dates.
• Periodically review your Fine Art Image usage to ensure thye are not used beyound their expiration dates.
Countryside by Josephine Trotter License Expiration: February 20, 2018*Countryside, used with permission
Landscape With Gates by Vasilyevich Lentulov License Expiration: February 20, 2018*Landscape With Gates, used with permission
Composition Li by Piet Mondrian License Expiration: February 20, 2018*Composition Li, used with permission
Marine View With A Sunset by Claude Monet License Expiration: February 20, 2018*Marine View With a Sunset, used with permission
Gulf Of Spezia by Henry Newman License Expiration: February 20, 2018*Gulf of Spezia, used with permission
An October Afternoon by Sanford Gifford License Expiration: February 20, 2018*An October Afternoon, used with permission
Giverny by Theodore Robinson License Expiration: February 20, 2018*Giverny, used with permission
Mountain Landscape by Katsushika Hokusai License Expiration: February 20, 2018*Mountain Landscape, used with permission
Birsk by Lyubov Popova License Expiration: February 20, 2018*Birsk, used with permission
Seaside by Patti Mollica License Expiration: February 20, 2018*Seaside, used with permission
Landscape with House and Ploughman by Vincent Van Gogh License Expiration: February 20, 2018*Landscape with House and Ploughman, used with permission
View of Saint-Martin Canal in Paris by Alfred Sisley License Expiration: August 31, 2017*View of Saint-Martin Canal in Paris, used with permission
The Red Roofs by Camille Pissarro License Expiration: August 31, 2017*The Red Roofs, used with permission
A Street in Paris by Konstantin Korovin License Expiration: August 31, 2017*A Street in Paris, used with permission
Houses at the Bank of the River Zaan by Claude Monet License Expiration: August 31, 2017*Houses at the Bank of the River Zaan, used with permission
View of Santiago de Cuba by Winslow Homer License Expiration: August 31, 2017*View of Santiago de Cuba, used with permission
Salt Kettle by Winslow Homer License Expiration: August 31, 2017*Salt Kettle. used with permission
Summer Landscape by Vincent van Gogh License Expiration: August 31, 2017*Summer Landscape, used with permission
The Red Umbrella by Giovanni Muzzioli License Expiration: August 31, 2017*The Red Umbrella, used with permission
The Yellow House by Vincent van Gogh License Expiration: August 31, 2017*The Yellow House, used with permission
Lake Tablino by Charles Neal License Expiration: August 31, 2017*Lake Tablino, used with permission
Summer Landscape by Vincent van Gogh License Expiration: August 31, 2017*Summer Landscape, used with permission
Bay Harbor by Fred Wagner License Expiration: August 31, 2017*Bay Harbor, used with permission
The Magpie by Claude Monet License Expiration: August 31, 2017*The Magpie, used with permission
The Promenade by Alfred Sisley License Expiration: August 31, 2017*The Promenade, used with permission
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
F I N E A R T O F F E R I N G S
* Countryside by Josephine Trotter
202017
Global AdvertisingCampaign-LocalizedLeverage the momentum of the international advertising campaign in your local market by requesting a custom ad bearing your Logo Lock-Up, approved company website and telephone number.
Visit Access and fill out the, At this moment Request Form, or you can email us at [email protected]
Signage GuidelinesFirst impressions are critical and signage represents the first point of contact for the majority of our customers. Therefore the design of your signage and its consistent reproduction is imperative. Inconsistent signage is detrimental to the integrity of the brand image. Everyone is responsible for protecting this image by using and maintaining signage in a manner that is in keeping with brand identity standards.
• The samples shown below demonstrate the correct proportions and sizes for our standard yard sign design elements.
• For additional examples and specifications please refer to the Identity Standards Manual (p. 22-29).
Important
Signage must be ordered from Sotheby’s International Realty® Approved sign vendors only.
Sign Riders must be ordered from Sotheby’s International Realty Approved sign vendors only. Please refer to the Identity Standards Manual for the Approved Standard Riders.
For more information visit: access.sir.com
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time stood still
day turned to dusk
the sky caught fire
silence was golden
clouds became art
the city was calm
AT THIS MOMENT
MOMENTS Ad Request Form
SOLD
Jonathan Smythe000.000.0000
Smythe& Jones
212017
Sales Associate TeamsThe choice to support teams is a decision that will be determined by your ownership/management. Guidelines
have been provided for those affiliates that have determined that team names and promotion would be acceptable
in their local advertising. When team names are being used the following guidelines should be followed to ensure
compliance with the Sotheby’s International Realty® brand standards.
Team Signage • No specialty signage can be created, but sign riders
with the approved team name and/or the approved
team url will be permitted.
• Team names may not appear on a custom sign panel
Option 1
Option 2
Smythe& Jones
FOR SALE
Team Smith
teamsmith.com
222017
Team Business Cards• Team names are approved if and only if the team
name is an actual person’s name.
– For example, Team Amazing is not approved
– Team Anderson is approved
– The Amazing Andersons is not approved
– Realty, Real Estate, Property and like names are not
approved for inclusion in a team name
• Team names are approved on business cards only on line two.
• Our approved print vendors monitor team names and only approve proofs if it is an actual name. If not, the request will be denied.
• No logos, icons or graphics are allowed to accompany the team name.
• If the team’s website is approved per our sales associate URL guidelines, then this url may be used on the business card.
• The URL must be associated with the approved team name.
– For example, TeamAnderson.com would be approved
– TheAmazingAndersons.com would not be approved
• No other team information can appear on the business card
• All other components of the business card shall remain in line with our current brand standards.
Team Stationery – Letterhead Only• Your company’s logo lock up and DBA must appear
on stationery products. Team names cannot replace this legal information.
• You may add a line under this required information with your approved team name.
• If the team’s website is approved per the sales associate URL guidelines, then this url may be used on stationery.
• No other team information may appear.
• All other components of the stationery shall remain in line with brand standards.
Team Smith
1.8255"
3.5"
.1875"
0.12"
This is the only appropriate placement for your approved team name.
Each O�ce Independently Owned And Operated 6.5pt
1.625" 2.875"
1"
0.375"
2.5"
August 29, 2013 58%
Xpressdocs4901 N. Beach St.Fort Worth, TX 76137866.977.3627
Dir Sir or Madam,
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Thank you for your time
Jane Realtor 8.5ptRealtor® 9ptTeam Smith
123 Street Name 9ptTown, ST 00000 9ptt 555.555.5555 8.5ptsmythejonessir.com 8pt
This is the only appropriate placement for your approved team name.
232017
Team Global Distribution Program• Team names may not appear on the cover.
• In the standard placement for contact information, your company’s full name must appear and this is the only place your team name may be included.
• No logos, icons or graphics associated with the team are allowed to appear on the brochure.
• The content options whether text or imagery are specifically for property information and may not be used for team information.
No photo replacement with team logo/name.
This is the only appropriate placement for approved team names.
$1,349,000
3808 Washington Woods drive
Wycliffe on the Potomac
HISTORIC MOUNT VERNON
TIMELESS APPEALWith over $400,000 in recent improvements, this home is in move-in ready condition. Within the past 2 years the family room addition, new kitchen, bathrooms, custom lighting, gutters and Trex deck were completed. New 2-zone high-efficiency HVAC, cedar-shake roof and water heater all were completed within the past 5 years. Great opportunity to purchase a remodeled home in an established community.
Sited on George Washington’s Union Farm originally part of the Mount Vernon Estate, this home is conveniently located just steps from Mansion House Yacht, Swim and Tennis Club. Take advantage of area golf courses, equestrian opportunities and local restaurants and shopping.
Owners enjoy the privilege of joining the prestigious Friends of Mount Vernon Association.
Heather Corey & Sharon WildbergerTTR Sotheby’s International Realty400 South Washington Street Alexandria, Virginia 22314
[email protected]@ttrsir.com703.597.0374
5 Bedrooms, 3 Full and 1 half BathApproximately 5,500 Square Feet
• $400,000+ in Recent Improvements• 3 Car Garage• Almost Half Acre Lot• Home Theater• Custom Details Throughout
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
MOUNT VERNON, VAWycliffe on the Potomac
BEAUTY CAPTUREDWelcome home to this amazing, impeccably designed and newly remodeled Wycliffe home. With it’s large open kitchen and expanded family room, exceptionally bright and welcoming lower level rec room with home theater, and 43 foot long deck, this home is ideal for family life, grand entertaining or simply having coffee with the neighbors. 4 large guest rooms keep family and guests comfortable. Enjoy the professionally designed gardens. At the end of the day, unwind in the master suite, with it’s spa-like bath and private fireplace.
Sales Associate Team Name
Smythe & Jones Sotheby’s International Realty175 Park Ave.Madison, NJ 07940
[email protected]@sir.com555.555.5556
242017
Team Postcards• Team names may not appear on the cover.
• No logos, icons or graphics associated with the team are allowed to appear on either side of the postcard.
• The content options whether text or imagery are specifically for property information and may not be used for team information.
• In templates that include a sales associate photo box, an approved team photo may appear.
• On sothebysrealty.com and select marketing photo must appear black & white
Title Line 2 is the only place your team name may appear Only your company’s
approved logo lockup may appear
NO OTHER LOGOS ARE PERMITTED
Text
Smythe
& JonesProperties
Client NameAddress Line OneLine TwoCity, State, Zip
Sales AssociateTitleTeam SmithPhone #1Phone #2
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© MMX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Postcards Best PracticesA. Use only high resolution purposeful
photography
B. Use the messaging on the template to guide photo selection
C. Use the templates as intended, only photos in the spots for photos etc.
D. Double check copy content for spelling and grammatical errors
E. Remember less is more
The differece is in
the Details...
Team photos may include a maximum of 3 people
FOR POSTCARDS ONLY
252017
Team Photo• Team photos are permitted if and only if the
photo is compliant with our current profes-sional photography guidelines.
• A team photo may not show on business cards
• Adding in team members digitally is not acceptable
262017
Team Logo• Team logos may not be created incorporating
the logo of your company or the Sotheby’s International Realty® brand.
• Although team logos may not be used on any core collateral (e.g. stationary, business cards, yard signs, global distribution bro-chures, and postcards) they may be used on other local marketing items
Do not double up
TEAM SMITH
Smythe
TEAM SMITH
Smythe& Jones
TeamSmith
NoteA. Separation of logos is required. If using a team logo,
it will need to appear at the top of the webpage or advertisement and the company logo may appear at the bottom
Team Logo
CompanyLogo
272017 Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service
marks used with permission. Each Office Is Independently Owned And Operated.