In room then all switches are on, playing play station, then a shadow of himself comes and talks to

him about the future explaining the fears of not saving energy and then realises that he is wasting

energy so he

Second Idea : In a room there will be Light switches go on and off, blackberry Smartphone making noises which I will create a sound of each object and at the end of the slide it will show how simple it is to help the environment.

Their message is that young teenagers can make a change just by switching the lights off and not leaving electrical objects on standby.

This is targeted at teenagers aged 16 – 19 year olds, this advert would make teenagers think about their future. Although this advert is quite negative it shows a bit of humor so that the audience will feel comfortable when watching it.

The aim is to try reach young teenagers to save energy by turning their electrical appliances off when not in use.

The campaign strategies that are being used are humor because of the sounds of the switches and the mobile phone which appeals to both genders guilt is also being used because majority of teenagers leave their Television on stand by this is shown in my questionnaire I have given out to my target audience. The other strategy is fear because young teenagers are worried about the future and how it will affect them.

I might be using the school as my location and my house for the switches.

100% of 16 – 18 year olds are worried about about global warming therefore I am creating an advert which links to it.