S1 FINANCE

Proudly presents

INTRODUCTI

ON

THE

PROBLEM

BIRTH STAGE

THE

SOLUTION

Single Market Strategy

- Teenager

Wide Selection For

Sweet Martabak

Easy To Remember

Product

Price

M A R T A B A K W O R L D Menu

Martabak World Signatures Rp 12.000,00Martabak Banana Split Rp 22.000,00Martabak Creation Rp 11.000,00(Choose 1 martabak flavour, 1 scoop ice cream, 1 topping)

Martabak Special Menu – Available Soon! Variable

Additional

Topping Rp 3.000,00Ice Cream Rp 4.000,00

Promotion

Mini Martabak

Rp 6,00050% from Normal Price

Martabak Creation

Rp 11,000(One Topping + One Topping

Free)

Place

Lokasi awal penjualan:Foodcourt Prasetiya Mulya Business

School BSD CampusEdutown BSD City, Kavling Edu I No.1,Jl. BSD Raya Barat I, Tangerang Selatan

15339

CUSTOMER

Target PasarMahasiswa Prasetiya Mulya BSD

Demografi PerilakuUmur

17-20 tahun

Jenis Kelamin

Perempuan

Laki-Laki

Kemampuan Membeli

Menengah

Atas

Suka Hal yang Baru

Mementingkan Kualitas

82% 18%

Menyukai Martabak Manis

Bosan dengan Martabak Biasa

70%30%

Ingin Makanan Manis di Prasmul

68% 32%

Bahan Baku Martabak

Our Signature, Martabak Creation

Martabak World Membeli

bahan baku

Free Social MediaTwitter and Facebook

Revenue Model

Birth Stage

Toko Martabak Online

Toko Grosir

Konsumen Prasmul dan

Pensi

Martabak World

Our Signatures

Menu

Martabak Creation

Rp 11,000(One Topping + One Topping

Free)

+ Rp 3,000 For

additional Topping and + Rp 4,000

for addtional Ice

Cream

Mini Martabak

Rp 6,00050% from Normal Price

Sales CycleFirst Week Promotional Program

Rp 12,000Normal Price

Rp 11,000(One Topping)

Martabak World

Our Signatures

Menu

Rp 12,000Normal Price

Martabak Creation

+ Rp 3,000 For additional

Topping and + Rp 4,000 for addtional Ice

Cream

Member Card

Special Menu

Birthday Gift - Get a free special menu every your birthday!

Triple Loyalty – Buy Martabak Creation get free topping + Buy One topping + One topping free

Requirement: Only valid for a year membership, free for first year membership, additional fee Rp 35,000 for next year membership. Get special offer for your

next year member! Stay pleasure with the quality that we offer and get the surprise!

After First Week Promotional Program

M A R T A B A K W O R L D

Membership Card

C O M P E T I T I O N

Kompetitor Makanan Ringan dan manis

Star Mart

Kompetitior Makanan Berat

Kitsu Bento & Kebab

Wide Selection For Sweet Martabak

Satu-satunya menjual Martabak Manis

Special Menus

Membership Card

M A R T A B A K W O R L D

President

Human Resource Manager

Marketing Manager

Operational Manager

Financial Manager

Employee Employee

MANAGEMENT

FINANCIAL

Price Calculations :COGS untuk 1 buah martabak = (Rp 15.715/20)+Rp 2.500+Rp 120 +Rp 500+Rp 1.500 = Rp 5.406Price per item : Rp 8.000 + Rp 3.000 per topping = Rp 11.000

Asumsi Net Profit Margin = = 20,6%

Total Fixed Cost Rp 9.596.000

Bahan 1 adonan martabak=

20 buah martabak 12cm

Variable Cost

per 20 buah

martabak

Variable Cost

per hari ( 100

buah)

Total Variable

Cost per Month

(20 hari kerja)

Total VC untuk martabak Rp 15.715 Rp 78.575 Rp 1.571.500

Total VC Rp 107.315 Rp 536.575 Rp 10.731.500

Total Fixed Cost Rp 3.750.000

FIXED COST

TR/TC

22.000.000 Total Revenue18.917.500

Total Cost18.876.000 BEP

10.571.500Variable Cost

9.596.000 Fixed Cost

1716 2.000 Quantity (Q)

Break Even PointMonth 1

Net Profit (TR-TC-Expense) (Y)

Rp 190.122.861,63

Rp 136.244.929,12

Rp 116.145.707 Modal 6 blnRp 113.424.395,56

Rp 44.199.379.35

Rp 10.317.850

Rp 1.672.500

1 2 5 9 10 12 Month Period (X)

Payback Period(Asumsi Modal untuk 6 bulan)

Estimated Value Comparison

Development 1 Development 2 Development 3 Development 4

Time Periode – Break Event Point + 5 Month

Market Wider

Membuka cabang Tempat didesain senyaman mungkin dengan konsep kafe

Menu lebih variatif dan penambahan jenis topping

Promo media periklanan di majalah dan internet

Financial Prespective Membuka penanaman modal kepada investor.

Profitable

Evolution

Time Periode – A year – 2 year after Developement 2

Market Needs Priority

Laggard Entry Competitors

Time Periode – Maturity Stage Achieved

Investor Nyaman Berinvestasi

Micro-Macro Environment Research Menambah 1 cabang per tahun

Healthy Conscious

Menu khusus vegetarian

Menu kolestrol rendah untuk diabetes

Menambah menu varisasi martabak asin.

Mitigating Weaknesses

Long Term Project Developement

Thank You!