ORGANIZATIONHugo and Debra Saavedra—chefs, restaurateurs and exotic flower growers—discovered a gift for creating personal care products when they experimented with herbs and special flowers to develop luxurious soaps, body creams, and body scrubs.

When the husband-and-wife entrepreneurs offered their new creations at a local farmer’s market, it was an instant success. Less than six months into opening Saavy Naturals, the Saavedras are selling 35 products in Whole Foods, online, and in select boutiques.

SaavyNaturals.com

CHALLENGESFlexibility needed:As the founders of a new brand, the Saavedras needed the nimbleness to add new products, discontinue old ones,and have flexibility in printing labels without incurring a major investment every time they went in a new direction.

Financially sensible:“In the past, with traditional printing processes, I had to invest in plates when we needed to make changes.It was onerous, financially, when I needed to make an update to my label,” said Debra Saavedra.

Upscale impressions:Saavy Pure and Naturals are sold as gift items and the labels need to withstand the streaming water frommany long showers.

SOLUTIONSDigital printing gave the Saavedras the flexibility they wanted. After considering several digital printers, Ms. Saavedra said Labeltronix was chosen for the service it offers, as well as its unique label materials.

RESULTSMs. Saavedra knew what she expected from Saavy Naturals’ labels. With Labeltronix, she was able to check off all the results on this list:

• The label had to feel like paper. Since the company’s products are handcrafted, pure and natural, a paper texture is a tactile way to communicate Saavy’s branding. • Waterproof labels were essential. At least some of Saavy’s products are used in the shower, so they needed to be waterproof. • Being ‘green’ is important to Saavy, so labeling options needed to demonstrate a respect for the sanctity of the earth. • Labeltronix’ Arctic Bright White Felt substrate met all Saavy’s expectations. “That was the home run for me,” Ms. Saavedra said.

“We’re growing so fast,” Ms. Saavedra said. “We’re doing run after run after run. I’m so glad we found Labeltronix to be our labeling partner to streamline that growth.”

Case Study - Saavy Naturals

Saavy Naturals Chooses Labeltronix forNational Launch