LEVERAGING YOUR ONLINE NETWORK FOR CAREER GROWTHTang Choy Career ConsultantRyerson University

@RyersonCareer | @tangchoy | #RyersonSA

BENEFITS OF NETWORKING ONLINE Personal branding

Exposure to key decision-makers

Staying up-to-date with industry trends

Research

Information sharing & engagement

Social recruiting

TIPS FOR THOUGHT LEADERSHIP ONLINE

Create engaging content that showcases your expertise and connects with your audience

Share information/content (i.e. articles, photos, videos) that your network will find useful or interesting

Ask and answer questions to demonstrate your knowledge and willingness to exchange ideas

Show your personality! Share quotes and anecdotes

ONLINE NETWORKING CHECKLISTJoin/follow/connect with groups and individuals online

Stay up-to-date with your network. Check LinkedIn, Twitter, etc. frequently and post status updates.

Download social networking apps, get push notifications and stay connected on your phone!

Post relevant links/articles, comment and like posts

Use hashtags (Twitter) to track conversations

PERSONAL BRANDING: BE CONSISTENTTry to secure the same username on different platforms

Use the same professional headshot on different platforms

Incorporate similar keywords across online profiles and during in-person meetings

Maintain a positive tone for posts

Always claim your vanity URL (if possible)