Alberto Padilla Luengas17 / Mar / 2010

Over 40% of shipping trips come back empty (dead freights). Losses for carriers or higher prices for

shippers that pays for return vs just one-way.

Small and mid-sized carriers sometimes can’t hire a sales force or execute big marketing activities,

And bigger carriers can’t find them on time, but still need to find additional business

opportunities.

How to find the right shippers at the precise time?

Rutanet is a simple to use web application where carriers can find loads posted by shippers waiting for transport providers.

Rutanet is a freight exchange portal where carriers and shippers can interact and create new business opportunities.

Carriers can find new customers to minimize dead freights and keep trucks on the business road. Find demand across borders US-Mex-Canada Find opportunities on the road – Mobile app

Shippers can find better rates and reputable providers with less effort. Just one post to reach hundreds of providers.

Simple to use web and mobile application.

The only portal to gather Mexico, US and Canada transport industry.

Continuously improvement: Agile development, web 2.0 tools and social media integration

More than 1,200 carriers and 2,000 shippers getting connected in Mexico Year and a half in the market

300 - 350 loads posted (40 - 50 new every day)

300 - 500 new users are signing up each month

For Shippers: FREE

For Carriers: No initial investments / 30 days free

trial Pay per contact obtained price strategy

(pay for results) No long-term contracts

Rutanet is an Innku product. Innku is a software development

company using top technologiesimprove user experiencegetting better solutions into specific

industries. Innku works close to customers

and are the customers the ones that build the features included in each solution.

www.rutanet.comAlberto Padilla Luengasalberto@innku.comTwitter: @rutanet, @innku, @albertopadilla