design presentation
DESCRIPTION
Presentation by the Collaborative Campus Project on proposed design solution for Cleveland's Campus District. This presentation was the culmination of work on the project by the end of Week 4.TRANSCRIPT
Campus District Project Progress:Design Definitions
Contents:GIS Maps Attribute MapsGoogle Maps Focus Brainstorming Branding Statements Design Definitions Design Teams
Campus District Project Progress:Research Strategies
GIS Maps
I-90
22
24
18
25
30
23
PAYNE
27EUCLID
26
21
17
SUPERIOR
19
ST CLAIR
CEDAR
PROSPECT
CENTRAL
CHESTER
CARNEGIE
28
RAMP
SWINGOS
WOODLAND
ROCKWELL
COMMUNITY COLLEGE
ERIN
RADIO
27
RAMP
RA
MP
21
RAMP
22
RA
MP
24
I-90
18
CARNEGIE
RA
MP
RAMP
RAM
P
RA
MP
PAYNE
21
RA
MP
21
19
22
30
RAMP
RAMP
Campus District Population Distribution ¯
Legend
Census Tract
Population Distribution
0 - 40
41 - 184
185 - 485
486 - 1294
1295 - 2268
0 0.09 0.18 0.270.045Miles
Developed By: Adam Stalder and Anurag SaxenaDate: June 24, 2010
SourcesCensus Tract Boundary Files: US Census Bureau 2000 DataCampus District Area: Based on data from Cuyahoga County Planning CommissionDemographic Information: US Census Bureau 2000 Data
I-90
22
24
18
25
30
23
PAYNE
27EUCLID
26
21
17
SUPERIOR
19
ST CLAIR
CEDAR
PROSPECT
CENTRAL
CHESTER
CARNEGIE
28
RAMP
SWINGOS
WOODLAND
ROCKWELL
COMMUNITY COLLEGE
ERIN
RADIO
27
RAMP
RA
MP
21
RAMP
22
RA
MP
24
I-90
18
CARNEGIE
RA
MP
RAMP
RAM
P
RA
MP
PAYNE
21
RA
MP
21
19
22
30
RAMP
RAMP
Campus District Average Household Size ¯
Legend
Census Tract
Average Household Size
0 - 1.25
1.25 - 2.07
2.07 - 2.33
2.33 - 2.57
2.57 - 3.51
0 0.09 0.18 0.270.045Miles
Developed By: Adam Stalder and Anurag SaxenaDate: June 24, 2010
SourcesCensus Tract Boundary Files: US Census Bureau 2000 DataCampus District Area: Based on data from Cuyahoga County Planning CommissionDemographic Information: US Census Bureau 2000 Data
I-90
22
24
18
25
30
23
PAYNE
27EUCLID
26
21
17
SUPERIOR
19
ST CLAIR
CEDAR
PROSPECT
CENTRAL
CHESTER
CARNEGIE
28
RAMP
SWINGOS
WOODLAND
ROCKWELL
COMMUNITY COLLEGE
ERIN
RADIO
27
RAMP
RA
MP
21
RAMP
22
RA
MP
24
I-90
18
CARNEGIE
RA
MP
RAMP
RAM
P
RA
MP
PAYNE
21
RA
MP
21
19
22
30
RAMP
RAMP
Campus District Median Household Income¯
Legend
Census Tract
Median Household Income
0 - 6336
6337 - 6679
6680 - 11250
11251 - 19375
19376 - 19766
0 0.09 0.18 0.270.045Miles
Developed By: Adam Stalder and Anurag SaxenaDate: June 24, 2010
SourcesCensus Tract Boundary Files: US Census Bureau 2000 DataCampus District Area: Based on data from Cuyahoga County Planning CommissionDemographic Information: US Census Bureau 2000 Data
I-90
22
24
18
25
30
23
PAYNE
27EUCLID
26
21
17
SUPERIOR
19
ST CLAIR
CEDAR
PROSPECT
CENTRAL
CHESTER
CARNEGIE
28
RAMP
SWINGOS
WOODLAND
ROCKWELL
COMMUNITY COLLEGE
ERIN
RADIO
27
RAMP
RA
MP
21
RAMP
22
RA
MP
24
I-90
18
CARNEGIE
RA
MP
RAMP
RAM
P
RA
MP
PAYNE
21
RA
MP
21
19
22
30
RAMP
RAMP
Campus District M/F Ratio ¯
Legend
Census Tract
Male to Female Ratio
0 - 0.73
0.73 - 0.83
0.83 - 0.98
0.98 - 1.11
1.11 - 1.93
0 0.09 0.18 0.270.045Miles
Developed By: Adam Stalder and Anurag SaxenaDate: June 24, 2010
SourcesCensus Tract Boundary Files: US Census Bureau 2000 DataCampus District Area: Based on data from Cuyahoga County Planning CommissionDemographic Information: US Census Bureau 2000 Data
Campus District Project Progress:Attribute Maps
Asset Maps
Campus District Project Progress:Google Maps
Campus District Project Progress:Focused Brainstorming
Focused Brainstorming:
Focused Brainstorming:
Focused Brainstorming:
: Utopian Interactive Park : New East Side Marketplace : Synergy Complex: Modern Bazaar : Human Life = Renewable Resource : Summer Youth Painting Project : Community Vegetable Garden : Painted Line: Urban Trail : E 22nd Brick Street
Design Pitches:
Focused Brainstorming:
: Colorful, Big, Laundromat : Giant GermEX Bottles on Every Corner : 24/7 Music & Technology Center : Basketball & Ice Rink Rec Center : Food Court in a Garden : Art and Life Education Center : Healthy Food Sidewalk Carts : The Spaces Between
Design Pitches:
Focused Brainstorming:
: Teen Center : Community Learning Hub System : Sustainable Co-Learning Arts Hub : Graduation Cap Academy : Campus District Commons : Learning Curve Connecting Lake to River
Design Pitches:
Focused Brainstorming:
: E 30th and Cedar : E 22nd, Community College and I90 Triangle : Juvenile Court Building : Carnegie Fast Food Strip : E 24th Street Corridor
Potential Places and Paths:
Campus District Project Progress:Branding Statements
The central ideas and values behind all design decisions in an organization.
Identity:
Relationships happen in the spaces between people. This can be positive or negative. The way designers approach these spaces influences the direction of this human energy.
Creating Our Identity:
Brand Position:“The notes—the sounds played by the musicians—are not the music, but merely the framework for the music. As Miles Davis said, “the music exists in the spaces between the notes.””
-John Atkinson, Stereophile, Nov. 2009
A multi-cultural design strategy, embracing the diverse mixture of residents, institutions, and businesses of the district.
Unique Selling Proposition
The District:
We’re strange alliesWith warring hearts
- Dave Matthews
Area ResidentsTri-C MetroCleveland State UniversitySt. Vincent’s Charity HospitalCMHAAsia TownArtist’s SpacesLocal BusinessesNew Economies
Law EnforcementRTACCMRDD William Patrick Day CenterODOT (the Innerbelt) Visiting Nurses AssociationUS Post OfficeLabor UnionsGovernment Services
Equity/Assets
Brand Position:Designing the Spaces Between.
( ) Parenthesis
Etymology: Late Latin, from Greek, literally, act of inserting, from parentithenai to insert, from para- + en + tithenai to place1 a : an amplifying or explanatory word, phrase, or sentence inserted in a passage from which it is usually set off by punctuation
2 : interlude, interval- Merriam-Webster’s
Online Dictionary
Identity: Connective Space
“Don’t play what’s there, Play what’s not there.”
- Miles Davis
Brand Strategy Roll-OutEach arm of the design roll-out will connect with different groups within our diverse audience:
Short term - creating confidence and buy-in from the residents
Mid term - creating connections between residents, major institutions and local businesses
Long term - building an economic base to sustain the rich diversity of the area.
Campus District Project Progress:Design Deliverables
Four Facets of Design:1. Product/Structure 2. Environments 3. Communication 4. Experiences
Product/Structures:
What structures can we design to connect people?: Bridges
: Skywalks
: Marketplaces
: Training Hubs
: Laundry Mats
: Civic Centers
: Restaurants
: Transportation
: Fitness Facilities
: Convenience Goods Store
Economic Rationale: : The district is a place where people work, study and play, but a very few live. There is a need to develop the neighborhood in such a way that it is attractive to students and employees to live in the district, and at the same time make it a better place for existing residents.
: This involves community development, that is for residents in the district. However, the real money will come into the district when people from different parts of the region come to the district and use the services here.
: This would require building of marketplaces, that cater to the needs of students and the people that work in the district. Initiatives such as community markets will keep the money in the community and marketplaces such as bars, restaurants, convenience stores etc. will attract people that work/study in the district and help in bringing dollars into the district.
Structure Definition:
We propose a facility or more where residents, students, employees and visitors of the district will generate commerce, creating quality of life experiences. This marketplace will include several business and service ventures that can be used, operated or own by any stakeholder in the district.
Marketplace:
Structure Definition:
Definition ~ Places of
: supermarket, store, convenience mart, farmers’ market.
: mart, flea market, bazaar, fair, emporium
: stock market, trade, commerce, buying and selling, dealing
Marketplace:
Marketplace Examples:
Environments:
What environments can we design to connect people?: Parks
: Bike Paths
: Store Fronts
: Green Spaces
: Benches
: Gardens
: Street Signage
: Safety Hubs
: Kiosks
Environment Definition:
: We will propose an infrastructure that connects our stakeholders to our marketplace(s). We will map out gaps in the Campus District that can be better utilized to connect stakeholders.
: These passageways/routes will not just be a means to physically connect individuals, but they will also help communicate the Campus District brand, solve transportation problems in the District, invent green spaces and be a large part of the final attraction.
: This facet of design will also include public safety, parks and fitness and seasonal considerations.
How can I get there?
Environment Examples:
Communication:
What communications can we design to connect people?: Project Identity
: Campaigns
: Community Involvement
: Media Vehicles
: Swagger
: Press Releases
Communication Definition:
We can design communication that will create a memorable brand for the Campus District. The brand and select media vehicles will garner excitement about our project as well as empower the community.
Experiences:
What experiences can we design to connect people?: Daily Exchanges
: Lasting Experiences
: Milestone Events
Experiences:
We can design experiences that generate daily quality of life exchanges that will connect the stakeholders in the Campus District. We can design lasting experiences that empower the community through training programs and initiatives over time. We can design milestone events that will generate enthusiasm in the Campus District.
Campus District Project Progress:Design Teams
Structures Team:
Mark Duluk, Lead Urban DesignerBrian Paige, College Designer :: Presentation Materials
Quentarious Willis, Student Consultant :: Student Designer/Presenter
Willie Thomas, Student Consultant :: Student Designer/Presenter
Brian Pinson, Student Consultant :: Student Designer/Presenter
Environment Team:
Joe Stanley, Lead Urban DesignerNorman Duenas, College Designer :: Presentation Materials
Tyrone McElrath, Student Consultant :: Student Designer/Presenter
Chantel Carlisle, Student Consultant :: Student Designer/Presenter
Lori Walters, Student Consultant :: Student Designer/Presenter
Communications Team:
Mari Hulik, Communications CoordinatorStacey Cassidy, Lead Project Coordinator
Susan Notorgiacomo, College Designer :: Presentation Materials
Dasha Allen, Student Consultant :: Student Designer/Presenter
Rena Evans, Student Consultant :: Student Designer/Presenter, Community Advocate
Experience Team:
Russel Stephanchick, Lead Project CoordinatorMackenzie King, Operations Coordinator
Marcus Brathwaite, College Designer :: Presentation Materials
Shudina Brown, College Project Coordinator
Destiny Curlee-Cooper, Student Consultant :: Student Designer/Presenter
Nina King, Student Consultant :: Student Designer/Presenter, Community Advocate
Research Team:
Adam Stalder & Anurag Saxena, Lead Research CoordinatorsAlexandria Overton, College Designer :: Presentation Materials
John Malanij, Student Consultant :: Student Researcher/Presenter
Jasmean Ladd, Student Consultant :: Student Researcher/Presenter