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1
SUPER BOWL VIRTUAL THEATER This spectacular video show on the façade of the famous Macy’s storefront at Herald Square is a visual celebration of football. Shows will begin at 5PM nightly and run for 10 minutes every 30 minutes until 9:30PM. Rain, sleet or Hail Mary, this is the NFL like you‘ve never seen it before! NFL SHOP AT SUPER BOWL IN MACY’S New York City’s largest Super Bowl retail store is located at the NFL Shop on the 4th floor of Macy’s in Herald Square (34th Street & Broadway) next to Super Bowl Boulevard. The 50,000-square-foot NFL Shop holds the widest assortment of NFL and Super Bowl merchandise. Open from 10AM - 10PM through Tuesday, February 4. NFL RUSH ZONE and NFL PLAY 60 Hey Kids! Step into the animated world of the NFL at the NFL RUSH ZONE Experience to learn more about the Guardians who protect the NFL and all 32 teams. Enter the RUSH ZONE! Get in the game with NFL PLAY 60 to show how you can stay active and healthy in any weather on the NFL PLAY 60 Field. NY/NJ HOST COMMITTEE PRESENTS A celebration of the host region featuring the “Join the Huddle Tour” with interactive football activities for fans of all ages and the “Video Park,” a dynamic multi-sensory video journey through the host region. AUTOGRAPH & CONCERT STAGE From 12PM - 5PM daily, the autograph stage offers FREE autographs from some of your favorite NFL stars. At 8PM, the concert stage comes alive with some of the best talent New York has to offer. Throw on an extra layer, embrace the cold and enjoy the show. TOBOGGAN RUN ENGINEERED BY GMC At 60 feet tall and 180 feet long, this 8-lane Toboggan Run Engineered by GMC promises a winter memory for adults and kids alike. Tickets are $5 per ride and can be purchased at the ticket kiosks at Three Bryant Park Plaza located at 40 West 40th Street (between 5th and 6th Avenues) or at the NFL Shop at Super Bowl in Macy’s. Ticket kiosks open at 11AM. ROMAN NUMERALS The Super Bowl XLVIII Roman Numerals are the brightest lights on Broadway. At 20 feet tall, they serve as an iconic background and perfect photo opportunity for all NFL fans. NYC & COMPANY The NYC & Company Welcome Center will feature trained tourism professionals who can provide suggestions on everything from restaurants in the area to must-see sights in NYC’s outer boroughs. For all there is to see and do in NYC visit nycgo.com. VINCE LOMBARDI TROPHY DISPLAY Football’s most prestigious award, the Vince Lombardi Trophy awaits all fans and provides a rare experience to capture on film and share with friends. Download the NFL Mobile from Verizon app to get the official Super Bowl XLVIII mobile experience. Don’t forget to opt in to push messages to receive exclusive, up-to-the-minute information on all Super Bowl week events and attractions. Have questions about Super Bowl week events? Tag your posts with #SBQuestions Tag your posts and photos with #SB48 and #SBBlvd to help fans across the social universe feel like they are in the NY/NJ region. Check out SuperBowl.com to Find out more about Super Bowl week events Purchase Super Bowl XLVIII merchandise Plan your Gameday experience And MUCH MORE! Follow Us: @SuperBowl for the latest Super Bowl news @NFL for all things football @NFLEspañol para información en español de la NFL y el Super Bowl BE CLEAR ON THE NFL’S NEW BAG POLICY! Visit SuperBowl.com for details on what can be brought into MetLife Stadium on Gameday. DRESS WARM! Super Bowl XLVIII will be “the COOLEST game in history,” so be sure to dress in layers before heading to the game or other Super Bowl events in the NY/NJ region. USE MASS TRANSIT! Make sure you have your ticket for Fan Express SBFanExpress.com or plan to take the train to the game. NFL Ticket Exchange powered by Ticketmaster is the only NFL approved resale site where fans can buy and sell guaranteed authentic Super Bowl XLVIII tickets. Fans can buy Super Bowl XLVIII resale tickets up to kickoff on Super Bowl Sunday. Visit NFL.com/TicketExchange or SuperBowl.com to buy and sell tickets to Super Bowl XLVIII or find a pickup location. All times and details are subject to change. 4 5 2 1 MICROSOFT Between 36th & 37th Streets PEPSI & FRITO LAY Between 37th & 38th Streets PAPA JOHN’S Between 37th & 38th Streets BRIDGESTONE Between 38th & 39th Streets MARS Between 41st & 42nd Streets SAP Between 42nd & 43rd Streets GMC Between 42nd & 43rd Streets MCDONALD’S Between 46th & 47th Streets FORTY ATE RESTAURANT OPEN THROUGH SUNDAY, FEBRUARY 2 Located at the Renaissance Hotel at 47th Street and 7th Avenue, Forty Ate delivers a unique culinary experience boasting Hall of Fame décor and NFL player appearances. #SB48 SUPER BOWL GOSPEL CELEBRATION FRIDAY, JANUARY 31 This inspiring concert series at the Theater at Madison Square Garden features Grammy Award-winning gospel artists and the NFL PLAYERS Choir. Visit SuperBowlGospel.com for more information or to purchase tickets. TASTE OF THE NFL SATURDAY, FEBRUARY 1 The NFL’s “Party With a Purpose®” at Brooklyn Cruise Terminal Pier 12 features a chef from each NFL city serving their signature dish alongside a current NFL player or legend. Visit TasteoftheNFL.com for more information or to purchase tickets. NFL HONORS SATURDAY, FEBRUARY 1 Watch NFL Network at 7PM EST to catch your favorite players arriving on the red carpet. Tune in to FOX at 8PM EST to watch the 3rd Annual NFL Honors from Radio City Music Hall. Join in the excitement as NFL players are recognized for their achievements both on and off the field and the Pro Football Hall of Fame Class of 2014 is announced. #NFLHonors 6 8 9 7 3 6 5 4 3 2 1 7 8 VISIT SUPERBOWL.COM FOR ADDITIONAL DETAILS ON ALL EVENTS AND ATTRACTIONS!

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Page 1: safety zone around the inside of the folded inners T SBHCT SBHC …web.mta.info/lirr/getaways/TrainToTheGame/images/super... · 2016. 5. 23. · NFL SHOP AT SUPER BOWL IN MACY’S

• Leave 3/8" copy safety from fold around placement of BOTH outer cards on side B.

• Do not put outer card on this template. The outer cards are run separately on a different stock.

• Leave at least a 1/8" copy safety zone around the inside of the folded inners

10 PANELPLAYING CARD SIZE

(22 1/8" x 11 1/4")

side B All marks and copy indicated in magenta on this template are for your

reference only and should be deleted before proceeding with actual mechanical.

DESIGNING FOR BEST PRINT RESULTS

1) Follow instructions on templates supplied by Z-CARD®.

2) Reverse type and type built out of process should be no smaller than 10 point.

3) All trim and fold marks must appear in every color.

4) For best results in printing, large fields of color, and/or logos should be separated as special colors.

5) The copy and image safety zones are for manufacturing tolerances and possible movement.

Patent BoxMust be placed anywhere in card

• Leave at least a 1/8" bleed around the outside of the trim lines

36 ST

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39 ST 40 ST 41 ST 42 ST 43 ST 44 ST

45 ST 46 ST 47 ST

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BROADWAY BETWEEN 34TH & 47TH ST. OPEN THROUGH SATURDAY, FEBRUARY 1, FROM 12PM - 10PM. #SBBlvd

5

21

34 STREETHERALD SQUARE

TIMES SQUARE42 STREET

SUPER BOWL VIRTUAL THEATER This spectacular video show on the façade of the famous Macy’s storefront

at Herald Square is a visual celebration of football. Shows will begin at 5PM nightly and run for 10 minutes every 30 minutes until 9:30PM. Rain, sleet or Hail Mary, this is the NFL like you‘ve never seen it before!

NFL SHOP AT SUPER BOWL IN MACY’S New York City’s largest Super Bowl retail store is located at the NFL Shop

on the 4th floor of Macy’s in Herald Square (34th Street & Broadway) next to Super Bowl Boulevard. The 50,000 square-foot NFL Shop holds the widest assortment of NFL and Super Bowl merchandise. Open from 10AM - 10PM through Tuesday, February 4.

NFL RUSH ZONE and NFL PLAY 60 Hey Kids! Step into the animated world of the NFL at the NFL RUSH ZONE

Experience to learn more about the Guardians who protect the NFL and all 32 teams. Enter the RUSH ZONE! Get in the game with NFL PLAY 60 to show how you can stay active and healthy in any weather on the NFL PLAY 60 Field.

NY/NJ HOST COMMITTEE PRESENTS A celebration of the host region featuring the “Join the Huddle Tour” with

interactive football activities for fans of all ages and the “Video Park,” a dynamic multi-sensory video journey through the host region.

AUTOGRAPH & CONCERT STAGE From 12PM - 5PM daily, the autograph stage offers FREE autographs from

some of your favorite NFL stars. At 8PM, the concert stage comes alive with some of the best talent New York has to offer. Throw on an extra layer, embrace the cold and enjoy the show.

TOBOGGAN RUN ENGINEERED BY GMC At 60 feet tall and 180 feet long, this 8-lane Toboggan Run Engineered by

GMC promises a winter memory for adults and kids alike. Tickets are $5 per ride and can be purchased at the ticket kiosks at Three Bryant Park Plaza located at 40 West 40th Street (between 5th and 6th Avenues) or at the NFL Shop at Super Bowl in Macy’s. Ticket kiosks open at 11AM.

ROMAN NUMERALS The Super Bowl XLVIII Roman Numerals are the brightest lights on

Broadway. At 20 feet tall, they serve as an iconic background and perfect photo opportunity for all NFL fans.

NYC & COMPANY The NYC & CO Welcome Center will feature trained tourism professionals

who can provide suggestions on everything from restaurants in the area to must-see sights in NYC’s outer boroughs. For all there is to see and do in NYC visit nycgo.com.

VINCE LOMBARDI TROPHY DISPLAY Football’s most prestigious award, the Vince Lombardi Trophy, awaits all fans

and provides a rare experience to capture on film and share with friends.

Download the NFL Mobile from Verizon app to get the official Super Bowl

XLVIII mobile experience.

Don’t forget to opt in to push messages to receive exclusive,

up-to-the-minute information on all Super Bowl week events and attractions.

Have questions about Super Bowl week events? Tag your posts with

#SBQuestions

Tag your posts and photos with #SB48 and #SBBlvd to help fans across

the social universe feel like they are in the NY/NJ region.

Check out SuperBowl.com to

• Find out more about Super Bowl week events

• Purchase Super Bowl XLVIII merchandise

• Plan your Gameday experience

• And MUCH MORE!

Follow Us:

• @SuperBowl for the latest Super Bowl news

• @NFL for all things football

• @NFLEspañol para información en español de la NFL y el Super Bowl

• BE CLEAR ON THE NFL’S NEW BAG POLICY! Visit SuperBowl.com for details on what can be brought into MetLife Stadium on Gameday.

• DRESS WARM! Super Bowl XLVIII will be “the COOLEST game in history,” so be sure to dress in layers before heading to the game or other Super Bowl events in the NY/NJ region.

• USE MASS TRANSIT! Make sure you have your ticket for Fan Express SBFanExpress.com or plan to take the train to the game.

NFL Ticket Exchange powered by Ticketmaster is the only NFL approved resale site where fans can buy and sell guaranteed authentic Super Bowl XLVIII tickets. Fans can buy Super Bowl XLVIII resale tickets up to kickoff on Super Bowl Sunday. Visit NFL.com/TicketExchange or SuperBowl.com to buy and sell tickets to Super Bowl XLVIII or find a pickup location.

All times and details are subject to change.

4

52

1 MICROSOFT Between 36th & 37th Streets

PEPSI & FRITO LAY Between 37th & 38th Streets

PAPA JOHN’S Between 37th & 38th Streets

BRIDGESTONE Between 38th & 39th Streets

MARS Between 41st & 42nd Streets

SAP Between 42nd & 43rd Streets

GMC Between 42nd & 43rd Streets

MCDONALD’S Between 46th & 47th Streets

FORTY ATE RESTAURANTOPEN THROUGH SUNDAY, FEBRUARY 2

Located at the Renaissance Hotel at 47th Street and 7th Avenue, Forty Ate delivers a unique culinary experience boasting Hall of Fame décor and NFL player appearances. #SB48

SUPER BOWL GOSPEL CELEBRATION FRIDAY, JANUARY 31

This inspiring concert series at the Theater at Madison Square Garden features Grammy Award-winning gospel artists and the NFL PLAYERS Choir. Visit SuperBowlGospel.com for more information or to purchase tickets.

TASTE OF THE NFL SATURDAY, FEBRUARY 1

The NFL’s “Party With a Purpose®” at Brooklyn Cruise Terminal Pier 12 features a chef from each NFL city serving their signature dish alongside a current NFL player or legend. Visit TasteoftheNFL.com for more information or to purchase tickets.

NFL HONORSSATURDAY, FEBRUARY 1

Watch NFL Network at 7PM EST to catch your favorite players arriving on the red carpet. Tune in to FOX at 8PM EST to watch the 3rd Annual NFL Honors from Radio City Music Hall. Join in the excitement as NFL players are recognized for their achievements both on and off the field and the Pro Football Hall of Fame Class of 2014 is announced. #NFLHonors

6

8

9

7

36

5

4

3

2

1

7

8

VISIT SUPERBOWL.COM FOR ADDITIONAL DETAILS ON ALL EVENTS AND ATTRACTIONS!

36ST

37ST

38ST

39 ST

40ST

41 ST 42

ST 43

ST 44

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45

ST 46

ST 47

ST

34

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7 8 93 4

6 654321

8

35ST

7

BROADWAY BETWEEN 34TH & 47TH ST. OPEN THROUGH SATURDAY, FEBRUARY 1, FROM 12PM - 10PM. #SBBlvd

5

21

34 STREETHERALD SQUARE

TIMES SQUARE42 STREET

SUPER BOWL VIRTUAL THEATER This spectacular video show on the façade of the famous Macy’s storefront

at Herald Square is a visual celebration of football. Shows will begin at 5PM nightly and run for 10 minutes every 30 minutes until 9:30PM. Rain, sleet or Hail Mary, this is the NFL like you‘ve never seen it before!

NFL SHOP AT SUPER BOWL IN MACY’S New York City’s largest Super Bowl retail store is located at the NFL Shop

on the 4th floor of Macy’s in Herald Square (34th Street & Broadway) next to Super Bowl Boulevard. The 50,000 square-foot NFL Shop holds the widest assortment of NFL and Super Bowl merchandise. Open from 10AM - 10PM through Tuesday, February 4.

NFL RUSH ZONE and NFL PLAY 60 Hey Kids! Step into the animated world of the NFL at the NFL RUSH ZONE

Experience to learn more about the Guardians who protect the NFL and all 32 teams. Enter the RUSH ZONE! Get in the game with NFL PLAY 60 to show how you can stay active and healthy in any weather on the NFL PLAY 60 Field.

NY/NJ HOST COMMITTEE PRESENTS A celebration of the host region featuring the “Join the Huddle Tour” with

interactive football activities for fans of all ages and the “Video Park,” a dynamic multi-sensory video journey through the host region.

AUTOGRAPH & CONCERT STAGE From 12PM - 5PM daily, the autograph stage offers FREE autographs from

some of your favorite NFL stars. At 8PM, the concert stage comes alive with some of the best talent New York has to offer. Throw on an extra layer, embrace the cold and enjoy the show.

TOBOGGAN RUN ENGINEERED BY GMC At 60 feet tall and 180 feet long, this 8-lane Toboggan Run Engineered by

GMC promises a winter memory for adults and kids alike. Tickets are $5 per ride and can be purchased at the ticket kiosks at Three Bryant Park Plaza located at 40 West 40th Street (between 5th and 6th Avenues) or at the NFL Shop at Super Bowl in Macy’s. Ticket kiosks open at 11AM.

ROMAN NUMERALS The Super Bowl XLVIII Roman Numerals are the brightest lights on

Broadway. At 20 feet tall, they serve as an iconic background and perfect photo opportunity for all NFL fans.

NYC & COMPANY The NYC & CO Welcome Center will feature trained tourism professionals

who can provide suggestions on everything from restaurants in the area to must-see sights in NYC’s outer boroughs. For all there is to see and do in NYC visit nycgo.com.

VINCE LOMBARDI TROPHY DISPLAY Football’s most prestigious award, the Vince Lombardi Trophy, awaits all fans

and provides a rare experience to capture on film and share with friends.

Download the NFL Mobile from Verizon app to get the official Super Bowl

XLVIII mobile experience.

Don’t forget to opt in to push messages to receive exclusive,

up-to-the-minute information on all Super Bowl week events and attractions.

Have questions about Super Bowl week events? Tag your posts with

#SBQuestions

Tag your posts and photos with #SB48 and #SBBlvd to help fans across

the social universe feel like they are in the NY/NJ region.

Check out SuperBowl.com to

• Find out more about Super Bowl week events

• Purchase Super Bowl XLVIII merchandise

• Plan your Gameday experience

• And MUCH MORE!

Follow Us:

• @SuperBowl for the latest Super Bowl news

• @NFL for all things football

• @NFLEspañol para información en español de la NFL y el Super Bowl

• BE CLEAR ON THE NFL’S NEW BAG POLICY! Visit SuperBowl.com for details on what can be brought into MetLife Stadium on Gameday.

• DRESS WARM! Super Bowl XLVIII will be “the COOLEST game in history,” so be sure to dress in layers before heading to the game or other Super Bowl events in the NY/NJ region.

• USE MASS TRANSIT! Make sure you have your ticket for Fan Express SBFanExpress.com or plan to take the train to the game.

NFL Ticket Exchange powered by Ticketmaster is the only NFL approved resale site where fans can buy and sell guaranteed authentic Super Bowl XLVIII tickets. Fans can buy Super Bowl XLVIII resale tickets up to kickoff on Super Bowl Sunday. Visit NFL.com/TicketExchange or SuperBowl.com to buy and sell tickets to Super Bowl XLVIII or find a pickup location.

All times and details are subject to change.

4

52

1 MICROSOFT Between 36th & 37th Streets

PEPSI & FRITO LAY Between 37th & 38th Streets

PAPA JOHN’S Between 37th & 38th Streets

BRIDGESTONE Between 38th & 39th Streets

MARS Between 41st & 42nd Streets

SAP Between 42nd & 43rd Streets

GMC Between 42nd & 43rd Streets

MCDONALD’S Between 46th & 47th Streets

FORTY ATE RESTAURANTOPEN THROUGH SUNDAY, FEBRUARY 2

Located at the Renaissance Hotel at 47th Street and 7th Avenue, Forty Ate delivers a unique culinary experience boasting Hall of Fame décor and NFL player appearances. #SB48

SUPER BOWL GOSPEL CELEBRATION FRIDAY, JANUARY 31

This inspiring concert series at the Theater at Madison Square Garden features Grammy Award-winning gospel artists and the NFL PLAYERS Choir. Visit SuperBowlGospel.com for more information or to purchase tickets.

TASTE OF THE NFL SATURDAY, FEBRUARY 1

The NFL’s “Party With a Purpose®” at Brooklyn Cruise Terminal Pier 12 features a chef from each NFL city serving their signature dish alongside a current NFL player or legend. Visit TasteoftheNFL.com for more information or to purchase tickets.

NFL HONORSSATURDAY, FEBRUARY 1

Watch NFL Network at 7PM EST to catch your favorite players arriving on the red carpet. Tune in to FOX at 8PM EST to watch the 3rd Annual NFL Honors from Radio City Music Hall. Join in the excitement as NFL players are recognized for their achievements both on and off the field and the Pro Football Hall of Fame Class of 2014 is announced. #NFLHonors

6

8

9

7

36

5

4

3

2

1

7

8

VISIT SUPERBOWL.COM FOR ADDITIONAL DETAILS ON ALL EVENTS AND ATTRACTIONS!

36

ST

37

ST

3

8S

T

39

ST

4

0S

T

4

1S

T

4

2S

T

4

3S

T

4

4S

T

4

5S

T

4

6S

T

4

7S

T

34

ST

7 8 93 4

6 654321

8

35

ST

7

BROADWAY BETWEEN 34TH & 47TH ST. OPEN THROUGH SATURDAY, FEBRUARY 1, FROM 12PM - 10PM. #SBBlvd

5

21

34 STREETHERALD SQUARE

TIMES SQUARE42 STREET

SUPER BOWL VIRTUAL THEATER This spectacular video show on the façade of the famous Macy’s storefront

at Herald Square is a visual celebration of football. Shows will begin at 5PM nightly and run for 10 minutes every 30 minutes until 9:30PM. Rain, sleet or Hail Mary, this is the NFL like you‘ve never seen it before!

NFL SHOP AT SUPER BOWL IN MACY’S New York City’s largest Super Bowl retail store is located at the NFL Shop

on the 4th floor of Macy’s in Herald Square (34th Street & Broadway) next to Super Bowl Boulevard. The 50,000 square-foot NFL Shop holds the widest assortment of NFL and Super Bowl merchandise. Open from 10AM - 10PM through Tuesday, February 4.

NFL RUSH ZONE and NFL PLAY 60 Hey Kids! Step into the animated world of the NFL at the NFL RUSH ZONE

Experience to learn more about the Guardians who protect the NFL and all 32 teams. Enter the RUSH ZONE! Get in the game with NFL PLAY 60 to show how you can stay active and healthy in any weather on the NFL PLAY 60 Field.

NY/NJ HOST COMMITTEE PRESENTS A celebration of the host region featuring the “Join the Huddle Tour” with

interactive football activities for fans of all ages and the “Video Park,” a dynamic multi-sensory video journey through the host region.

AUTOGRAPH & CONCERT STAGE From 12PM - 5PM daily, the autograph stage offers FREE autographs from

some of your favorite NFL stars. At 8PM, the concert stage comes alive with some of the best talent New York has to offer. Throw on an extra layer, embrace the cold and enjoy the show.

TOBOGGAN RUN ENGINEERED BY GMC At 60 feet tall and 180 feet long, this 8-lane Toboggan Run Engineered by

GMC promises a winter memory for adults and kids alike. Tickets are $5 per ride and can be purchased at the ticket kiosks at Three Bryant Park Plaza located at 40 West 40th Street (between 5th and 6th Avenues) or at the NFL Shop at Super Bowl in Macy’s. Ticket kiosks open at 11AM.

ROMAN NUMERALS The Super Bowl XLVIII Roman Numerals are the brightest lights on

Broadway. At 20 feet tall, they serve as an iconic background and perfect photo opportunity for all NFL fans.

NYC & COMPANY The NYC & CO Welcome Center will feature trained tourism professionals

who can provide suggestions on everything from restaurants in the area to must-see sights in NYC’s outer boroughs. For all there is to see and do in NYC visit nycgo.com.

VINCE LOMBARDI TROPHY DISPLAY Football’s most prestigious award, the Vince Lombardi Trophy, awaits all fans

and provides a rare experience to capture on film and share with friends.

Download the NFL Mobile from Verizon app to get the official Super Bowl

XLVIII mobile experience.

Don’t forget to opt in to push messages to receive exclusive,

up-to-the-minute information on all Super Bowl week events and attractions.

Have questions about Super Bowl week events? Tag your posts with

#SBQuestions

Tag your posts and photos with #SB48 and #SBBlvd to help fans across

the social universe feel like they are in the NY/NJ region.

Check out SuperBowl.com to

• Find out more about Super Bowl week events

• Purchase Super Bowl XLVIII merchandise

• Plan your Gameday experience

• And MUCH MORE!

Follow Us:

• @SuperBowl for the latest Super Bowl news

• @NFL for all things football

• @NFLEspañol para información en español de la NFL y el Super Bowl

• BE CLEAR ON THE NFL’S NEW BAG POLICY! Visit SuperBowl.com for details on what can be brought into MetLife Stadium on Gameday.

• DRESS WARM! Super Bowl XLVIII will be “the COOLEST game in history,” so be sure to dress in layers before heading to the game or other Super Bowl events in the NY/NJ region.

• USE MASS TRANSIT! Make sure you have your ticket for Fan Express SBFanExpress.com or plan to take the train to the game.

NFL Ticket Exchange powered by Ticketmaster is the only NFL approved resale site where fans can buy and sell guaranteed authentic Super Bowl XLVIII tickets. Fans can buy Super Bowl XLVIII resale tickets up to kickoff on Super Bowl Sunday. Visit NFL.com/TicketExchange or SuperBowl.com to buy and sell tickets to Super Bowl XLVIII or find a pickup location.

All times and details are subject to change.

4

52

1 MICROSOFT Between 36th & 37th Streets

PEPSI & FRITO LAY Between 37th & 38th Streets

PAPA JOHN’S Between 37th & 38th Streets

BRIDGESTONE Between 38th & 39th Streets

MARS Between 41st & 42nd Streets

SAP Between 42nd & 43rd Streets

GMC Between 42nd & 43rd Streets

MCDONALD’S Between 46th & 47th Streets

FORTY ATE RESTAURANTOPEN THROUGH SUNDAY, FEBRUARY 2

Located at the Renaissance Hotel at 47th Street and 7th Avenue, Forty Ate delivers a unique culinary experience boasting Hall of Fame décor and NFL player appearances. #SB48

SUPER BOWL GOSPEL CELEBRATION FRIDAY, JANUARY 31

This inspiring concert series at the Theater at Madison Square Garden features Grammy Award-winning gospel artists and the NFL PLAYERS Choir. Visit SuperBowlGospel.com for more information or to purchase tickets.

TASTE OF THE NFL SATURDAY, FEBRUARY 1

The NFL’s “Party With a Purpose®” at Brooklyn Cruise Terminal Pier 12 features a chef from each NFL city serving their signature dish alongside a current NFL player or legend. Visit TasteoftheNFL.com for more information or to purchase tickets.

NFL HONORSSATURDAY, FEBRUARY 1

Watch NFL Network at 7PM EST to catch your favorite players arriving on the red carpet. Tune in to FOX at 8PM EST to watch the 3rd Annual NFL Honors from Radio City Music Hall. Join in the excitement as NFL players are recognized for their achievements both on and off the field and the Pro Football Hall of Fame Class of 2014 is announced. #NFLHonors

6

8

9

7

36

5

4

3

2

1

7

8

VISIT SUPERBOWL.COM FOR ADDITIONAL DETAILS ON ALL EVENTS AND ATTRACTIONS!

36

ST

37

ST

3

8S

T

39

ST

4

0S

T

4

1S

T

4

2S

T

4

3S

T

4

4S

T

4

5S

T

4

6S

T

4

7S

T

34

ST

7 8 93 4

6 654321

8

35

ST

7

BROADWAY BETWEEN 34TH & 47TH ST. OPEN THROUGH SATURDAY, FEBRUARY 1, FROM 12PM - 10PM. #SBBlvd

5

21

34 STREETHERALD SQUARE

TIMES SQUARE42 STREET

SUPER BOWL VIRTUAL THEATER This spectacular video show on the façade of the famous Macy’s storefront

at Herald Square is a visual celebration of football. Shows will begin at 5PM nightly and run for 10 minutes every 30 minutes until 9:30PM. Rain, sleet or Hail Mary, this is the NFL like you‘ve never seen it before!

NFL SHOP AT SUPER BOWL IN MACY’S New York City’s largest Super Bowl retail store is located at the NFL Shop

on the 4th floor of Macy’s in Herald Square (34th Street & Broadway) next to Super Bowl Boulevard. The 50,000 square-foot NFL Shop holds the widest assortment of NFL and Super Bowl merchandise. Open from 10AM - 10PM through Tuesday, February 4.

NFL RUSH ZONE and NFL PLAY 60 Hey Kids! Step into the animated world of the NFL at the NFL RUSH ZONE

Experience to learn more about the Guardians who protect the NFL and all 32 teams. Enter the RUSH ZONE! Get in the game with NFL PLAY 60 to show how you can stay active and healthy in any weather on the NFL PLAY 60 Field.

NY/NJ HOST COMMITTEE PRESENTS A celebration of the host region featuring the “Join the Huddle Tour” with

interactive football activities for fans of all ages and the “Video Park,” a dynamic multi-sensory video journey through the host region.

AUTOGRAPH & CONCERT STAGE From 12PM - 5PM daily, the autograph stage offers FREE autographs from

some of your favorite NFL stars. At 8PM, the concert stage comes alive with some of the best talent New York has to offer. Throw on an extra layer, embrace the cold and enjoy the show.

TOBOGGAN RUN ENGINEERED BY GMC At 60 feet tall and 180 feet long, this 8-lane Toboggan Run Engineered by

GMC promises a winter memory for adults and kids alike. Tickets are $5 per ride and can be purchased at the ticket kiosks at Three Bryant Park Plaza located at 40 West 40th Street (between 5th and 6th Avenues) or at the NFL Shop at Super Bowl in Macy’s. Ticket kiosks open at 11AM.

ROMAN NUMERALS The Super Bowl XLVIII Roman Numerals are the brightest lights on

Broadway. At 20 feet tall, they serve as an iconic background and perfect photo opportunity for all NFL fans.

NYC & COMPANY The NYC & CO Welcome Center will feature trained tourism professionals

who can provide suggestions on everything from restaurants in the area to must-see sights in NYC’s outer boroughs. For all there is to see and do in NYC visit nycgo.com.

VINCE LOMBARDI TROPHY DISPLAY Football’s most prestigious award, the Vince Lombardi Trophy, awaits all fans

and provides a rare experience to capture on film and share with friends.

Download the NFL Mobile from Verizon app to get the official Super Bowl

XLVIII mobile experience.

Don’t forget to opt in to push messages to receive exclusive,

up-to-the-minute information on all Super Bowl week events and attractions.

Have questions about Super Bowl week events? Tag your posts with

#SBQuestions

Tag your posts and photos with #SB48 and #SBBlvd to help fans across

the social universe feel like they are in the NY/NJ region.

Check out SuperBowl.com to

• Find out more about Super Bowl week events

• Purchase Super Bowl XLVIII merchandise

• Plan your Gameday experience

• And MUCH MORE!

Follow Us:

• @SuperBowl for the latest Super Bowl news

• @NFL for all things football

• @NFLEspañol para información en español de la NFL y el Super Bowl

• BE CLEAR ON THE NFL’S NEW BAG POLICY! Visit SuperBowl.com for details on what can be brought into MetLife Stadium on Gameday.

• DRESS WARM! Super Bowl XLVIII will be “the COOLEST game in history,” so be sure to dress in layers before heading to the game or other Super Bowl events in the NY/NJ region.

• USE MASS TRANSIT! Make sure you have your ticket for Fan Express SBFanExpress.com or plan to take the train to the game.

NFL Ticket Exchange powered by Ticketmaster is the only NFL approved resale site where fans can buy and sell guaranteed authentic Super Bowl XLVIII tickets. Fans can buy Super Bowl XLVIII resale tickets up to kickoff on Super Bowl Sunday. Visit NFL.com/TicketExchange or SuperBowl.com to buy and sell tickets to Super Bowl XLVIII or find a pickup location.

All times and details are subject to change.

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1 MICROSOFT Between 36th & 37th Streets

PEPSI & FRITO LAY Between 37th & 38th Streets

PAPA JOHN’S Between 37th & 38th Streets

BRIDGESTONE Between 38th & 39th Streets

MARS Between 41st & 42nd Streets

SAP Between 42nd & 43rd Streets

GMC Between 42nd & 43rd Streets

MCDONALD’S Between 46th & 47th Streets

FORTY ATE RESTAURANTOPEN THROUGH SUNDAY, FEBRUARY 2

Located at the Renaissance Hotel at 47th Street and 7th Avenue, Forty Ate delivers a unique culinary experience boasting Hall of Fame décor and NFL player appearances. #SB48

SUPER BOWL GOSPEL CELEBRATION FRIDAY, JANUARY 31

This inspiring concert series at the Theater at Madison Square Garden features Grammy Award-winning gospel artists and the NFL PLAYERS Choir. Visit SuperBowlGospel.com for more information or to purchase tickets.

TASTE OF THE NFL SATURDAY, FEBRUARY 1

The NFL’s “Party With a Purpose®” at Brooklyn Cruise Terminal Pier 12 features a chef from each NFL city serving their signature dish alongside a current NFL player or legend. Visit TasteoftheNFL.com for more information or to purchase tickets.

NFL HONORSSATURDAY, FEBRUARY 1

Watch NFL Network at 7PM EST to catch your favorite players arriving on the red carpet. Tune in to FOX at 8PM EST to watch the 3rd Annual NFL Honors from Radio City Music Hall. Join in the excitement as NFL players are recognized for their achievements both on and off the field and the Pro Football Hall of Fame Class of 2014 is announced. #NFLHonors

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VISIT SUPERBOWL.COM FOR ADDITIONAL DETAILS ON ALL EVENTS AND ATTRACTIONS!

Client: NFLDate: 10/31/13Description: SB48 Illustrated Map File Name: I l lustrated MapJob Number: EVE-13-22391

Program: InDesign-CS6

Line Screen: 133 Fonts: EndzoneSansMed&Bold,

EndzoneTechMed&Bold, HelvMed & Bold

PM: James Carmichael

Color: 4CNon-Bleed: - - - - - - - - - - - - -Bleed: 22.38"x 11.5”Trim: 22.13"x 11.25"Safety: n/aScaling:100%

SUPER BOWL VIRTUAL THEATER This spectacular video show on the façade of the famous Macy’s storefront

at Herald Square is a visual celebration of football. Shows will begin at 5PM nightly and run for 10 minutes every 30 minutes until 9:30PM. Rain, sleet or Hail Mary, this is the NFL like you‘ve never seen it before!

NFL SHOP AT SUPER BOWL IN MACY’S New York City’s largest Super Bowl retail store is located at the NFL Shop

on the 4th floor of Macy’s in Herald Square (34th Street & Broadway) next to Super Bowl Boulevard. The 50,000-square-foot NFL Shop holds the widest assortment of NFL and Super Bowl merchandise. Open from 10AM - 10PM through Tuesday, February 4.

NFL RUSH ZONE and NFL PLAY 60 Hey Kids! Step into the animated world of the NFL at the NFL RUSH ZONE

Experience to learn more about the Guardians who protect the NFL and all 32 teams. Enter the RUSH ZONE! Get in the game with NFL PLAY 60 to show how you can stay active and healthy in any weather on the NFL PLAY 60 Field.

NY/NJ HOST COMMITTEE PRESENTS A celebration of the host region featuring the “Join the Huddle Tour” with

interactive football activities for fans of all ages and the “Video Park,” a dynamic multi-sensory video journey through the host region.

AUTOGRAPH & CONCERT STAGE From 12PM - 5PM daily, the autograph stage offers FREE autographs from

some of your favorite NFL stars. At 8PM, the concert stage comes alive with some of the best talent New York has to offer. Throw on an extra layer, embrace the cold and enjoy the show.

TOBOGGAN RUN ENGINEERED BY GMC At 60 feet tall and 180 feet long, this 8-lane Toboggan Run Engineered by

GMC promises a winter memory for adults and kids alike. Tickets are $5 per ride and can be purchased at the ticket kiosks at Three Bryant Park Plaza located at 40 West 40th Street (between 5th and 6th Avenues) or at the NFL Shop at Super Bowl in Macy’s. Ticket kiosks open at 11AM.

ROMAN NUMERALS The Super Bowl XLVIII Roman Numerals are the brightest lights on

Broadway. At 20 feet tall, they serve as an iconic background and perfect photo opportunity for all NFL fans.

NYC & COMPANY The NYC & Company Welcome Center will feature trained tourism professionals

who can provide suggestions on everything from restaurants in the area to must-see sights in NYC’s outer boroughs. For all there is to see and do in NYC visit nycgo.com.

VINCE LOMBARDI TROPHY DISPLAY Football’s most prestigious award, the Vince Lombardi Trophy awaits all fans

and provides a rare experience to capture on film and share with friends.

Download the NFL Mobile from Verizon app to get the official Super Bowl

XLVIII mobile experience.

Don’t forget to opt in to push messages to receive exclusive,

up-to-the-minute information on all Super Bowl week events and attractions.

Have questions about Super Bowl week events? Tag your posts with

#SBQuestions

Tag your posts and photos with #SB48 and #SBBlvd to help fans across

the social universe feel like they are in the NY/NJ region.

Check out SuperBowl.com to

• Find out more about Super Bowl week events

• Purchase Super Bowl XLVIII merchandise

• Plan your Gameday experience

• And MUCH MORE!

Follow Us:

• @SuperBowl for the latest Super Bowl news

• @NFL for all things football

• @NFLEspañol para información en español de la NFL y el Super Bowl

• BE CLEAR ON THE NFL’S NEW BAG POLICY! Visit SuperBowl.com for details on what can be brought into MetLife Stadium on Gameday.

• DRESS WARM! Super Bowl XLVIII will be “the COOLEST game in history,” so be sure to dress in layers before heading to the game or other Super Bowl events in the NY/NJ region.

• USE MASS TRANSIT! Make sure you have your ticket for Fan Express SBFanExpress.com or plan to take the train to the game.

NFL Ticket Exchange powered by Ticketmaster is the only NFL approved resale site where fans can buy and sell guaranteed authentic Super Bowl XLVIII tickets. Fans can buy Super Bowl XLVIII resale tickets up to kickoff on Super Bowl Sunday. Visit NFL.com/TicketExchange or SuperBowl.com to buy and sell tickets to Super Bowl XLVIII or find a pickup location.

All times and details are subject to change.

4

52

1 MICROSOFT Between 36th & 37th Streets

PEPSI & FRITO LAY Between 37th & 38th Streets

PAPA JOHN’S Between 37th & 38th Streets

BRIDGESTONE Between 38th & 39th Streets

MARS Between 41st & 42nd Streets

SAP Between 42nd & 43rd Streets

GMC Between 42nd & 43rd Streets

MCDONALD’S Between 46th & 47th Streets

FORTY ATE RESTAURANTOPEN THROUGH SUNDAY, FEBRUARY 2

Located at the Renaissance Hotel at 47th Street and 7th Avenue, Forty Ate delivers a unique culinary experience boasting Hall of Fame décor and NFL player appearances. #SB48

SUPER BOWL GOSPEL CELEBRATION FRIDAY, JANUARY 31

This inspiring concert series at the Theater at Madison Square Garden features Grammy Award-winning gospel artists and the NFL PLAYERS Choir. Visit SuperBowlGospel.com for more information or to purchase tickets.

TASTE OF THE NFL SATURDAY, FEBRUARY 1

The NFL’s “Party With a Purpose®” at Brooklyn Cruise Terminal Pier 12 features a chef from each NFL city serving their signature dish alongside a current NFL player or legend. Visit TasteoftheNFL.com for more information or to purchase tickets.

NFL HONORSSATURDAY, FEBRUARY 1

Watch NFL Network at 7PM EST to catch your favorite players arriving on the red carpet. Tune in to FOX at 8PM EST to watch the 3rd Annual NFL Honors from Radio City Music Hall. Join in the excitement as NFL players are recognized for their achievements both on and off the field and the Pro Football Hall of Fame Class of 2014 is announced. #NFLHonors

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VISIT SUPERBOWL.COM FOR ADDITIONAL DETAILS ON ALL EVENTS AND ATTRACTIONS!

SIGNATURE

DATE

JOB #

Contact

CLIENT

PRODUCTION NOTES

QTYPRODCSDATE SIZE

DESCRIPTION

433 HACKENSACK AVENUE • HACKENSACK, NJ 07601 • PHONE (201) 343-5222 • S O U R C E A D . C O M

Proof OK as is

Make Changes and re-proof

Make Changes and do not send another proof

Design Phase046-HST-13 10/31/2013 9 WZ N/A

SBHC Z-Card For Final ReleaseAmy EhrlichSBHC