sajavat indentity design presentation
DESCRIPTION
A presentation of logos done as a part of rebranding exercise for Sajavat- one the leading furnishing studios in Valsad and Surat.TRANSCRIPT
SAJAVATbranding and identity designpresented by Khushbu Desai
logo and identity design
Key Word Compilation
The following key words were extracted from the brand and business model study of Sajavat as an upcoming furnishing studio in Valsad (which could expand to other locations as well). The Key Words are literal representations of concepts based on which the following logos have been designed.
HOME FURNISHING + UPHOLSTERYLATEST TRENDS IN THE FURNISHING INDUSTRYSTEPPING INTO THE WORLD OF INTERIORS FOR HOME AND OFFICES THROUGH FURNISHINGNEITHER VERY TRADITIONAL, NOR VERY MODERN- CONTEMPORARYSTYLE WITH SENSEBUILDING SPACES FOR PERSONAL SPACESVARIED AND VERSATILECHARISMATICVIBRANTCLEAN AND CRISPGRANDEURBEAUTY AND ELEGANCE
logo and identity design
SAJAVATLogo
Logo Option-1
Visualization of the word decoration, this logo makes use of crisp modern fonts with a mix of traditional motif in a fresh colour. The graphic elements, essentially the line and the motif are kept in single colour to make use of freedom to use it as a design element, as shown in the applications.
Size: 17” X 13”, Base: 4”, Sides: 4”
Bag back
SAJAVAT
Bag front
SAJAVAT101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat
SAJAVAT
Take-away bags
logo and identity design
Logo Option-1
Visualization of the word decoration, this logo makes use of crisp modern fonts with a mix of traditional motif in a fresh colour. The graphic elements, essentially the line and the motif are kept in single colour to make use of freedom to use it as a design element, as shown in the applications.
Nirav ShahManaging director+91 982 501 4156
T: 02632 253125 F: 02632 245267E: [email protected] W: www.sajavat.com101, Silver Coin, Opposite Ava Bai School,Halar Road, Valsad 396001. Gujarat
SAJAVAT
Card front Card back
Business card
logo and identity design
Logo Option-1
Visualization of the word decoration, this logo makes use of crisp modern fonts with a mix of traditional motif in a fresh colour. The graphic elements, essentially the line and the motif are kept in single colour to make use of freedom to use it as a design element, as shown in the applications.
SAJAVAT
Logo
logo and identity design
Logo Option: 2
This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use of jaali work. The contrasting colours add ethnic splendour to the overall feel of the logo with emphasis on visual representation of Indian motifs in a modern style.
Size: 17” X 13”, Base: 4”, Sides: 4”
Bag front Bag back
SAJAVATSAJAVAT
101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat
Take-away bags
logo and identity design
Logo Option: 2
This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use of jaali work. The contrasting colours add ethnic splendour to the overall feel of the logo with emphasis on visual representation of Indian motifs in a modern style.
SAJAVAT
SAJAVATNirav ShahManaging director+91 982 501 4156
T: 02632 253125 E: [email protected]: www.sajavat.com
101, Silver Coin, Opposite Ava Bai School,Halar Road, Valsad 396001. Gujarat
Card front Card back
Card back
Business card
logo and identity design
Logo Option: 2
This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use of jaali work. The contrasting colours add ethnic splendour to the overall feel of the logo with emphasis on visual representation of Indian motifs in a modern style.
SAJAVATLogo
logo and identity design
Logo Option: 3
A simple motif in pastel colours often seen in various carpets and tapestries adds the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour further add to the uniqueness of the identity. The flexibility of the form of motif is used to advantage as seen in the applications.
Size: 17” X 13”, Base: 4”, Sides: 4”
Bag front Bag back
101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat
SAJAVATSAJAVAT
Take-away bags
logo and identity design
Logo Option: 3
A simple motif in pastel colours often seen in various carpets and tapestries adds the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour further add to the uniqueness of the identity. The flexibility of the form of motif is used to advantage as seen in the applications.
Card front Card back
M: +91 982 501 4156 T: 02632 253125 E: [email protected] W: www.sajavat.com
101, Silver Coin, Opposite Ava Bai School,Halar Road, Valsad 396001. Gujarat
SAJAVATNirav ShahManaging director
Business card
logo and identity design
Logo Option: 3
A simple motif in pastel colours often seen in various carpets and tapestries adds the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour further add to the uniqueness of the identity. The flexibility of the form of motif is used to advantage as seen in the applications.
SAJAVATLogo
logo and identity design
Logo Option: 4
Use of clean and modern fonts, with a simple and delicate motif and royal colours adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to build into a unique motif, suggesting expansion, positivity and completeness.
Size: 17” X 13”, Base: 4”, Sides: 4”
Bag front Bag back
101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat
SAJAVATSAJAVAT
Take-away bags
logo and identity design
Logo Option: 4
Use of clean and modern fonts, with a simple and delicate motif and royal colours adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to build into a unique motif, suggesting expansion, positivity and completeness.
Card front Card back
M: +91 982 501 4156 T: 02632 253125 E: [email protected] W: www.sajavat.com
101, Silver Coin, Opposite Ava Bai School, Halar Road, Valsad 396001. Gujarat
Nirav Shah | Managing directorSAJAVAT
Business card
logo and identity design
Logo Option: 4
Use of clean and modern fonts, with a simple and delicate motif and royal colours adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to build into a unique motif, suggesting expansion, positivity and completeness.
sajavatS
Logo
logo and identity design
Logo Option: 5
Visualization of the word decoration, this logo makes use of stylized modern fonts and a traditional motif in a royal colours. The graphic elements, essentially the motif is used in a specific way to communicate the shift of the brand from a furnishing shop to a well established classy furnishing studio.
Bag front Bag back
101, Silver Coin, Opposite Ava Bai High School,Halar Road, Valsad 396001. Gujarat
SS sajavatS
Take-away bags
logo and identity design
Logo Option: 5
Visualization of the word decoration, this logo makes use of stylized modern fonts and a traditional motif in a royal colours. The graphic elements, essentially the motif is used in a specific way to communicate the shift of the brand from a furnishing shop to a well established classy furnishing studio.
Card front Card back
M: +91 982 501 4156 T: 02632 253125 E: [email protected] W: www.sajavat.com101, Silver Coin, Opposite Ava Bai School, Halar Road, Valsad 396001. Gujarat
Nirav Shah | Managing director
sajavatS
S
Business card
logo and identity design
Logo Option: 5
Visualization of the word decoration, this logo makes use of stylized modern fonts and a traditional motif in a royal colours. The graphic elements, essentially the motif is used in a specific way to communicate the shift of the brand from a furnishing shop to a well established classy furnishing studio.
logo and identity design
Logo Board
SAJAVAT SAJAVAT SAJAVAT
SAJAVATsajavat
S
thank you!