SAFETYTALK

D e c e m b e r 2 0 1 5

C o u r t e s y B y : N o s h a r w a n K h a l i d

CORPORATE IMAGE

CORPORATE IDENTITY

• Visual manifestation of the company reality as conveyed

through the organisation name, logo, motto, products,

services, buildings, stationery, uniform and all other tangible

pieces of evidences created by the organisation and

communicated to a variety of consistencies

(Paul A.Argenti,

2007)

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CORPORATE IDENTITY MEDIA

• Product

• Price

• Logos

• Name

• Stationery

• Brochures

• Signs

• Visit cards

• Buildings

• Uniforms

• Sponsorship

• Packaging

• Work environment

Behavior

Symbolism

Com

mun

icat

ionCorporate

Identity Corporate Image

Corporate Identity

Corporate Image in Relation to Corporate Identity

PROCESS

CorporateImage = $

CorporateIdentity

IndividualInterpretation

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CORPORATE IMAGE

An image is the set of meanings by which an object is known and through which people describe, remember and relate to it. That is the result of the interaction of a person’s beliefs, ideas, feelings and impressions about an object. (Dowling, 1986)

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Corporate image is the perceived sum of the entire organization - its objectives and plans. It encompasses products, services, management style, communications activities and actions around the world.

(G.A. Marken)

Image is a perception of the organization by public.

(BERNSTEIN,1984)

When having to choose similar products, 9 out of 10 consumers base their decisions on the image of the company.

(MACKIEWICZ)

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REASONS FOR IMAGE ‘MANAGEMENT’

• General promotion value

• Encourage favorable behavior towards organization

• Build sales

• Attract shareholders

• Attract and motivate employees/build morale

• Aid in relations with community/government

• Serve corporate objectives

• Create position in industry

• Can demand premium prices

Corporate identity is not a minor tool, It’s a central component to the strategic management process

There is a direct relationship between a positive image and profitability.

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TODAY’S SITUATION

• PEOPLE BUY THINGS TODAY, NOT JUST BASED ON QUALITY AND PRICE.

• Programs such as TQM and ISO 9000 have worked

• Organizations need new differentiators, new USP’s (unique selling propositions)

– Advocacy advertising

– Green advertising

SOME CORPORATE IDENTITY LOGOS

SAFETY AGENDA

FIRE DRILLS VS REAL FIRE

REASONS TO SAY NO TO THE FIRE DRILL• The Emergency is Not an Emergency

REASONS TO SAY NO TO THE FIRE DRILL

The Fire Drill is Worse Than the Fire

Many people panic when a fire drill happens.  All current work gets dropped and much time is lost running around figuring out how to deal with the issue.  But, we often forget about the impact of all the work that gets derailed.

Sometimes, putting out the fire actually costs more than the fire itself.

Putting Out the Fire Covers up the Lesson Learned

Sometimes the efforts to put out the fire covers up the lesson to be learned.  Often, what caused the fire drill in the first place is lost during the subsequent efforts to extinguish the fire.

REASONS TO SAY NO TO THE FIRE DRILL

Sometimes Things Need to Fail

This is tough, but true.  Sometimes things need to fail.

Many companies are guilty of constantly covering up their problems.  Their reactions cover up the failures in either process or people that are causing the problems.

If things do not fail, they do not get addressed.  If a broken process is constantly worked around, it never gets fixed.

Problems that are hidden, or worse ignored, can ultimately lead to bigger disasters in the future.

WATER IS A GLOBAL ISSUE

I N PA K I S TA N , M A N Y L A C K A C C E SS T O C L E A N D R I N K I N G WAT E R A N D

H AV E T O WA L K F O R M I L E S I N O R D E R T O G E T WAT E R F O R T H E I R FA M I L I E S . PA K I S TA N A L S O L A C K S T H E M O N E Y A N D R E S O U R C E S F O R

WAT E R M A N A G E M E N T S O P O L L U T I O N H A S B E C O M E A P R O B L E M .

HOW TO GREEN YOUR WATER?

No drips – A dripping faucet can waste 20 gallons of water a day.

New fixtures can improve water effectiveness.

Cultivate good water habits such as turn off the water while brushing your teeth.

• Harvest your rainwater – Rainwater can be used like regular water on your tap!• Reuse water, for example greywater can be used

for watering plants.• Keep your eyes open – Report broken pipes, open

hydrants, and excessive waste.• Take a shower instead of a bath. Bath will cost

four times more energy.