sales and productivity enhancement tool welcome to digital catalog (v 2.9c)
TRANSCRIPT
Sales and Productivity Enhancement Sales and Productivity Enhancement tooltool
Welcome to Welcome to Digital Catalog (V Digital Catalog (V
2.9c)2.9c)
• Tired with multiple of tools and Tired with multiple of tools and manual process for sales and back manual process for sales and back office functions !!office functions !!
•Want an easy way to manage digital Want an easy way to manage digital catalog, customer offerings, catalog, customer offerings, communication, track & manage communication, track & manage sales pipelinesales pipeline
•Plan to accelerate customer Plan to accelerate customer response cycle and sales conversion response cycle and sales conversion
Are you ready to be more organized and Are you ready to be more organized and close more sales with Digital Catalogclose more sales with Digital Catalog
Why should you use Digital Why should you use Digital Catalog !! Catalog !!
What Sales Methods do What Sales Methods do you use! you use! • Product Catalog Displays Product Catalog Displays
• Customer Meeting and product sample Customer Meeting and product sample displays, followed by customer driven displays, followed by customer driven product preparation and product preparation and communicationcommunication
• Email campaignsEmail campaigns• Specific sales campaignsSpecific sales campaigns• ExhibitionsExhibitions• Client site meetingsClient site meetings
Critical Issues for sales Critical Issues for sales process!process!
Customer Acceptance
QualityValue
Sale
Design • Proper Submission of Proper Submission of Product DataProduct Data
• Language barrier Language barrier • Effective display of Effective display of
your productsyour products• Quick Quick
communicationcommunication• Quick response modeQuick response mode• Effective back-office Effective back-office
Digital Catalog Tour: Thumbnail Viewer- category driven entire collection Category Driven collection
Category Driven collection
Quick Graphic preview
Quick Graphic preview
Quick product detail view
Quick product detail view
Category driven thumbnail view
Category driven thumbnail view
Selection list for email, print, offer, album, presentation
Selection list for email, print, offer, album, presentation
•Step I - Create category or sub category
•Step II- Insert new items to catalog
•Step III- customize product info map to suit your business
•Step IV – Edit product details to suit your sales tasks
•Step V- drop selected product(s) for interactive sales process
iCatalog : Main Page
Double click to view details
Double click to view details
Your company name will appear here
Your company name will appear here
•Create Campaign, & emarketing mail
• Make Interactive presentations
•Make it easy for customer to respond back to you
•Accelerate response from non English speaking prospects
•thumbnail view or list view (current)
•Customized details
•Email iCatalog
Customer response sheet
Customer response sheet
Customer can place order
Customer can place order
Digital Catalog Tour: Replace your dumb & non responsive emails with customizable iCatalog to accelerate Sales
•iCatalog enhances presentation skills of your enterprise
•iCatalog enables user to view your products in offline web format
Digital Catalog Tour: Replace your dumb & non responsive emails with customizable iCatalog to accelerate Sales (contd.)
• Dumb emailing of product graphics & details lacks appeal and is inconvenient to read/respond.
•Web based view is interactive but lacks flexibility for day to day communication with prospects.
•iCatalog is interactive, responsive and flexible.
Quick response and sales order is what you desire for sales campaign / process
•Reduces response time from your customer
•Makes it very easy and friendly to reply
•Enables non English speaking prospect to respond quickly
•Using selection basket, prospect can also quickly place order
Double click to view details/full graphic
Double click to view details/full graphic
upon filling, click post to send to you!
upon filling, click post to send to you!
Digital Catalog Tour: Replace your dumb & non responsive emails with customizable iCatalog to accelerate Sales
product detail view (can be edited for album)
product detail view (can be edited for album)
Selection list for email to customer upon his response
Selection list for email to customer upon his response
albums for customer or event
albums for customer or event
•Prior to customer meet or specific event, plan your display collection
•Customer meeting with album created to suit his preference products can help customer in placing you order
•Details incl pricing can be changed to suit specific album collection.
•Create territorial sales presentation
•Plan interactive customer meeting
•Quickly prepare for specific event (e.g. exhibition, business travel)
•Make special event and customer meet more profitable and easy to manage
•Create eAlbum for CD distribution.
Digital Catalog Tour: Album quickly prepares your presentation and reflects focused display for campaign or customer meeting
Product details display options
Product details display options
Slide show options
Slide show options
Customize thumbnail view
Customize thumbnail view
Digital Catalog Tour: Distribute customizable eAlbum at specific event (exhibition/tour) and customer meeting
• Distribute your album quickly and effortlessly
•Give customer meeting display products to enhance sale prospects
•Customize your album display
•Thumbnail view, slide show, search and product details
•eAlbum is like mini web
•eAlbum is necessary for specific events/meetings
Click to run slide show
Click to run slide show
Search on album
Search on album
Double click to view detail page
Double click to view detail page
Your company name
Your company name
•Customized Full view details to suit campaign or customer
•Powerful zooming and easy navigation
Digital Catalog Tour: Distribute customizable eAlbum at specific event (exhibition/tour) and customer meeting- thumbnail view, full page detail view, slide show and search function
Double click for zoom view
Double click for zoom view
•Slide show customization options available
•Distribute slide show to product display points or customers
•Excellent tool for exhibition, trade shows, shopping floor display
•It may fetch customer’s visit to your shop/display area
•Slide show customization options available like speed, transition effects, background color, randomized display, full size window, navigation to product from selection list
Digital Catalog Tour: Distribute customizable slide shows at specific event (exhibition/tour) or shop floor
Double click to view larger view
Double click to view larger view
Digital Catalog Tour: Distribute customizable slide shows at specific event (exhibition/tour) or shop floor
•Slide show includes thumbnail viewer for quick viewing the entire collection
Selected customer’s offers
Selected customer’s offers
Selected offer’s detailed list
Selected offer’s detailed list
Select customer
Select customer
Quick reference to product’s details
Quick reference to product’s details
Double click to view larger view
Double click to view larger view
•Track interactively customer offers
•Save time & efforts in data retrieval
•While negotiating with customer this tracking is very useful and handy
•Interactive emails of eOffer can win response & SALES
•Change your way to approach your customer with web like look OFFER
Digital Catalog Tour: Track your customer offers in highly interactive and communicative manner
•Interactive presentation of offer is vital for sales lead conversion
•Print images of offer
•One step closer to sales
Double click to see details
Double click to see details
Customer response sheet
Customer response sheet
•eOffer makes your offer viewing very convenient for customer
•Web view mode makes it easy for customer review and response
•eOffer can be sent by email
Digital Catalog Tour: Present your offer to customer for better view and quick response
•Major challenge for most enterprise, is to convert sales lead to sales in quickest manner
•Your current mode of spreadsheet driven offers with graphic attachments lacks convenient view for customer
•Do not loose your sales lead by non responsive offer sending process !!
•eOffer – full product view is convenient mode for customer to review your offer
•Details on full page is customizable
Digital Catalog Tour: Make it convenient for your customer to review product details and respond back to you !!
•Do not be frustrated with customers’ non response
•Unless customer can review your products quickly, how will he respond quickly
•eOffer eases customer’s review of your offer and get you quick SALES.
•This viewer makes you display to customer the complete details.
Digital Catalog Tour: Make it convenient for your customer to review product details and respond back to you !!
Double click to view details
Double click to view details
upon filling, click post to send to you!
upon filling, click post to send to you!
•eOffer enhances response cycle from your customer
•eOffer enables non english speaking prospect to respond quickly
Search criterion
Search criterion
Double click to view larger view
Double click to view larger view
Thumbnail section displays search results. Also this opens with the product images selected by customer for second review
Thumbnail section displays search results. Also this opens with the product images selected by customer for second review
•Quick and powerful search on catalog
•Selection lists enable quick email/print/ icatalog/offer /album
•User selection can be used in search window for subsequent review, enhancing your sales.
Digital Catalog Tour: Power search and customer’s subsequent review collection in interactive manner
Digital Catalog Tour: Effective picture viewers for your customer with details
•Picture viewer with zoom option and product details (unlike other photo album software)
•While viewing products, customer can add specific product to his mail list
•This viewer makes you display to customer the complete details.
Step I Select graphic
Step I Select graphic
Step II drop it to desired location to create virtual view
Step II drop it to desired location to create virtual view
•Virtual viewer helps customer in making selection for combination or related products
• Interactive display helps customer in quick response.
Digital Catalog Tour: Enhance your view by facilitating your customer to select combination products
Powerful printing with product details ( options for 1/2/4/6/8/12/16/20/24 graphics per page)
•Customized Printing of entire or selected catalog
•Options for per page nos of images
•Customize info sheet for printed catalog
•Save time, efforts and money for printed catalog
Digital Catalog Tour: Print your customized Catalog
Auto preparation of email with outlook express (graphic as attachment and product details in message body)
•Do not be frustrated with emailing task
•Do not need to work overtime for email preparation
•Overcome the risk of loosing customer for delayed response
•Create email on the fly
•Optimize mails to reduce file sizes while emailing
•Facilitates you quick response to customer
Digital Catalog Tour: Quick emailing from your Catalog
How Digital Catalog How Digital Catalog assists ! assists !
• It deals effectively with both It deals effectively with both Sales Process and Back Office Sales Process and Back Office
• Unlike other standard Photo Unlike other standard Photo Albums, Albums, It Makes you SELLIt Makes you SELL
• True Sales Enhancement ToolTrue Sales Enhancement Tool• Helps Non English speaking Helps Non English speaking
customers to respond easilycustomers to respond easily• Business Productivity BoosterBusiness Productivity Booster
campaigncampaign
resp
onse
resp
onse
Email /Email /
displaydisplay
eAlb
um
eAlb
um
iCat
alo
giC
atal
og
planningplanning
Offer &
Offer &
salessales
How Digital Catalog Assists ! How Digital Catalog Assists ! (contd.) (contd.)
Effective Back Office Management Effective Back Office Management – Category/sub category driven collectionCategory/sub category driven collection– Maintain customized info for each productMaintain customized info for each product– Maintain confidential and general info Maintain confidential and general info – Quick & optimized emailing of product infoQuick & optimized emailing of product info– Quick print support in multiple formatsQuick print support in multiple formats– Auto managed product valuation system (e.g. the Auto managed product valuation system (e.g. the
jewelry product to be auto revalued for gold price jewelry product to be auto revalued for gold price movement)movement)
– Photo editing and manipulation toolsPhoto editing and manipulation tools– Customer offer management for quick future referencesCustomer offer management for quick future references– Powerful search on entire catalog Powerful search on entire catalog – Built in security of your data Built in security of your data
How Digital Catalog Assists ! How Digital Catalog Assists ! (contd.) (contd.)
Effective Sales Process Handling Effective Sales Process Handling – Effective presentationEffective presentation– Quick and error free communicationQuick and error free communication– Special sales campaign preparation Special sales campaign preparation – Interactive mini catalog ( iCatalog ) generates Interactive mini catalog ( iCatalog ) generates
quick response from your prospectsquick response from your prospects– Non EnglishNon English Speaking Customer / prospect Speaking Customer / prospect
can respond quicklycan respond quickly– Powerful Slide Show for Powerful Slide Show for ExhibitionExhibition– Interactive customer offer tracking systemInteractive customer offer tracking system– Makes you give quickly and interactively, Makes you give quickly and interactively,
whatever customer wants from youwhatever customer wants from you– Enhances sales prospect by accelerating Enhances sales prospect by accelerating
customer response cyclecustomer response cycle
What other software do What other software do not give!!not give!!Most photo album software Most photo album software
do not facilitate: do not facilitate: • Categorized product info management Categorized product info management • Interactive sales process managementInteractive sales process management• Complete portable back office systemComplete portable back office system• Powerful customer offer making and Powerful customer offer making and
trackingtracking• Quick, interactive and responsive Quick, interactive and responsive
presentationpresentation• Customize to suit business needsCustomize to suit business needs• Removes language barrier for your Removes language barrier for your
customerscustomers• Event / Campaign driven presentationEvent / Campaign driven presentation• Effective communication processEffective communication process• Most back office and sales process Most back office and sales process
integration reduces duplication and re-integration reduces duplication and re-key of informationkey of information
• Makes your customer Makes your customer meeting/interaction more conclusivemeeting/interaction more conclusive
• Effective sales generation model Effective sales generation model
Album
Campaign
Exhibition Prospect
Cataloging
Sales
Back office
Digital Catalog
Why Should you use Digital Why Should you use Digital CatalogCatalog
Most of enterprises spend lots of time, Most of enterprises spend lots of time, efforts and consequent costs/frustration efforts and consequent costs/frustration in:in:– Back office functioningBack office functioning– Digital displays Digital displays – Sales campaignSales campaign– Special events like product, new design Special events like product, new design
launch, exhibition, customer meeting, launch, exhibition, customer meeting, outstation customer meet, trade shows etcoutstation customer meet, trade shows etc
– Customer/Prospect interaction, response to fit Customer/Prospect interaction, response to fit their requirements, waiting for their responses their requirements, waiting for their responses
Mostly exercised Mostly exercised functionsfunctions
Current methods/toolsCurrent methods/tools
Category driven collection Category driven collection and thumbnail viewingand thumbnail viewing
Photo album tools/file system in windows Photo album tools/file system in windows (limitation- most of these tools do not (limitation- most of these tools do not support customized product info)support customized product info)
Interactive Interactive presentations/album presentations/album making making
Photo album tools (limitation- most of these Photo album tools (limitation- most of these tools do not support customized product tools do not support customized product info & customer response sheet) or info & customer response sheet) or manual presentation using power point / manual presentation using power point / PDF file (limitation- manual preparation PDF file (limitation- manual preparation takes lots of time/energy)takes lots of time/energy)
Customer offer makingCustomer offer making Excel format file and product photos Excel format file and product photos emailing as attachment ( Limitation- emailing as attachment ( Limitation- manual process lacks interactive mode and manual process lacks interactive mode and response option; takes lots of time and response option; takes lots of time and energy; makes process repetitive)energy; makes process repetitive)
Customer/Prospect Customer/Prospect meetingsmeetings
Product designs are displayed through Product designs are displayed through printed / CD Catalog / samples with or printed / CD Catalog / samples with or without embedded details (Limitation- without embedded details (Limitation- difficulty in carrying all collection, difficulty in carrying all collection, customer driven search, details accessing, customer driven search, details accessing, quick response cycle )quick response cycle )
Why Should you use Digital Why Should you use Digital Catalog (contd.)Catalog (contd.)
Why Should you use Digital Why Should you use Digital Catalog (contd.)Catalog (contd.)Mostly Mostly
exercised exercised functionsfunctions
Current methods/toolsCurrent methods/tools
Product detail Product detail management and printingmanagement and printing
Excel, accounting products, PDF, printed files Excel, accounting products, PDF, printed files etc (limitation- most of these tools/ methods etc (limitation- most of these tools/ methods do not facilitate quick accessing, searching, do not facilitate quick accessing, searching, filtering and often requires re key of info for filtering and often requires re key of info for any customer meeting and/or communication)any customer meeting and/or communication)
Emailing product Emailing product graphics and detailsgraphics and details
manual creation of mailing using email clients manual creation of mailing using email clients like outlook express, MS Outlook etc like outlook express, MS Outlook etc (limitation- manual preparation takes lots of (limitation- manual preparation takes lots of time/energy and requires re key of info for time/energy and requires re key of info for each communication)each communication)
Customer offer trackingCustomer offer tracking Manual tracking through files ( Limitation- Manual tracking through files ( Limitation- manual process takes lots of time/ energy and manual process takes lots of time/ energy and re submission of info takes lot of time again )re submission of info takes lot of time again )
Exhibition / special event Exhibition / special event like outstation meetings like outstation meetings (including overseas)/ (including overseas)/ product launchproduct launch
Display preparation through printed / CD Display preparation through printed / CD Catalog with embedded details (Limitation- Catalog with embedded details (Limitation- difficulty in carrying all collection, takes lot of difficulty in carrying all collection, takes lot of time/energy/costs in preparation, leads to time/energy/costs in preparation, leads to longer response cycle , poor sales conversion longer response cycle , poor sales conversion cycle etc)cycle etc)
Next Recommended StepsNext Recommended Steps• Download Digital Catalog from www.ripra.com or our Vendor’s Download Digital Catalog from www.ripra.com or our Vendor’s
sitesite• You may start using TRY BEFORE YOU BUY Version or You may start using TRY BEFORE YOU BUY Version or
FREEWARE LITE VERSION (supports up to 300 product collection) FREEWARE LITE VERSION (supports up to 300 product collection) and can buy its Enterprise Version online from our site. For more and can buy its Enterprise Version online from our site. For more information on updated pricing and special offer plan (if any), information on updated pricing and special offer plan (if any), please visit us at please visit us at www.ripra.comwww.ripra.com or contact our vendor. or contact our vendor.
• The product comes with interactive help file. And entire product The product comes with interactive help file. And entire product use learning process is as easy as COPY and PASTE. use learning process is as easy as COPY and PASTE.
• If you require additional features to suit your business needs, OR If you require additional features to suit your business needs, OR are finding difficulty in working with it ; please write to us at are finding difficulty in working with it ; please write to us at [email protected]@ripra.com
• We back the product with excellent support We back the product with excellent support system and product upgrade policy to suit system and product upgrade policy to suit growing business needs. growing business needs.
Thank you for your time with Digital Catalog Tour. Thank you for your time with Digital Catalog Tour.