ryze presetnation - the future call
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Brands & Agency Perspective
The Future of Consumer & Advertising Technology for National Asset
ManagementJuly 30, 2013
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Everyone’s Chasing Innovation
Creative
Account
Strategy
Innov
Media
Tech
Venture
SMETech
Business
IT
Ops Finance
Brand
Venture
MediaCompany
Venture
Agency
...but very little connects the dots
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Current State of Sourcing
Media
ToolsDatabases & Marketplaces
Events
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So What Are They Looking For?
4
We can’t go to LPs (investors) and say there’s one strategy we apply. Things change too fast... and the pace has sped up. No single strategy will work.
VC Panel at GROW Conference, Vancouver 2012
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Engagement Spectrum
ENGAGED COMMITTEDIn an Eggs & Bacon breakfast it’s said the chicken is engaged but
the pig is committed.
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SME/THOUGHTLEADERSHIP
DEMO-DAYS
C-SUITE VALLEY TOURS
HACKATHONS
ESTABLISH VALLEY
OUTPOST
PARTNERSHIPSINVESTMENT
MERGERS &ACQUISITIONS
Representative Engagement Activities by Brands
Engagement Spectrum
ENGAGED COMMITTED
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Investment ThesisIdentify opportunities that drive your business:•Leverage influence and relationships
•Empower and strengthen existing offerings with innovation
•Accelerate growth in emerging areas
•Have a potential product and service fit
•Address the analytics layer around activities
INCREMENTAL
EVOLUTIONARY
GROWTH TO EXISTING PRODUCT
& SERVICE LINES REVENUE
GROWTH TO EXISTING PRODUCT
& SERVICE LINES REVENUE
EXTENDING EXISTING PRODUCTS
& SERVICES
EXTENDING EXISTING PRODUCTS
& SERVICES
GENERATING NEW PRODUCTS &
SERVICES
GENERATING NEW PRODUCTS &
SERVICES
CREATING NEW MARKETS,
DISTRIBUTION, OR MEDIA
CREATING NEW MARKETS,
DISTRIBUTION, OR MEDIA
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Tools
IPG Media Labs CMO Dashboard of the Future 2013
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Thanks!
Mark SilvaFounder & CEO
Facebook.com/RyseCo
@Ryse_Co
415-596-7474
As An Ecosystem
We Rise Together