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Social Media Trends Presentation... Presented At Ryerson University Nov. 27TRANSCRIPT
Social Media TrendsWhere Are You Taking Me?!
Presented to Ryerson University’s #NNS101 Class Nov. 27
Who Am I?
Wanted to be a writer or a journalistEnded up working online instead!
● Writer/Editor at Torontoist● Online Editor at National Post● Community Manager at Huffington Post
Canada
A Few Facts About The Huffington Post
● U.S. version one of the largest news sites online (39-million UVs/monthly)
● Also one of the most 'social' news sites● Founded in 2005
● Founded in Canada in May 2011, First International HuffPost site
● Over 4-million UVs/monthly (psst, that's bigger than the Globe and Mail and National Post btw)
What Do I Do At HuffPost?
● Social media strategy● Come up with new ‘social’ ideas for content● Keep up with best practices and social
media developments● Day-to-day monitoring of our social media
accounts● Train staff on how to use social media tools
So Where's All This Going?
● We're in a massive transition from mass media to something else...
● From TV, radio, newspapers to...● Social media, fragmented media, and more● It's just starting. All of this is quite new
Trend #1: Mobile
Think Mobile First
● Facebook has +1-billion users, more than 50% access on mobile
● Twitter has always been a mobile experience
● It's becoming a richer experience (audio, video, games, location, and e-commerce)
● 45% of Canada's cellphone users are on a smartphone
What We're Doing?
● Apps● Mobile pages● HuffPost Live works on mobile and iPad
Trend #2: Video
More Than Just YouTube
● YouTube is dominant but there's competition● Netflix, Amazon, Cable companies● Emerging platforms (think Vine, Instagram)
What We're Doing
What We're Doing: HuffPost Live
http://live.huffingtonpost.com, @HuffPostLive
What is it?● 15-30 min. segments, 12 hrs/daily● We're creating conversations around
important topics● The segments gain new life on future
HuffPost stories
Trend #3: Think Live
Social Media Is Live
● Brands need to adapt to this● Think like a newsroom, react quickly and
when things happen ● Give front-line staff leeway and autonomy● What can happen when things go horribly,
horribly wrong?
Or Worse...
Trend #4: The Social / Second Screen
● Combines 'live' and 'video' in some ways● Twitter + Nielsen● Live events are huge! (Oscars, NHL,
Olympics)
Trend #5: Hybrid models. Advertorial? Journamarketing?
● It's always existed... Advertorial sections● And now it's also online● Both journalists and marketers have to be
vigilant about this● The reader/user must come first
How We Do It
● Partnerships where they make sense● A net gain for both advertiser and us● Editorial integrity is important
What Happens When It Goes Wrong?
Atlantic's Scientology Scandal● Loss of credibility● Hurts your brand● Controversy and backlash
Trend #6 LocationSome prominent uses for it right now:● Foursquare, Yelp, TwitterWhat's next? Google Glass? Something else?
Trend #7 WearablesWatches? Google Glass? How are we going to push content to these devices? What’s that going to look like?
Thanks! Questions?
Follow me on twitter @boyreporter
The Huffington Post Canadawww.huffingtonpost.ca@HuffPostCanada
E-mail: [email protected]