sales argumentation and documentation 2004. brand all items marked by logo: cc product management 2...

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Sales argumentation and Documentation 2004

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Page 1: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

Sales argumentation and Documentation2004

Page 2: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

Brand

All items marked by logo:

CC Product Management 2

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Page 3: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

Design

Designer:

Peter Wirtz, PROCESS DESIGN

Motto: „good design doesn‘t have to be expensive“Together with Laufen comes with „demokratization of design“

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Page 4: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

DesignOther work of PROCESS design:

MODERNA- LAUFEN

MIO- JIKA

AROLLA- washbasins modernization

ABB,Siemens, Navyboot, KWh(sport equipment-snowboards), Electrolux,….

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Page 5: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

Ceramic pieces

LAUFEN pro set consist of 1267 possibilities in total

39 ceramic pieces in 14 colors and 7 different charges:

19 washbasins

1 pedestal

2 siphon covers

11 WCs

4 tanks

2 bidets

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For LAUFEN CZ territorias were chosen almost all products Laufen

Page 6: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro is divided into 3 categories :

A ArchitectureEasy, geometric, rectangular

B BasicCombination of elegance and functionality

C Compact a SpecialPrepared to solve space limitations and for special purposes

Specific rim is identifiing all the products

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LAUFEN pro

Page 7: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro A

A=architect

Simple rectangular shape with the typical soft rim, that is going thru the whole set, and for more- is very functional.Washbasins and small washbasins:

•450•550•600•650

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Possible to combine with pedestal, siphon cover, furniture, on theplatform

Vanity basins:•850•1050

Possible to combine with pedestal, siphon cover, furniture, on the chrom plated supports

Page 8: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro B

B=basic

Oval shape, big space inside- washbasins, that give pleasant atmosphere to each bathroom.Washbasins and small washbasins:

•350•400•450•500•550•600•650

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Possible to combine with pedestal, furniture

Drop in washbasin 560

Semirecessed washbasin 560

Possible to combine with

Page 9: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro CC= Compact, Clinic

Specially shaped washbasins for bathrooms with limited space, even so they are equal to the basic ones by design and inside spaceWashbasins and small washbasins:

•350•550•600

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Usable with pedestal and siphon cover

Special washbasin with the lowest depth in the market 500x250 mm

(Keramag RenovaNr.1=535x260, Duravit HappyD 500x250,but tap hole is only on 1 side possible, Duravit Starck3 500x260)

Corner small washbasin 500

Clinic- washbasins without overflow

WC wallhung Compact- 490, washdown

Page 10: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro A B CWC combination

washdown,

Opened water rim,

Side fixation to the floor

•Horizontal outlet•Vertical outlet A=225

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WC combination

washout,

Opened water rim,

Side fixation to the floor

•Vario outlet A= 70-350

WC tank

Dual flush GEBERIT,

Inlet side/back

Page 11: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro A B CWC single

washdown,

Opened water rim,

TOP fixation to the floor•Horizontal outlet•Vertical outlet

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WC single

washout,

Opened water rim,

TOP fixation to the floor•Horizontal outlet•Vertical outlet

Page 12: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro A B C

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WC single capotated (Italian style)

washdown,

Opened water rim,

Side fixation to the floor,

Mini Vario outlet A=70,125

Page 13: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro A B CWC wallhung 560

wasdown,

opened water rim,

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WC wallhung 560

washout,

opened water rim,

WC wallhung Compact 490

wasdown,

opened water rim,

!!!!!!ALL WCs ARE USING THE SAME SEAT AND COVER!!!!!

Page 14: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

Seats and covers:

Standard : - Quick system - Steel hinges

Special : - click-on hinges- ANTIBAK

Special : - click-on hinges - ANTIBAK- SOFTCLOSE

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back to IndexLAUFEN pro A B C

Page 15: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

LAUFEN pro A B CBidet floorstanding 580

capotated,

Side fixation to the floor,

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Bidet wallhung 560

Page 16: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

Colors

All items are available in 7 different colorsand with the Wondergliss coating:

000 white 200 white WG

018 Bahamabeige 218 Bahamabeige WG

037 Manhattan 237 Manhattan WG

046 Whisperblue 246 Whisperblue WG

049 Pergamon 249 Pergamon WG

050 Agais 250 Agais WG

757 Edelweiss 290 Edelweiss WG

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Page 17: Sales argumentation and Documentation 2004. Brand All items marked by logo: CC Product Management 2 back to Index

Packaging

LAUFEN pro products are packed are packed separatelly in carton boxes

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