enterprise sales presentation
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TRANSCRIPT
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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Stay ahead in a changing world
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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The fight to be number one
Stay competitive in a changing marketplace
Target and sell to preferred customers
Develop an attractive & profitable product portfolio
Get the most out of people & processes
Create a strong, sustainable brand
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
4
What is Celemi Enterprise™?
A tool that helps you put your strategy into action – fast
An intense two-day competition
A business simulation based on a proven methodology and run
by certified facilitators
4-6 teams of 12-30 people compete
Each team executes its own strategy in a rapidly
changing marketplace
The enterprise that can earn a profit in the short-term while creating long-term value for all stakeholders.
And the winner is...?
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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An intense two-day competition
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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The seminar at a glance – the flow
Reflects your own business reality
Opening – setting the sceneYour own organization: – What are you up against?– What are the key issues?
Business simulationEight simulation years: – Six companies compete for the same customers in a changing market– Debrief – discuss business themes and capture the lessons learned
Next steps – the way forwardBack to your own real world: – What are the potential areas for improvement?– What could be done to tap into them?
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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Roles and responsibilities
Business plan
Brand tracking ReputationProposals & Marketing Delivery
Profit & Loss Statement
Cash on hand
ChecklistProduct range
People & Processes
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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The fight to be number one
Stay competitive in a changing marketplace
Target and sell to preferred customers
Develop an attractive & profitable product portfolio
Get the most out of people & processes
Create a strong, sustainable brand
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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Eight years of tough competition
At the turn of the year Evaluate last year Introduction of a new conceptual theme Strategize
Decide on development People, business processes, product portfolio
Make sure there is the right capacity Hire more people, or less
Sell with precision Marketing and sales proposals
Deliver Consider outsourcing if needed Monitor customer satisfaction – delivery quality
Close the books Profit & Loss statement; performance indicators
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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The moment of truth
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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The moment of truth
The marketplace and customers
Each year, competing teams meet at the “Marketplace” for the moment of truth – here they win or lose customers based on their company’s offer and perceived performance.
Credible assumptions and metrics
Participants base decisions on an industry-standard segmentation model
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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A market analysis leads to intense discussion
Monitoring performance
The facilitator’s computer support allows for a detailed yearly analysisand comparison of the teams’ performance along a range of factors.
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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The way forward
Next steps exercise
Participants bring the lessons learned back to your business Assess current performance as a company
Select the 5-10 value drivers (levers) you would prioritize in order to bridge the gaps
Share your conclusions and discuss the way forward
How can you make a difference?
“Knowing what you want to achieve is one thing. Knowing which buttons to push is quite another.”
Copyright © 2008 by Celemiab Systems AB. All rights reserved.
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Stay ahead in a changing world